The New Rule Of Link Building for 2013

There is no magic rule for building links. Or is there?

But that doesn’t mean you should get involved with link exchanges and all those fake directory submissions.

In order to get the right links that would improve organic ranking, you’ll need to work extra hard and smart. I’ll show you how in this post.

The updates we received from Google and other search engines recommends that you obey this ONE RULE.

Don’t be bothered when your competitors are buying links and you are not.

You may have the money to invest into link building, but that’s just equation one. The ultimate equation is whether Google and other search engines would like the link or not.

The new link building rule


It may not be entirely new to you, but if you’ve not been implementing it, the benefits will not come to you. Here we go: “earn your link, don’t strive to build it” You should read it out loud.

That way, this single TRUTH can penetrate deep down your subconscious mind.

You see, there are intelligent bloggers out there who aren’t bothered about building links. They’re focusing on the most important thing – Quality Content.

In other words, they’ve the knowledge that any link you build without in an unnatural way will not bring long term results. And that is true to the core.

That’s why a lot of sites were penalized by Google. Yes, I know you might have objections to that, but building links with all manner of strategies has never been helpful – even before Google started rolling out their updates.

How can you earn links?

You need to do a lot of work. Inasmuch as guest blogging is a great way to build natural links, and so easy to get started, you might miss out on the juice.

Adding anchor texts without considering how natural they’re can’t bring long term results. So, you have to weigh the odds and follow the right steps.

“Earned links” can only come as a result of quality content. If your article is helpful, valuable and informative, nothing can stop it from being shared.

People would willingly share it with their friends. Most of my blog posts were shared without my consent. I love to see fresh links on sites I never would have visited in my entire life.

The only thing stopping most bloggers from earning links is because they’re lazy to research, write a resource and give it a little boost in terms of promotion.

Sure, no matter the quality of the content, always push it forward and then automate the link building process. Not with any of those backlinking tools, but via social shares and viral marketing.

One simple way to earn natural links

Do you really want to know the quickest and easiest way to build natural links? The answer is so simple, which is why some people can’t implement it because they always believe that for something to work, it has to be complicated.

Write about hot trends

As a blogger, did you know there are hot trends on your niche? Something hot is always happening, otherwise Google Alerts, CNN, press release sites and so on wouldn’t exist.

You need to capitalize on this to drive free targeted traffic, build natural links at will and grow your blog.

For instance, when Google released their EMDs update, I was among the first bloggers to write a detailed post about it. Read the EMDs updates article for insights.

That particular post generated 12 natural links from A-list blogs, 53 real comments from people whose sites were affected. I was overwhelmed by the surge of organic traffic coming to my site.

It’s received thousands of pageviews already.

You should stay abreast on recent developments in the Blogosphere. Even if there is no new trend in your field, you could always BRIDGE it. That’s why we’re writers first and foremost, before bloggers.

And once you can write about hot trend, your readers, target audience and lazy bloggers would share it with others. Because if they decide to write their own, it’d have been late.

Link building takeaway

Long term success is what bloggers should focus on. Guest posting is good, but make sure you’re not doing it for the sake of link building alone.

Write guest posts that can establish a mutual relationship between you and your target audience. It’s the best content marketing strategy so far.

Focus on over-delivering and you’d experience a surge of quality links pointing to your web pages.

There you’ve it, the new rule of link building for 2013. If Google updates the rule, I’d let you know instantly.

What link building strategy have you been using for your blog? Share your comment below – See you at the top!

21 thoughts on “The New Rule Of Link Building for 2013”

  1. I. C. Daniel says:

    Well, Michael I must confess I didn’t use any secret strategy but I will keep in mind your advice from now on. Thanks man!

  2. Hi Mickeal,
    Yes, You can find good material to write about the latest on Google-trend, that can give you good guest article input that can generate the good in-links.

