Spying the Competition with Reverse Internet

Just like any other industry, it pays to arm yourself with the right kind of information if you want to make a living as an affiliate marketer. Sometimes, this means taking a look at what’s working (and what’s not working) for your competition, but how do you gain access to this data? Well, you could go about it backwards.

The subject of today’s review is the “competitive intelligence service” offered by Reverse Internet. The idea here is that they have built up a huge database of information about all sorts of different affiliate marketers, websites, products, and webpages, arranging it all for your perusal. Armed with this data, you are better equipped to make some money of your own.

Competitive Intelligence for Smart Affiliates

Reverse Internet is designed to be a multi-faceted product, but it all comes down to a single search bar that lets you access the extensive database. It is through here that you can see what your competitors are doing.

You can search based on domain name, URL, Analytics ID, AdSense ID, or Clickbank ID. That includes both the Clickbank product code as well as the Clickbank user name. The search will also work for several other networks too, including searching for products from Share a Sale, LinkShare, and PayDotCom.

So, what can you learn from this competitive intelligence tool? Let’s go through a couple of examples to find out.

Searching By Clickbank Product Code

The Clickbank product code for Reverse Internet is “RINTERNET.” So, I decided to use that as our first test search.

When you do this, you bring up the domains that are currently promoting that Clickbank product. This includes information about their respective Alexa rankings, IP addresses, Google IDs, Clickbank affiliate IDs, and nameservers. This can be quite valuable, because it means that you want to promote the same product, you can see exactly what your competition is already doing.

It’s up to you, at that point, to decide if you want to mimic the landing pages and verbage that they are using or if you want to go in an entirely different direction to stand out from the crowd. In either case, knowing what’s already being done can be infinitely useful. This isn’t just for Clickbank either; the search works for Commission Junction (e.g., “cj product 12345678”), Amazon (e.g., “amznproduct B123A45B6C”), and so on.

The flip side is if you have a product similar or related to an existing product being promoted, approaching these site owners to promote your product too might not be such a bad proposition.

Checking Out the Competition By Domain

You get a brief glimpse into this idea by searching based on a product code, but searching up a specific domain can bring up all sorts of useful information too. For this, I ran a search for Shoemoney’s site and was presented with this.

The extensiveness of the data will depend partly on the domain and the site owner, of course, but that gives you a general idea. You can see if a certain Clickbank affiliate ID is associated with the related domain, for instance, as well as information about backlinks, anchor text, subdomains, and other domains that appear to be owned by the same person or organization.

You’ll also notice that there some numbers in parentheses next to some of this data. This represents the number of domains (and subdomains) that currently share that particular tracking ID. For instance, we can see that Shoemoney.com is on the same nameserver as nearly 400 other domains and subdomains.

SEO Tools and Data Scraping

I won’t go into too much detail here, but Reverse Internet also includes a number of SEO tools, like the Position Tracker, Link Tracker, and Query Suggest Tool. These are available on a basic membership, but in a limited capacity. You’ll need to sign up for a premium membership in order to get full access, monitoring unlimited domains and 500 search keywords.

How Much Does It Cost?

The basic membership to Reverse Internet is free, but as mentioned above, it can be somewhat limited in scope. Certain features, like looking up the “Owner by links” section about a website, are restricted to the premium membership. That costs $29.97 per month or $79.97 per quarter (save 12%). If you’re not sure, sign up anyway; Reverse Internet offers a 60-day no-hassle refund policy.


36 thoughts on “Spying the Competition with Reverse Internet”

  1. Proper informattion and data are root of every success specially in internet world.

    This helps you to take the right decision at the right time.

    1. John says:

      In theory, yes, but in reality the data often paints a partial picture and causes the webmaster using it to spend valuable content creation time on looking over competitor stats. Does the query suggest tool go into detail about which keywords the site ranks well for and from which page?

    2. I somewhat agree with this statement.


      Well if you use 3 different SEO tools – you will get extremely different results. From number of backlinks, to searches per month etc!

    3. PPC Ian says:

      ZK, that’s a really great point. If you make decisions on bad data, you are in trouble. It’s all about making decisions based on good data.

      1. allan stuart says:

        anything related to data and other math thing in IM are really interesting… this is what you called calculated risk.. i like the fact that i know what my other competitor is doing, reverse engineer it and outsmart them in the end… but right now, focusing in untapped market is the most crucial one… 🙂

        1. Whitney says:

          You’re totally right about spying and then outsmarting them. The trick is to copy what they do, then add your own style & make it better. Also yea, untapped markets are totally easy to dominate!

