The Seinfeld Strategy To Making Money Online

Odd as it sounds, Seinfeld has an incredible technique that can help you absolutely make money online. The famous comedian earned $267 million dollars back in 1998. And he’s been pulling in a cool $85 million per year pretty much ever since.

How Did He Do It?

When asked that question by another budding comedian, Seinfeld revealed the secret. The secret you and I can take straight to the
bank: The power was in his remarkable ability to be consistent.

He told the guy that the only way to get better was to write better jokes. And the only way to write better jokes was to write every day. Here’s the specific instructions he gave, and that I in turn, give to you today.

Take a large wall calendar that has the entire year on one page and hang it in a prominent spot. Next, get a big red magic marker. Everyday you do your task of writing (insert your task here), you get to put a big red X over that day.

After you have a few days under your belt you’ll have a chain. Just keep at it and the chain will grow larger every
day. You will like seeing that chain, especially after a few weeks.


Now that last sentence reveals a huge truth. He’s not focusing on the daily results. The focus is on not breaking the chain. Being consistent. It’s a secret of all the top earners and performers of the world. They’re consistent at their craft day in and out, in good times and bad. They don’t let daily urgency’s, problems, shiny objects or anything else cause them to procrastinate on doing what’s most important to getting them results. It’s all about the Process. Doing it consistently. Day in and day out.

How can you apply this? For one, get you a big ole’ wall calendar! Next, pick a task that you can do every day. It shouldn’t be too hard where you can’t get it done, but at the same time it needs to be something that will take you closer to hitting your big goals. Finally, focus on the process NOT the performance.

Just keep building that chain up everyday. That’s what will count and bring results beyond your wildest imagination. One of the easiest and best things you can be doing everyday is driving traffic into your business and sales funnels. Can you:

  • Write an email a day?
  • Write a blog post a day?
  • Buy one paid ad a day?
  • Shoot a video and upload to YouTube every day?
  • Can you spend 15-30 minutes creating something of value for your list and new members each day?

These are just a few things that could work. Pick one that will make an impact on your business and start building up your own chain of success.

Of course, non of the above will work too well if you don’t have everything set-up and in place already. Like a back-end conversion system. You either have to set this all up yourself first, which can take a while, or you leverage a system like MTTB, that has everything in place for you already.

For more information of setting up the business models, download my new eBook, the Ultimate Online Profit Model. It will show you how to set up the business models I use to make six-figure income online every month. It works great with the Seinfeld strategy. πŸ™‚


37 thoughts on “The Seinfeld Strategy To Making Money Online”

  1. ClickBait says:

    Thanks for sharing this great secret. I love to buy one paid ad a day

    1. Good for you ClickBait -Keep at it! I like to do something a little different Each Day, changing it up.

  2. Ernest says:

    Do it every day. Thanks for reminding me about that. I am new to blogging online and that is one thing I am doing.

  3. I. C. Daniel says:

    Never thought how to put together Seinfeld and money online, You did it J. C.! YOU ROCK!

  4. Loryn says:

    Agreed. Consistency is key. I’ve found that being passionate about my work is the driving factor behind my ability to be consistent.

  5. Caleb says:

    Whoa John, this post is just as REAL as the last one. Looks like you too have begun REbuilding your chain huh?

    Actually this isn’t the first time I’ve heard an internet marketing reference to Seinfeld. Russel Brunson refered to writing daily Seinfeld type emails where your basically talk about birthing except an everyday common mishap in your life along with it’s ironies then tire out in to IM…

  6. Caleb says:

    ERRIOR instead of birthing it shoulve said NOTHING like that famous Seinfeld episode where they pitch NBC on a sitcom idea for a aggie that’s about NOTHING..

    John perhaps you could add a way for us to edit our comments?

    1. Riki says:

      Funny! And here I was getting all inspired to share my birthing stories, all in the name of Russell Brunson! Glad you changed it before I did πŸ˜‰

  7. Al says:

    Thanks once again John for the encouragement. It’s true that consistency is a key to success.

  8. Thanks once again sir. again nice post.

  9. Mi Muba says:

    Great; a simple lesson of consistency can be give in variety of way but the one you opted here is the best one.
    Doing a task strictly on regular basis is heck of the task but it promises success to those who never skip their regular tasks.

  10. Hello John,

    It’s great to read about consistency on your blog in such a concise, yet very powerful manner. I sometimes wonder the results we would all get if we are very consistent with our efforts and do not even care about the process except the fact that we actually delivered the goods for the day!

    Great entry I must say!


  11. faisal says:

    Consistency is indeed the key for success

  12. Stephen says:

    As always, John has a good view of what needs to be done to be successful. It is important to be consistent, which has been my struggle, in creating my own wealth. Having the year calendar makes a lot of sense. I have created one that is twelve rows instead of the regular blocks for each month. I find it easier to follow the project succession this way using a top down and linear view.

