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The Rich Jerk Is For Sale

written by John Chow on May 22nd, 2007

It looks like the Rich Jerk isn’t so rich after all. Shoemoney just made a post that Kelly Felix (the Rich Jerk) is selling the Rich Jerk operation in order to avoid bankruptcy.

Then about 20 minutes ago a friend who I trust in the business who is pretty close to Kelly Felix says he is just about bankrupt and hoping to climb out of the hole and even make some profit. The source also says that Kelly blew a ton of investors money buying advertising on Howard Stern and fake commercials/tv spots to make it look like he was rich.

I tried to reach Kelly Felix for comment but have not gotten a response. I used to chat with him a bit on webmasterworld and some other forums back when he used to go by the nickname KellyandSummer.

The business is listed for sale at BizQuest.com with an asking price of $8 million. No detail was given on what kind of sales the Jerk brings in.

This is a multi-million dollar operation. Full financial details will be given to qualified potential buyers.

Also included is our registered trademark for the phrase “Rich Jerk”. In addition, we have many branded promotional items, including clothing. Our office equipment, including furniture, computers, etc., can be included as well.

I guess we won’t be seeing any “You’re a loser!” Rich Jerk Google ads on this blog anymore. That’s too bad. I always got a kick out of them.

Success Online said on May 22nd, 2007 at 6:02 pm

Interesting.

They would not approve me for the affiliate program. Oh well. I only wanted to review it anyway.

What a “Jerk” :evil:

Reply to this comment
Kumiko said on May 22nd, 2007 at 7:45 pm

More hilarious than interesting!

“Hey I’ve got a company that sells a product that helps people get rich but I’m actually broke so I’m selling it and you can buy it and then sell the same product to people but you won’t get rich either and now everybody knows that they won’t too.”

Good luck trying to sell that ebook now!

I suppose this is a good time to announce that I’m going to be selling my own ebook “The Rich Bitch” for $499.99.

Reply to this comment
Matt Huggins said on May 22nd, 2007 at 10:47 pm

Woah, can guys buy it too? :grin:

Reply to this comment
Ulchie said on May 22nd, 2007 at 11:03 pm

Of course… how do you think she plans on becoming the rich bitch? :mrgreen:

Reply to this comment
Kumiko said on May 23rd, 2007 at 12:00 am

Of course guys can buy it! Do you want to purchase a copy?

Reply to this comment
Mubin said on May 23rd, 2007 at 4:48 am

I’ll take a review copy if your offering!

Reply to this comment
dot info domain said on May 23rd, 2007 at 4:03 am

do you take everything seriously?

Reply to this comment
dot info domain said on May 23rd, 2007 at 4:02 am

good take, kumiko

Reply to this comment
Law of Attraction said on May 23rd, 2007 at 10:00 pm

haha what a surprise…wasnt he talking about his own jet and maxim models and blah blah…haha man too bad RJ is out…but guys like that know so much abotu internet marketing i am sure it wont be long before he is back…

Reply to this comment
Nomar said on May 30th, 2007 at 2:50 am

Yeah, I hate those emails to.. never read them though

Reply to this comment
Marc said on May 22nd, 2007 at 6:03 pm

Web 2.0 burst so soon? Funny that it would happen by blowing VC on ineffective advertising… Who could possibly have seen that coming?

Reply to this comment
Joshua said on May 22nd, 2007 at 6:48 pm

I can’t see how you’d consider him part of web 2.0!! :shock:

Reply to this comment
Kumiko said on May 22nd, 2007 at 7:51 pm

He’s definitely 1.0 and maybe even 0.5!

Reply to this comment
Matt Huggins said on May 22nd, 2007 at 10:48 pm

Hahaha, this made me lol. :)

Reply to this comment
James said on May 23rd, 2007 at 10:45 am

Cobweb 2.0 ?

Reply to this comment
Monetize Your Blog said on May 22nd, 2007 at 10:39 pm

obviously you have no idea what web 2.0 is

and do not use that term on rich jerk

it’s simply offensive

Reply to this comment
Alex said on May 23rd, 2007 at 5:22 am

Yeah, Rich Jerk is a dinosaur :mrgreen:

Reply to this comment
Marc said on May 23rd, 2007 at 5:49 am

I’ve never been to his site. I just assumed he got his round of funding since due to web 2.0 coolness. Clearly not, my apologies.

Reply to this comment
Peter Koning said on May 22nd, 2007 at 6:15 pm

I don’t believe it. He just launched “Xray” which was one of those google ppc tracking tools for affiliates. Most likely he’s moving up the food chain.

