The Art of Stress-Free Blog Marketing

Is blogging all about hard work?

If you want to achieve tremendous success online with your blog, you’ll need to adapt to changes as soon as they occur.

“Art” deals with creating, innovating and breathing life into your life and business.

When it comes to blog marketing, so many bloggers don’t understand that marketing is not all about working hard; it’s about working smart also. I know so – but ask your questions in the comment box.

If you use wordpress to run your blog, which you should, then taking advantage of free and premium tools can help you achieve a better success.

There is no rule anywhere that says you MUST wait for 3 – 5 years to start earning a living from your blog. It can happen in 1 month.

I know successful bloggers who grew their readership to 10,000+ within 3 months. It may not be easy, but it’s damn possible.

What is the secret to stress-free blogging?

stress-free blogging

This might surprise you. But it’s not rocket science. It’s about setting clear goals and using every available tool to work it.

Maybe you’ve been stressing heavily at your blog, doing all sorts of marketing to bring the right readers – but it doesn’t seem to work for you.

I’ve one question for you right now: What are you missing out?

Ideally, you should study the thoughts going through your mind as an entrepreneur.

If you started blogging just to make quick money, it might be the obstacle causing you stress.

In fact, studies have shown that the best thing that can happen to any businessperson is to think “value.” What can you do to help someone else become better?

At your blog, you’ve got to make a decision to truly help people. Once you develop this mindset, it’d be easier to earn through your blog.

The majority of bloggers who earn above $10,000 monthly have identified a hungry niche, and they’re producing “valuable” content and products to satisfy that hunger. They’re consistent, too.

You can apply this strategy to any type of niche, including health, food, entertainment. That’s what a friend of mine did to his review blog on shakeology food. It really works.

So, the secret of stress-free blogging is “value” creation. And let me show you how it can relief you of stress and lead to a high productive lifestyle.

In 2011, I wrote an epic blog post that covers important facts about SEO and content marketing. That single post had resulted in over 50,000 targeted traffic from search engines alone.

What made the post successful?

It’s evergreen and I keep updating it. If you desire to increase productivity, start writing evergreen content; because it’ll freshen up your blog, attract thousands of hits and subscribers.

For instance – that SEO post I wrote would have become obsolete (irrelevant) if I didn’t update it. When the first Google Panda was released, I quickly removed a few of the paragraphs and added another one to suit fresh visitors and readers.

Find out topics that would ever be relevant in your niche and start blogging about them. It’s the only way to reduce the blogging stress.

More importantly, as those evergreen blog posts ranks higher in Google top 10, you’d have enough time to build niche blogs or create valuable products for your target audience. That’s how to make money online cowboy. No shortcuts whatsoever!

The bottom line is VALUE. Add value to your post titles, the introductions and the sentences you make. Don’t just write articles to fill your schedule days.

And when you write a guest post for other blogs, focus on evergreen content. Hot trends can fade away quickly. And if you’ve written a post that’s no longer useful, go back and update it.

This way, when your guest posts are published, they can dominate Google top 10 and drive targeted traffic to your pages, even when the blog owner sends it to the archive page.

Are you stressed out?

Yes, hard work is vital to your blogging success, but as they say, “health is wealth, but wealth is not health.” Writing everyday and gazing at the PC screen may not be a healthy habit after all.

Focus on important tasks that can add value to your business, and consequently help your readers improve as well. Green signifies life. Green plants have life and they produce foods for themselves.

Therefore, get started today. Research your topic and craft exclusive evergreen content for your target audience, consistently. And remember, Google loves ‘green’ content so much.

Have you ever written an evergreen content that impacted your blog’s traffic? Leave me an evergreen comment and let’s plant positive seeds that can change the world. See you ahead.

26 thoughts on “The Art of Stress-Free Blog Marketing”

  1. Adrian says:

    Great post. I agree when one changes their mindset to give people value. Things start to become easier.You must focus on your target markets needs and wants. Then provide a valuable solution.