  13. Great advice from John Chow and Jerry Seinfeld in one post? This made my day! It seems simple, but so often we forget the power of consistency. Thanks for an inspirational article. It was just what I needed today. πŸ™‚

  14. Very good way to break down the whole key idea of consistency! And, it makes it simple to follow -stick to it. Don’t break that chain of consistency!
    I actually vary several of the different tasks changing them up each day. Just make sure you do at least one of them every day and keep building that chain of progress and accomplishment.

  15. Deb says:

    There is a system it seems to everything…I like this one
    Thanks John

  16. levi says:

    That’s too good all this information about how to set you up in order to be consistent day in day out and focua on the task rather than nice performance.
    i really appreciate that John Chow.

  17. Greg De Tisi says:

    Great post. And that’s exactly what puts the top 3% at the top. The difference between action and inaction. That’s a great motivator for people there John, great work! As a personal life coach and marketer this ha to be the NO1 issue with the people who tend to fail. Until they break this pattern and begin acting daily then they will keep falling down.



  18. Saeed Khan says:

    John, you just given some golden nuggets here. I’ve studied a lot of successful people, and I’ve learnt consistency has played a key part in their success, for example the founder of KFC, apparently had hundreds of “no”s when he approached investors with his chicken recipe. He didn’t give up, he kept on going and going until he got his “yes” and now look at KFC, a multi billion dollar company!

  19. Stephen says:

    Great post John. My only concern is that if you get to hung up on this consistency, the quality of the output could fall. Consistency is terrific if you can produce it naturally.

  20. Here is a motto I live on with my online business,
    1. You are what you do daily.
    2. You first form your habits; then your habits form you.
    3. It’s just as easy to form habits of success as it is to form habits of failure.

    I also create 60-90 day challenges for my members, to help them learn that you need to have consistency in your marketing for it to work, and have always told them it will be amazing what happens to you, when you break through the barrier of complacency, and learn to do just even one task everyday and your only focus is to do just that one task.

    Thanks for a wonderful Post John!

    Richard Weberg

  21. chris guerra says:

    John, thanks for the attention about the red x thing, they say after 30 days it becomes habit – it’s another way to create great habits. Thanks John – Chris, see you Friday..

  22. Being consistent for me is the key to get success online. I try every day focus 100% on my business and take action.

  23. Michael says:

    It definitely makes sense, to be successful as a great joke teller is the same route as a successful concert pianist-achieve a milestone each day the more you actually apply your craft the greater it becomes. Effort is required, discipline is required.

  24. Damian says:

    Very great article! To be consistently is one of the most important reason to success.
    Greetings from Germany

  25. Quincy says:

    I could not agree more. Since january 2014, I have consistently creating videos, optimizing videos, uploading videos to youtube. I have noticed that I am much more comfortable at creating videos.

    Besides that, since february 2014 I have also set up 2 adwords campaign per week to get my feet in the water, learn, and take it to the next level.

    I totally agreed with what Richard Weberg mentioned above, but sometimes it is so hard to get rid of bad habits

  26. Joanne Black says:

    That’s a great tip – I’d like to add one thing:
    To make sure you accomplish your task, do it first thing in the morning – get it over with.
    Nothing worse than getting to 11 at night and panicking…

  27. I’d best buy myself a year planner and get ‘crossing’

  28. Rick Rucker says:

    Thanks, John;
    Because of your previous advice, I write a blog post EVERY day, and post a YouTube video EVERY day! Yesterday was my 275th day! Not a full year, but getting there. If you want to check it out, it is

    Thanks for all of the advice,
    Rick Rucker
    “Insider Secrets to Drawing Cars” available at:www.Amazon.con/authors/RichardRucker

  29. James says:

    Very motivational. I like it. I need to focus on completing one task each day every day for a whole year and provide something usual to my audience and I’ll become profitable online.

    Great tips! I think I’ve finally found the niche and will stick with it.

    Thanks for sharing John!

  30. Jim Finn says:

    Consistency! By being persistent means there continuous chain of everything. Each tasks must be done with consistency and quality. Because you are targeting something to achieve a particular position in the we traffic. So everything must be done properly!Thanks for the post, really helpful.

  31. Selina says:

    Thanks John. It is a great pointer . Will take it on board. You always give the best

  32. Edward Chung says:

    A good strategy to start a new habit! Thanks for posting this.

  33. Noble says:

    Thanks for sharing, John. This is a very inspiring post. I’ve heard several other very successful people say the same thing. Their message has been consistent. (Pun intended) Keep inspiring us.


  34. Im Steve says:

    Thanks for the article John. You’re on point about the consistency thing. Never thought about relating IM to Seinfeld but it couldn’t be more true. Staying disciplined enough to build some momentum and get the ball rolling is often the hardest part.

  35. ace clue says:

    John again,

    l like the post. It makes me remember the tips leaflets I have on my walls to keep me fuelled on the proper mindset and consistent actions I need to pack on my journey as a successful internet marketer.

    Consistency has invaluable power not only to build a successful business but also to build a strong manliness. I don’t establish a set of actions unless I’ve decided to be consistent in doing it.

    Thanks for sharing

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