Reply to this comment
Monetize Your Blog said on May 22nd, 2007 at 10:49 pm

i think they just want to do it to attract some media attention

Reply to this comment
Chee Kui said on May 22nd, 2007 at 6:29 pm

Is anyone gonna buy this? I wonder… I don’t think I wanna be the next Rich Jerk.

Reply to this comment
Monetize Your Blog said on May 22nd, 2007 at 10:40 pm

why would you blew your 8 million on a failed project

Reply to this comment
Law of Attraction said on May 23rd, 2007 at 10:01 pm

ya tru…well its not a failed project…its just that RJ needs money for his debt

Reply to this comment
dot info domain said on May 23rd, 2007 at 4:05 am

buy it?

are you nuts?

Reply to this comment
Wahlau.NET said on May 22nd, 2007 at 6:55 pm

haha..he actually ask for 8million..after the sale he will be one rich jerk

the new owner will be poorer by 8million

Reply to this comment
Kumiko said on May 22nd, 2007 at 7:53 pm

I’m surprised it’s not advertised for sale as:

“You suck! Buy buy business!”

Reply to this comment
Monetize Your Blog said on May 22nd, 2007 at 10:50 pm

hmmm, that’s questionable

with the right management, i think the rich jerk can be a very successful project

Reply to this comment
Mubin said on May 23rd, 2007 at 4:49 am

You just said it was a failed project?

Reply to this comment
Mubin said on May 23rd, 2007 at 4:50 am

Probaly wont be rich… He has to pay back all his investors for the money he used to buy advertismenets on howard stern. What a dumb idea.

Reply to this comment
Make Money With Funds said on May 22nd, 2007 at 7:02 pm

Well, if a business behaves very strange from the beginning and “jerky”, the end is predicted… :cool:

Reply to this comment
Louiss said on May 22nd, 2007 at 7:05 pm

I wish to sell my blog for 8 million too. Do you think people will believe Kelly? If yes I’m sure that fellow is a rich dummy man. :D

Reply to this comment
Monetize Your Blog said on May 22nd, 2007 at 10:42 pm

it might well be a publicity stunt

Reply to this comment
Phishie Diaz said on May 22nd, 2007 at 7:09 pm

Hmm… I’m not so sure about him going bankrupt. His business ethics are a bit shifty. His eBook actually helped me out a bit. It really spelled out how to get started. hehe Btw John, you’re a rich jerk for the pay2dofollow thing.

Reply to this comment
Wahlau.NET said on May 22nd, 2007 at 8:37 pm

wow..someone actually buys…

john is definately rich with all the scheme his is pulling out of his sleeve

Reply to this comment
Phishie Diaz said on May 23rd, 2007 at 1:28 am

Yeh… I bought it a long time ago. I was still getting hassled by all the affiliate IM stuff. Now I will never buy anything ever again.

Reply to this comment
website copywriter said on May 22nd, 2007 at 7:25 pm

Going bankrupt could be stretching it a bit, but I can believe he’s paying for his questionable advertising tactics. 8 million for an ex-rich jerk site…I don’t know if anyone would be interested to pay that much for it.

Reply to this comment
Monetize Your Blog said on May 22nd, 2007 at 10:43 pm

unless the buyer is actually a rich jerk

Reply to this comment
hejustlaughs said on May 22nd, 2007 at 8:34 pm

Could be another one of his tactics to draw attention… hmmmm

Reply to this comment
Monetize Your Blog said on May 22nd, 2007 at 10:44 pm

could well be, maybe they just want to promote either bizquest or the rich jerk website

Reply to this comment
InvestorBlogger said on May 22nd, 2007 at 8:40 pm

That’s going to be a heck of a lot of T-shirts for $8 million! Is the brand really worth that much? I can’t see how the other crap they’re including can be! That’s the point behind these new companies: they don’t have much in fixed assets, except chairs and desks.
$8,000,000. I’ll offer $8,000!

Kenneth

Reply to this comment
InvestorBlogger said on May 22nd, 2007 at 8:54 pm

There is another way to see it: advertising on Howard Stern cost a lot of $$$, perhaps that purpose was so the sale of RichJerk would be easier! It could be a gambit for selling the company, not selling the products! Otherwise why would you pay so much for such space!

