The $15K Challenge – He Came So Close

As some may recall, Internet marketing guru Dan Raine accepted a challenge to turn $150 into $15,000 in 30 days. Well, the 30 days are up and the results are in!

There are currently seven of my so called friends sitting around me at the moment, seven miserable excuses for human beings who have been waiting for the death knell to be struck… and that moment has finally come, the little hand just ticked over 12…

As you can probably tell, I didn’t make it, but I am still going to celebrate…

Here is the final income statement:

Total Income: $13,713.31
Affiliate Payouts: $1147.50

Total Profit: $12,565.81

So Dan missed out on the 15k by $2434.19 (and technically he still needs to factor in the 2CheckOut credit card fees and take that off the budget but we’ll let that slide). Still making $12,565.81 in 30 days is an impressive feat – especially if you have only $150 to do it with.

Even though Dan came close to his goal, his friends are not letting him off. He lost so he must pay. The price? He has to wear a thong and post pictures on the internet (I think). Dan is going to let the site run to see if he can make the $15,000 before Sunday. That is when he’ll be giving the site plus all the money it made away to one lucky person.

If you want to see how Dan pulled off his marketing trick, he has documented every step he took on his blog. It’s fascinating reading.

13 thoughts on “The $15K Challenge – He Came So Close”

  1. Carl says:

    Nothing more than a spammer. I can’t believe you’re giving this guy publicity.

  2. Ian says:

    I’ve been trying to understand his methodology. From what I gather, basically he’s giving away a set of free “craft” e-books, and then marketing an up-level subscription with more free books to those that subscribe?
    And to get subscribers, he’s spamming myspace?
    Am I missing something, or is that about it?

  3. Nick says:

    Whatever it is, this guy made a big progress 🙂

    I will study later his blog, I think it deserves a reading 🙂

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  5. Carl says:

    That’s about it. He started with 7000 emails or something, and apparently, those were “free” so not included as an expense. One expense he did account for was software that spiders MySpace for fresh email addresses to spam, and to buy a picture of a girl to make a fake MySpace account to harvest more emails to spam.

    The rest of it is upselling crappy “content” with more crappy “content”.

    Obviously it makes money. But it’s illegal and, well, just plain wrong.

    Hopefully he’ll be the next spammer to go to jail for this crap:

  6. Jan says:

    your blog is starting to hurt my eyes with all the ads 🙂

  7. skore says:

    “But it’s illegal and, well, just plain wrong.”

    What exactly what the “illegal” part of this?

  8. Sonia says:

    Some people told me about Kyle McDonald – a guy who traded a red staple for a house. Did you hear about him? Kyle advertised his quest on his website. The quest took him a year from the start to finish and 14 trades.

    Read the whole story:

  9. Carl says:

    Skore: spam is illegal, in case you didn’t notice. Read the link I posted in my first comment.

  10. John Chow says:

    Spam itself is not illegal. How you do the spam can be illegal. The Can-Spam act states what is and is not legal. Hi-jacking or signing up for 100’s of free email accounts to spam, Falsified e-mail headers, sending “sexually oriented” e-mail that is not properly labeled, etc are all illegal.

    Everything that Dan did is within the allowed rules of the Can-Spam act.

  11. Carl says:

    OK whatever, it’s still wrong. I can’t believe people are accepting this bullshit. I get about 300 spam emails to my inbox every single day, and it’s from pricks like this guy. Not only that, he is showing off how much he can make in a month by spamming people…

    And worst of all, he’s encouraging other dot-com wannabes to do the same thing. In the end, all we get is more fucking spam. Yet since it’s technically still legal to harvest emails on MySpace, the dot-com wannabes are perfectly fine with this. I guess they just hope that they “win” the contest that is SURELY not rigged in any way. Because spammers are honest people.

  12. taco says:


    Geeez…relax! Getting pissy over SPAM is sooo 1995. If you ask me…you’re the prick. If you took the time to REALLY read the blog, insteading of spouting off like a moron, you’d learn that all of his addresses were OPT-IN. He didn’t harvest anything, Mr. Know-it-all.

    Do you know what that means, SPAM boy? I work with customers like you all day, and the common denominator is that you all lose your freakin minds before you even know what the fuck you’re talking about.

    Why don’t you get mad about something that is relevant or even important? And before you reply, NO I don’t know the guy from the $15k challenge.

    In fact, I don’t do any type of marketing on the internet at all. I simply like to read about it, and it seems like the $15k guy crafted a unique way to get eyeballs to his blog.

    Anyway, do us all a favor–do your homework before you pop off and stick your negativity up your ass.

  13. Collin says:

    Seems to me that people who do business on the net see opt-in emails/mailing lists as something critical to making a living while the people who don’t make a living on the net see it as spam and go off their heads like Carl.

    I worked for a marking company for a couple of years and was surprised to see the difference of view between them and the average person to mobile SMS, email, phone call ‘spamming’.

    The only thing I suspect happens with this type of business model is that once a few people see that there is little value in the ‘premium’ content, it will become harder sell a second time of a premium member either by the existing seller or by a new one.

    These sellers seem to get easier and easier to spot. They all have sites where the landing page is 10 screens long, and have the same bulls**t testimonials and such. Sort of like a infomercial on TV.

    Nice site keep up the good work John.

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