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Taking Back The Number 1 for Make Money Online

written by John Chow on June 4, 2007

Build Your Online Business Now

Last week, many readers alerted me that my blog was no longer ranking number one on Google for the search term “make money online.” Not only was my number one ranking gone, but my home page had also gone missing from the Google index as well. It looked like Google was getting ready to ban me from their search index. I even received an email from someone who said that I was going to get banned and that he knew what may have happen and how to fix it because it had happen to him before. However, he wanted $4,000 for the information. And he offered no guarantee that he can fix the problem. Thanks, but no thanks!

The first thing I did was emailed Aaron Wall of the SEO Book for his opinion. He replied back saying my ranking for make money online had gone down but I wasn’t banned. He didn’t offer any explanation on why the ranking went down or how to fix it, but that didn’t matter. I just wanted to confirm I wasn’t banned.

Getting back the number one ranking required the combined efforts of two very close friends. The first helped me identify the problem and the second helped in optimizing the fix for it. The strategy worked. Within two days of making the changes, Google restored my number one ranking and put my home page back in the index – to the dismay of all the haters who wrote me off, I’m sure. You can’t keep the root of all evil down for long! :twisted:

I was going to use this post to explain exactly what I did to restore my number one ranking. However, after reading Kumiko’s comments in my Taipei 101 to number 1 post, I’ve decided against it. I think everyone will agree that this kind of information is extremely valuable – some “SEO Guru” tried to take me for $4,000 by saying he knew the answer (which I highly doubt since he made no guarantee).

While I won’t give the step by step I can offer this piece of advice if you lose a ranking for a desired keyword – Google webmaster tools is your friend! Get to know it really well.

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haha good job you deserve that spot!

Glad to see you're back at #1. Interesting thoughts on why you tanked momentarily.

:arrow: Don

Well !!! since you have reached No.1 Again , you are the internet SEO guru as of now :smile:
May be you can also guide people..if not publically ... but personally by some predefined mail template ?? :lol:

Wow, you have generated some haterate in your blog.

Anyway google does this once a while with one of my homepage too. It take them off the search engine for some keyword. Then it will be back in a few days.

Welcome back to #1 spot

The comments are more interesting to read than the blog entry. More flaming please :twisted:

This comment came in a little late but welcome back and being at #1 John.

Well John since your keep this secret i guess you are an internet guru

Here´s part of the problem of Johny Be Good Chow.

sitemap: http://www.johnchow.com/sitemap.xml

# This rule means it applies to all user-agents
User-agent: *

# Disallow all directories and files within
Disallow: /cgi-bin/
Disallow: /go/
Disallow: /wp-admin/
Disallow: /wp-includes/
Disallow: /author/
Disallow: /page/
Disallow: /category/
Disallow: /wp-images/
Disallow: /images/
Disallow: /backup/
Disallow: /banners/
Disallow: /archives/
Disallow: /tag/
Disallow: /trackback/
Disallow: /feed/

# Disallow all monthly archive pages
Disallow: /2005/12
Disallow: /2006/01
Disallow: /2006/02
Disallow: /2006/03
Disallow: /2006/04
Disallow: /2006/05
Disallow: /2006/06
Disallow: /2006/07
Disallow: /2006/08
Disallow: /2006/09
Disallow: /2006/10
Disallow: /2006/11
Disallow: /2006/12
Disallow: /2007/01
Disallow: /2007/02
Disallow: /2007/03
Disallow: /2007/04
Disallow: /2007/05

# The Googlebot is the main search bot for google
User-agent: Googlebot

# Disallow all files ending with these extensions
Disallow: /*.php$
Disallow: /*.js$
Disallow: /*.inc$
Disallow: /*.css$
Disallow: /*.gz$
Disallow: /*.wmv$
Disallow: /*.tar$
Disallow: /*.tgz$
Disallow: /*.cgi$
Disallow: /*.xhtml$

