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The Email of the Week

written by John Chow on November 6, 2009

How one lazy bum made $176,697.50

I get many emails everyday. Most are pretty tame and boring. However, once in a while, a real gem will land in my inbox. I’m calling this Email from Dan Waggoner the Email of the week but I think it has a good shot at being the email of the year.

Hi John,

I am writing you to ask for a favor. I just wrote my first eBook titled “A Peasant’s Guide To Internet Marketing” 10 Powerful Steps for the New Business Website Owner.

I was wondering if you would be willing to read it and maybe write a short endorsement if you like it. I want to put a few very strong endorsements on the sales page to help sell the book.

I don’t have a huge following yet like you and some of the other guys as I am a relatively new Internet Marketer, however I believe the book to be of solid quality.

It may not help your audience because they might be a little advanced for it but I would be more than happy to pay you as an affiliate as well if you like it. It’s going to sell for $19.95US.

The book is 34 full length pages long in PDF format. If you get some time, let me know if you are interested and I will send you a copy. I would be very grateful and would owe you big time.

Sincerely,

Dan Waggoner

So, let me get this straight. You’re new to Internet Marketing but you wrote an eBook on how to do Internet Marketing? What’s more, you want to sell a 34 page (no doubt double space with 24pt font) PDF for $20? Good luck with that!

If you truly understood Internet marketing, you wouldn’t have worded your email the way you did. And you would have included the eBook in your email instead of asking me to email you back for a copy. I recommend you stick to writing about things you actually have knowledge of instead of trying to be something you’re not.

I would love to hear how you would reply to Dan. Please do so in the comments.

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I wonder if the situation will develop into a lucky one for Dan. I wish he would be lucky!

ModernDayPeasants dot com is his blog...lol
finally i searched him!

Check out his about me page.

Now we know who he is...wow kinda wierd!! Well..he got the publicity he wanted...isnt it...just had to direct all the negave force towards a positive one...and maybe this could be the best thing ever happened to him..provided Dan knows what he is doing...HEHHE

Anyway John..whats the "Point" making his email public..?? And now i am thinking why the hell i searched the guy out and then I MADE IT PUBLIC...

HUH the world is evil

Well!!

I thought you guys know what u are talkin about. Why the hell john is pissed on this particular email? Let me assure you he must be getting such emails everyday..Its a gimmick just to stir up things a lil bit.

There is no one called DAN and He has never written any god damn ebook!!

John just trying to live up to his bad guy image creating controversies and issues by himself!!

Also to the person calling Dan a scam artist here:

I don't think he's a scammer at all. He's actually trying to get the endorsement rather than just making one up. His ebook probably isn't all that great, but that doesn't make him a scam artist. Plenty of honest folks produce crappy products.

As ridiculous as this email was, I don't think its appropriate to hang the guy out to dry like that.

He's making an honest effort. Just delete the email and move on. Or at least don't include his name.

I really think JC has good intentions in doing so. I just started a blog, and the very first thing is to create discussion points about his free ebook. I hope this post did not bring his popularity down. Unless he purposely wants to.. :)

I think Dan will achieve his goals, he is blessed!

This is one of the most arrogant posts I have ever read in my entire life. Your attitude towards Dan is completely out of order. You've judged him based on one email asking for help.

Yes the majority of people reading this blog probably think you are god-like and will suck up to every post you write, but ironically 95% of them probably have yet to make a penny online.

Seriously, for a guy who makes his money through shameless self-promotion and monetizing everything that is physically possible on a blog you have a pretty horrible attitude and an outright arrogance that angers me.

Also, even if you do want to play God, do not use someone's real name to humiliate him in public.

You won't post this and if you do, you are more of a man than I thought.

Anyway, off to Dan's blog to have a read

I gotta say, why on earth didn't he simply attach a copy with the email? It makes no sense, if I was promoting my e-Book (which is free), I'd simply attach a copy with every email I send.

On a separate note...

John probably purposely posted it here to give the guy even more fighting spirit to succeed.

Like what I posted on my facebook recently... "The harder I fall. The higher I'll bounce." I hope Dan picks this up on a positive note.

Right, JC?

This guy has courage. Too bad it was kind of off-pitch, I would say.

