The Importance of Testing Site Speed

Blogging and building an online empire is more than simply writing and fancy images. An online business is about increasing user engagement to a point where you’ll be able to convert them, achieving your bottom line. I’ve always told my clients to always have a purpose or bottom line in mind when starting a blog because this will keep your focus clear. With a clear focus, you can take the necessary steps to ensure you will achieve the desired outcome you set out to achieve and this means getting closer to success. However, again, this all depends on the way you engage your readers, ensuring they are happy with your blog and the content you have published.

I’m surprised at the amount of people who forget user experience depends on a lot more things than simply content. Over the past several months, I’ve outlined elements that contribute to an increase in blogging traffic and engagement. Here are a few:

  • Content
  • Navigation
  • Reduced bounce rate
  • Networking

However, I’m surprised by the amount of people who don’t consider “website speed” an issue when building their online business. Did you know your poor “web speed” contributes to a decrease in user engagement, increase bounce rate, and stagnant blog growth? Today, I want to elaborate on web site speed and why it’s so important to keep testing it over several months.

What Is It EXACTLY?

Testing website speed is simply plugging your URL within a testing tool and finding out how long it takes for entire pages to load on your website. The longer it takes, the worse for user engagement because this means people are NOT able to read your content quickly and when they need it MOST. However, the quicker your page loads, the better because access to content they require is available right away. Here are some tools I’ve used with great success to test my website speed. I like these tools because they provide a detailed report on what I should change, my current speed, and I can even test from different locations:

What Can It Do for You?

Testing your website speed should be performed a few times a year because it will ensure everything is running optimally. This will also ensure nothing has happened along the way that has hindered your loading time. For example, here are a few things regular testing can help you figure out:

Server Status

Testing your speed regularly will ensure your sever is operating correctly and nothing has caused it to reduce response time. For example, I’ve had an episode where I tested my website and made adjustments to increase load time of my blog. However, within 3-4 days, my speed was down and this is even when NO new content or images were published. I checked to see if plugins had updated on my website, which caused it to slow down, but I could find nothing. After vigorous testing, I was able to find out my hosting provider had a fault on their end and this contributed to my site slowing down considerably in a short period of time.

I would NOT be able to find out what was going on if I didn’t test my website on a regular basis and make the right adjustments afterward.

Speed After Publishing

If you’re an avid blogger and continuously posting new content, then you have increased the chances of your site slowing down. How? Each time you publish content, you’re adding a load to your server in the form of content, images, videos, etc. It’s important you keep testing to ensure content published over several weeks has NOT affected the speed of your website and if so, you can always make changes if necessary. For example, after publishing “5” large posts on my blog, I needed to go back and optimize images and videos to ensure they were compressed because they were affecting my load time.

In the end, it’s important to keep in mind that load speed is very important for rankings and user engagement. Your audience has come to you to find a solution to their problem and when they do, it’ll build loyalty. Let’s imagine they can’t and what it will do for your blogs growth and conversion rate…right?

The main thing is it’s NOT hard to keep testing because you have FREE tools available to you when you need them. Here are two, which I’ve already listed above, you can start using today:

Click Here To Download John Chow’s New eBook, and Live The Dot Com Lifestyle!


10 thoughts on “The Importance of Testing Site Speed”

  1. Rahul says:

    Thanks Rizvan for this amazing tips. I wasn’t much interested or focused to check site speed, but i think i should check now. Thank you for great tips.

  2. Wow is that clear focus key Rizvan. You see things easily, right? The steps to take, in order to speed up your site. I am on a VPS now. Pretty darn fast blog I gotta say. Plus I use a CDN and also keep my sidebar and blog in general super bare bones. No sense overloading anything, right? Speed is so important for ranking and reader experience. Fab post dude.

    Ryan

  3. DNN says:

    I’m faster than Flash Gordon & more entertaining than Ed Norton.

  4. Reliable uptime and performance monitoring for your website. We use more than a few global locations to test and verify our customers’ sites 24/7 all years along. See how your website conforms to performance best practice from google page speed you can get some great tips on how to speed up your website this way.

  5. XENDER says:

    Thanks for this amazing tips.

  6. AP says:

    Site speed was really a huge pain. Finally a good server hosting people need

  7. Susan Velez says:

    Hi Rizvan,

    The one thing we learn pretty quick when we start blogging is that there is always something to do. Site speed is something that most of us don’t think about until our site starts to grow.

    We usually start with shared hosting and don’t realize how much faster our site can be if we use a CDN or invest in a new hosting account.

    My blog has drastically improved since I started using Sucuri for my blog. I still haven’t moved my site to another hosting account, but it loads pretty quickly.

    I know that the day is coming when I am going to have to migrate to a new site. But in the meantime, I am pretty happy with the load speed of my site.

    Thanks for sharing these tips.

    Have a great day 🙂

    Susan

  8. Anna says:

    Thank you for this great tips

  9. DNN says:

    Brooklyn…we go hard. All day everyday! 🙂

  10. Kelsey Davis says:

    Hi Rizvan
    Very helpful. That really nice article. Other than Pingdom.com I find out that there are many other free online website speed test when I’m put in “website speed test” on Google, there are:
    1. GTmetrix
    2. Dotcom-Tools
    3. Google Developers
    4. Uptrends
    5. KeyCDN tools
    6. Think With Google
    7. Dareboost

    I’ve test for all the website and find out that the score and error is different for all the test. I’ve read others blog saying that to use GTmetrix, other blogs saying to look into Pingdom. Actually, which website speed test should we follow? Or It’s okay to just follow only one website.

    Regards
    Kelsey

Comments are closed.