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The Most Profitable Way To Make Money Online

written by John Chow on January 31, 2012

Secure Affiliate Marketing

When it comes to making money online, most bloggers stick to the tried and true advertising model. They might add a few more revenue channels, but the most parts, they will stick to advertising or promoting affiliate products. There is nothing wrong witch sticking to the advertising model. It can be quite profitable. However, if you want to get into the big money, then you should really look at creating your own product. Here’s why.

It’s The Most Profitable Way To Make Money Online

Of all the methods there are to making money by blogging, by far the most profitable is by selling your own product.

Having your own product means there’s no wholesale or middle-man markup. You get to keep all the money. I have done very well promoting other people’s product but I’ve made the most by selling products that I control or have an interest in.

You Have Total Control

When you sell your own product, you have total control over it and can control its quality. You don’t have to worry about whether the company your promoting will deliver to your readers or whether they will even pay you.

This level of control will give you great piece of mind. You know that you’re delivering a quality product to your readers instead of some affiliate product that you may have not tried yourself.

It’s Easier To Sell Your Own Product

From my experience, it’s far easier to sell your own product than it is to market someone else’s. If you’ve build up a good relationship with your readers, they will trust you and will be receptive to any offer you send them. However, they will be far more receptive if the offer is one of your own product.

Your readers know you and know the quality of work you put out. If something has your name on it, they’ll be much likely to buy than if it’s just a product that you recommend. This makes the product much easier to sell.

In fact, chances are you just need to present it instead of trying to do clever sales job. Before launching Blog Profit Camp, I pre-sold over a dozen copies even before writing any of the course of the sales copies. Word got out that I was launching a new product and some readers wanted it even before I started on it.

It Increase Your Brand Name

Being able to show your own product is great brand building tool. My first product was an eBook and it help to separate me from all the other bloggers out there. Then I wrote a real book that you can buy at book stores or Amazon.com and that really help to elevate my brand.

When you have a something that the blogger next door doesn’t have, it gives you a leg up and makes you unique in a very crowded field.

The increased brand name has its own rewards. Not only are you more well known but there’s an entire site income to be made from speaking engagement. Since publishing my book, Make Money Online: Roadmap of a Dot Com Mogul, I’ve received many invitation to speak at various conferences and trade shows. Not only does this increase my brand even more but it also means my conference trip is fully paid for.

What separates you from the other 100+ million blogs in the blogosphere? Most bloggers can’t answer this question. Well, the easiest way to separate yourself is by having your own product.

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{ 47 comments }

ericsestimate January 31, 2012 at 12:51 pm

And if you don’t have one yet, start building that list! It will make launching your new product soooo much easier.

Good post John

John Chow January 31, 2012 at 5:06 pm

@ericsestimate Yes, you should have a mailing up and running with the launch of your blog. :)

HiepNguyen January 31, 2012 at 6:10 pm

Another great post, Very useful. Thanks very much!

Enstine Muki February 1, 2012 at 1:19 am

Yes, the biggest amount I have ever made is by selling my own product. That’s really the best way of making money online

Property Marbella February 1, 2012 at 3:21 am

Hi John,

There are many who want to earn money on the internet, but there are few who do. You have a good writer’s ability, tenacity and write well, so therefore you do so well. it is just to congratulate you, John.

KrisBarton February 1, 2012 at 3:44 am

Great advice, John.

Now I just have to get my own product…

Tara Marino February 1, 2012 at 4:00 am

I absolutely agree. When you offer your own products and services it gives you credibility with your prospects. It shows them your serious and a person they should listen to. In the end it also helps your credibility when recommending other products.

Tara

Kris Barton February 1, 2012 at 4:08 am

Great advice, John. Made a lot of sense to me.

Now I just have to get my own product to sell…

Hammad Maqbool February 1, 2012 at 5:18 am

If it is done with a good blog, you can make good repute as well with some nice money. Next step should always be to let others learn it as well.. That is what I have learnt from John since years

carmengreeneonline February 1, 2012 at 5:50 am

Hi John,

Nice post about how to increase profits through blogging. Also, unique and useful content has become a very powerful weapon today since Google Panda.

Carmen

fas February 1, 2012 at 5:52 am

No doubt about that, nothing beats email marketing.

Making money easy online February 1, 2012 at 11:53 am

Yes John it is a great idea to have your own product to sell online. Not every one wants to go through the trouble of this. If you don’t fancy making your own product just give the idea to a developer who can put it all together for you.