# Disallow Google from parsing indididual post feeds and trackbacks..
Disallow: */feed/
Disallow: */trackback/

# Disallow all files with ? in url
Disallow: /*?*
Disallow: /*?

# Disallow all archived monthlies
Disallow: /2006/0*
Disallow: /2007/0*
Disallow: /2005/1*
Disallow: /2006/1*
Disallow: /2007/1*

# The Googlebot-Image is the image bot for google
User-agent: Googlebot-Image

# Allow Everything
Allow: /*

# This is the ad bot for google
User-agent: Mediapartners-Google*

# Allow Everything
Allow: /*

User-agent: scooter
Disallow: /

User-agent: grub-client
Disallow: /

User-agent: grub
Disallow: /

User-agent: WebZip
Disallow: /

User-agent: larbin
Disallow: /

User-agent: b2w/0.1
Disallow: /

User-agent: Copernic
Disallow: /

User-agent: psbot
Disallow: /

User-agent: Python-urllib
Disallow: /

User-agent: Googlebot-Image
Disallow: /

User-agent: URL_Spider_Pro
Disallow: /

User-agent: CherryPicker
Disallow: /

User-agent: EmailCollector
Disallow: /

User-agent: EmailSiphon
Disallow: /

User-agent: WebBandit
Disallow: /

User-agent: EmailWolf
Disallow: /

User-agent: ExtractorPro
Disallow: /

User-agent: CopyRightCheck
Disallow: /

User-agent: Crescent
Disallow: /

User-agent: SiteSnagger
Disallow: /

User-agent: ProWebWalker
Disallow: /

User-agent: CheeseBot
Disallow: /

User-agent: LNSpiderguy
Disallow: /

User-agent: ia_archiver
Disallow: /

User-agent: ia_archiver/1.6
Disallow: /

User-agent: Alexibot
Disallow: /

User-agent: Teleport
Disallow: /

User-agent: TeleportPro
Disallow: /

User-agent: MIIxpc
Disallow: /

User-agent: Telesoft
Disallow: /

User-agent: Website Quester
Disallow: /

User-agent: moget/2.1
Disallow: /

User-agent: WebZip/4.0
Disallow: /

User-agent: WebStripper
Disallow: /

User-agent: WebSauger
Disallow: /

User-agent: WebCopier
Disallow: /

User-agent: NetAnts
Disallow: /

User-agent: Mister PiX
Disallow: /

User-agent: WebAuto
Disallow: /

User-agent: TheNomad
Disallow: /

User-agent: WWW-Collector-E
Disallow: /

User-agent: RMA
Disallow: /

User-agent: libWeb/clsHTTP
Disallow: /

User-agent: asterias
Disallow: /

User-agent: httplib
Disallow: /

User-agent: turingos
Disallow: /

User-agent: spanner
Disallow: /

User-agent: InfoNaviRobot
Disallow: /

User-agent: Harvest/1.5
Disallow: /

User-agent: Bullseye/1.0
Disallow: /

User-agent: Mozilla/4.0 (compatible; BullsEye; Windows 95)
Disallow: /

User-agent: Crescent Internet ToolPak HTTP OLE Control v.1.0
Disallow: /

User-agent: CherryPickerSE/1.0
Disallow: /

User-agent: CherryPickerElite/1.0
Disallow: /

User-agent: WebBandit/3.50
Disallow: /

User-agent: NICErsPRO
Disallow: /

User-agent: Microsoft URL Control - 5.01.4511
Disallow: /

User-agent: DittoSpyder
Disallow: /

User-agent: Foobot
Disallow: /

User-agent: SpankBot
Disallow: /

User-agent: BotALot
Disallow: /

User-agent: lwp-trivial/1.34
Disallow: /

User-agent: lwp-trivial
Disallow: /

User-agent: BunnySlippers
Disallow: /

User-agent: Microsoft URL Control - 6.00.8169
Disallow: /

User-agent: URLy Warning
Disallow: /

User-agent: Wget/1.6
Disallow: /

User-agent: Wget/1.5.3
Disallow: /

User-agent: Wget
Disallow: /

User-agent: LinkWalker
Disallow: /

User-agent: cosmos
Disallow: /

User-agent: moget
Disallow: /

User-agent: hloader
Disallow: /

User-agent: humanlinks
