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The Impact of Mobile Usage on Internet Marketing

written by Guest Blogger on January 11, 2012

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The emergence of mobile devices and applications has undoubtedly had an incredible impact on internet marketing. Consequently, blog and website owners who do not presently have access to mobile users should start thinking seriously about doing so. Recent research showed that sales conversion ratio on mobiles were higher than they were on conventional devices. A Google survey indicated that 61% of mobile users were more likely to contact a business after viewing their website or blog.

Mobile and handheld devices that a typical mobile internet surfer uses include BlackBerry Windows Mobile, Smartphone and iPhone. There are many platforms and browsers available to mobile users. The operating systems available include Apple’s iOS and Google’s Andriod. Browsers are quite diverse, and in addition to those available on laptops and desktops, there’re also Opera, Kindle, Netfront and many others.

Mobile usage is 24/7. Therefore even after mobile Internet users switch off their desktops and laptops, they often continue to view mobile content until they fall asleep. User response can be tracked instantaneously. This helps a blog or website owner to analyse the behaviour of users and hence rapidly adapt and improve the quality of service. Also mobile device contents can be easily shared amongst users, therefore marketing can have a massive effect if utilised effectively. Bear in mind also that mobile marketing is still in its infancy, consequently there’s a considerable potential to be exploited.

In 2011, Smartphone and tablet shipments exceeded those of notebooks and desktops. And the total amount of time spent using mobile apps now exceeds time spent using desktops.

The mobile network company Ericsson recently released the following data relating to mobile device usage:

  • The total number of Smartphone users tripled in 2011.
  • Mobile broadband subscriptions increased by 60 percent to 900 million at the end of 2011.
  • Predicts that the number of subscribers will exceed 5 billion by 2015.

With knowledge of these staggering figures, I suggest it’s worth paying a bit of attention to mobile device usage and applications.

Tips for Greater Access to Mobile Users.

  • Optimize your blog or website to ensure it is properly displayed on different mobile platforms and operating systems – similar to how you optimize your site for desktop and laptop browsers.
  • If you’re a blog owner, there’re free services available that can transform your blog into iPhone, Andriod and other mobile applications which will subsequently give you access to mobile users.
  • Be mindful of the screen size and adjust your content accordingly to improve user experience, whilst remembering to include your keywords in your revised version.
  • Keep in mind that the popular search terms in mobiles are different from those on desktops and laptops. A bit of research in that aspect is highly recommended.

The diversity of the operating systems and browsers makes it difficult to create a single mobile marketing campaign. Also, because of the smallness of mobile devices and the lack of a mouse, it makes navigation difficult, even on those with touch screens – users might find it laborious to view an advert on a small screen device. Given the rapid pace at which the technology is progressing, I anticipate that those limitations will be eliminated in the not too distant future.

My name is Pope Moore, I am an analyst and entrepreneur, and I live in Sutton in the UK. I run a business called Internet Commerce and I have been operating in the internet industry for over 5 years, and designing websites and blogs is one of the many business areas of IT I am passionate about. My blog is blogs design.com, and it provides a step-by-step tutorial of how to design a blog using WordPress. Email: [email protected] Blog:: http://blogs-design.com

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{ 30 comments }

melaclaro January 11, 2012 at 3:34 pm

Nice post, Pope. Thanks for this timely topic. And to you, John for thinking to raise the point of mobile marketing at one the previous meetups.

Pope-Moore January 12, 2012 at 12:42 pm

@melaclaro

And thanks for taking the time to read my article.

Tu Michael January 11, 2012 at 4:53 pm

great news! as i’ve written in my blog, mobile marketing is the top 1 trend in 2012:

http://tumichael.com/internet-marketing/internet-marketing-trends-in-2012/

i m really appreciated if u can write more on this topic, for example, how to do mobile marketing successfully

Justin Mazza January 11, 2012 at 6:37 pm

I’ve noticed that the majority of my newsletter subscribers check their email using a mobile device. Makes me notice a trend going on here with portable devices and online activity.

