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The John Chow Effect

written by John Chow on July 13, 2007

Make Money!

Last week, Kevin from Blogging Tips shared his experience with paid reviews. Kevin made a special mention about my review of his blog.

Sods law strikes from time to time and for me it happened on the day John reviewed Blogging Tips. John chose to post his review of Blogging Tips 4 or 5 hours before i was catching a bus to travel around New Zealand for 4 weeks – eek!!!. I had woke up early that morning and decided to quickly check my emails etc for an hour or so before i went for the bus at 7.30am. I had about 50 emails or so already from bloggers and the number of subscribers jumped through the roof.

Kevin posted an Alexa screen shot showing the “John Chow Effect.” The John Chow Effect is the spike in traffic a blog receives when they get a mention or order a ReviewMe review from John Chow dot Com. The effect is strongest from a review because the entire post is centered around the blog that ordered it. What does this effect look like? I decided to take a look at some of the recent reviews we’ve done to see if we can fine the effect that everyone is talking about.

Graphical Explanation of the John Chow Effect

sabahan.png

The above is the traffic graph from Sabahan.com. In case you can’t tell when the John Chow Effect hit, I pointed it out for you. :)

lifeblue.png

Can you tell that LifeBLUE Media ordered their review on July 9th?

desinote.png

Desi Baba has done a good job building his traffic after receiving the John Chow Effect on June 23rd.

blogstorm1.png

After drawing in 30,000 visitors in its opening week (left side of the graph), BlogStorm ordered a review and experienced another traffic spike from the John Chow Effect.

Experience The John Chow Effect

If you wish to experience the John Chow Effect then send me a really good story from your blog that I would link to. I get tons of story submissions so your story will have to be really good to make the cut. The effect from submitted stories won’t be as great as ordering a ReviewMe review because reviews stay on the top post for at least twelve hours vs. three to four hours for a normal post.

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Before i get serious to blogging, i was read john chow blog and he gave me a good reason to keep blogging and make money with blogging... i also follow a few step that he ask to try.. thanks John..

Hey which plug-in u use that shows number of post views.

I would like to know who coined the term the john chow effect and whether it is commonly used in blog world ?

I might use this :)

My blog is starting to give me the income to afford that...

Great results John :)

Maybe the John Chow Effect also applies to the "Review my Blog for a Linkback" action *looking hopefully*

The John Chow Effect? At least now we have an official name for it! ;)

Steve

I would say there are positive and negative sides for ordering a reviewme here.

when John Chow make a review about a blog then it will be a chance to get more visitor.

nice self little advertisements...

The John Chow effect is legendary.

C'mon guys,

I know the picture is worth a thousand words.

But did you actually look the picture and not only the graph spike. The actual numbers.

Alexa daily reach of 0.002 on this kind of blog is somewhere around 200 pageviews (correct me if I'wrong, JC)

So JC effect was somewhere between 500 an 1800 pageviews a day for something like 400 to 1600 unique visitors total.

That's something like $1 to $.25 a click.

While it may be worth it in the best case scenario (like for blogstorm) or sites selling good things like Arron Wall, for other kinds of blogs you'll be much better off targeting your adwords to JC site.

Unless you get a real good review and suggestions of how to make your site better and that's what you are shooting for...

You make a very good point! Returning visitors should be one of the goals!

John Chow effect could be called also "Wow Effect". I am writing now my Post-of-the-posts to send to you, John. I hope to feel the John Chow effect soon. :)))

Regards,
William

Looks like most don't retain the traffic that comes to their site. They do get a spike....but not long term growth.

I would hold reviews to launching new products...

That's actually pretty smart. Timing (and having $400 to burn for the review) is everything.

That's a nice traffic growth, but it's quite expensive and I don't of a high ROI.

Let's just say those who can afford it do get their money's worth after a JC ReviewMe review.

Nice, pretty quick drop off, but they probably end up getting some more regular visitors after being on your site. Thats what matters the most.

Excellent results. You should have some fab offer or link bait on your site before John's army arrive.

Good point -- give the readers a reason to come back.

very nice ... the John Chow Effect huh ...

Darin

Wow, thats a pretty amazing effect.

Any idea the actual number of unique visitors the 'John Chow Effect' would bring to a website on average ?

:smile:

After seeing the Johnchow before I started writing the blog.

I want a review , but don't have 400$, what to do?

Sell your horse ,buy a bicycle then you will have many many 400$ :lol:

Write a REALLY good post and send it to John to read.

Traffic levels aside.. Isn't it better to have people come to your blog because they are looking for a certain type of content, vs. coming to a blog just to see what the content is?

I guess any kind of traffic, no matter where they're from or what their purpose is for checking you out, is good traffic.

To get this kind of review you need already running blog which is updated with fresh content. Than the Efect convets into more subscribers so it will increase even later in profits.

And it has to be related to making money online somehow -- that's a bonus.

:razz:

A personal invitation to come by for a relaxing read. Kick your shoes off, scroll down and stay a while.

"Sleeping Kitten - Dancing Dog!" :cool:

Hi John, "Ni hao ma ?" btw I stummble upon this blogpost and recored it in Camtasia for Youtube and my video blogpost title : "How to increase my
Internet Network Marketing Blog Page Rank with Free Backlinks ?" WoW! Your "John Chow Effect" is Cool.
I am a great believer in buying Traffic too because the truth of Google or SEO Traffic....the whole world is fighting,stealing and sharing for it and the pie is getting thinner.Will order your Review soon for my http://WhoisJoeSchmo.com 's -
Insider Blueprint-. :smile: May the Force be with You .....( by http://www.mlmJedi.com )

Hi buddies, just wanna let you know my Video Blogpost on "John Chow Effect" is Live.
Please feel free to comment and let me know if I had shared any wrong info as I am still quite new in SEO Blogging .See you at Internet Network Marketing Blog
www.mlmJedi.com :wink:

Become the Top Commentators doesn't let me have John Chow Effect :neutral:

yeah but it'll give you good backlinking and drive little traffic

Maybe not a super peak like the ones in the graphs, but it's definitely been good for business nonetheless.

Anyone want to lend me $400. :roll:

i dont know whether will it be good to try placing a lower price for your reviewme or stick to your principal of $400 for review.. :roll:

Actually, I am thinking of raising the price.

I think it's time to raise the price :mrgreen:

John, what a pitch... Genius I tell you, just pure Genius.

I got money that says John's Reviewme sells increase this month and the buyers get their money worth.

$400 is cheap for the quality of review and exposure. I would buy one now but I would rather wait for the right time and pay more than pay less at the wrong time.

If your considering you should do it!

Have a good weekend!

hmm....going evil there john... :evil:

John Chow how much u will raise?

I actually see it going up to $700. John's worth every cent though.

I suppose it will be about $700.

Don't raise it John! Never! Actually, you can raise it once I get a review. ;)

Hahaha, I love it. What a sales pitch! :cool: