The Guest Blogger’s Guide To The Blogosphere

This post was guest blogged by Patrick Bisaillon of the gross revenue sharing blog, Piggy Bank Pie.

If you have recently launched your own blog, on top of your ‘to do list’ should be ways to bring home quality traffic. There are many ways to increase valuable visitors to your site, and one that has been proven highly effective is being an active Guest Blogger.

Stop Thinking For Yourself

Have you ever thought about guest blogging? If you answered yes, then you may have written a few posts, but they ended up being so great that each time you thought “man, I don’t want to give this post away, I’m keeping it for my blog!” a common mistake, keep on reading.

Unfortunately, great posts from unknown bloggers are usually wasted on low traffic sites. In addition, once they are published most of the time you cannot publish them elsewhere. If you just wrote a masterpiece and your blog gets 25 unique visitors a day, don’t you think it would be wise to publish that ‘award-winning’ post of yours on a blog that has hundreds if not thousands of daily readers?

Take Your Time

Never rush to write a guest post, it is too important. Dedicate a considerable amount of time, as this text is your keynote, showing what your blog is capable of to an audience full of potential RSS subscribers. Once you are satisfied with the result, try improving the quality by asking blogger friends you can trust to review and comment on your article.

Adjust Your Focus

Remember our primary goal here: bring home quality traffic. This step is as important as your strategy resides in moving readers from reading your guest post to reading your blog. Take the time to find the right place where you would like your post to be published. Once you have a blog on target, review guest posts that have been published in the last month. Now with that information in hand, start brainstorming on ideas that would make your work of art fit in that blogger’s ecosystem. However, you do want to distinguish yourself… that is why I say you need to take your time.

Linking Modesty

Don’t link to your blog unless you have valuable information you wish to point readers to. Remember that it is common practice for bloggers to introduce Guest Bloggers and link to their website in a paragraph right before your post’s introduction. At the bottom, sign your text and place a link to your homepage. Trust me; that is all you need. If the readers connect with your post and your writing style, they have everything they need to find your site. Most importantly, be respectful and do not throw in affiliate links.

Be Professional

The last thing you would want is a Pro-Blogger correcting typos and grammar errors in your post. This is the main reason why I recommend you ask some friends to review your text. It seems like a normal behavior to leave obvious mistakes in an article after hours of writing. At one point, your brain can no longer see the difference between Guest Bloggers and Ghost Busters. Friends reading your post will spot those mistakes at first read.

Establish Contacts

Alright, you have a great post, a blog on target, now you need to make contact. Firstly, well-known bloggers get dozens if not hundreds of emails a day, so you need to stand out from the crowd while staying away from spam-alike messages.

Some bloggers prefer not to publicly display their email address. Instead, they use a form often available under their Contact page. If this is the case, present yourself nicely and briefly, ask the blogger if they accept guest posts and conclude by inviting them to pursue the discussion over email. Make sure to leave your blog’s URL. Important: Do not paste your post in the form, it would lose all formatting and may be cut by a maximum of characters allowed in the text area.

If you have the blogger’s email, you can use a different strategy. Again, introduce yourself briefly and go straight to the point. Conclude with an invitation to visit your blog and paste your post in the email. You can read John’s take on this subject.

Whether you are about to contact the blogger via a form or email, keep in mind that you never have a second chance to make a good impression. Review your message before you press Send.

Secret Tip to Increase Your Readership

Okay, let us recap the goal of guest posting: increasing your site’s readership. Say you submit an article that has tremendous success and the readers are going nuts digging your post and rushing over to your blog. You want to make sure your site is spick and span before they hit your home page. I cannot stress how important this is to attracting visitors. At this point, they have high expectations, so you need to deliver what they are looking for, i.e., similar quality content.

Timing is important here; once your guest article is online, you have to make sure that your site has high quality material to satisfy new visitors. If you are familiar with affiliate marketing, think of it as your Conversion Rate (how many new visitors will turn into RSS Subscribers or regular readers.)
Participate

Once your guest post is online and readers have started commenting, don’t leave them alone, join the discussion. Comments allow readers to interact directly with bloggers, so be ready to come up with fast valuable opinions and also answers to readers’ questions. It is also an additional chance for you to bring home new readers.

Remember, don’t be selfish and send those blockbuster posts out to established bloggers, chances are they will have a much better impact for your blog if they’re published to a large crowd of readers.

Have you had any success posting as a Guest Blogger? Do you have other tips you wish to share? Let us continue this discussion over the comments.


60 thoughts on “The Guest Blogger’s Guide To The Blogosphere”

  1. Good post with good tips and only ‘one’ typo πŸ™‚ Under the sub-heading ‘Linking Modesty’, the ‘Don’t like to your blog …’ should read ‘Don’t link to your blog …’ That is the word ‘like’ should actually be ‘link’. Am I right?

    1. Great post, keep it up. Blogosphere is great if you use it wisely.

      Why isn’t John using it anymore?

      1. Etienne Teo says:

        That was some good advice from piggypie!

        1. Indeed, it is a great advice and detailed info on how to get the best exposure infront of other readers and the blogger of who’s blog you are guest posting.

