Spy on the Competition with SerpIntel

You shouldn’t put all your eggs in one basket, but I think most of us would agree that search engine traffic can be very powerful regardless of the type of website you run. Whether it’s a personal blog, an online marketplace, or a company website, it is in your best interest to rank for your target keywords.

How do you go about doing this? They say that knowledge is power and SerpIntel says that it can provide you with that information. Over the course of this review, we’ll take a look at the three tools included in this software package and how they can help you in your SEO quest.

What is SerpIntel?

According to the official website, SerpIntel allows you to “spy on your competitors the easy way.” It claims that this system is “so effective at robbing sales from your competition, it should be illegal – but it’s not.”

In a nutshell, this “revolutionary covert software” arms you with a load of data related to your website, your keywords, and how they compare to your direct competition. It’ll look at the top ten (or more) search results for your chosen keywords and provide you with the relevant information you desire.

Three Tools in One

This SEO software is downloaded directly to your computer, but there is no real installation process needed. Just de-compress the RAR file and boot up the application to get started.

Double-clicking on the application icon brings up the SerpIntel Launcher utility. It is from here that you get a look at the Rorschach-like character and gain access to three tools contained within: Rank Checker, Competition Checker, and SERP Statistics.

Rank Checker

The idea behind the rank checker is that you can input your (r or anybody else’s) URL and see how it ranks for a certain keyword phrase. It’ll work with Google, Yahoo, and Bing and it can provide results for a broad match, exact match, and all in title match.

Unfortunately for me, the program crashed every time that I clicked on “go” to start the process. It’s unclear whether this is an issue with my computer or the SerpIntel software, so your mileage may vary.

UPDATE: A newer version of the software has been released that addresses this issue. It seems to work fine now. (March 4, 2010)

Competition Checker

The second tool is called Competition Checker and it yields the search results for a keyword phrase. The default configuration shows the top ten results, but you can increase that number through the pull-down option menu.

Using this, you can get such information as the meta description, pages indexed, keyword density, total backlinks, GOV backlinks, DMOZ directory, PageRank, and domain age. This encompasses both on-page and off-page SEO tactics, showing you what the competition is doing to get ranked so high (and what you need to do to get there).

SERP Statistics

The third and final tool in this search engine optimization utility is SERP Statistics.

Using this, you can see how difficult it would be to rank for a certain keyword phrase. It shows you the number of competing pages in the search result and if there are any web 2.0 properties in there.

Ranking for “freelance writer” or “John Chow” is quite challenging; the difficulty factor is “Dont [sic] Waste Your Time.” Some other keyword phrases can yield a difficulty factor like “Doable.”

A Special Price for John Chow dot Com Readers

Despite its relatively simple appearance, SerpIntel looks like it could be a useful tool as part of your SEO journeys. It’s not providing any information that you could find yourself manually, but it does automate the process considerably.

The regular price is $77 and the website is showing a current reduced price of $57. To save even more, enter “johnchow29” as your coupon code and you’ll save an additional $20. That brings the price down to just $37.


33 thoughts on “Spy on the Competition with SerpIntel”

  1. Hmmm, well, it’s nice if you are automating the process, but for people like me, who still have enough free time to do this manually, it’s not too much necessary.

    Especially if you are unemployed – why paying when it can be done investing your time?

    However, if I would consider buying this (and I probably will in the future, at least something similar if not this exactly) then i will combine it with micro niche finder.

    1. Micro Niche Finder is really great I’ve found.

      1. I’ve heard a lot about Micro Niche Finder, that may be a better choice.

  2. Interesting review. Whilst it does sound quite a nice piece of kit, does this really do anything you can’t do with Google and a few other sites on your own? I’m pretty sure I’ve done these things online without this program.

  3. Brian says:

    I’m defiantly going to use this as reference. Great resources. Good to know everbody will find this helpful.

  4. Greg says:

    I have used SpyFu, but this looks like it is the next level. I have one site that I cannot outrank no matter what.

    However, I do get quite a bit of free info from Google Keyword tool.

    This may be worth a try but it seems a little pricey.

    1. I didn’t get anything out of SpyFu. It just seemed like it was old data that didn’t help me at all.

  5. Looks like a great tool. I’m sure with a little digging you can probably gather the same information online, but you pay for the tool because it saves you time.

  6. Beranda Jiwa says:

    nice post john……

    1. John Chow says:

      I didn’t write this post. Michael Kwan did.

  7. Scot says:

    This is too basic especially for $70+. What the crap are they thinking? Have they not researched their competition? Try Market Samurai.

    1. Diabetis says:

      Better yet, just try the shoemoney system.

    2. Michael Kwan says:

      With the coupon code, it’s $37.

      1. A.P.Scanner says:

        Even a complete newbie should just opt to go for Market Samurai. Lots more useful features and definitely right-priced.

        1. Market Samuri does seem like a much better program.

  8. jtGraphic says:

    LOL, you’d think they would bug test it before sending it in for review – or at least have commented to help you with your problem…

  9. Mathew Day says:

    Looks like a good product, I’ll check it out. I can use all the help I can get to stay ahead of my competitors. 😉

  10. Diabetis says:

    This is a great tool to dominate your niche.

  11. It is a useful product…But I see something like this when I saw shoemoney system video before few posts…

  12. S Ahsan says:

    Something new i discovered! sweet stuff Michael 🙂

  13. Warren says:

    Hmmm…. I just bought IBP.

    I paid more than $37.00

  14. SerpIntel says:

    Thanks for the review.
    Thanks for pointing out the problem. I think it’s something to do with encryption settings, never realized the problem as it worked on my two computers perfectly.

    Program has been updated with the fix in place. I will be emailing John the updated copy once I encrypt it again.

    And for those oh the fence in buying, just reminded you that there is a 30 day money back guarantee.


    1. Michael Kwan says:

      I just downloaded and tried the updated software. The problem has been fixed and I’ve added a note in the review. Cheers.

  15. Looks like a good tool for automating keyword research.

  16. veedid says:

    Is IBP useful? I am thinking about it.

    1. Free Picks says:

      Yeah it great software, but why are you asking?

  17. SEO Quake for FireFox is free, and it works like a dream……

    1. Oh, and it is available for Chrome now too!

    2. Some of the best “spy tools” are free.

  18. fas says:

    Looks like the new business model is more about looking at what others are doing.

  19. Spying other site seems become habit these days and it already become great business. 😀

  20. Alex says:

    This program looks unpleasing aesthetically lol

Comments are closed.