A really good alternative is affiliate marketing if you don’t have the funds.

Regards,

Kenny Boger February 1, 2012 at 7:21 pm

Thanks for sharing, I think I will start selling my own product in the future

emgee February 1, 2012 at 8:57 pm

I wish I could, too.

Sharon Fiberesima February 2, 2012 at 9:22 am

@emgee It doesn’t take much – except some hard work. You can even outsource the writing to a ghost-writer. What you need to do is do some niche research to find out what is profitable and look for a slant. Then outsource the research and writing.

Essay Writing February 2, 2012 at 1:01 am

I am very much motivated after reading your blog post and now i have decided to launch my own product that can help me to earn some money online for sure!

James Rogers February 2, 2012 at 4:54 am

That is true. I sold jewelry that I had designed and manufactured online through eBay and I achieved the kind of profit that you report on your homepage. Too bad, eBay resorted their results (listings) and got rid of the “going, going, gone”. That one change made my sales tumble 80% which is why I’m now looking into blogging.

You are right on about having your own product and eliminating middle men. That’s the best way to achieve maximum profit and have price flexibility.

James Rogers

EmailHosting.com

EmailHostingcom February 2, 2012 at 5:13 am

Yes, eliminating the middle man is key to making it big. Great info.

Brian Daly February 2, 2012 at 9:01 am

Great post John, and thank you for sharing.

However i personally think that some marketers do this (creating their own product) too soon or too often, by trying to create their own versions of existing products. Very often these products just do not live up to expectations, and can get bad or mediocre reviews.

So it really needs lots of experience to do this right, in my opinion.

Brian Daly

Echristian February 2, 2012 at 9:27 am

Informative write-up. Many thanks John!

http://www.ChristianEdwin.org

MarketSecretsBlogger February 2, 2012 at 9:34 am

Interesting that you posted this John as today at 2pm central there is a webinar on WebinarSwaps that will going thru this whole process of creating a product then offering an affiliate program for it. This is the new trend I see forming this year along with building better relationships with your email list. Of course those two go hand in hand ;)

Recently I have been emailed several opportunities for different tactics on making a product fast. These things tell me that this is the area we need to focus on more and so far I have made two products based from MRR. But being able to have your own affiliate program for it -which I am looking into using JV Zoo for- is just AWESOME!

For those who are reluctant to creating a product you can at least get the feel of it from promoting affiliate products that pay 100 percent commissions.. http://wp.me/PdQ2t-1bx

Kenyancurios February 2, 2012 at 9:50 am

Really interesting stuff going on here. Am learning so much. Have even read most of the posts and the positive energy is just amazing. However, would need some little help hee… What of physical products. Would photos of the same on my site be a interesting? What do you listeners have to say?

wpadmin February 2, 2012 at 10:41 am

I agree! I have been selling my own products on the net since 1996 and wouldn’t have started any other way. It has allowed me to build a loyal repeat clientele for the products I have marketed. I don’t, for the most part, have my own products so I found manufacturers who ship directly to my buyers without me touching the products. I just send them the order description, shipping address and they charge my debit or credit card they keep on file. Additionally, I market some services which also pay well and often recurring for years. I have one person who I sold over ten years ago on a service that pays me about $250. yr every year. Recently, I decided to start an IM membership site to help others get started with their internet businesses without a lot of cost or b.s. I am really tired of people who profess to be experts in the IM arena. John Chow is one of the most upstanding people in the field and one of the few I would spend any money with or listen to!

wpadmin February 2, 2012 at 10:42 am

I agree! I have been selling my own products on the net since 1996 and wouldn’t have started any other way. It has allowed me to build a loyal repeat clientele for the products I have marketed. I don’t, for the most part, have my own products so I found manufacturers who ship directly to my buyers without me touching the products. I just send them the order description, shipping address and they charge my debit or credit card they keep on file. Additionally, I market some services which also pay well and often recurring for years. I have one person who I sold over ten years ago on a service that pays me about $250. yr every year. Recently, I decided to start an IM membership site to help others get started with their internet businesses without a lot of cost or b.s. I am really tired of people who profess to be experts in the IM arena. John Chow is one of the most upstanding people in the field and one of the few I would spend any money with or listen to! John Mauldin, wp-admin.info

robnz February 2, 2012 at 10:47 am

I have just create my first product. I have sent a lot of affiliate sales to people on clickbank and have always harbored some doubt as to just how many sales we send them and just how many we are actually credited for.

