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Split Testing Social Media Vs. Email Marketing

written by John Chow on March 23, 2011

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I guess I could call this part 7 of my Advanced Email Marketing for Bloggers but it’s not really that advanced so I won’t be including it as part of the series. The purpose of this post is to show the power of email marketing vs. social media marketing. Much has been said about how social media is the new king and email marketing is old news but the truth is, social media has a long ways to go.

For the past few days, I’ve been promoting a webinar I’m doing with Jonathan Volk and Zac Johnson. I structured this promotion to allow me to measure the response difference between social media marketing and email marketing.

For the first day and a half, I used nothing but Twitter and Facebook to promote the webinar. I sent out multiple tweets and Facebook wall posts. Then I fired up Aweber and promoted it with email.The difference is pretty shocking. Watch the video and see which one wins.

BTW – The webinar is more than half way sold out. Reserve your seat if you haven’t done so.

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