And to make things worse, his email got published here, humiliated in some sense, when one can easily ignore or reply in private.

Ever heard of this prophecy-phrase "cover ones mistakes, and GOD will cover yours".

Good day, everyone!

I can't believe the number of "at least he tried" comments people have left. He DIDN'T TRY. That's the point John was making.

He didn't read. He didn't research. He didn't build relationships. He doesn't even know John's site (if he did, he would have known John doesn't just "endorse" things, and he would have known John charges for 100% honest reviews).

This guy is a sleaze. Would you say "at least he tried" if someone came up to your wife (or significant other) and asked to seem with her (or him)? You'd think he was a tool and want to knock his lights out.

John has worked hard to build this community, build a reputation of promoting quality products, or at least giving honest reviews.

This guy was asking John not only to promote a product that he couldn't back in 100 years, but he was asking him to do it for FREE.

He didn't try. If you think that... sigh...

Not fair John.
At least the guy tried....Its better than The Arbitrager – Sex, Drugs and Lazy Internet Millionaires” crap

Why are you defending a scam artist (Dan)? The FTC had to put laws in place because scammer were getting false endorsements causing people to spend tons of money on bogus products.

John's endorsement would get people to buy it. Period.

John exposed a guy for what he is, and you're telling John he is not fair? The FTC had to make laws so people would be fair and do what John did.

Sure, there wasn't much marketing information in The Arbitrager report, but at least (at this point) he is just exposing scams and not taking people's money.

Think about it... Seriously...

I recently did read your free ebook and I do recall you stating within your first pages that people who do not try and do not put things in action were "Losers". You told us in your ebook to give it a try. Dont sit back and not do anything about it, and put your plans in action.

This guy did. He is probably going to make money off this ebook by selling it on some forums, such as DP, because people buy anything there, however you could have easily declined his offer.

I liked following your blog, however this is not one of the posts I would have like to have read.

Humility is a good thing JC and sometimes you may want to think about that before you make fun of someone-- you have to realize that you weren't always this way too and you had to start from ground zero too. instead of squashing/ ridiculing the guy, you could have at least replied with a short no thank you or some pointers with what he did wrong -- instead of posting it up on the web.

being famous is one thing, having the respect from others and respecting others is another. coming from poor humble beginnings, I am very surprised that you are acting this way. you are trying to act like a pompous arrogant big head like Mike Arrington rather than a down to earth nice guy like Darren Rowse.

like the saying goes "Be nice to people on your way up because you meet them on your way down"

I think his email does provide us with a great lesson. Provide value to others before asking for something in return. Although, we could've learned the lesson without knowing his name. Welcome to the Simon Cowell school of critics!

Anyway, perhaps John gets so many requests that this just happens to the straw that broke the camel's back?

I also think that there is a learning curve and we all make mistakes when creating a blogging footprint for ourselves. I hope Dan chalks this up as a lesson learned and continues to forge ahead. IMO, he's done a lot more than 90% of bloggers out there already just by producing a document, even if he made a flub along the way.

John,

is it one of the paid-review article?

did this Dan pay you to do this?
surely now curiosity is built ...and there's a possibility that few days from now when Dan introduced himself and his blog, people will jump to his blog, even just to check how lame it is...and if the blog really turn to be a good one, people might buy his eBook...cool...reverse psychology...

Yeah, it surely big hit. :D

Personally I wouldn't have come from it with the angle you did John. I think you really made fun of this guy who seems like he was giving his idea a fair crack and is in the process of developing his knowledge and skills and leaned towards you as a person he thinks is an authority on the subject matter.

He came to you asking your opinion and advice and you've destroyed him before he even got a chance.

Think about your first days as an Internet Marketer. You Weren't making $40+K a month and you probably asked opinions and endorsements from people you knew in the industry who clearly knew more than you and had been around longer than you.

Its a case of student looking for teacher and he's come to you asking for your feedback and you've embarrassed the shit out of him. A simple NO THANKS email reply back to him would have been more of a respectful thing and would have taken you all of 5 seconds to do.

In fact I would have given credit to this guy because hes taken action towards his goal, his making something happen, his started somewhere and will get better as he goes. It could be his first book.