Reply to this comment
Monetize Your Blog said on May 22nd, 2007 at 10:46 pm

8000, i think it worthes more than that

at least most of us here have heard of the rich jerk website

at least their google ads were creative

Reply to this comment
Tania said on May 22nd, 2007 at 8:52 pm

Is this what we are talking about? I don’t know if that is called a publishing biz? :roll:

Asking Price: $8,500,000
Gross Revenue: $2,272,000
Cash Flow: $1,003,000
Inventory: $6,000,000 (Included in Asking Price)
FF&E: $27,000 (Included in Asking Price)
Seller Financing: The Seller is willing to provide limited financing under the right circumstances.
Business Summary
Lucrative Publisher In A Prosperous Niche seeks to semi-retire. He is willing to continue to work for the Buyer on a part-time basis for a To Be Determined (TBD) extended period. The Seller of this Middle Tennessee Printing and Publishing business has reinvested heavily every year in increased Inventory. The Inventory has in turn grown in value (and it is estimated herein at its wholesale value). As a result, the purchase of a large and well-chosen Inventory is integral to purchasing this great business. The value of the inventory will again be higher in 2007. This eleven-year-old business is fully relocatable. The intangible assets of this business include, but are not limited to, a loyal customer base, a great brand name, and publishing rights. With a 20% Down Payment, 80% Third Party Financing is planned. However, the Seller is willing to consider a limited amount of Seller Financing under the right circumstances.

Furniture, Fixtures, & Equipment: $27,000
Vehicles and / or rolling stock: $-0-
Inventory: $6,000,000
Accounts Receivable (if included): $-0-
Land and Building (if included): $-0-
Other Assets: $2,500,000
Current Liabilities to be assumed: $-0-
Current Notes to be assumed $-0-
Asking Price: $8,500,000
Down Payment: $1,700,000
Annual Sales Volume: $2,272,000
Cash Flow: $1,003,000

About the Business
Year Established: 1996
Employees: 5 full time -
Relocatable: Yes
Home Based: Yes
Facilities: The Seller leases the 4,000 sq. ft. facilities at $4,000 per month. He is willing to do the same for the Buyer, but only on a short-term basis (until the business is relocated).
Market Outlook and Competition: While there are other companies offering somewhat similar products, they do not compete directly in this Seller’s niche.
About the Sale
Management Training and Support: Negotiable. The Seller is willing to work part time for the Seller on a reimbursed basis for an extended period.
Reason For Selling: The Seller wishes to semi-retire.

Reply to this comment
John Chow said on May 22nd, 2007 at 9:01 pm

Ummm, no. Not sure where you got that listing but this is the listing we’re talking about. http://california.bizquest.com/836910.html

Reply to this comment
Mubin said on May 23rd, 2007 at 4:53 am

Did you get that info from the ask a seller part? If not where did you get it from?

Reply to this comment
Tania said on May 22nd, 2007 at 9:21 pm

Thank you, John!
You are realiizing we are helping him tremendously with sale of the biz just blogging about it? Do we get any kickbacks for that?

Reply to this comment
John Chow said on May 22nd, 2007 at 9:48 pm

It would be nice if I got a cut of the sale. But no, the jerk gives me nothing!

Reply to this comment
Tania said on May 22nd, 2007 at 10:19 pm

At least I have to give credit to the guy that he has stayed pretty much anonymous so he is not irreplacable now. But I personally do not need to worry about that now with my silly blog. It is strange with the blogs though - it’s so much based on your personality that it is difficult to see an exit strategy! If you hire a mod - then wouldn’t that be cheating?

Reply to this comment
John Chow said on May 23rd, 2007 at 2:50 pm

I have no exit strategy because I never intend to exit. :twisted:

Reply to this comment
Matt Huggins said on May 22nd, 2007 at 10:51 pm

This is pretty funny. I’m glad I didn’t pay for his ebook! ;)

Reply to this comment
Ulchie said on May 22nd, 2007 at 11:08 pm

I don’t buy the fact that he is going bankrupt. I can see him wanting to sell it cause its getting old or because “multiple owner’s are looking to work on other projects, seperately.”

If he was going bankrupt all he would have to do is wait another month or two and more money flows in. I think his banks/creditors would rather wait to get ALL their money if he really was going bankrupt.

Reply to this comment
James said on May 23rd, 2007 at 10:48 am

Errr…Web advertiser buys ads to sell Internet marketing on Howard Stern.
How could he possibly go bankrupt with that business model?

Reply to this comment
SEO said on May 23rd, 2007 at 12:41 am

Nobody is going to want this since the business is tied to a likeness. Even if he’s ‘anonymous’ it doesn’t matter, people will find out it’s not the original guy. It’s no longer possible for it to be genuine.

Reply to this comment
Business Card Guru said on May 23rd, 2007 at 1:00 am

I’m not sure about the bankruptcy thing either.
He’s just selling the business as it’s dieing out. Not many potential customers left.
Sure the TV ads were expensive and pointless, but this doesn’t mean he’s bankrupt.
He’s probably doing some other stuff that is more longterm or maybe he’s going back to his acting career? :grin:

Reply to this comment
dot info domain said on May 23rd, 2007 at 4:07 am

acting?
was he an acter or somthing?

