TechCrunch’s New Cash Cow

TechCrunch, a blog that profiles new Internet products and companies is about to add heavily to its bottom line. The blog, started by Michael Arrington on June 11, 2005, already banks over $120,000 per month from advertising sales. However, Arrington should be rolling to the tune of $2 million or more after September 18. How? TechCrunch2040.

The new TechCrunch40 conference, to be held in San Francisco on September 17 and 18 will feature 39 companies that are preparing to launch new products. They will show off their inventions in front of a full audience and panel of experts, and will compete for a $50,000 prize. Tickets to the sold out event cost $1,995 to $2,495 each.

Looking At The Numbers

According to Arrington’s September 12 blog post, 900 people are expected to attend the conference. That’s $1.8 million in ticket sales alone. TechCrunch40 is sponsored by some major heavyweights like Sequoia Capital, AOL and Sun Microsystems. I wonder how much they’re paying for sponsorship? Google, Yahoo and AOL will be unveiling new products at TechCrunch40. While the main 39 companies don’t have to pay to be part of the conference, you can bet Arrington is charging Google, Yahoo and AOL for the rights to do so. There might also be kickbacks from hotel reservations as well.

When all is said and done, it is possible that TechCrunch40 could make more for Arrington than what TechCrunch can make from a full year of advertising sales. Another major benefit to Arrington is TC40 will do a great job promoting TechCrunch and other TechCrunch properties.

My hat is off to Michael Arrington for leveraging the TechCrunch brand to this level. It is truly amazing how far one can take a blog.


43 thoughts on “TechCrunch’s New Cash Cow”

  1. shaun says:

    and techcrunch continues to see the cash rolling in :mrgreen: good for michale arrington anways.

    1. Googlelady says:

      I respect alot techcrunch they business and planning are great.

  2. Swiss_Mouse says:

    Wow, $120,000 a month. That is fantastic. We should all be that lucky.
    Cheddar to all!

    1. Wahlau.NET says:

      yup. techcrunch definitely did the right move….but he did his homework of getting companies and speaker…plus he will get income from advertisements

  3. Damn thats insane if thats acurate!

  4. Word Hugger says:

    Thats just the money from seats. It will bring TONS of traffic on Monday when they post about it to the public.

    1. YC says:

      The resultant residual traffic even after that will be huge too. Maybe JohnChow should hold a conference too. 😈

      1. rahul says:

        who knows John already planned that & invite all readers free of cost with linkbait contest 😈

  5. bob cobb says:

    Yea its pretty crazy how much money he brings in from his site. I’m sure he makes a ton of money in other ways than from advertising and shows like this too.

    1. YC says:

      Probably from lots of sponsors as well. Bound to be many who look to expose their products.

  6. Anri says:

    Man I need to learn how to market.

  7. Damn. I can’t even IMAGINE getting that much money every month. Arrington has really done a nice job with his sites.

  8. The Foo says:

    I think the figure is more like $200,000 a month in advertising (per the article in Wired magazine). One block of a 125×125 space is $10,000 per month with a two month minimum…. now that’s crazy!

    1. Yep you are correct it is 200,000 that’s exactly what I was thinking when reading the article…because they spoke on the job board revenue also.

  9. Darin Carter says:

    So when’s the John Chow’s Convention – Make Money Online 20?
    LOL πŸ‘Ώ
    Darin

    1. Fou Casper says:

      Yes it should be John Chow Make Money Online 2.0 Convention and the seat is free for all john chow readers πŸ‘Ώ

  10. Haha, techcrunch is awesome. I’m glad to see they’ll be getting some nice extra cash. πŸ™‚

  11. Wow, that’s pretty amazing!

    What will he come up next!

    Crunch Cereal? hmm hasn’t that been done?

  12. Click Input says:

    I would love to go to this conference… some great ideas in there!

  13. MyBlogCotest says:

    2 million or more! That’s amazing!!

  14. Lindsay says:

    So, When can we expect the John Chow Show to Launch? Maybe with a new movie festival of Blogger films… I can’t wait πŸ˜†

  15. Ryan says:

    Arrington is a genious! I read tech crunch daily and have been amazed by his rise in popularity. TC40 is going to be huge. I wish I had that kinda money to attend it!

  16. chtanxw says:

    This is another Blog success story worth thinking and doing…!

  17. JoeTech.com says:

    I agree with the above comment that John Chow should have a conference. I can only imagine how much people would pay per seat to sit and ask John and other gurus some questions. Beyond that, it would be an outstanding opportunity to make some key contacts in person with other attendees.

  18. Poker Sharks says:

    Get the TTZ up to that level one day?

    Or JCdotnet?

    Keep building that brand…

  19. Thiru says:

    He is actually a running a corporation! Arrington is a true inspiration for all of us.

  20. ram says:

    Wow, that’s amazing, Arrington is doing great πŸ™‚

  21. CatherineL says:

    That’s brilliant – his earnings must work out at a lot of money per word.

  22. Thats a real cash cow. Huge money rolling if you know how to make them roll.

  23. Ju says:

    hey JC, what was that thing you were trying to get us all to download yesterday, upon entering your page.

  24. musmon says:

    $120k is good for sure, but its not a problem to make $10-20k per month at the internet, thats what i’m doing and getting now $5k per month and now i’m going to start an experiment – “Is it possible to buy a flat in 12 month, i will be getting $10k monthly in 3 month time from 0”. Everything is really easy, you just need to follow the instructions πŸ™‚

  25. Wow! I wish I could go to this conference. That’s crazy!

  26. Also, see the Penny Arcade guys, who have leveraged the brand of a webcomic to create one of the biggest conferences for gamings in existence.

    Similar idea.

  27. Stephen says:

    Wow…the event does look to be interesting…especially with all the Big Name Sponsors. Is this event similar to that show, “American Inventor”, whereby you show your product and judges rate you and hand over the prize to the winner?

  28. Aditya says:

    That shows the potential in blogging

  29. roman gelsi says:

    Very good idea bloging is here to stay
    http://www.romangelsi.com

  30. Scoot says:

    Inspiration for the day πŸ™‚

  31. doug m says:

    i support the john chow conference of ’08!

  32. Kanute says:

    Wicked πŸ˜€

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