How To Build Traffic And Community with Twittercasts

Social media has quickly taken over our world. It has become especially relevant in the sports universe, where instant access to information is becoming easier and easier to achieve. In fact, it appears as if all news breaks via Twitter rather than normal, more accustomed news outlets.

So how do you capitalize on this? Other than the obvious idea of following Twitter closely to stay up to date on all the news, there are other things you can do as well. One of the things that has worked for my site – Lakers Nation – is the Twittercast for NBA basketball games.

While I was working at Disney, I was put in charge with showing the marketing departments how to increase traffic to their respective sites with social media tools such as Twitter. At that time in 2008, people were just using twitter to share about where they were or what they just ate. I honestly didn’t care about that kind of stuff. Since I know most people used twitter through their mobile device, my goal was to convert everyone’s mobile device into the modern day AM Radio.

Remember the scenes from back in the 40’s or 50’s of families and friends huddled around their radios to hear the latest homerun of their favorite baseball game? Well, that’s what I wanted to do and with twitter, it worked.

Prior to the game, I would hit up youtube to hear recordings of my favorite broadcaster of all time, Chick Hearn, to get me in the right frame of mind. then I would turned on the Lakers game and start typing away about each play with as much detail as 140 characters would allow me to.

– Kobe snares the rebound, outlet pass to Lamar to a cutting Pau Gasol . . . Dunk You Very Much w/the And One.

Once word started spreading about what we were doing, people on twitter started to spread the word for us any time their friends would ask “What’s the score for the Lakers game?” . . . quick responses  . . “Go Follow @LakersNation!” 

You couldn’t buy that kind of marketing.

Quick Tips

  • 140 Characters – Get to the Point Fast
  • Be the Spark of Conversation. Not the Conversation
  • ReTweet Great Tweets. Be a megaphone for those who deserve it. 

Another key to the game is consistency. Once you’ve established a reputation you cannot go back on it. Whether you like it or not, people begin to rely on your updates. If you’ve become a legitimate source for content (regardless of what type), people are going to begin to increase their expectations.

Through Lakers Nation I have learned exactly what my audience is looking for in each tweet. I know what is popular with them and what isn’t. If need be, I could compose a tweet that would be re-tweeted by hundreds of fans. I could just as easily say something that I know would irritate my readers.

Obviously the main focus of the Lakers Nation account is the Lakers. But it goes far beyond that. There is news that may not be directly relevant to the Lakers that the readers will still be interested in. This is where things can become difficult. You must know your audience, and you must know exactly what information they want to hear and what information they don’t.

“It’s Easy When You’re Using the Lakers Brand to Get Followers!” You know what? You’re right, so I decided to start over.

I’ve decided to re-dedicate myself to a site called Bunkers Paradise, which is a new golf community I started to crowdsource golf equipment reviews. What started out as a way to find used golf clubs online has blossomed into a growing online community focused on the game of golf. However, establishing a Twitter following can become difficult when you have nobody there to read and re-tweet your messages.

Obviously, I can’t take the same approach with Bunkers that I could with Lakers Nation because of the different audiences. There are things that will work perfectly for a basketball fan that someone following a golf website just doesn’t care about. So it becomes my responsibility to find a new way to connect with a new set of fans. I must learn their tendencies and adapt to them. This is crucial, because if you force your fans to adapt to you then you will lose readers quickly.

People in the modern age don’t want information that they deem irrelevant. In a world of focused and centralized news, sports and information, people only get the news they want to see. If you don’t give them what they want to hear they will move on and find someone that does. Keeping the attention of your audience through Twitter is difficult, but can be very beneficial to your website.

Overall, Twitter can be one of the most powerful tools your website has to offer. Especially when it comes to sports, you can give your audience a different voice and a different perspective on the game.

Twitter is an odd medium. The updates that you post are almost immediately buried with other posts and updates from the other accounts that the user follows. So unlike a bad article or even a Facebook post, a less than perfect tweet is quickly forgotten. But that doesn’t mean taking every tweet seriously is unnecessary. Every tweet counts, especially in sports. So while tweeting, act accordingly.

By the way, this wouldn’t be a John Chow Post if I don’t self promote, so if you’re into Golf, come follow us @BParadise & if you’re a Lakers fan, come follow us @LakersNation. Thanks!

