The 4 Keys To Unlock Your Blog’s Earning Power

Is your blog earning more money than you can spend?

If yes, that’s the internet lifestyle we’re talking about.

Look at the life of John Chow, you’d see he’s truly living what he preaches.

He makes a living off his blog and uses the JC blog to educate others.

But the question is, what have you done with all the tips, strategies, secrets and recommendations you get from reading other people’s blog?

If you could apply the tips to your blog & business and follow them religiously, your blog would start to make more money, than you can spend. I’m not joking…!

So, what are the 4 keys to unlock your blog’s earning power?

I’ve four highlights and I encourage you to take action quickly.

1.    Monetize your time

I’m supposed to say, monetize your blog, right?

But I don’t want to say that because 75% of bloggers I know have monetized with affiliate offers, paid advertisements, pay per click offers like Adwords. Blog monetization goes beyond slapping a few ads on your blog, the greatest and most profitable is your time.

How do you monetize your time?

Simple – sell a part of your time to someone via consulting. Better yet, become a contractor and help small, mid-sized and corporate firms to recruit freelance writers, web developers, virtual attendants and so on. Be the middleman/agent and earn a passive income.

Tele-consulting is another way you can monetize your time. You could earn a decent income for every hour you work with someone. I usually charge $50 – $300/hour as a content marketing consultant.

2.    Learn how to write quality content     learn how to write quality content

In 2010, I was privileged to meet one of the Super Affiliates in the world.

I actually interviewed him and asked “the one thing that made him successful.

His answer was simple, “learn how to write quality content.” Notice that this advice was before Google Panda and Penguin updates.

The same rule and principle still holds today. A lot of bloggers and website owners see Google as wicked and heartless – just because there sites were penalized.

But it’s not new, Google has always advocated for quality and evergreen content.

The truth of the matter is, if you learn how to write cornerstone content, you’ll make more money online. “But some great writers are broke,” you say?

Yes, being a great writer doesn’t guarantee more money, but what you do with your skill is what can bring the money. In all, sharpen your writing skills and gain traction by being everywhere.

3.    Work on your core objectives

Taking baby steps with your blog is the best way to discover amazing opportunities around you.

When you set out to make profit with your blog, make sure you’re working on your core objectives. Don’t do tasks that wouldn’t affect your objective in a positive manner.

And it’s important that you set a clear objective as a blogger. Truth is, a blog is not actually a business, but you can build a profitable business around it.

Take one step at a time – don’t try to digress out of the good way. The principle of blogging is to create compelling content continually and promote such content like a maniac.

Let other people know about your blog. Don’t hide under the shell and expect miracles to happen overnight. Stop complaining, and start taking action today.

4.    Don’t sell to strangers yet

Is selling difficult?

No, I don’t think so. In fact, selling can be a lot rewarding and fun when you follow the traditional marketing principles. Don’t try to sell to strangers. As they say, “people buy from who they trust and like.”

No matter how many fans you’ve on Twitter and Facebook, most of them are still strangers until they join your email list. It’s hard to believe, but it’s the reality!

Oftentimes, bloggers complain that they aren’t making any money, and when you ask what’s kept them bound, the same reasons always resurface.

What I’m I saying? Capture your prospect’s email address and name (for personalization) and follow up with quality and exclusive content about your product.

Allow me to paraphrase this quote from Ewen Chia, “The success of your blog is determined by the number of people you’re able to reach at the click of a button.”

Unlock your life!

Blogging has a lot more to do with who you’re on the inside. Just like social media marketing, the “social” is the key to winning the hearts of others and making money.

Don’t try to trick or cajole your readers to do something that’s out of the way. Relate with them on a personal level – you’d unlock your blog’s earning power easily. Follow these 4 key points and let’s meet at the top. Will ya?

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26 thoughts on “The 4 Keys To Unlock Your Blog’s Earning Power”

  1. Kenny Fabre says:


    consulting is pretty sharp, I’m thinking of starting doing consultation for like $97 per hour.