I bet most of the people who commented on this post have never attempted to write an ebook on any subject, I admit right here I have not either but I give Dan credit for trying even if it doesn't meet your standards or seal of approval. He could have went about it a better way but he did it the way he knew how and with what resources he had.

Give him a break and don't publicly humiliate someone who is just having a honest go and creating something he believes to be special.

I also don't think it was worthy of it's own post but I guess it got many peoples attention.

Vince.

You know everybody has got to start somewhere! Maybe to Chow and us he's no expert but to some mom and pop in idaho selling potato skin art out of their basement he looks like a freaking Jeremy Shoemaker.

I would respond simply "I commend your effort, but you are targeting the wrong crowd by contacting me, maybe try some j.v.'s who have a list with a more green dem. and give them a taste for free"

Good luck my friend

emails like such really sucks, but tell me honestly if he had paid a review charge, would you still have criticized this badly?

and really looks unprofessional when you put the name of the sender of the email at the bottom of the email when you publish it publicly....

$19.95 for a 34 page ebook? Good lord!

lol i've bought a 3- page ebook for $9.95 -
and it was actually worth it.

I think this guy is certainly ahead of the average blog-king wannabe.

Yup, he took action. Yup, he has a book written and Yup he has managed to get attention from the Chow man.

Most folks won't get past first base, they dream then never take action.

Finally, I get frustrated when the likes of JC take aim at the little guy starting out.

I remember a few years back when I kicked off my first basic blog, the likes of Tyler Cruz frowned their noses with reviews and really didn't offer much advice.

Guys like the one just wrote this ebook need advice and guidance, not a slap in the face.

Hang in there lil' buddy.

i want to give the guy credit for trying, but at the same time it is sad that we became such money lovers that we do anything to make a buck, even if that means lying to others and selling them information that we never even tried ourselves and now telling other buying this will help you make millions of dollars. i mean i haven't red his report so i don't know if he is honest and telling in his report that "hey i am not making money this way but i know it works for other " or something along that line, or he (like many other so called marketers) just telling lies left and right.

i know we all need money to pay out bills and live comfortably but i wish we all could sometimes stop and think for a second how mcuh we are sacrificing all in order to make more money which will never be enough.

and i don't think it was nice to publish his name though, but again it could be a nicky.
just my opinion.

He`s a real Space Cadet!

I think everything is developing quite natural.All the events are just events coming one after another.Maybe they carry great potential for Dan.

Can't blame dude really. He took action. Maybe in the wrong way. He will learn from it and do it differently next time. That's how you grow.

Yeah, we grow from our own mistake, usually.

You guys are such pussies. Oh no someone got ridiculed in public how harsh. I think it's funny, I don't care. If I got ridiculed in public like this I'd quit bitching and come out fighting. It happens we all make mistakes, we all act like dicks. If you're gonna be in the public spotlight accept it and STFU.

For all the people giving him credit for trying, seriously wtf. You guys must be sitting around doing nothing because I could produce a better product than his $20 garbage in a day or two. Thing is I actually want to produce something of value that I'd be proud to release.

How do you know it's garbage? Have you read it?

And who are you? Seems like you're nothing more then an arrogant jerk.

I'm actually pretty down to earth face to face. Yeah I'm probably an arrogant jerk online somewhat. Yep I am nobody. Although I don't really give a damn if I am somebody or not. Being an internet celebrity doesn't change anything about you. In fact I enjoy being able to dick around and not grow up and just enjoy myself and wake up and just do whatever I want to.

The main issue I have with people applauding his attempts at trying as if it's something no one else would dare think about is the vast number of idiots doing the exact same thing. Those people applauding his attempts are they not trying themselves? You need to step outside the box and get some creativity, because you're in a competitive market.

You called John harsh for posting this email but it's one of the reasons he made the progress he did, he's not afraid to think in opposite directions to everyone else and take risks with money & ideas.

Don't know why, but I find it hard to believe that John was really annoyed by the email and so didn't bother to list the guy's name in public....

For some reason, I believe it was a good attempt to steer some debate ;)

Does Dan Waggoner really exist?
I hope not!