Reply to this comment
John Chow said on May 23rd, 2007 at 2:52 pm

Yes he was.

Reply to this comment
Bucky from bloggingwv.com said on May 23rd, 2007 at 6:14 am

E-books are so overated…lol

Reply to this comment
Andrew said on May 23rd, 2007 at 7:07 am

Hehe, it would be funny if he’s really bankrupt.
I must admit his advertisements are pretty good though.

Reply to this comment
Search Engine Marketing said on May 23rd, 2007 at 7:44 am

have you been to the site … if you look at the video on the home page … it says checks that were found in the trunk and were never cashed oh well … the funny thing is those checks were all photo copies … they were in black and white … the google checks have a Green Stripe at the top not a black stripe … LOL ha ha ha

Thats too funny and his price of the system dropped from $197 to $9.99 … LOL

WOW

He must really be hurting!

Darin

Reply to this comment
James said on May 23rd, 2007 at 10:51 am

Just think, if you have $8,000,000 to buy it, you can now be not only rich, but a jerk.
Or, you could be a poor jerk.
I dunno.

Reply to this comment
Dog Breed Information said on May 23rd, 2007 at 11:02 am

I always thought the Rich Jerk ads were too racy. I guess it was a neat idea to offend people into buying your product.

Reply to this comment
richpoor said on May 25th, 2007 at 1:35 am

Rich Jerk Wrote Me This:

Dear Loser,

Here we go again. Any time I do anything “discreetly”, my band
of religious followers sniffs it out and displays it publicly,
causing a huge uproar in the forums, etc.

Here’s the deal:

My business manager recently asked to list my entire business
for sale. So I let him. Why?

1. It’s always nice to know what people think your biz is
worth in the real world. (Most webmasters value their
biz in fantasy dollars)

2. It’s an easy way to make contacts and establish rapport with
“players” in the industry. People who have money and
can make things happen. These are the people I want on
my rolodex.

3. It’s fun to watch all of the wannabes scurry around
and speculate based on nothing. Is he? Isn’t he? Why?
Oh my God. Mommy!

4. Obvious free traffic. (shame shame shame)

5. I can do whatever the fu*k I want.

——————————————–

So anyway, apparently my biz manager wrote up an Ebay ad
and never finished it. He scheduled it to list 30 days later, giving
him time to finish it. He forgot. Oops. So once it listed, we pulled
it immediately. That’s when the firestorm started.

But guess what? I ain’t going nowhere. Even if by some remote
chance a buyer comes along who wants to give me millions & millions
for my biz, I’m staying on board because this ship would SINK
without me. Just look at all of the copycats. They FAIL because
they TRY to be me. It doesn’t work.

I have BIG plans for this company. And I may even begin working
one whole day per week on it now, instead of just a half day. All
I need to do is cut loose one of my ladies, and Tanya has been
annoying the sh*t out of me lately. So the timing is perfect.

———————————————

****BIG NEWS****

The Rich Jerk Playboy Mansion Party date has been locked down.
It’s a Friday in July. I’ll tell you which one later. I’m handing over a
quarter million dollars for this party. $250k for one night. That’s
probably more than your house isn’t it? That’s a shame.

You won’t believe what’s going to happen at this thing. All I
can say is it’s gonna be LEGENDARY. It’s the kind of thing an old
guy can tell his grandkids about on his deathbed, so he can croak
with a smile.

And a few of you smart fu*ks are already guaranteed a precious
ticket to my party. Those who bought a few products from me in
the past where I offered the party as a bonus. You know who you
are. And if you are still with the programs, you’re in.

As for the rest of you, you’re fu*ked. Well, maybe not. I do still have
room for a few people at the party. So I think I’m just gonna sell the
remaining tickets on a first come first serve basis. I’ll tell you the cost
in an email next week, and I’ll include a link. They’ll probably sell out
within a few hours.

By the way, rumor has it that there will be dozens of centerfolds
present at the party, lots of body painted chicks, a world famous DJ,
a HUGE world famous band, multiple open bars, tons of celebrities, press,
red carpet, and more. And of course Hef & the ladies.

Also, a few of the most influential marketers in the world
will be attending. For example, John Reese just confirmed attendance
because we’re donating some of the ticket proceeds to a good charity.

Did I mention that after 10pm clothing is optional?

Anyway, that should be enough to wet your whistles, you fu*kin perverts.

Later Losers,

RJ

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