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Split Testing Your Web Forms: Download the Free Guide

written by John Chow on May 1, 2012

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Putting a web form on your site can be a very effective way to get subscribers. After all, people on your site are already interested in you.

But you know this – you’ve got a form up already. Your question is,

Can a Different Web Form Get You More Subscribers?

It’s all in the presentation, as they say. You need a design that draws eyeballs and a description that draws permission. As for which design and what description those might be, you find out by split testing – displaying different forms to see which gets more subscriptions.

But can a different color form really make a difference? Will a “let’s get started” button really get more results than “sign me up?”

You can’t afford to waste time niggling over tiny details unless they’re going to get you real results. You need to know what’s worth testing and why. My buddies at Aweber gets that. So they put together this split testing guide for you. Download it below (no opt in required).

It’s Got All Your Answers, Including:

  • 7 different tests you can run on your web form
  • The reasons each change could increase your opt-ins
  • Screen shots of 7 split tests other marketers have run
  • The results of each test – find out which forms won
  • The difference between A-B and multivariate tests
  • Advice on deciding which to use

And If You’ve Never Run a Split Test Before, Don’t Worry!

You’ll also get:

  • A basic introduction to the split testing process
  • A complete walk-through of the steps you’ll be taking in AWeber
  • Screen shots of every step so you can follow along easily

Plus a bonus page – 3 little things many people miss that can mean the difference between arbitrary data and real results.

The guide is totally free, so you’ve got nothing to lose (and plenty of subscribers to gain). Download it, follow it, share it and let me know what kind of results you get!

Ready to Start Split Testing with an AWeber Account?

If your blog doesn’t have an email list, you are leaving a ton of money on the table. My mailing list is the number one reason my blog makes income that it does. Aweber is the best email service I have ever used. Their feature set is beyond anything else in the industry and the Email Parser is another reason why they’re the best.

Aweber offers a $1 trial account for all new customers. The account is just like a normal Aweber account and includes unlimited email campaigns, newsletter, broadcasts and follow ups. It’s a great way to test drive Aweber to see what it can do for your blog. Your satisfaction is guaranteed. If you find that having an email list is not for you, contact Aweber within 30 days and they’ll give you the $1 back.
$1 Aweber Offer

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{ 10 comments }

Devesh May 1, 2012 at 5:08 pm

Great stuff, John.

Email list is something that no blogger should miss. If you’re aren’t building a email list, you’re seriously leaving the money on the table.

Heading over to download that pdf file. Thanks for sharing, John.

-Dev

Nikki Jones May 2, 2012 at 1:53 am

Hi John,
Thanks for this fantastic free guide!

There are lots of features in AWeber that often get overlooked by newbies, such as split testing, segmentating your lists and even pop overs. Its good that you are sharing your experience to help others get the most out of AWeber.

Keep up the good work!
Cheers,
Nikki

Richard May 2, 2012 at 3:00 am

Test everything – if you don’t then you are potentially leaving money on the table.
It’s easy for us to rest on our laurels and convince ourselves that our copy, squeeze pages,web forms or whatever are top notch. But are they really?…

fas May 2, 2012 at 4:47 am

Yes, different forms perform differently but all have good scope.

Shalu Sharma May 2, 2012 at 7:01 am

Indeed its important that those eye balls turn round to the subscribe box. A form has to be almost hypnotic so that the reader is compelled to enter their email into the box.

Abhik May 2, 2012 at 8:05 am

Aweber is the best in business. They not only offer a superb platform, but also provides wonderful support.

Steve Zussino - Canadian Coupons May 2, 2012 at 11:58 am

I am a major fan of Aweber – I questioned it’s effectiveness at first and the major cost but it works and I like how easy it is to integrate with other apps.

Noel Cunningham May 3, 2012 at 3:34 am

Hi John,

Thanks for this – Split Testing is a must and anyone who neglects it is effectively leaving cash on the table.

Looking forward to reading the report and trying it out for myself.

Thanks,
Noel.

Akansh-how to blog May 3, 2012 at 4:15 am

Yeah!nice content john..I was looking for such PDF from last many days and finally you gave it..Aweber is really good as it looks.I will also try it`s trial pack.

Stocks on Wall Street May 3, 2012 at 6:51 am

Thanks greatly appreciate the guide!