In order to be successful at making money online, you’ll want to have the right information in front of you. For all the Internet marketers in the audience, this could mean testing the conversion rates for your various landing pages.
You could run several different landing page designs in succession, but it could be possible that one landing page did better than another, simply because it was released first. A much better tactic would be to use a utility like Conversion Doubler, which just so happens to be the subject of today’s review.
Multivariate Testing Software
So, what exactly does Conversion Doubler do and how does it work? Well, it bills itself as the “easiest A/B & multivariate testing software.” What this means is that you can display different versions of the same webpage (landing page) to multiple users, tracking the statistics of each variation individually.
As the simplest example, perhaps you want to have two identical landing pages save for one small difference. You might change the headline text, for example, or one of the images being used. From here, you can see which version seems to provide the best conversion rate.
The “multivariate” part of the multivariate testing comes in when you want to have multiple changes to the page, effectively generating multiple combinations for testing. If you have two variables, then you have four combinations. Three variables would have 27 possible combinations.
Seeing Conversion Doubler in Action
Perhaps the best way to understand how Conversion Doubler works is to try it for yourself. Before you do, watch the brief walkthrough video that they have provided.
From there, you can go ahead and try the free live demo or sign up for a free account. The user interface is largely WYSIWYG in nature, though you can swap to seeing the raw HTML if you prefer to take that route.
After you enter the URL that you would like to test, you hover over the areas that you would like to change. These get outlined in blue and, after they have been selected, turn into a red outline. Here is a screenshot from my demo session.
I’ve selected the header image on my blog as an area to have variations. You can add as many variations to that “section” as you like and you can have as many sections as you want.
Setting Goals and Implementing Changes
After you’ve defined all the sections and variations that you would like to test on your landing page (or blog or any other website), you need to establish some goals. This is the way you can see if one landing page is converting better than another. Using a “thank you” page is usually a good way to test conversion.
After you’ve gone through these main steps, Conversion Doubler will output a snippet of code that you then insert into your webpage. Once implemented, each visitor to your site will be assigned to a random combination of the sections you altered. Collect enough data and you’ll know which landing page is performing the best.
How Much Does It Cost?
Ah, the million dollar question. Or at least, the potentially million dollar question, since the results of your testing could very well help you earn that much more money.
Well, Conversion Doubler currently offers five different pricing plans. The free individual plan lets you test up to three pages and with up to 1,000 monthly visitors. You still get the visual test creator and real-time reports. Stepping up from there, paid plans start $49 a month for 10 pages and 10,000 monthly visitors.
If you’re an affiliate marketer and you want a good way to test your landing pages, Conversion Doubler looks like a good bet. It certainly can’t hurt to give them a try.