  2. Hendri says:

    Hi. Thax for your info. I just star blogging and so far its okey and fun. Hopefully I can make some impact for my readers and adapt your secret to free stress blogging

  3. Erwin says:

    Hi everyone,

    it is very hard to write an evergreen post. We always must to seek new information and stay up to date. I’m in an early stages of developing my blog and I know I must work hard to get good results and it is not easy.

    But I hope one day I will write a kiler content blog post and the things willl change. So now I’m looking and researching but I know it will pay off.

    Thanks for this post Michael and all the best.


  4. Glenn says:

    Thanks Michael and John for providing such an interesting post.

    “Evergreen” posts? That’s a concept I honestly haven’t considered before but it certainly makes sense. How to write an evergreen post, well I agree with Erwin above that it’s a very hard thing to do. But it’s something that I’ll be giving thought to from now on and seeing if I can get to grips with it.

    I think, too, that it’s important to engage your readers rather than just write ‘at’ them. If you can engage them on a personal level then you’re not only providing a valuable post but you’re also building a relationship with your reader, which is a priceless thing to have. Also, as stated in the post, adding value to the titles themselves is something important to bear in mind. I was actually thinking on that very subject only a few days ago!

  5. Michael says:

    What you predominantly think about you will eventually bring into your reality. Having the correct mindset in the first place is crucial to succeed in anything one does. Thinking the correct thoughts first are a must before any action is to be taken. Watch your language as this is an indicator to your true thoughts Speaking negatively about anything is the instruction of negative things appearing into ones reality. Until you have the correct positive mindset you will never succeed. Therefore spending time on positive mindset stuff will be time well spent.

  6. Baz says:

    I agree that it can be difficult to know what will be a killer post when you are deciding what topic to write about. I have just started a online marketing blog and as I’m a newbie to this niche, I am finding it difficult at times to decide on my topics.

    I have decided that i will mix and match my blog posts between relevant posts and posts about my personal journey into online marketing. The whole point of my site really is to develop it in such a way that it becomes a source of information through mine and other peoples experiences, that it gives value to other ‘newbies’ who are starting out in online business. That’s the plan anyway.

    Enjoyable and thought provoking post Michael, thank you.

  7. xlovehappyx says:

    the term “evergreen” for content is new to me
    but i like your tip to create value for readers!
    and i think it’s SO ANNOYING when people insist that money can’t be made online until x number of years
    i beg to differ 😉

  8. sumit sharma says:

    i am also a new in blogging and struggling for traffic. writing a healthy content is very much beneficial for any blog. i will also write a healthy content for my blog, you are right that if we try to help others from our blog then it can last long and generate huge traffic if possible we must also write articles in other site for eg. enzine aricles etc. which can back link to your site and get a huge traffic. also there are softwares which submit your links to directories and major search engine which can help you a lot for getting rank in search engine. blog commenting also give you a backlink to gain traffic.

  9. Paul B says:

    The secret to stress free blogging is simply to treat blogging for what it is, a bit of a hobby. Stop trying to convince yourself that you’re some sort of business guru when in fact all you’re doing is spewing opinions on to the internet.

  10. Mitch says:

    Hey Michael, very interesting post dude. In my opinion every blogger starts blogging with the aim of earning money, but I personally suggest them not to get stressed out if they don’t earn money. They will one day start earning, but till then they need to follow all the rules of blogging and try all the necessary tools. I wish all the bloggers very best….

  11. Kate Kutny says:

    I agree that adding value to a blog post can make people want to return to your site. It makes them excited to read future stuff you write about. When I started writing more valuable posts and ones that were more interesting, more people kept coming back to my site! Its still increasing to this day and I love it.

  12. Hi John

    I WOULD be stressed, IF I even attempted to write a blog promoting most of the rubbish product online today.

    As an ex Broadcast and electronic media journalist, I find it relatively easy to write about contentious issues concerning Social Justice and Govt ineptitude and public funding mismanagement issues. Check out my Blog , which I have not YET bothered to find a fantastic Theme etc for, until i can establish it’s viability as such – or otherwise. Please give me YOUR honest opinion .

