The Power of a Big User Base

Every big blogs have it and every small blogs wants it: a big user base. When you have a big user base, you can achieve amazing things. Take Gmail for example. They have a huge user base and a ton of passionate users. They are so passionate about Gmail that when the official Google blog asked Gmail users to help make a collaborative video, they received over 1,100 submissions.

Last month, we invited you to join the Gmail collaborative video, pull out your video cameras and help us imagine how an email message travels around the world. Two Rubik’s cubes, a few jaunts in a bottle, beautiful sand animation, and one dog’s trip to the Southernmost point of the continental US later, we’d received more than 1,100 fantastic clips from Gmail fans from more than 65 countries.

I have always thought that only Apple could pull something like this off. Asking your users to make what is basically a corporate PR video for no compensation other than being seen in the final video really shows how loyal some users are for a product or service. I wonder if I can pull off a John Chow collaborative video?

Source: TechCrunch


41 thoughts on “The Power of a Big User Base”

  1. Alex says:

    What would a John Chow collaborative video be about?

    I can see it now: You have thousands of people dumping buckets of water into a pipe. The pipe goes on and on, finally leading down into John Chow’s shower. He turns on the faucet and, surprise, coins flow out of the nozzle.

    That’s my 2 cents (ba-dum-chhhh).

    1. Steven says:

      It’ll be about the flow of online income for sure haha

    2. People have WAAAY to much time on their hands…people out there are so creative, but they must be reeeally bored!
      😉 😆
      – Raymond (MONEY BLUE BOOK)

    3. KingJacob says:

      Thats the best analogy Ive everd about Johnchow.com, actually thats the only analogy ive heard.

    4. I think it would have be simpler than that. Gmail had 1100 people respond, but they have like a bizillion users.

      Maybe a video collage of people clicking on John Chow’s ads with a cool funky beat that matches including random over expressive happy faces by John Chow and dollar bills flowing everywhere.

      Then include some hypnotic inducing words in the background.

      I’m spending way too much thinking about this.

      1. KingJacob says:

        Yes but they didnt really send a memo out to all billion people, I actually never heard about this video until John posted about it.

    5. I believe a John Chow collaborative video would somehow have people restaraunt hopping to various Pho joints around their local areas… and occasionally flashing some cash.. :mrgreen:

    6. The John Chow collaborative video would have to be all about fine dining! 🙂

    7. Josh says:

      ad space is being sold on ebay for a spot on a page of the MDW http://tinyurl.com/23l2zx not doing quite as well as your ad flipping, might have something to do with a much larger base, better hurry up its only $2 and and 15 mins left.

  2. That was a pretty cool video. Im sure you could pull something like that with your loyal fan base.

  3. The Cookie says:

    I loved the video. While it may have something to do with loyalty, it’s also exposure 🙂 It always comes down to personal gratification, as you well know.

    1. Thats true gratification and loyalty are the keywords. It means a lot for a company to have such loyal and grateful users that would invest their time into making a video about their services (and keep in mind that this kind of videos made from professional ad company would cost a bit of money).

      It is hard to achieve such loyal visitors, personally i have no clue how to make a video but i would love to see how many loyal and grateful readers would make a vide for John Chow.

  4. The Cookie says:

    What happened to my comment? 🙁

  5. Wow, that is a really nice video. i wonder what a john chow vid would look like though, people going around with beer cans driving in a sports car or something?

  6. max says:

    That’s true, big loyal base is great for any service or products.
    How about a JohnChow video with signs all over San Fran?

    Well, it’s going to cost me some money for renting a luxury car….

    I have a Suzuki Gixer though… maybe a motorcycle? 😈

  7. rushanth says:

    I don’t know if you would ge 1,100 submissions, but it would have been an interesting idea to test out for your site! Just remember to give away something to the coolest clip 😎

    1. John definately wouldn’t get 1100 submissions, but he will get enough to put a little video together 🙂

  8. Yeah, I’m also confused on what could possibly be done to represent John Chow.

    1. Geedos says:

      I don’t know but it would have to be evil! Perhaps a set of devil horns!

  9. Pretty cool video for gmail, wow! those grandma’s were really funny

  10. That video is amazing. This is the first I’ve heard about it.

  11. John, your loyal readers helped build this site to what it is today, forget about a video, they’re putting money in your pocket!

    1. David says:

      Yea so true, loyal readers = loyal customers; We’re like a John Chow Cult?

      1. John should start a store selling t-shirts

        “Part of the John Chow Cult”

  12. You should try it out John, go with Alex’s idea, it sounds pretty cool and could be funny

  13. That’s fanatic!! John I think you can do that too. Just try it!

  14. Nomar says:

    that video really rocks and took a lot of time if you ask me.. hehe a john chow video would be cool..

    I will compete for sure !!

  15. Kirsty says:

    Pretty entertaining but I never would have expected people to be so passionate about email!

  16. KingJacob says:

    As long as you gave a way free books or link love Im sure people would make a John Chow video.

  17. I like that video a lot. Crazy how much people love their gmail. I’m still trying to get into it myself. But I can’t see what’s so great about it. Seems the same as all the others, more or less. Anyways, whoever had to edit 1,100 videos and find clips that matched up well with each other on the ends in order to make a relatively well flowing video must be a very very patient man/woman. That task sounds insane.

  18. Etienne Teo says:

    The video was very similar to the one nike created to have a continuous way of passing on the message, maybe john chow can also do so and pass his money around? 😈 just a 2 cents thought which might get him 1100.. 😛

  19. Click Input says:

    Hmmm, man it takes a LOYAL user base to get people to go to the effort of doing something like that for free.

    1. Geedos says:

      Loyal and quirky which is what Google is – people like to be seen as different and Google stands out from the crowd – although soon it will own the world!

  20. Israel says:

    that was a pretty cool video. it must have taken a bunch of time to edit. lol. if john chow had one i would be in it?

  21. Wahlau.NET says:

    this is a nice video indeed…

    i tot gmail is only looking for 10 sec…

    this is the best by far

  22. Geedos says:

    Google is an awesome brand and I think this video goes to show how much power it truly has. With their diverse and slightly “different” product lines they’re fast becoming another Apple to many people.

  23. I can’t think of any other company besides Google (and Apple as you already mentioned) that would be able to do the same thing.

    Nice work Google.

  24. Word Hugger says:

    Yeah, I recently read about a 17 year old who owns a myspace layouts site, who has millions of viewers, so she launches stupid websites and her huge userbase all flocks to the new site, however useless it is, earning her additional revenue. You would think people would catch on.

    1. Geedos says:

      The power of the internet can be quite awesome and strange at times – and it’s mind boggling how people can make cash out of seemingly useless projects. Annoying too!

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