Pope-Moore January 12, 2012 at 12:41 pm

@Justin Mazza

Absolutely, and this trend will continue to increase as the use of mobile devices rises.

mjlentz January 11, 2012 at 7:46 pm

@mthinker Absolutely right. It’s fun to watch mobile usage stats go up every month. Can’t imagine what 2013 will bring…

Rehut Team January 12, 2012 at 4:06 am

Awesome information

fas January 12, 2012 at 6:53 am

Very good stuff there, the number of tweets show it all.

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dbo0187 January 12, 2012 at 11:06 pm

@JoeCostello PRT ??? what does it stand for? How are you doing, sir?

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Choyon January 12, 2012 at 2:55 pm
Grace from JLC January 15, 2012 at 12:21 pm

The difficult thing is you need to be able to test on so many kinds of mobile devices to make sure your blog doesn’t look wierd on any of them. If any one can create a web site that’ll simulate the display of all the on market mobile devices that’ll be great. So we blogger can just go there and do QA by ourselves.:-)

Mike January 15, 2012 at 1:22 pm

This info is valuable. the problem, as other commentators have pointed out is the testing and the fact that leveraging the Mobile area is not easy to put into practice for many.

Pope_Moore January 16, 2012 at 9:35 am

@ltaloi Hi,I hope u found my article Impact of Mobiles on IM u read on J Chow useful. U can find more on my blog: http://t.co/wPtOiK2y

Pope_Moore January 16, 2012 at 9:36 am

@ChrisTaylor831 Hi,I hope u found my article Impact of Mobile on IM u read on Chow useful. U can find more on my blog: http://t.co/wPtOiK2y

Pope_Moore January 16, 2012 at 9:37 am

@BraveRiver Hi,I hope u found my article Impact of Mobiles on IM u read on J Chow useful. U can find more on my blog: http://t.co/wPtOiK2y

Pope_Moore January 16, 2012 at 9:37 am

@matteofantuzzi Hi,I hope u found my article Impact of Mobiles on IM u read on Chow useful. U can find more on my blog: http://t.co/wPtOiK2y

Pope_Moore January 16, 2012 at 9:38 am

@BenchMarketing Hi,I hope u found my article Impact of Mobile on IM u read on J Chow useful.U can find more on my blog: http://t.co/wPtOiK2y

BenchMarketing January 16, 2012 at 1:26 pm

@Pope_Moore thanks you should check out pay per call, mobile ad platforms are great for list building

Deneenlbd January 16, 2012 at 1:31 pm

@BenchMarketing Must Have List Building PLR Collection 12 PLR Products => http://t.co/yZbWQp1n

Pope_Moore January 16, 2012 at 9:39 am

@Urban_Camel_FYI @addthis Hi,I hope u found my article Impact of Mobile on IM u read useful.U can find more on my blog: http://t.co/wPtOiK2y

Urban_Camel_FYI January 16, 2012 at 2:51 pm

@Pope_Moore @addthis I will check it out thanks

Pope_Moore January 16, 2012 at 9:40 am

@wasimalrayes Hi,I hope u found my article Impact of Mobile on IM u read on J Chow useful.U can find more on my blog: http://t.co/wPtOiK2y

wasimalrayes January 16, 2012 at 12:42 pm

@pope_moore hey sure will check it out

Pope_Moore January 16, 2012 at 9:40 am

@Roger_Richards @mthinker Hi,I hope u found my article Impact of Mobile on IM useful.U can find more on my blog: http://t.co/wPtOiK2y

Pope_Moore January 16, 2012 at 9:45 am

@muracevic Hi,I hope u found my article Impact of Mobile on IM u read on J Chow useful.U can find more on my blog: http://t.co/wPtOiK2y

Pope_Moore January 16, 2012 at 9:45 am

@StuartTHkL Hi,I hope u found my article Impact of Mobile on IM u read on J Chow useful.U can find more on my blog: http://t.co/wPtOiK2y

Gordon Obeck January 18, 2012 at 1:22 pm

This really makes sense but you should first avail the jave inscription of each site so that you could freely surf whenever you like.