There can be a certain level of mystique surrounding the running of an advertising network. While so many publishers make use of Google AdSense on their websites, they really don’t know the revenue share, among other finer details. The Google office is locked up like a vault and this can make for a certain level of mistrust. The same can be said about many other ad networks.
Meant to be a sharp contrast to the other networks on the net, the aptly named Run By Affiliates is a CPA-based ad network that is, as its name implies, run by the affiliates. The focus of this review isn’t so much on the network itself as it is on the community involved encouraged by Run By Affiliates.
A Network Run By You
On the surface, RunByAffiliates may appear to be much the same as the countless other affiliate networks that populate the Internet. Advertisers post their offers, publishers promote them, and payment is issued when an action is taken by the site visitor. This could be a generated lead or sale, for example. That much should be familiar with most John Chow dot Com readers.
What makes RunByAffiliates different from its competitors is that the network is completely transparent and they offer “full disclosure on affiliate spending, revenue, management, and performance, so affiliates can be certain that the day to day activities of the network remain in the interest of the affiliates as a whole.” The overview page provides a further discussion on this approach.
After a 10% management fee is paid to Webtistic, the remaining net profit is split across the affiliate community, staff positions, marketing, and other spending. The ratio is determined by the network. Logging into the community page (above), you immediately get this sense of collaboration. You are encouraged to communicate and participate.
Communicating with the Community
In essence, the community side of the Run By Affiliates network has two key components.
On the one hand, it gives you an opportunity to directly affect the direction of the network. Affiliates are encouraged to “vote on policy and budget spending using an online voting system.” Not happy with the direction the network is taking? Make your voice heard and changes may be made.
On the other side of the equation is the true “community” aspect of Run By Affiliates. With most other affiliate networks, the only relationship you have is with your affiliate network. With Run By Affiliates, you have a direct link to other affiliates (and advertisers) on the network. For example, you can see our good friend Tyler Cruz above.
The community may not be quite as robust as Facebook, but it is much more targeted. The people here are all interested in making money with affiliate marketing, so you can share your insights, advice, and pointers. Further still, you earn “activity points” for posting articles, participating in the forums, uploading templates, and so on. How many of your secrets you are willing to reveal is completely up to you.
Working for the Man
Want an even more direct way to influence the direction of Run By Affiliates? They’ve also got staff positions available for affiliates.
At the time this review was written, Run By Affiliates had four positions available: Marketing Manager, Advertising Executive (x2), and Campaign Performance Reporter. These are paid positions that go above and beyond your affiliate commissions. Is there a conflict of interest if you’re also an active affiliate? Perhaps.
The Growing Affiliate Network
Are you tired of feeling left out of the decision process? Would you like to have greater control over how your affiliate network is being run and how the net profit is being spent? Run By Affiliates may be a good option, since they allow the affiliates to have a much greater sense of control over the day-to-day operations and spending.
I can’t speak to the direct success of the affiliate network itself, but it is powered by Direct Track, so you should have a healthy array of offers to consider. With the help of the Run By Affiliates community, you should be able to make a few bucks.