The Importance of Finding Your Blogging Voice

This post was guest blogged by Devon Lambert of Udder Talk, a copycat of John Cow, which is a copycat of John Chow.

Many bloggers struggle with the concept of blogging for money. They understand that you must set a goal, they know which companies serve as some of the best money makers out there, and they also understand the importance of consistency when blogging, but they leave off one key component. These bloggers have not found their voice when it comes to blogging, and without it, their messages just simply aren’t heard.

I think it is safe to say that blogging has surpassed traditional news media in terms of content available and size of industry. Technorati alone reports that they are tracking an approximate 112.8 million blogs and counting. That number does not include the blogs that are free-wandering nomads who do not report results to Technorati. This massive phenomenon dubbed only as “The Blogosphere” presents us with an overloaded or flooded market, for whatever it is you’re selling. Thanks to the prevalence of blogs all over the world covering topics from A – Z, you can rest assured that if you have something that you want to blog about, someone is already doing it. We have reached a level of blogging that advertisers generally refer to as cluttered. For your consumer, or end user, this means that the options are endless in terms of getting that daily fix. Getting to the point, if you want to convince a consumer to come over to the dark side, or to simply read your content, then you’re going to have to come at them with something worth while. This is where your voice can help your consumer cut right through the clutter.

The voice of a blog is simply the tone and character that is presented when a reader reads the blog. If I write a daily humor blog then you can bet your ass that I better have some witty satire in my posts or my readers won’t bite. If I write a technology blog then I better be prepared to back up my data with cold hard facts or readers will become disinterested very fast.

If you read this blog you will quickly realize that John has a strong voice. Whenever I read through his blog, I can clearly see that I am in fact reading John’s blog. His blog oozes confidence and knowledge gained from experience. For all intensive purposes, his blog is entertaining, as opposed to the words of a school book. John’s voice is clear and thus, so is his message.

Another example is the dilbert blog. What can I say? Scott Adams is a brilliant man. If you couldn’t gather this from his Dilbert series, then you are truly lost. Scott’s voice is truly clear in each and every post. He writes humor that the every day working individual can relate to. This my friends is his voice in it’s best form. He is able to relate to us through his writing.
Your blog’s voice sets you apart from the pack. It is what makes you special to your readers. Finding your voice will help you to increase readership, keep readership, and maintain your standing in your market.

So how one does find his voice?

  • 1) Time – Anything worth anything takes time and patience. You will have to write, write, and write some more. Over time you will discover that you are in fact honing and perfecting your voice.
  • 2) A wise man once said that you must know where you’ve been to know where you’re going – This one may seem tricky but in effect it just means that you should know what it is your blog is about, centrally, i.e. making money, technology, humor, etc… This should be easy as it is the central purpose that you created your blog for and should already be serving as the central topic for your posts.
  • 3) Lastly, you have to be yourself. The first, last, and worst mistake any blogger can make is choosing to regurgitate information that they read elsewhere on the internet without first choosing to analyze it and interpret it in their own words. The unsuccessful blogger will choose to copy information from another blog (word for word), and then go that non – extra mile and choose not to cite the source. This will do worlds of harm and I assure you, you will not be getting any closer to finding your voice.

Trust in these words my friends, and believe me, your voice will find you.

36 thoughts on “The Importance of Finding Your Blogging Voice”

  1. Eastwood says:

    hear the voice within!

    1. MoneyNing says:

      I wonder how many blogs out of the millions are money making online blogs.

      1. Go check technorati 😉

      2. David Chew says:

        I think there are a lot of money making online blog out there.

  2. very true, yet I believe there are some topics that can still be blogged about, but pleassee… no more making money blogs


  3. why, i’m happy there’s so many make money online blogs i have more people to talk to and talk about Look at the top 100 list if you can’t beat them to take the top 50 then you shouldn’t complain because even if there were only 50 it wouldn’t matter

  4. Cabmax says:

    For all intensive purposes? Check out Urban Dictionary

    1. This also stuck out to me. I obviously got what was intended, but it really doesn’t make sense.

  5. ImageGag says:

    Honestly this post sounds like every other blog post until the last sentence. Then it sounds like John McCain, “my friends”.

    I don’t mean to be a hater. I just thought it was ironic for a post of this title.

    1. John McCain!! Wow. Gimme a little credit here. Can I at least get a Hilary Clinton? 😀
      No but in all honesty, I don’t believe it reads like every other post. My thinking with this post actually comes from the fact that I am NOT a business owner who has set out to be a “make money online” blog owner. Don’t get me wrong, the money is nice, and I do cater to that audience every so often, hell even now I have a mini series running doing just that, BUT I maintain that my blog is geared towards technology, specifically, Video and Online Games.