  2. Great post and apart from that typo, this has a good representation of guest posting and provides a good guide to the blogosphere for guest bloggers πŸ™‚

  3. No Nonsense says:

    Good advice. I’ve been thinking of offering up some guest blog posts. These are some great tips to follow when submitting guest posts to others.

  4. Youfoundjake says:

    I agree, great post, it’s exactly where I’m at right now with a 14 day old blog. It really is a case of putting the cart before the horse, “man this is a great post, but I don’t have alot of visitors to see it and spread the word”. Although I do like how my latest post got clicks from the BlogRush widget because of the catchy title, heeh. Again, nice post about generating traffic outside of having to pay for it. Is it safe to say that the host blogger endorse’s the guest writers blog? Boy, talk about credibility as side effect also.
    Good call.
    Jake

    1. No wonder you got clicks with Google files for bankruptcy πŸ˜‰

      Should have added it to digg 😈

  5. MoneyNing says:

    Informative read πŸ™‚ Thanks for the encouragement to do this since I don’t think I do enough external promotion for my blog!

    1. I think people will naturally and organically find your through search engines eventually…but a little active promotion never hurts

    2. Etienne Teo says:

      I have not done guest posting, i guess it will drive some good traffic

      1. PinoyTech says:

        I haven’t either. Although I plan to do it in the future when I have much more blog posts in my blog. I wouldn’t want them to see a blog with few entries.

  6. Odd News says:

    Good tips. This will work well to bring in good traffic. By the way from one of your posts I learned about BlogBurst. Got my accepted there. Thanks.

  7. James B. says:

    Great Post. I definetly need to take advantage of that. I’m getting about 50 visitors a day and i think i could do better (but my blog is an experiment to see if how much RSS subscribers you can get in a niche that is non-techy (hunting) and you can’t even pull out a credit card even if it’s not for paying for something and i have to stay on bloggers domain). So far it is pretty hard, but i have had a steady increase. Also, this is my first blog so I’m still learning as i go.

  8. Youfoundjake: Since I accept guest posts on my blog, I can tell you that I look at the guest blogger’s site first, basically I do not want to promote scams by allowing a scammer to post a clean article on my blog. You could also face ideology issues, but so far I haven’t been exposed to that.

    MoneyNing: Give it a try, there are many blogs and bloggers out there that are accepting guest posts. I swear you’ll enjoy the experience.

    Patrick

    1. I wonder if guest posting is really suitable for all niches…I know they are for make money online sites..but I’m not too sure about other niches

      1. PinoyTech says:

        I guess they’re good for almost all niches as readers will eventually look where you blog and find your great blog posts.

        They’d be regular readers if that happens.

      2. I don’t see why it wouldn’t be. If you’re running a fitness blog why couldn’t you guest post on a bigger fitness blog? If you’re running a cooking blog why couldn’t you guest post on a bigger cooking blog? As long as the niche is the same, you’re putting your content in front of the exact people who are your target audience, and that’s a good thing.

  9. Not a bad post. I think I need to work on some good guest posts. πŸ™‚

    1. Here’s what I would suggest: write a few -what I like to call- backlog posts, take the best one, improve it, and try to get a gig by submitting it to a strategic blog in your niche. And very important, send the post to one blog at a time πŸ˜‰

      Patrick

    2. Reasons Why You Should Guest Post! – you should read it, give the advantages of Guest posting too including SEO, Increase in Traffic, Brand Awareness etc.

      Its a great compliment to this post to give you more insight into guest posting and its advantages

        1. piggybankpie says:

          What a bad looking comment. I tried using the a href code in the previous comment but it looks like I completely ruined it. What I wanted to say is that I am on working on a series on Guest posting and it will be exploring other areas of this great self-promoting tool.

          Sorry about the ugly long never ending link I just left above. 😳
          Patrick

        2. piggybankpie says:

          What a bad looking comment. I tried using the a href code in the previous comment but it looks like I completely ruined it. What I wanted to say is that I am working on a series on Guest posting and it will be exploring other areas of this great self-promoting tool.

          Sorry about the ugly long never ending link I just left above. 😳
          Patrick

  10. svakanda says:

    okay, you’re all kiss-asses. that was a lame excuse of a post. read…->guestblogger writing posts about how to write a guestblog post. Here’s my post “How to be critical of other’s lame ass posts“.

    john chow you need some fermentation bro-han, shake shit up a bit, lazy king on the corpse-pile…:P

  11. ismabera says:

    hi, John

    Sorry to say this but I think, you could say something about Agloco in this critical days. You got a lot with Agloco and you could help Agloco to survive.
    Atleast you coukld send screenshot of ‘My account’ for Agloco-Top-Nai ([email protected])

    I still hope Agloco will survive , according to news about ask.com for septmber – traffic increased for about 23% !

    I posted here as I can not post in ‘agloco’ article

    1. AGLOCO should quietly accept it’s death.

      1. AGLOCO RIP….there are too many sites that are copying it

      2. ismabera says:

        Well, i am not talking about AGLOCO ( 😑 Team) but about
        AGLOCO( πŸ™ Members). Maybe Agloco team accepted this but a lot of Agloco members didn’t accept yet.