    1. I think it’s a nice idea – just make sure you’ve a great offer for that time. I do appreciate your comment.

  2. I like the “monetize your time” thing. It’s probably one of the easiest way to earn money online immediately.

    Writing quality content is what everybody should know with or without Google’s updates.

    1. Yes, monetize your time is one of the best ways to make money online easily – maybe not overnight. Good to have you here Trent

  3. Naveen says:

    Great Article. Can you Explain more about been the middleman/agent. Like how you became Content marketing consultant. Would you be kind enough to give some tips for someone who’s willing to do this kind of work.

    1. A middleman or agent is someone who stands in the gap between the client and the professional (writer, designer, virtual assistant etc). Space will not permit me to give all tips to you, but I encourage to to read:

      I hope this helps.

      Thank you Naveen for reading and leaving a comment. I so much appreciate it.

  4. Calin Dan says:

    Hey Michael,

    I love the first point, that’s a great way to start monetizing your time. I actually did this with great success last year, locally.
    “Middleman-ing” might be the best place to start if you don’t have the skills to become a successful freelancer.

    Best wishes,

    1. I’m so glad that you agreed with my post. See you around Dan.

  5. You say to capture the name and email when getting your optins, but I’ve heard from Clay Collins that using someone’s name in an email actually decreases the open rate. This makes sense to me as most of us already know the email isn’t personal, so it’s just seems like the person is trying to trick us when they use our name.

    I mostly don’t collect names now when building my list as it’s much easier to get one field of information than two fields.

    1. It’s a personal choice Mike. I usually collect name with the email address. Because I want to personalize when I send out newsletters. Yes, even if email isn’t personal because of autoresponders, you can make it seem personal by personalizing it.

      But if you’re Ok with just email addresses, it’s fine. Conversion is all that matters.

  6. Mi Muba says:

    Lucky are those who already have monetized their time. Yeah i am talking about part time bloggers who just use their spare time to earn equal to full-time earning. Yout idea of monetization of time is absolutely right. In low-income countries it is particularly necessary to first meet your necessary income requirements and after that venture into blogging. If you succeed well done; if otherwise no matter because of your primary source of earning.
    A good post with perfectly practical ideas

  7. Arunincy says:

    I have found valuable Ideas here,Thank you for sharing!

    1. Thank you my good friend. I hope to see you here more often. Your comment is most welcome!

  8. faisal says:

    best part was quality content, its age old tip but highly ignored

    1. Yes, quality content is the first blogging advice, but it’s still powerful. Thanks Faisal for always reading my posts. Believe me, I’ve been watching and reading your comments.

  9. Another Awesome Post as always! I find monetizing your time as a great way to make money, you can earn a lot by offering lots of freelance service.

    1. I like your comment Joseph. Freelancing is great, believe me.

  10. Whitney says:

    Amazing post…very inspirational. Makes me wanna keep goin!

    1. Keep going Whitney – success comes to those who can stay a little longer. “You can always quit, so why quit now?” – Anonymous

  11. This is a great post because it follows exactly what I believe when it comes to internet marketing, “You can’t cheat your way to the top, if you want to really make it then you have to put in all of your effort.” Your consulting tip is also a great one that I haven’t heard before because I feel that if you truly want to understand someting then you have to explain it to others. Keep the tips coming, and I look forward to reading them.

    1. Keep reading JC and more insights will come your way.

  12. dice8up says:

    Great stuff Michael,

    Thanks for bringing this up. I know, a lot has been said about good writing and quality content, and google, but I paid little attention to it in the past.

    I am slowly working on improving my writing. Hopefully, I’ll be able to write better and with utmost confidence before the year ends.


    1. Improving your writing is fundamental to your success. Be confidence and you’ll excel.

  13. Stella says:

    I would like to know the stats on how many biz websites fail? There are millions blogs, how many survive the first year or two?

    1. I heard that only a tiny percent of blogs succeed in the first year. Do your best to join the tiny group that succeeds.

  14. Great advice, will implement these tactics onto my own financial website, Stocks on Wall Street. Thanks!

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