The Secret Sauce to a Successful Information Product Launch

I used to think I was an expert at Internet marketing. Sure, I have credentials, having co-authored a book, built up a multi-national company, and sold it for a few bucks. 😉 But now I feel my world’s turned upside down. That’s because recently a friend of mine turned me on to the world of information products. Ever since then I have been a lot more humble. Why?

Because I kept hearing incredible stories about all the money guys in information product marketing were making. The first story I heard was of Eben Pagan, who made $120 million solely from information products. And then surfer dude Frank Kern, who made something like $20 million in a single day! Unbelievable!

I realize now I’ve only scratched the surface. I’m like a babe in the woods compared to folks like Eben and Frank.

Eben and Frank aren’t anomalies either. I just keep hearing story after story of how people doing six and seven figure product launches. And these are all digital products — with minimal cost to create, with no inventory, no shipping costs. It all seemed so incredible to me, so I had to dig in to find out how this was happening.

Turns out the key is the Product Launch Formula (PLF), a system created by one of the pioneers in this space, Jeff Walker. The man who was the first to make six figures in seven days put together the formula that launched an industry. This is the system that Frank, Eben, John Reese, Andy Jenkins, Jeremy Schoemaker, and all the other big names are using. PLF is a like a sideways sales letter — you take your marketing and turn it into an orchestrated event spanning a particular number of days with key milestones and deliverables. And of course scarcity is a critical component to your success. This is genuine scarcity, i.e. when the product sells out, those who hadn’t acted truly miss out.

A prime example of this is when a product has a live event tied in to it as a bonus to the first who sign up. That’s exactly what Jeff is doing with his PLF 3.0 — which launches TODAY at 2pm Eastern. For the first 500 people to sign up for PLF 3.0, they get invited to a live event put on by Jeff. This provides you with a chance to meet the guru himself as well as other rock star millionaires.

The importance of making Jeff’s event can’t be overstated. You’ll get access to super-successful people. This will be one of the best ways to build a superstar peer group, not to mention powerful Joint Venture partners.

Since a big part of the PLF is co-marketing with JV partners, this is a can’t miss opportunity. According to Jeff, “You don’t need a list to do a launch, but you do need a launch to do a list.” With PLF, there are two primary types of launches: 1) internal launches (to your own list / social media followers) and 2) Joint Venture launches. It’s the second, the JV launch, that tends to be where the multi-million dollar launches are. It was through JV partners that Jeff went from a list of zero to 55,000 people in 2 weeks.

When I signed up for “List Control” from Frank Kern, I acted fast and got in to his live event, and it was AWESOME. One of the direct results of attending that event last month was getting to hang out over dinner with Jeremy Schoemaker; he then contacted me a week later asking me to star on his Shoemoney System as the expert for his SEO module. It’s those sorts of opportunities that just fall into your lap when you are in the right place at the right time.

Bottom line: don’t hesitate! Sign up IMMEDIATELY for PLF 3.0 and don’t look back. Just getting into Jeff’s live event will be worth the price of the entire program.

Be warned though – this product is not for everybody. It’s an investment of thousands of dollars. If you aren’t serious, don’t spend the money.

Regardless, you owe it to yourself to at least check out the free PLF blueprint and the free videos. Act fast, the blueprint won’t stay online for long.

This post was written by Stephan Spencer.

35 thoughts on “The Secret Sauce to a Successful Information Product Launch”

  1. Everyone is talking this up. That’s the key to success. That commission on $2000 is nice.

    1. Jeremy Blake says:

      sellout post all the way.

      1. d3so says:

        lol I couldn’t agree more.

        1. Salesfist says:

          I guess having a good squeeze page will help.

      2. “Sellout post…” oh what can you possibly mean 😉

  2. Hi Stephan and John,

    After reading your post it’s hard to resist signing up but resist I will. Thousands of dollars is perhaps a good investment but only for a few as you kind of indicate.

    The main reason I won’t sign up for this is that I currently don’t have the time that is needed to devote to it.

    I will however check the blueprint and the videos.


    1. d3so says:

      I agree, I also believe that I don’t have the credibility to do a product launch. So, hopefully something like this will be available in the future to help me when I am ready.

