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Test Your Landing Pages with Conversion Doubler

written by Michael Kwan on September 20, 2010

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In order to be successful at making money online, you’ll want to have the right information in front of you. For all the Internet marketers in the audience, this could mean testing the conversion rates for your various landing pages.

You could run several different landing page designs in succession, but it could be possible that one landing page did better than another, simply because it was released first. A much better tactic would be to use a utility like Conversion Doubler, which just so happens to be the subject of today’s review.

Multivariate Testing Software

So, what exactly does Conversion Doubler do and how does it work? Well, it bills itself as the “easiest A/B & multivariate testing software.” What this means is that you can display different versions of the same webpage (landing page) to multiple users, tracking the statistics of each variation individually.

As the simplest example, perhaps you want to have two identical landing pages save for one small difference. You might change the headline text, for example, or one of the images being used. From here, you can see which version seems to provide the best conversion rate.

The “multivariate” part of the multivariate testing comes in when you want to have multiple changes to the page, effectively generating multiple combinations for testing. If you have two variables, then you have four combinations. Three variables would have 27 possible combinations.

Seeing Conversion Doubler in Action

Perhaps the best way to understand how Conversion Doubler works is to try it for yourself. Before you do, watch the brief walkthrough video that they have provided.

From there, you can go ahead and try the free live demo or sign up for a free account. The user interface is largely WYSIWYG in nature, though you can swap to seeing the raw HTML if you prefer to take that route.

After you enter the URL that you would like to test, you hover over the areas that you would like to change. These get outlined in blue and, after they have been selected, turn into a red outline. Here is a screenshot from my demo session.

I’ve selected the header image on my blog as an area to have variations. You can add as many variations to that “section” as you like and you can have as many sections as you want.

Setting Goals and Implementing Changes

After you’ve defined all the sections and variations that you would like to test on your landing page (or blog or any other website), you need to establish some goals. This is the way you can see if one landing page is converting better than another. Using a “thank you” page is usually a good way to test conversion.

After you’ve gone through these main steps, Conversion Doubler will output a snippet of code that you then insert into your webpage. Once implemented, each visitor to your site will be assigned to a random combination of the sections you altered. Collect enough data and you’ll know which landing page is performing the best.

How Much Does It Cost?

Ah, the million dollar question. Or at least, the potentially million dollar question, since the results of your testing could very well help you earn that much more money.

Well, Conversion Doubler currently offers five different pricing plans. The free individual plan lets you test up to three pages and with up to 1,000 monthly visitors. You still get the visual test creator and real-time reports. Stepping up from there, paid plans start $49 a month for 10 pages and 10,000 monthly visitors.

If you’re an affiliate marketer and you want a good way to test your landing pages, Conversion Doubler looks like a good bet. It certainly can’t hurt to give them a try.


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ZK @ Web Marketing Blog September 20, 2010 at 8:35 am

Website is like human body and you are doctor.

If you want to make your body healthy than you should make all parts healthy.

Similar is with website … just make your website in such way so that you can get maximum conversion.

That’s why Heat map software is important.

Lets see hows this work.

d3so September 20, 2010 at 9:07 am

What kind of heatmap software do you use?

Neat plugin. The WYSIWYG editor will make it way more easier to edit pages. Good thing they have a free plan. It gives me the chance to check it out.

Email List Building September 20, 2010 at 12:22 pm

Testing is very important and this is as great review by Michael.

The free option, however is quite limited. I’ll be curious to see what you think after checking it out.

I just don’t have time to do it these days.

Alex Dumitru September 20, 2010 at 12:03 pm

I’m also curious what Heat Map software are you using. Could you please share it with me ?

dotCOMreport.com September 21, 2010 at 1:32 am

I was questioning the same thing! Wondering about the Heat Map software. Great post, John.

BlogTechOnline September 20, 2010 at 8:44 am

Thank you for sharing a very nice tool.

John Vaux September 20, 2010 at 3:52 pm

Great post as usual John … thank you.

Just a comment about testing different pictures and text. Try and think outside the box and use ideas that are not immediately obvious.

I have tested a variety of pictures on my sites and have been amazed at what works


PPC Ian September 20, 2010 at 8:41 pm

I can definitely agree with that! It’s often the strangest stuff that ends up working. It’s all about testing outside of the box. At one of my companies, this hot pink banner actually did the best – who would have figured?

John Vaux September 20, 2010 at 3:53 pm

Just a comment about testing different pictures and text. Try and think outside the box and use ideas that are not immediately obvious.

I have tested a variety of pictures on my sites and have been amazed at what works


Irish Garden Home September 20, 2010 at 4:54 pm

One thing I didn’t hear you mention Michael is traffic. Testing only works if you have a realistic amount of traffic to a website. If you only have 5 visitors a day statistics will be flawed, if you have 500 a day statistics will be much more reliable, SY

Shally Martin September 20, 2010 at 8:25 pm

That’s true.. But I think this software is targeting for those with high traffic.

Timeshare Reviews September 21, 2010 at 1:30 am

Yes, it always comes back to traffic

Edgar September 20, 2010 at 4:55 pm

The Heat Map software his talking about is Crazyegg.com

PPC Ian September 20, 2010 at 8:40 pm

Multivariate testing is great but you need a lot of data for statistical significance. That said, the Taguchi method can definitely speed things up.

Shally Martin September 20, 2010 at 8:52 pm

The software is useful and easy to use. Getting the free individual plan would just be great if you want to test it out.

Aaron Torng September 20, 2010 at 9:08 pm

Would you recommend this if your site doesn’t get that much traffic?

Zaun Bauarbeit September 21, 2010 at 11:29 am

That tool is genious! Thank you John

John September 22, 2010 at 9:09 am

Landing page information is really great. I too agree with you that the landing pages make the visitor to stick to the website or leave it immediately.

Bayseec September 22, 2010 at 10:30 pm

Good tool for testing and researching. Can’t be wait for try it now. Thanks for sharing!

Paul McDonnell September 27, 2010 at 1:36 pm