He does, a few seconds with good ole Google and you find his blog and ebook! BTW, I think this guy has potential! SY
*off now to write an hilarious email to John that will get me the same amount of exposure Dan got*

it is a little bit smug to humiliate a potential client in public. But I guess when you are as big, powerful and successful as Mr. Chow, you can do that. Beware before sending Mr. Chow any emails. You could be the next guy to be ridiculed in public.

Mr. Chow, I have a word of advice. There are those who have been knocked down on their ass, but even more than eventually will be knocked down on their ass. Or, to quote Gen George S Patton, "All victory is fleeting."

Wow. I gotta tell ya, I feel kind of sorry for this guy. To be called out by John Chow in such a public way -- ouch!! OK, lesson learned. So if I were him, I'd start a blog, and the title of my first post would be, "The day I got my balls handed to me by John Chow," and then discuss everything I'd learned from the experience, and how I moved forward and used it as a springboard to ultimate success, etc.

Mr. Waggoner:
Please take a writing course at a local community college. You may learn about run-on sentences.
Ciao!

You can reply by saying, I would endorse the book if you really make money online by starting a blog on that?

Hi John,

Well that was a great post. I will now see if you also have the audacity to post my comment on your blog as well.

The first thing I should say is thanks for the free advertising. Your a better guy than I suspected!

The second thing I want to say is that I had no idea that you followed my blog. My last post must have hurt your feelings! I kind of feel like a big shot now with the great John Chow reading my blog!

Finally, the last thing I want to say is this. My sending you that request is not much different in my eyes than you sending me, a person you don't even know, a request to help your daughter win a prize in school.

Like you said in your blog post. Good luck with that!

Best Wishes

LOLOLOLOLOL I didn't see this reply!!! A big shot. Ha. Omg seriously wtf are you smoking. You need to get that thinking out of your head. There are no "big shots", just people making $ or not making $. The people underground are the ones really making the money.

I agree with Chow, how can you charge $20 for something you know precisely dick about.

Amazing guy, he broke the first rule of building yourself as an authority on web: write about stuff you know :)

Hi,

No offense, John, but I don't understand why this email is notch above the other email messages that you receive. As a third party person in this scenario, it seems like Dan idolizes you and your work, which is why he was asking for your opinion.

While it is true that he made some mistakes, I don't think that he deserved to be humiliated.

People make mistakes, especially when they are just starting out. This would probably be a good time to recall how you started out yourself. You may be smarter than Dan and did not make a monumental mistake like he did, but you were not a born expert in your field and I believe that it took a lot of hard work and effort to get to where you are now. So, the least you could have done is cut the guy some slack and done something worth his respect.

Dan clearly respects you which is why he asked for your opinion and just like the other comments here, it would have been best if you would have made an action that is worth that respect.

Dan, don't mind all the negative comments out there. Yes, what happened here is pretty embarrassing, but use it as your motivation to do better.

John,
The more I think about it, the more I think that you owe the guy an apology for the way you have treated him. Sometimes, people do silly things, but that is a human trait and is forgivable. Please apologize to the guy, whether it be publicly or in a private email. I think it's the right thing to do.

Cheers.

I'd have to agree. Just because the guy may be a noobie, that's no reason to publically embarass him. I think you should apologize to him.

I also have to agree. How childish is this... I hope that wasn't his real name you used in your post.

Embarrassing someone who is taking initiative and trying to do something.

I had some respect for John, but I think that's gone now.

Times must be hard if this is all you have to post about.

I agree props to the guy for trying - albeit a massive fail.

I would have replied with this -

Dan,

"Nice try, sorry but I cant help and you should go pick up the book by Napoleon Hill - How to Win Friends and influence people. I think it will help you

Sean

and for the record - i didn't think you were mean an condescending. I thought your reaction was honest and to the point. I like that about you - 0 transparency. Maybe you could have changed his name - but whatever.

nice try man... i love it , sure he have a real brave to mail great marketer like you john .

First of all, most of the flock here is assuming the book teaches people how to make money. What if it just goes through the basics of setting up affiliate programs, ads, and creating products?

I've seen far worse examples in my own inbox, but I still wouldn't belittle them; certainly not publicly.

He didn't ask John to email his list over it...he simply asked for an endorsement. Probably should have sent the book in the email, but that's minor.

I applaud him for taking action.