      1. yeah, i think most people on this forum are trying to “make it” and very few have the kind of cash to dish out just like that…

      2. Rhys Davies says:

        You don’t need credibility to do a product launch.

        To be honest, most people gain credibility by doing the launches.

        He teaches you how to do a launch without a list, credibility etc.

        1. Sounds like you have an affiliation with the group of product?

          1. Rhys Davies says:

            I’m a customer of his last PLF launches. So I know what the product is about that’s all.

        2. d3so says:

          Product launches won’t be as successful of people don’t know who you are. If it’s in the internet marketing niche, people would think you’re some scammer trying to make quick $$$.

          1. Rhys Davies says:

            That’s not true at all. You don’t need to be known to have a more successful product launch.

            To be honest, more and more non-guru’s are having bigger launches than the bigger guys of the industry.

            Like I said in a previous comment… you get big in Internet Marketing by doing a launch. So all the big guys did this to get where they are now.

          2. Nigel Chua says:

            Hello d3so

            It’s true to a certain extent that credibility does make the sales easier, as we always like to do business with people we like/know more than people who are strangers to us; also do consider those who have not built the credibility yet to the level they’d like, but have already started good services/products which are worth considering.

            Sometimes they’d have launches that are below average costs as a result of their lesser credibility, but the quality of their product/services might be rather high, as they will be putting their heart and soul into the launch. It’s like when the owner of Walt Disney brought his ideas to the bankers and the bankers laughed at his seemingly delirious idea of entertaining the world with a mouse mascot, yet, today Disney’s worth is really waaaaaaaay high up there. =)

            I’d say, take a look, and if it’s worth your business in the long run, then your business plan should have allocated funding for such events to bring it up the next level. Also, take a look at the quality too if you can. =)


  3. I say too many of this kind of sales letters / emails / blog posts to fall for them. I am waiting for somebody that comes out with something truly new and innovative, SY

    1. What would that look like SY?

  4. d3so says:

    lol I can’t believe John accepted this as a guest post.
    This is basically a sales pitch with affiliate links 😉

    1. John Chow says:

      What makes you think that is his affiliate link? 🙂

      1. d3so says:

        haha. Well, you usually code your links as (ninjaaffiliate??)

        only a noob would use the actual link 😉

        1. I’m sure he’s experienced his fair share of noob tricks…lol

  5. Thu Nguyen says:

    I’ll pass on this for now because a product launch isn’t something I want to focus on. It’s the blogging process however I’ll take the blueprint and look through it. Perhaps I can apply it to my ebook launch soon. 🙂


  6. Hmmm…that’s a heck of an investment to start out with on something you hear people making money with…

  7. psychicjim says:

    This post does make a good point about information products.

    My very first sale was an information product from Clickbank, since that first sale I have managed to market others online.

    I am still learning and growing, and this is a good reminder of what can be achieved with information products, for example, such as ebooks.

  8. Kevin Tang says:

    Looks like a very good product and pretty much what I’m looking for in a product launch guide. Information products are tough for me, but I wonder if this guide will be what I need. Thanks for the post!

  9. yljf says:

    realy? is that so useful?

  10. Wow this is really amazing product, I hope i can make money like you did. thanks for the post!

  11. Hi, I am not actually really understand what PLF is. But can you tell me now that this is one of strategy to build a peer relationship in marketing product ?

  12. Nice article….

    i like it….
    Thanks for sharing…..

  13. ffl license says:

    Information products can sell well. you need to find the right niche first.

  14. PPC Ian says:

    I used to work at a startup selling information products in the people search space. This article speaks the truth in terms of the huge opportunity. That said, the price seems too high.

  15. ogrish says:

    Wow this is really amazing product, I hope i can make money like you did. thanks for the post!

  16. I had a buddy that used PLF when it was in version 2.0 and he did extremely well.

    I think you can learn a lot by just studying what the “gurus” do marketing these type of products. I think I learn more just taking a back seat and watching how they do the pre-launch and move into their actual launch date.

  17. Bidet says:

    Thats a lot of money to test out the product, but if one has it Im sure its worth the investment.

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