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The Hidden Gem In Blogging

written by Guest Blogger on April 25, 2012

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While there are hundreds of crafty ways to monetize your blog, the SINGLE greatest monetization method I’ve found is through strategic relationship building. In the past two years I have made well over a million dollars through the strategic partnerships that have come from my direct response marketing blog, DirectResponse.net. Here’s how I fell into the world of blogging.

A few years ago I sponsored an internet marketing Think Tank in San Diego, California. While there I saw a familiar face, but couldn’t quite pin a name to it. The guy was a super tall Asian and he laughed a lot. I’d seen him all of the internet, and I knew he was a seasoned online marketer. So I walked up and introduced myself to John Chow!

Man did I hit pay dirt meeting John Chow. As you all know, John Chow is a prolific blogger and a serial internet entrepreneur. John opened my eyes to blogging online – which was the tipping point to my career as an online marketer.

As soon as I got back from Think Tank I jumped on JohnChow.com and started reading all of John’s posts. Putting many of the tactics in play that John practices and preaches, I launched DirectResponse.net.

Focused 100% on the Direct Response niche, the blog started to attract a lot of markers that I had always wanted to work with, but didn’t know how to reach out. Quickly my network grew into the juggernaut that it is today. Strategic offers launched, partnerships were reached, and a network of hundreds of influential bloggers started contributing to our reputation management project – which has turned into a project that is projected to do over $30 million this year.

It’s hard to put a price tag next to the long-term value of a strategic relationship. When blogging, my theory is that the more genuine value you can add to others, the more value that is added back to you. Good karma!

If you’re getting into blogging, or looking to build an online business, then you’ve come to the right place. Focus on creating content that adds enormous value to a vertical that you’re passionate about and the money will follow.

Thank you John Chow for years of great tips and insider info! Keep it coming!!!

This post was guest blogged by Rich Gorman of DirectResponse.net

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{ 16 comments }

Liane | Blog Design Team April 25, 2012 at 9:14 am

$30 Mil? What a number! :O

I would love to know though what specific JC lessons were put in action over at DirectResponse. Even for pro bloggers, I never heard of such a figure. Or maybe it’s just because you’re in the marketing field and money pours over like a waterfall in that niche if you play the right game. Well congrats then! Well done Rich!

Rich Gorman April 25, 2012 at 6:51 pm

Hey Liane,

Pro bloggers prob. can’t hit the numbers I’ve hit with my “niche” blog. John taught me how to stay focused on my niche and add enormous value to the posts.

My goal with Direct Response was to connect with other leaders in the DR space. DR marketers are well known for lighting up media buys that arbitrage traffic and scale into the millions of dollars per week.

John’s blogging tactics taught me how to create authority in the Direct Response space, which led to higher levels of success in my career.

Trust me when I say it – he knows exactly what he’s talking about.

Joe Tech April 25, 2012 at 9:15 am

Watch out, John. Now even more people will be lining up to meet you. Seriously, though, Rich makes two great points: Connect with people and add the kind of value to the connection that you would like to get out of it.

Congrats on the success, Rich.

Rich Gorman April 25, 2012 at 6:52 pm

thx Joe.

John Chow is a leader amongst leaders!

How to make money online April 25, 2012 at 10:31 am

Hello,

It is great to hear that making money online is possible and of course $30 mil in one year is a huge achievement!! Great work!!

Thank you,
Zouras

Asif April 25, 2012 at 11:11 am

JohnChow.com is one of the blogs I started reading sisnce 2007. I love this blog.

Zac Johnson April 25, 2012 at 12:21 pm

It’s all a game of who you know and how well connected you are. Internet marketing is unlike anything else. Glad to be good friend with both John and Rich!

Rich Gorman April 25, 2012 at 6:54 pm

Zac – I’m just as glad to be friends with you and John.

NOTE: Zac was at Think Tank as well and is one of the smartest internet marketers I know. Just earlier today we we’re bouncing ideas off of each other!

Kirk Taylor April 25, 2012 at 4:44 pm

Rich, John has become a great friend and helped me as he has you. I always tell people, when you get a chance, go up and meet John, one of the nicest guys in Internet Marketing. I also tell people, when you meet John, make sure you tell him that you used his affiliate links to contribute to his success. He likes that a lot! :-)

Kirk

Make The Money Online Dot Com April 25, 2012 at 6:09 pm

This is a great blog I learnt alot from this blog and have implemented many of Johns things into my blog

Shabbir April 26, 2012 at 2:07 am

Rich, your blog is very informative but I ahve one question which is – Why your blogroll don’t have John chow’s blog?

Rich Gorman May 7, 2012 at 5:41 pm

Hi Shabbir,

The only reason why John is not on our blogroll is because his blog is not relevant to our audience.

The Direct Response audience is interested in Direct Response Marketing, not on how to create a blog.

I added this guest post because John Chow was a MAJOR influence on my career and provided incredible tips to get my blog off the ground :)

Umar Siddiqi April 26, 2012 at 4:55 am

Finding a keeping great relationships is truly the key to success in any business. This even includes relationship with online resources such as this and other blogs. So I will repeat what others have said that John Chow dot com has really added value to me and by blog and this is one relationship that I will never let go off.

fas April 26, 2012 at 12:46 pm

That figure is truly amazing, 30$ million!

Rich Gorman May 7, 2012 at 5:42 pm

We will beat that next year – just getting ramped up. There’s infinite money to be made on the web – just make sure you get yourself involved in venture don’t have ceilings :)

Rich Gorman April 26, 2012 at 12:52 pm

the thing is that you need to apply John’s tactics, not just read them. His wisdom along with the wisdom of guys like Zac Johnson he;lped us take the company from zero to #1:

http://www.topseos.com/rankings-of-best-reputation-management-companies