IMAC February 2, 2012 at 11:10 am

In some niches it can be difficult to try to sell something by your own. Maybe they are no interested on eBooks or any product i can make, that’s the problem i think.

Kenny Boger February 5, 2012 at 3:10 am

@IMAC You do some research then, see what’s the the hottest issue and find the niche you are more specialised with and there are so many niches out there.So , I believe you can make one and sell.The only matters is whether you want to make your product or not.

akilbrown February 2, 2012 at 11:11 am

Hi John

I agree with you on creating your own product as alot of people make money selling a simple product that help to save people money and time. Key example is on the warrior forum where a lot of entrepreneurs create simple product that cost ten and make thousand when they launch. So I am trying myself to create a product that will help save time and money for my intend market.

Thanks

Akil

Tom February 2, 2012 at 1:16 pm

I believe that is easier said than done. As everyone knows it does take a following not to mention the creative abilities. Plus, where does one even begin. Maybe just as a suggestion that may be a good idea for a follow-up post.

I always appreciate your thoughts.

ezmystic February 2, 2012 at 4:09 pm

Good post John, some really good information in there. To make money online it is better with your own product because you can use affiliates to sell it for you as well. If you create a money making website with the intention of making your income online you have to offer great content that supasses what the customer thinks they will get, and if it is free all the better as long as you can get them as a lead for further business. Great

http://www.siteeasybuild.com

PC Enthusiast February 2, 2012 at 4:36 pm

How about if you’re not on the make money online niche? for example tech blog, what product would be best to sell to your readers?

Azrealtorjp February 2, 2012 at 8:11 pm

I like following you John, you give us good sound simple advise and one day I hope to break from my 8-5 job and have more control of my life. I have some great ideas in my brain and the biggest issue I face is what is the best avenue to take.

@johnpalmay

PerErik Olsen February 3, 2012 at 1:00 am

Great post John,

Just a question, what do you see as your own product? An e-report or does it have to be something more substantial like a whole book with hundreds of pages?

Cheers

san_calicut February 3, 2012 at 8:53 am

@GWare6454 some simple secrets to make 100 dollar per day online
freelance and share option etc
http://t.co/t5CTsH2b

Samuel Leccima February 3, 2012 at 6:47 pm

John,

Great post. My wife and I downloaded your ebook a while ago and we finally got our blog up. Affiliate marketing is great, and it brings in a decent income, but we are definitely going to create our own product in the next quarter. Thanks for all the great advice.

Sam Leccima

http://www.marriedmillions.com

msgh February 3, 2012 at 10:19 pm

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Readbud is a website where you can get paid for every article you read and rate. The concept is quite simple, you register, you choose your topics of interest (maximum you can choose are 50 topics) and then you go straight ahead on reading and rating the articles

Click Here Join : http://www.readbud.com/?ref=6079892

Evan February 3, 2012 at 11:39 pm

Thanks for using my stock image John, you’ve been a great influence for me and of course your strategies/teachings heavily influenced the making of that image.

- Evan

Thalia Bhandari February 4, 2012 at 2:32 am

Makes complete sense to sell your own product. Loved the post. Great advice.

Andrea Hypno February 4, 2012 at 3:30 am

You’re right John, that’s surely the way to go to have good earnings. That’s what professionals do. Then being able to create a good product is another matter. I’m not at that point but writing some ebooks is surely one of my goals.

SuneXtra February 4, 2012 at 1:16 pm

I am currently busy developing my own product – trying to launch it within one month – I’ve wondered if it is worth all the work (what if it doesn’t sell?!) but your post has inspired me to push through. Thanks! :D

Shawna February 4, 2012 at 5:49 pm

One can also outsource your product creation like everything else.

Mohammed Zahed Hussain February 5, 2012 at 7:27 am

I am still stick to advertising model to generate revenue. But I will try to create my own product. Thanks you sharing information.

Mohammed Zahed Hussain February 5, 2012 at 7:29 am

I still stick advertising model to generate revenue. However, I have place to make my own product.

Mohammed Zahed Hussain February 5, 2012 at 7:31 am

I still use advertising model to make money. I will try to create own product.

Rajib Kumar February 5, 2012 at 11:04 am

Nice tips John. Currently I am using advertisement in my blog to make money online.

Stefanie February 5, 2012 at 1:01 pm

You make it seem a lot easier than it is!! :)

Tamyka Washington February 9, 2012 at 11:57 am

I agree with you John, I was promoting affiliate products for a while and then created my first ebook and now other programs. Having my own products has increased my credibility and my earnings. Great tips!