  3. Elena says:

    Hi Michael, I think your advise is very sound. In my experience, acquiring (for not using “building”) links can be very different in different niches. For example, I own a women’s site (beauty, weight loss, anti-aging) and it’s quite hard to get links. It’s still only PR1 (because I never built links there). In that niche my visitors do not own their own sites or blogs, so they will not link to me obviously. Despite that that site is my highest trafficked site.

    I also started a blog just to blog about my online experiences and vent my frustration at times. In a matter of a few months it’s PR3. It has only a tiny fraction of traffic when compared to the first one.

    The funny thing is that places like TextLinkAds care for PR. They didn’t even accept my first site with high traffic, but love my blog.

    1. That’s what I’m talking about Elena. Your success story is similar to mine. I also have a health blog, with less than 5 links but I’m getting organic traffic in the thousands.

      Few links that are relevant and natural matter in this post penguin and Panda age. I wish you continued success.

  4. Atom says:

    I totally agree with the link building strategy of yours but don’t you think submitting your url to directories such as dmoz, yahoo and alexa a good way too and gives you an initial push.

    1. Thank you so much. Sure, directories such as Dmoz, yahoo and Alexa and great places to list your URL. Go for it if you can.

  5. faisal says:

    I think you are following it well.

  6. Karthik says:

    I’m starting a new tech blog, posted few articles and already receiving comments from other bloggers as well. Some asks me if they can do guest blogging on my site. I’m confused because i feel its a bit early to allow guest bloggers because the site is pretty new. Any suggestion from you would be highly appreciable. BTW, i’m blogging for passion and not for money! Thanks again!

    1. If your blog is still new, I would suggest you focus on creating pillar content yourself. Later on, you might need other writers to submit quality guest post. But for now, establish your voice first.

      1. Karthik says:

        Thank you so much @Michael. That is exactly what i was thinking. I will continue writing quality posts for my blog and wish it comes out good. Thanks again for the quick response.

  7. I strongly agree in creating quality contents and once those contents were pick up by people and find it worth to be shared then it’ll surely create tons of natural links.

  8. Erwin says:

    Hi everyone,

    I’ve never been bother about link building. I didn’t think it was important but I know now it is, very much.
    Thanks for good valubale tips for the year 2013.

    I hope I will do it right.

    All the best and see you on top.

    Something cool:

  9. Excellent post Michael,

    I’ve experienced the same type of success by focusing on trending topics.

    This technique only works if you’re bold enough to take a strong stance even when it’s inconvenient or controversial.

  10. Kate Kutny says:

    John, I heard that Google trends is really good to get traffic, but I didn’t know it could help with building links. I learned something new from you! I haven’t done any guest blogging for awhile. I should do that sometime soon. You listed some great tips on here to build backlinks. Is leaving blog comments on high pr related niche blogs still good? Let me know. Have a great day 🙂

  11. Kyle says:

    I truly agree with you, guest blogging is a smart way to earn quality back links. Other wise we can earn links through commenting.

  12. Link building for SEO has been evolving significantly, it’s a very tricky topic.

  13. Jon Mcdonald says:

    Great post, a lot of good info thanks.

  14. Hey, Michael!

    I think your point here:
    “Not with any of those backlinking tools, but via social shares and viral marketing.”

    meets well with this little trivia:
    “Did you know that a low Page Rank blog post shared several times in social media such as Twitter and Facebook will have better search ranking than a higher Page Rank blog post with no social media mention?”


  15. Lakhyajyoti says:

    Great piece of writing. Guest blogging most favorite way to build back links. Thanks for your wonderful post.

  16. Kumar says:

    You are right, there are not any specific rule of link building. We learn it from our own experience. But the main way to build a natural link is – not build a link but share your link for your user. For me – if a link is not valuable for a user, means that link is not valuable also for your website.

  17. Mark says:

    Hi Michael,

    First of all, i would like to thank you for posting such informative article which shares lots of useful tips for gaining organic traffic. Content marketing strategy is very well explained by you here.

    I have one question, will you please share some effective process through which i can gain better keyword ranking.

    Waiting for your fruitful response.


Comments are closed.