  12. Nice guest post…yes it’s all about participation and active presence.

  13. Melvin says:

    Guest posts by guests bloggers are really cool… It adds tons of traffic to your site. I have a site and its all about basketball. Luckily everyone can make his point in basketball so it drives enormous traffic to my site. Its always giving and recieving… πŸ˜‰

    1. piggybankpie says:

      Hey Alan, I read your toilet / affiliate / google story this week, got it in my RSS reader and really liked it. How was your experience on Shoe, did you get good traffic in return?

      Patrick

      1. Yes, I did get some traffic from Shoe. But most importantly got a link and some exposure that should have residual effects.

  14. Sharon says:

    Nice post. I’ve been doing some guest blogging myself and it’s a great way to raise your profile. Doing a great post for another site is a great idea, though you also need to keep some for your own blog so you have something good to show the new readers.

  15. Lid says:

    Great article Patrick,

    When guest posting, I like to (if poss) link to a previous article on the blog, like you did here, and it is almost like good manners; shows that you have read the blog and consider it credible.

  16. Thiru says:

    I think the design of the landing home poge to showcase similar posts or popular blos posts is a good idea. As readers would expect similar stuff when they follow your guest post.

  17. Some excellent tips there man – thank you!

  18. perlita says:

    Your tips really helped me a lot. I am new to the blogging community, but everything is getting easier with people like you
    who are generous to share the necessary tips and tricks.

    Thanks a lot! πŸ™‚

  19. perlita says:

    I am new to the blogging community but everything are much more easier with people like you sharing the necessary tricks and tips.

    Thank you.

  20. Kent says:

    Seem like blogging topic still got a lots of room to grow…

    I more interested to know more advance blogging strategies from you…

    like what’s plug-in you are using? what is your monetization strategies?…

    Anyway, thanks for your info post…

    Kent

    1. Hi Kent,

      I’ve blogged last week about my favorite WP plugins, here they are: Add Sign, FeedBurner FeedSmith, RSS Feed Signature, Math Comment Spam Protection, and Subscribe To Comments. You can find more info on these plugins by reading my post here.

      Thanks
      Patrick

  21. LOL anyone want a guest blog on Italian cookery?

  22. Pingback: Comment Saboteurs
  23. paradise5000 says:

    John, this is a great post, I am new to blogging and this is a great tip. Thank you.

  24. Chanya says:

    Patrick:

    Like Alan of Affiliate Confession I also guest posted at Shoemoney’s site. It was a great experience.

    And you’re dead-on about joining in the discussion after you’ve guest posted. I waited a bit before doing this because I wasn’t sure of the protocol (i.e., it’s not my site so should I really respond to comments), but I eventually got in there.

    Great post.

    1. Hi Chanya, Shoe did a great favor to lots of bloggers last week, that was a great idea to open his blog to guest posts while he was away.

      You did the right thing, and the host blogger will appreciate that you join the readers in the comments. Each time I publish a post of a new guest blogger at Piggy Bank Pie, I make sure that the blogger follow the comments. If readers take the time to leave comments, you need to take the time to reply.

      Thanks,
      Patrick

  25. hts says:

    Great tips and thanks for sharing. I was brainstorming some “killer-ideas” to write a guest post – somewhere where it would be accepted πŸ˜€ – to promote my blog. Oh well, now I found these guidelines to follow – maybe I’ll succeed, who knows! πŸ˜›

  26. drt says:

    I spent a month, watching the variation of John Chow and Shoemoney’s RSS Readers daily in November, but no one read that post since there was no traffic to my site. πŸ™
    I wish I have read your post before I posted this one at http://www.atanone.net/john-chow-vs-jeremy-schoemaker-when-no-one-was-watching/

  27. bmunch says:

    I think my tip for future guest bloggers is “Don’t stop guest blogging”

    I have done a piece for Chris Garret’s Dslrblog and have got some traffic from it. But I stop due to time commitments, and my traffic have gone back to regular levels.

    So leverage your first guest post and ride the traffic wave.

  28. PinoyTech says:

    Establishing contacts is the easiest way for your blog to be known.

  29. Another tip…when you have a guest post that is accepted on a large and popular site, put a new posting up on YOUR site that welcomes visitors from the site your guest posting is on.

    As an example, if you’re guest posting on John Chow, you would put a post on your site that says: “Welcome John Chow readers! If you’ve just come from this site from the my guest post appearing on John’s site, here are some other articles you might be interested in…” (of course, you’ll link to your best and most popular articles). You’ll also want to encourage them to subscribe to your feed.

    Not only is this a great way to hook the readers who liked your post enough to click over to your site, but it has the added benefit of pointing out the guest posting to your regular visitors so it will still be seen by them and it’ll help to further enhance your credibility with them.

    1. This is a great idea JohnChowGraphs, I like it.
      Thanks
      Patrick

  30. Steve! says:

    I’ve given up on guest blogging because if i ask, i don’t get a reply. AHEM! πŸ™„

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