The Problem with Blogging These Days – Part 2

Welcome to Part 2 of my series and if you’re just joining, then I’d like you to go back and read Part 1. I’m discussing, from my experience, what the common problems with blogging are these days. These are factors that I’ve noticed can contribute to many blogs failing because they simply don’t resonate with their readers like they should. If you can make sure you don’t make these mistakes, you’ll be able to grow your brand and blog quickly. In Part 1, we discussed factors like…

  • A simple idea
  • Passion
  • Not providing value

Let’s get started and your feedback will be appreciated.

Wrong Team

As your blog begins to grow, you’ll starting getting busy with side projects and you’ll have to hire a team. This can be a good thing because it will help divide your workload, however, you want to be careful when selecting the right team. Many people hire the wrong people, particularly those with little knowledge about their niche, and this leads to lower user engagement. You have to remember your audience comes to your blog because of your niche and when they find the wrong type of content, it will lower engagement. I’ll be discussing this in the next section, but in the meantime, it’s important you pay close attention to the following.

  • Hire a team who has experience within your niche
  • Hire a team you can afford to pay so you don’t run into problems with owning content
  • Do background checks to ensure they write authentic content – avoid plagiarism, copyright, etc.

This will allow you to hire the right team for the job, which is very important to protect your brand and the quality of your blog.

Divided Focus

As mentioned, one of the reasons your blog will lose momentum is because your content is way too spread out. You have a specific focus and should focus on it no matter what the results. Even if you have low engagement, it’s NOT because of your niche, but the value you’re providing within your content. I recommend always keeping a close eye on your niche whenever you write content because this will help during the research and writing process.

Some ways to help keep you on track is to:

  • Listen to your audience through comments and questions.
  • If you have email subscribers, then shoot a quick follow-up asking them for content ideas or to fill out a survey
  • Research is the best way to compile topic ideas that are focused and on point.
  • Hire a team of professionals who are experts in your niche.

The point I’m making is when you have built an audience for your niche and then write unrelated content, it can cause engagement to slow down. This is a common mistake made by bloggers and a huge reason some don’t survive in this industry.

Not Using Tools Available

You are in a very lucky time, mainly because you have so many channels available to you. I’ve seen some content that was posted on social media with the right #hashtags blow up within a few minutes. With the right combination of value and #hashtags, you can create immediate brand awareness and momentum. This means the ability to build your blog quickly and have a targeted following. If you want your blog to survive, then make use of the channels your competitors are making use of. This means to promote on social media and use FREE tools to find keywords and #hashtags relevant to your content. I can promise you one thing…

If you don’t make use of them, you’re going to lose to your competition because they definitely will be using these channels to promote content. With only content, especially when starting, you’ll have slow and stagnant growth and this will take enormous time to achieve your bottom line.

Click Here To Download John Chow’s New eBook, and Live The Dot Com Lifestyle!


5 thoughts on “The Problem with Blogging These Days – Part 2”

  1. Mkey says:

    Your all point is valid related to blogging but second one Wrong Team. Basically one years before i start blogging and i choose partner he have no knowledge about blogging however i go with him but after 6 month my partner just cheating with me and he left the upload new content . our share revenue is 50% 50% but these days he is not doing anything and blog going to down should i left or not? My suggestion to all people never start business who don’t have much knowledge on particular field

  2. I experienced the divided focus and team thing first hand Rizvan. Now I stick to blogging and travel here and there and call my readers to buy my eBook at the end of all posts. Building a team but more than that, investing money in a VPS, CDN and having a bespoke theme helped me scale effectively as I keep growing my blog.

  3. Hey,

    Thanks for the Post! I agree with all of the points you mentioned, even from part-1.

    The greatest enemy which I can see is divided focus, because it’s always tempting to look out for more when we already a sub-niche in hand.

    We should stay focused on our sub-niche and provide excellent content in that. Deviating from our primary goal can be one of the major obstacles in our blog.

  4. Good point mentioned about the divided focus. We always tend to change our niche or divert the focus of our content as soon as we notice a decrease in engagement rate. Instead should stick to the topic and keep growing our blog.

  5. essaycurve says:

    I feel having a divided focus for bloggers is a major challenge for bloggers nowadays. Bloggers want to accomplish several tasks ago which can be back breaking

Comments are closed.