Disallow: /

User-agent: LinkextractorPro
Disallow: /

User-agent: Offline Explorer
Disallow: /

User-agent: Mata Hari
Disallow: /

User-agent: LexiBot
Disallow: /

User-agent: Web Image Collector
Disallow: /

User-agent: The Intraformant
Disallow: /

User-agent: True_Robot/1.0
Disallow: /

User-agent: True_Robot
Disallow: /

User-agent: BlowFish/1.0
Disallow: /

User-agent: JennyBot
Disallow: /

User-agent: MIIxpc/4.2
Disallow: /

User-agent: BuiltBotTough
Disallow: /

User-agent: ProPowerBot/2.14
Disallow: /

User-agent: BackDoorBot/1.0
Disallow: /

User-agent: toCrawl/UrlDispatcher
Disallow: /

User-agent: WebEnhancer
Disallow: /

User-agent: suzuran
Disallow: /

User-agent: VCI WebViewer VCI WebViewer Win32
Disallow: /

User-agent: VCI
Disallow: /

User-agent: Szukacz/1.4
Disallow: /

User-agent: QueryN Metasearch
Disallow: /

User-agent: Openfind data gathere
Disallow: /

User-agent: Openfind
Disallow: /

User-agent: Xenu's Link Sleuth 1.1c
Disallow: /

User-agent: Xenu's
Disallow: /

User-agent: Zeus
Disallow: /

User-agent: RepoMonkey Bait & Tackle/v1.01
Disallow: /

User-agent: RepoMonkey
Disallow: /

User-agent: Microsoft URL Control
Disallow: /

User-agent: Openbot
Disallow: /

User-agent: URL Control
Disallow: /

User-agent: Zeus Link Scout
Disallow: /

User-agent: Zeus 32297 Webster Pro V2.9 Win32
Disallow: /

User-agent: Webster Pro
Disallow: /

User-agent: EroCrawler
Disallow: /

User-agent: LinkScan/8.1a Unix
Disallow: /

User-agent: Keyword Density/0.9
Disallow: /

User-agent: Kenjin Spider
Disallow: /

User-agent: Iron33/1.0.2
Disallow: /

User-agent: Bookmark search tool
Disallow: /

User-agent: GetRight/4.2
Disallow: /

User-agent: FairAd Client
Disallow: /

User-agent: Gaisbot
Disallow: /

User-agent: Aqua_Products
Disallow: /

User-agent: Radiation Retriever 1.1
Disallow: /

User-agent: Flaming AttackBot
Disallow: /

User-agent: Oracle Ultra Search
Disallow: /

User-agent: PerMan
Disallow: /

User-agent: searchpreview
Disallow: /

User-agent: duggmirror
Disallow: /

He had that ugly robots.txt before, now you can look at his new robots.txt and you will see the diference.

http://www.johnchow.com/robots.txt

And I can imagine some .htacess tweaking and sitemap.xml tunning and voila!

Pay attention to the basic stuff guys, if you don´t do it, it will hurt a lot later.

Glad you made it back to the good spot. :grin:

His index page is http://www.johnchow.com/index.php

He had in his robots.txt, the following:
Disallow: /*.php$

What is the mystery?

Move along people, nothing to see here.

Google just glitched, "Mogul" guy paniced, asked a bunch of real experts for their opinions, got nothing from them because it was nothing, "Mogul" guy sees site go back up, declares victory but won't reveal what he did, because.

...there's nothing to see, he did nothing.

MOVE ALONG PEOPLE! :arrow:

John,

With all do respect, I pointed out in a comment on your previous post about your index page dropping out of Google that it probably had something to do with the new robots.txt you had added (because a similar thing happened to one of my websites after using a modified version). My site index came back after removing the disallow .php part but the whole thing could have just been coincidental. A Google flux.