Thanks to Daniel Buerge @danielbuerge_la – the editor in chief at both BunkersParadise.com & LakersNation.com for his contribution to this article and if you’re feeling really follow friendly, find me @MrGaryLee.


33 thoughts on “How To Build Traffic And Community with Twittercasts”

  1. Good idea, even tech bloggers in India Twittercast Cricket match live sometime( Though there is no direct relation between both – the game of Cricket and internet Technology) but as they claims, you can always build community through it and get traffic(strange) but it works. BTW cricket is great passion in India.

    1. @ Shanker

      For cricket in India they will follow cricinfo or download the desktop score. I do not think that they will follow any one else for cricket unless and until you provide some other important view …

      1. Lalit says:

        ZK, I am great cricket fan and I always prefer to see the score at cricinfo and never have come across with twitter.

        1. Yes that’s what I also want to say here … Along with cricinfo you can also go for the desktop score … With that you do not have to visit cricinfo again and again

  2. Timo says:

    Twitter is really a good source of getting some attention. I heard it often enough when somebody got some good post on twitter that the traffic went up a lot afterwards on their page.
    However it is really hard that your post wont just drown in the cheer mass on twitter. Finding the right topic at the right time is easier said than done.

    br

    1. Abhik says:

      I agree!!
      You need to have lots of targeted follower to get traffic.

    2. Not only traffic you also get loyal followers as well … So that means consistent increase in your readership …

  3. Brian Yang says:

    It’s a great idea to follow people who are asking questions relevant to what you are about. They will most likely follow you and check out your website.

    1. This one is showing be active in social media and you will get the return.

  4. Brock Blohm says:

    Value, Value, VALUE!
    It’s amazing how fast things can grow when you give someone exactly what they are looking for – over and over again. In this case – info about the Lakers.

    1. PPC Ian says:

      That is true. If you provide value and truly help others, there is no limit to the amount of money you can make.

      1. This is the thumb rule of internet marketing first give to the community than enjoy the return in multiple times.

    2. Abhik says:

      Isn’t that obvious?
      Would I follow a person who talks about things which I don’t have any interest on?

  5. PPC Ian says:

    Awesome stuff. I have not thought about doing a Twittercast before. Seems like a great way to provide up to the minute information that people find valuable.

    1. Gary Lee says:

      yep . . we keep growing and growing and it’s because we offer this as a service more than a way to distribute our own content . . . twittercasts really can be for any kind of event.

  6. fazal mayar says:

    nice stuff, this is one of the reasons why i love twitter.

    1. We love all those tools which be really beneficial for our business … Twitter and facebook are at top

  7. Abhik says:

    Twitter never worked for me. May be I need to be more active there.

    1. Erwin Miradi says:

      Same here. I hardly can find the time to be active there.

    2. In social media you need to be very much active … These are time killing but can provide you good benefits … If you can hire someone who look after your tweeter activity than this will be beneficial for you …

      Like you can easily get $4 to 5/hrs … Hire them for 2 hour every day and you are done. Or may be hire inhouse staff …

  8. terobait48 says:

    I hate sometimes that limit to 140 characters

    1. Believe it or not, accept it or not but these 140 texts are their main strength.

  9. fas says:

    Twitter will never come close to Facebook trust me.

    1. Yes people love to see more photos, they want to see more photos of friends’s friends … But in twitter there is no such options.

      But I think twitter is more easy to operate through mobile device and all.

  10. Same here, I’m also trying to take twitter and facebook in my promotion campaign but for me it is really very hard, I must learn it, I think as well.

    1. Give more and more time to twitter and facebook and you will get more exposure … Believe me

  11. Funny Chix says:

    The Lakers basketball team is a big brand to hitch your star on, and with 40,000 followers on Twitter, @lakersnation is a real success. My own Twitter efforts at @FunnyChixDotCom bring you unusual jokes and funny pictures. Yes, it’s a stretch to fit a good joke into 140 characters, but mostly I can make it happen. A good laugh is worth the effort.

  12. Samantha says:

    Sometime’s its hard to fit everything in 140 characters, great post. I think Twitter is more practive than Facebook, but that’s my thought.

  13. i feel, the drawback is that twitter allows only 140 characters

    1. And I think this is their biggest strength …

  14. Dress Making says:

    But regular sharing will affect the twitter account

  15. Gift Ideas says:

    That is very nice way to build site. Nice to know.

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