      1. ImageGag says:

        Yeah, don’t mind me. I must have had a bug up my ass about something when I posted that. I’ll try harder not to be a prick. Best of luck man.

  6. And how long before someone copies Udder Talk. It’s udder madness I tell ya.

    1. Yea…clones are starting to become a major thing….look at that rubbish cross between JC and Shoe think its gone now but alot more are popping up daily.

  7. Wise words, John. I find that people who post or act like something they aren’t tend to be the ones that fail in the long run. That’s why I usually stay under-the-radar and express my genuine feelings in Internet ventures/blog posts.

    1. “This post was guest blogged by Devon Lambert of Udder Talk, a copycat of John Cow, which is a copycat of John Chow.”

      Something tells me this was a guest post 😈

  8. Ohhh cmon! John McCain!? Can I at least get a Hilary Clinton? 😀
    In all honesty, your comments on the post, both positive and negative, are respected. I just hope that the message was heard.

  9. Terry Tay says:

    Hey John, thanks for sharing this post from Devon.
    I took me a while to write in my own voice. Yes, I must agree it takes time to fine tune the way I write. Till now as I write everyday, I’m still improving. It’s not about perfecting your english, your grammer but it’s more on the way you communicate with your readers. Great sharing!

    1. You’re absolutely right. It takes a lot of work to develop your own personal writing style. A writing style in a lot of ways is like a signature, it’s unique (hopefully), and I think it defines a person’s personality and character.

  10. Kamesan says:

    Im my opinion the most important thing is that you have to be passionate about the things you do no matter what it is…

  11. Bobby Rio says:

    Finding your voice is crucial.. but so is providing relevant information. John Chow built is traffic for providing great information.. but now that you’ve become more of a qausi celebrity blogger how long can you keep an audience that is looking more for relevant posts than it is in finding out what you had for breakfast this morning.

  12. RacerX says:

    Nice basic advise, but easily over looked!

  13. Who cares…as long as your passionate and your good at marketing (i.e work out a way to pwn digg homepage) then you’ll do just fine as long as you have decent content too 😈

  14. Steve Mills says:

    For long term online business success, you must be able to let your reader differentiate you from the millions of other want to be’s out there.

    Say it in your own words, on your own terms and give the world a fresh perspective. Thats what will keep them coming back

  15. I think that is wonderful advice and I hope I can somehow do my best with it. For me I think my voice is my passion. I am very new to blogging but my subject is personal development, motivation, and basically how entrepreneurs accomplish the things they do through those.

    I have spent the past three years doing research on many successful business people and their philosophies and it is totally amazing some of the things I have found out. Everyone has something so incredible to add and they all are different and powerful.

  16. Beth says:

    The biggest issue in the blogosphere at the moment-too many people trying to be something they’re not. Giving advice -on everything from making money online to technology-sometimes word for word and the sad part? Some of these bloggers have a solid following. Myself? I’m not a niche blogger- I never intend to be although my blog is more humor/tech than anything. I am who I am on my blog and the strange thing? I receive a lot of traffic and a positive, (for the most part, minus one or two idiots), interaction with those who read my small, not in the big leagues, blog. Being yourself is the best advice anyone can take.

  17. The most important thing is originality in the type of voice.

    1. Alan Johnson says:

      Indeed, you simply cannot succeed without innovation, without coming with something new or at least improving on an existing business model.

      Alan Johnson

    2. RacerX says:

      It will take a bunch of posts to find it too. It is the sort of the water principle, that water always finds its own level!

      In the mean time, if you can’t innovate…renovate 🙂

  18. Haroon says:

    I just heard mine 😆

  19. Katie says:

    Thanks for sharing this really helpful post 🙂 I think I found my voice. Still tuning and tweaking it a bit. But I know if I keep posting a few articles a day and keep practicing I will get better. Practice makes better 🙂 Thanks again John 🙂

    ~Katie 😛

  20. Yeah, finding your voice is very important I just started a new blog a couple of weeks ago and I am focussing strongly on becoming seen as a knowledgeable person in the field of Open Source games.

    Would you say that visiting forums and the like of the same topic helps with finding your voice within the niche? I would assume so and am focusing on that at the moment.

  21. Feed Flare says:

    Find your voice eh! I bet with the amount of active blogs out there your going to find at least 100 or so blogs that have the same voice you have.

  22. Tom Ross says:

    Good post! I agree that you completely need to be yourself, I think that far too many bloggers are so obsessed with writing the facts that they forget to show a little personality. A little wit is priceless when trying to stand out from the crowd.

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