Now it appears you have significantly changed your robots.txt again (mostly just removed a bunch of stuff) and also added a link to your new Google SiteMap.

Maybe there is some other "secret" you are not sharing that I don't know about but I'm not sure why you didn't just share the changes you made.

Your still my buddy and all but I'm not sure why you didn't just say what you did. I guess maybe the link the Google Webmaster Tools states the obvious though. :)

Look at the commotion it's stirred up. It had me searching for an hour and I even got into some schmuck that think he's an SEO. I'm not sure John could foresee my argument but the controversy etc was surely his goal.

He might be evil but he's good at what he does.

If it is a robots.txt problem, search engines don't index you, period. You don't drop a few pages, you drop completely.

Please note that SEO Guru, I mean SEO Blog is not responding to why there are many linking with variations of the "make money online" anchor text. He doesn't really care. He only wants to be right. He, he, he.

Now I understand why so many people don't trust SEOs. They don't try hard to look at facts. They want to find something else.

Why is John's robot.tx file different? Facing a drop in rankings, who wouldn't try to clean it up to find the problem?

I agree that using the same anchor text to many times without enough variations(Google Bombing) can get you into trouble. However, in John's case that was not the issue in my opinion. It does not mean it could not have become an issue in the future and Aaron probably warned him about this.

And from what I saw, Google DID drop John's "index" page completely. At least when I searched for www.johnchow.com or site:www.johnchow.com...

All the other pages were still there though.

Tim, there's no use introducing the facts, Hamlet won't let those get in the way of his point.

SEO Blog,

I am a technical guy, I need evidence. I don't run around based on gut feelings.

You finally introduced some evidence (I respect that) and I analyzed it. I posted in my blog my conclusions.

There are still questions you need to answer. If you provide reasonable answers, I don't have any problems giving my hat to you. I respect other people's opinion and I try to refute things with reasoning and hard facts.

So let me get this straight, I'm giving you documented proof that John vastly changed his robots.txt (something that you can check in Webmaster Central) file since May 30th and you still can't admit you're wrong?

You've come up with this complex solution that depends on several other people and I've proven a simple solution that John could change on his own and yet, you still think you're right.

Why are people linking to him with variations of his keyphrase? Maybe writing styles? Who cares? It doesn't matter. That was not the problem with John's site. Why can't you get that?

And yes, his index did drop completely. Go back and read the comments from the first post about him dropping off...

Comment by Nathan
2007-06-01 17:15:36
MyAvatars 0.2

Ummm, John.

have you done “site:http://www.johnchow.com”; yet?

Your home page isn’t indexed anymore :(
Reply to this comment
Comment by John Chow
2007-06-01 19:08:50
MyAvatars 0.2

Yes and I know what happen now. Expect to see me back at page 1 in a few days. :twisted:

Can we all agree now?

Yeah, you found it, smart guy! :evil:

It's good to have friends who know their stuff, isn't it, John -- haha! Well, so good to see you back at the top spot. I'm not even going to ask how you did it, but I'm impressed nonetheless.

I will include myself in this boat. I think all the answers are already among us.

More application of the fundamentals in regards to search results is good for everyone. John has a lot on his blog you just have to dig them up and put them into action.

You guys really like the challenges that John Chow puts you up too to build up his traffic :lol:

John,

Why don't you simply tell the truth to your readers?

You made some changes a few days ago in your robots.txt (guys, I let you figure out when and why) and you added something disastrous like "Disallow: *blabla" that just blocked access to all your URLs!!!

Then later on, you asked for help, and a smart nerd used the Robots.txt analyse function in Webmaster Central tools to check your updated Robots.txt...

That's it! No big deal, and no Dot Com Mogul either :mrgreen:

Now guys, buy me a beer! :twisted:

John's not lying by any means. He's not said anything about how he got back to the top other than using Webmaster Central.