    Press and commercial broadcast stations DO — make very BIG money out of THESE very SAME issues. So HOW — might I indeed do so as well ?

    Firstly I DO need to publicise it somehow, in order to attract comment, that much I DO know , — but just HOW to go about that ?

    Newspapers only offer the BALD facts – or various distortions of same — NO reply available . I am offering people the opportunity to actually have THEIR say in these matters, just like in a radio talk show.

    IF — it takes off, I plan to offer people pre written – fill in the blanks – letters to the appropriate authorities in order to register an EFFECTIVE complaint.


  13. In my opinion the most important point is about adding value. When you can accomplish that you will get a better engagement with your readers and you also will feel that fulfillment when everything starts to become easier and more rewording!
    Nice article!

  14. Very nice points got by you here and I will try to implement on my blogs too. This is so true that blogging sometimes gets stressful and your post is just perfect to release those stress and achieve goals at blogging.

  15. Abhik says:

    Awesome post, Michael.
    I already read that *evergreen* post of yours in CMUP. You did a great job there.

  16. I agree with you guys that ‘evergreen’ posts are the way forward. There have been some blogs that I’ve written that would never have stood the test of time. For example, my very first blog post was about my ‘new’ phone, the HTC Legend, back in 2010. After the first couple of months the traffic died because nobody cared and was already looking at the new version.
    I eventually wrote a couple of posts on my experiences with solo ads and they became sure fire hits. People loved reading about my successes and failures and everybody knows that solo ads are one of the best ways to get leads. In fact, over 9 months later, I STILL get requests from readers wanting to buy a solo ad from me even though I never offered a service!

  17. Mona says:

    Hi John

    I’d like to answer your second question, “What is the secret to stress-free blogging?”.
    I personally advocate a lot of detachment and calmness in all activities of life.The same applies to blogging as well.
    I have recently written a post on my blog(richmiraclefiles) about
    Here i emphasise the importance of taking an objective view of your blogging life.I go on to explain how visualisation,contemplation,meditation actually enhances your blog output, and profits.
    I agree withyour point completely; value addition ,content updation enriches your blog.
    Best of luck

  18. faisal says:

    Take your time but do it well.

  19. I. C. Daniel says:

    ”I know successful bloggers who grew their readership to 10,000+ within 3 months. It may not be easy, but it’s damn possible.”

    Please give us some names, or just for me, I’d like to visit their blogs. (just few bloggers, let’s say 5 successful bloggers).

    Best regards from I. C. Daniel – Romania

  20. Tara says:

    I think this is a really great tip.

    I have a brand new blog focused on fashion blogging and am wondering how or when I will know if it’s filling a void that’s missing… if it has good content and value. I want people to get use out of it.. but I’m also wondering if I’m marketing my blog to the right people or not?


  21. Whitney says:

    Yea I believe you need to find a strategy for marketing your blog, that’s comfortable for you..but you still need to do the work to market your blog. It’s all about pacing yourself, and using the 80/20 rule to get more leverage from your efforts.

  22. Rodger says:

    Thank you for this especially motivational post. It’s exciting to hear that someone can make a living in just one month of work. In the past I’ve done lots of work that didn’t create any real value for anyone and of course it didn’t make me any money. Good points.

  23. Well, I am in the fat loss niche, so I will say that all my tips are pretty much evergreen since I don’t recommend pills or gadgets but only raw tips which works!

  24. Sam Woods says:

    Great read,

    I agree with you, it’s all about the mindset. I think consistency is a big part as well, too many start up bloggers start strong then fade away. You should definitely set aside time each day and set yourself reachable goals along the way.


  25. Fachwirt says:

    I started a blog in the educational niche and I think most of my blog posts will be evergreen ones because there is not so much change in that niche.
    Blogging and all that stuff around it is just a hobby for me. Ok, its hard work and so much things to do- but I really love it, its absolutely no stress at all!

  26. I have 2 blogs in tech niche and it’s really hard to keep updating them with evergreen content. But I love writing at my blogs and i’m good at it!

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