    4. Gift Ideas says:

      yes I agree it is very well to onliner sellers.

  2. Honestly John, I seldom promote clickbank products and I cannot comment how useful is this product. However, I used to promote clickbank products using adwords.

    After reading all these, I would assume that what the product can do for me, is to enter the clickbank product code and I can get a whole list of domains that are promoting that particular clickbank product and how popular and competitive are these domains on the cyberspace.

    Say i discover some very competitive domains and decide to use adwords or infolinks to promote the product, how can the product help me to analyze how competitive are the keywords or how much is the CPC so that I can spend effectively on my advertising?

    1. That’s where Keyword Research comes into play 🙂

      1. Whitney says:

        Keyword research is something every internet marketer needs to master – straight up! 😀

  3. Chinese proverb: When you sleep, so train your enemies even harder.
    So never stop to watch, check and have rock-hard eye on your enemy, this program from Reverse Internet seem able to help you with that.

    1. Have you read The Art of War by Sun Tzu …. must read.

      1. Whitney says:

        I haven’t read the art of war yet…but it’s on my list of must-reads. Someday..someday. 😀

  4. Erwin Miradi says:

    Nice spying tool. So many data show up there. But some of them aren’t really that important actually. Like, do I really need to know how many domains and subdomains there in one nameserver?
    But generally it’s a nice tool. I’ll check that out.

    1. PPC Ian says:

      I like the tool as well. I’m going to check it out. I enjoy looking at new competitive intelligence tools. At the end of the day, Compete is my favorite.

  5. fas says:

    That is a wicked way to do so.

  6. The kalki says:

    While this tool looks great, in the wrong hands it will certainly get abused. One other problem I see is that the quality of the database might not be up to date. How often is it updated? Aside from those two issues it should breath some life into some of our campaigns! Screw getting creative, let our competition do the heavy brain lifting and we’ll take the idea and implement it better!

    1. ‘Wrong Hand’ would love to know more about this term from you my friend.

  7. Lalit says:

    This tools seems to be worth and further it provides a lot of useful information on many aspects. Hope the software gets regular updates so that it remain useful for many of us.

    1. Erwin Miradi says:

      Yes that’s true. This software gives us so many data about our competitors which is what we need to analyze the further steps in our business.

      1. Whitney says:

        You said it perfectly. Many marketers, if not most, don’t understand the importance of research. It’s a dirty job, but we have to do it to succeed.

  8. Lela says:

    This is a interesting tool. It sounds really helpful, I am still think about promoting clickbank products, so this could be helpful in the future.

    1. Act now … And this will be a nice point to start.

  9. fazal mayar says:

    interesting tool, i thought yahoo explorer was also a good tool to spy on competition 🙂

    1. Erwin Miradi says:

      Yeah it is interesting. But in some case, Yahoo explorer is a good enough tool too.

      1. Whitney says:

        Yahoo explorer is a great tool, but it’s not as robust as the tool in this post. This sounds like a must-have product!

  10. Kyle says:

    I’m definitely gonna try this tool.

    1. Erwin Miradi says:

      Yeah you should. They have 60 days refund policy anyway, just in case you don’t find it satisfying.

  11. Whitney says:

    Well, I must say, I usually don’t pay for things I can get for free, but something like this I’ve never seen anywhere else…something this robust. I would totally pay for this! The amount of things you can search based upon (clickbank id, domain name, etc.) is what draws me in the most…oh the money I could make with something like this. Everyone needs to take note of this, this will really change things. Spying on the competition is definitely an art that every affiliate and internet marketer needs to master!

  12. Buy a Blog says:

    Good Information and thank’s for share.

  13. Thanks for the share. One of the best ways to find out what the competition is doing is to look at their links! Competition that is outranking you is doing it many times with links. You can see your competitor’s links and then emulate them.

    1. They aren’t always doing it with Off-page SEO. On-Page SEO is equally important.

      1. Erwin Miradi says:

        I heard that the On-Page SEO considered as one more important factor than the Off-Page SEO by Google Panda.

  14. allan stuart says:

    no promo code Kwan? would like to have it if you do have it.. 🙂

  15. Buy a Blog says:

    It is working for me as a tutorial guide, I learned a lot from it.
    Thank’s for writing.

  16. I would like to try out this strategy

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