However, if I had to guess a robots.txt or a .htaccess problem would be my guess as well.

If you are like a lot of other people, it's possible nothing really happened.
between May 25-Junee2 ( for me anyway) Google SERPS were swinging wildly and multiple datacentres were showing many different results ( I was #1 for a KW on some, # 35 for others, and not Top 100 for many others). The Night of May 31 I reached top 10 (though I could not view it on my end) in many places for very broad KWs. By June 3, this traffic was gone.

Many, Many SEOs reported SERP changes during this time period that went back to exactly the same spot they were before. This applies to both those that appeared to gain and those that appeared to lose rankings. Most just seemed to settle back where they were before. Some speculation was Google may have been testing different updates on different data centers,etc.

So ( to me anyway) it's hard to say any recent changes are anything more than coincidental ( coinciding with google itself going through the swings it did).

Finally, another voice of reason.

There's a possibility here that John's actions actually had no effect on things at all. However, by revealing what he did, he might lose a bit of the mystery and this way he can look like an expert and no one can prove him wrong.

From a marketing standpoint it's really a brilliant position to take. From an SEO perspective, I wish he'd explain what he did so all his readers didn't get the wrong impression.

MyAvatars 0.2,

I agree this might be coincidental. This does not remove my evidence that several reviewers are using variations of the "make money online" anchor text. Again, I am not guessing this. I list the URLs and anchor texts in my blog.

I think this is far more responsible that just calling people irrational without any proof to back your claims.

I updated the post with the proof SEO Blog requested. :mrgreen:

Not really but ok.... :roll:

This is just as simple as telling google to crawl your site more frequently.

I wouldn't disclose such valuable information.

John's just to embarrassed to tell everyone that he messed up his robots.txt file :lol:

John, there's a blog duplicating your posts, check it out: www.blogposure.com

The guy goes as far as signing the posts like he created them!

What a bird!

I still have yet to understand why the heck idiots would do that.

Knock it off people. Build your blog with persistence and patience. Ripping people off is no good.

You will get back what you send out.

I dont like spammers and that crap!

Maybe it would be best if no one checked the site out. Yeah, I think the way to go is to NOT go LOL. Some people think they can get away with carbon-copy content -- it's baffling to me.

I only noticed because I'm one of the sites in Batch 78 and this blog sent me a trackback.

Scary stuff. I just typed in the keyword and found your site for the first time. Taking a look around...

Scary stuff. I just typed in make money online and found your site at #1, so you're good. Nice site. I'm just about to take a look around.

At least you're back to number one! Smart not to reveal the secret, though I'm sure someone already has.

I don't imagine it's a big secret. It's more likely to be some kind of mistake that John made that just got patched up. Until he dishes the dirt, there's no way to know for sure.

Evil is so uncontrollable! :twisted:

Ok, rather than type this out across all the blogs that have been talking about this, I wrote a post about John Chow Creating SEO Experts.
Enjoy!

SEO blog,

From your post:
So, what DID John do to get his rankings back? To be honest, I have no idea.

He, he, he. You use SEO on your name. You already agreed that mixing the anchor text is good and you still don't know what happened?

I provide proof on my blog that I have sites ranking top 20 for highly competitive phrases (50 million competitors) and you ask if I am a search marketer? He, he, he.

I hate to say this, but you seem to be the first expert he created.:mrgreen:

I provide proof on my blog that I have sites ranking top 20 for highly competitive phrases (50 million competitors) and you ask if I am a search marketer? He, he, he.

Actually, number of results is the worst metric there is in judging keyword competition... I wouldn't go boasting based solely on that.

Michael,

Again, just saying what you think doesn't make it true. Please back your claims as I do.

:twisted: I know John's secret and I'm not telling anyone! MWAHAHAHAHA

Glad to see your back at #1 John. That was the first thing I searched on my new Viewbar :P

The SEO Blog guy is the one who is really jumping around about this. Maybe because he this SEO is his "speciality", he can't just not know what it was...Understandable.