Comments on: The Google Bid Gap - Sometimes Less Is More http://www.johnchow.com/the-google-bid-gap-sometimes-less-is-more/ The Miscellaneous Ramblings of a Dot Com Mogul Fri, 04 Jul 2008 20:31:17 +0000 http://wordpress.org/?v=2.5.1 By: Mark Shead http://www.johnchow.com/the-google-bid-gap-sometimes-less-is-more/#comment-55798 Mark Shead Thu, 22 Mar 2007 04:45:05 +0000 http://www.johnchow.com/the-google-bid-gap-sometimes-less-is-more/#comment-55798 I keep a log of what I've changed so I can go back and look at the stats and see if it made things better or not. I keep a log of what I’ve changed so I can go back and look at the stats and see if it made things better or not.

]]> By: Mark Shead http://www.johnchow.com/the-google-bid-gap-sometimes-less-is-more/#comment-55784 Mark Shead Thu, 22 Mar 2007 04:32:24 +0000 http://www.johnchow.com/the-google-bid-gap-sometimes-less-is-more/#comment-55784 yes just make sure you have a way to actually track it. And keep track of when you changed what so you can compare it with previous data. yes just make sure you have a way to actually track it. And keep track of when you changed what so you can compare it with previous data.

]]> By: Mark Shead http://www.johnchow.com/the-google-bid-gap-sometimes-less-is-more/#comment-55781 Mark Shead Thu, 22 Mar 2007 04:29:26 +0000 http://www.johnchow.com/the-google-bid-gap-sometimes-less-is-more/#comment-55781 That might be a good place for Text Link Ads. That might be a good place for Text Link Ads.

]]> By: Mark Shead http://www.johnchow.com/the-google-bid-gap-sometimes-less-is-more/#comment-55778 Mark Shead Thu, 22 Mar 2007 04:26:06 +0000 http://www.johnchow.com/the-google-bid-gap-sometimes-less-is-more/#comment-55778 Smart pricing is based on tracking actual conversions--not click throughs. Smart pricing is based on tracking actual conversions–not click throughs.

]]> By: Mark Shead http://www.johnchow.com/the-google-bid-gap-sometimes-less-is-more/#comment-55775 Mark Shead Thu, 22 Mar 2007 04:23:09 +0000 http://www.johnchow.com/the-google-bid-gap-sometimes-less-is-more/#comment-55775 The ability to have ads in multiple channels really helps with this. The ability to have ads in multiple channels really helps with this.

]]> By: Mark Shead http://www.johnchow.com/the-google-bid-gap-sometimes-less-is-more/#comment-55773 Mark Shead Thu, 22 Mar 2007 04:21:32 +0000 http://www.johnchow.com/the-google-bid-gap-sometimes-less-is-more/#comment-55773 I setup one channel for the site, and one for each ad on the page. Then I put each ad in it's channel and the site channel. I can see the agregate info and compare the individual ads to see what is doing better. I setup one channel for the site, and one for each ad on the page. Then I put each ad in it’s channel and the site channel. I can see the agregate info and compare the individual ads to see what is doing better.

]]> By: Mark Shead http://www.johnchow.com/the-google-bid-gap-sometimes-less-is-more/#comment-55770 Mark Shead Thu, 22 Mar 2007 04:17:55 +0000 http://www.johnchow.com/the-google-bid-gap-sometimes-less-is-more/#comment-55770 John tends to try aggressive things. It wouldn't surprise me if there was a PR penalty involved. John tends to try aggressive things. It wouldn’t surprise me if there was a PR penalty involved.

]]> By: Mark Shead http://www.johnchow.com/the-google-bid-gap-sometimes-less-is-more/#comment-55768 Mark Shead Thu, 22 Mar 2007 04:16:25 +0000 http://www.johnchow.com/the-google-bid-gap-sometimes-less-is-more/#comment-55768 Well congrats on that. I keep looking at Netscape, but I'm not sure I "get" it. Things keep moving around and stuff. I understand Digg and Reddit. :) Well congrats on that. I keep looking at Netscape, but I’m not sure I “get” it. Things keep moving around and stuff. I understand Digg and Reddit. :)

]]> By: Das Brain http://www.johnchow.com/the-google-bid-gap-sometimes-less-is-more/#comment-55090 Das Brain Tue, 20 Mar 2007 15:04:59 +0000 http://www.johnchow.com/the-google-bid-gap-sometimes-less-is-more/#comment-55090 Just before reading this post, I started to adjust the placement and the number of Google Adsense ads on one of my video sites, not done just yet. However, I will be monitoring the results of this tweek and see if it does contribute to higher Google ad revenue. Should be interesting. :idea: Das Brain Just before reading this post, I started to adjust the placement and the number of Google Adsense ads on one of my video sites, not done just yet. However, I will be monitoring the results of this tweek and see if it does contribute to higher Google ad revenue. Should be interesting. :idea:

Das Brain

]]> By: Speedlinking - 18 March 2007 » Derek Semmler dot com http://www.johnchow.com/the-google-bid-gap-sometimes-less-is-more/#comment-54522 Speedlinking - 18 March 2007 » Derek Semmler dot com Mon, 19 Mar 2007 03:57:34 +0000 http://www.johnchow.com/the-google-bid-gap-sometimes-less-is-more/#comment-54522 [...] not the case with burgers, John Chow tells us that sometimes less is more when it comes to the Google Bid [...] [...] not the case with burgers, John Chow tells us that sometimes less is more when it comes to the Google Bid [...]

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