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The Seven Habits of Highly Successful Bloggers

written by John Chow on May 7th, 2007

1 – They Blog On A Consistent Basis

Successful bloggers are not on again off again bloggers. They pick a posting frequency and they stick to it no matter what. If you’re going to do a new blog post everyday, then make sure you do a new blog post everyday. If you don’t think you can handle that level of posting, then pick a number that you can handle.

It is better to post once per week on a consistent basis than once per day and then nothing for a week after. If you’re new to blogging, I recommend you start with one to three posts per week and work up to a level that you’re comfortable with. You should always work up the post frequency and never work down. If you do have to work down, then do it very slowly.

2 – They Are Passionate About Their Topic

If you’re not passionate about the topic you’re blogging about, then you’re going to have a really hard time growing the blog. Blogs attract like-minded people and they will see right through you if you’re just in it for the money.

Being passionate about what you blog about makes it easier to keep up with the industry – you want to find out what is happening in your niche because it’s your passion and not because it may make you money. I started this blog with no intention of making money from it. For the first eight months of the blog’s life, it made zero and its traffic was just a few hundred readers per day. Yet, I updated the blog an average of over two posts per day during that period. You cannot do that unless you are passionate about your topic.

3 – They Interact With Their Readers

A blog is not a one-way street. In addition to providing information, a blog is a communication tool between the blogger and his readers. Successful bloggers interact with their readers. They answer reader emails and comments and they ask for feedback.

Interacting with your readers build trust and loyalty. It makes you more approachable. My biggest fear is some readers would place me so high on a pedestal that they are scare to approach me. By keeping my blog on a light note and having fun with my postings, I feel I connect with the readers on a more personal level.

4 – They Give Out Lots Of Link Love

Successful bloggers don’t hoard their links. They don’t have a problem with linking to a PR0 blog. They put the concerns of their readers ahead of a Google ranking. If another blog has a good story or idea on the topics I cover, I don’t care what their PageRank is, I’m going to link to them.

Too many bloggers are caught up with SEO and link count. They only want high ranking blogs linking to them and won’t link to low ranking blogs. I’ve linked to hundred of brand new zero ranked blogs and who knows how many zero ranked blogs have linked to me. This blog is a PageRank 6. Some SEO guy told me if I would have been more careful about linking, I could have gotten a PageRank 7. My answer to that is, “People first, Google second.”

5 – They Know How To Brand Themselves

Successful bloggers know how to brand. Branding will separate your blog from the millions out there. The most unique thing about your blog is not the topic you’re writing about. What makes your blog stand out? The answer is simple – you! Your ability to promote and brand yourself will separate your blog from the pack.

Very few blogs have ever gotten big without some kind of tier one level press coverage. This doesn’t mean you need to hit the front page of the New York Times. You can turn any coverage into brand building material. I’ll have more on this in a future post.

Branding is one of the reasons I tell all bloggers to get their own domain name instead of going with a free service like Blogspot. You want to brand yourself, not them. Can you imagine Guy Kawasaki with a URL of GuyKawasaki.blogspot.com?

6 – They Are Good Writers

You do not have to be a great writer to have a successful blog but you do need to be good at getting your ideas across in an understandable manner. Most readers read blogs for information. They will forgive occasional grammar mistakes as long you can get your point across. If your readers are having troubling understanding what you’re trying to say then you need to improve your writing skills.

7 – They Read John Chow dot Com

This is 100% true! Successful bloggers read other successful blogger’s blog. I check out all the big name bloggers everyday to see what they are talking about. You are never too big to stop learning.

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By N2H
  1. Nice tip, john, especially tips number 7. I learn a lot from your posting. Thanks..

  2. Awesome post and I completely agree. Branding is highly important… In fact, out of all the RSS feeds I’m subscribed to, not a single one is from blogspot. Also, its nice to see your section about people first, google second. You dont find that very much anymore and I congratulate you. Great post.

  3. John, I’m impressed. Despite making a ton of money off this blog last month, you’re still humble enough to admit there’s always more to learn. Keep up the great posts as well as the learning.

  4. Moulinneuf

    “3 – They Interact With Their Readers”
    “5 – They Know How To Brand Themselves”
    “6 – They Are Good Writers ”

    You just summed up why I suck :oops:

    :mrgreen:

  5. I can attest to this. I’ve been doing those stuff and just after 2 months of launching http://www.chinoyray.com I am doing better compared to other blogs.

  6. Excellent post John. Very well thought out and 100% true!

  7. Hello John, I think this is the first time I made a comment on your blog though I read it everyday – I even subscribe it in technorati to ensure I don’t missed any of your informational and useful post. Great work and I’ve learn a lot from your blog. In fact I always implement your suggestion into my blogs. Hey, I even get Kontera approval through your name.. Wow! That is the kind of blogger I wish I could be.. TQ..

  8. I like the last reason :)
    If I read this blog, I’m on the way of my success, I guess :idea: :razz:

  9. GOOOD POST JOHN

    I WILL HELP MANY NEW BLOGGERS OUT THERE TO LEARN HOW TO BLOG

  10. 7 is with a bit of arrogance (nah! :mrgreen: ) but it is completely true logically. to be at the top, you need to know how others did it to get there and just build up on it. :evil:

  11. good post john :)

    posting frequency is something i definately think seperates good blogs from bad. i checked out some sites through reviewme recently and some of them hadn’t been updated for over a month :)

  12. lol John Tip 7 For The Win :D

    Very Nice Tips

  13. Dear Chow,

    Honest articles! It is gratifying that there still are people of principles.
    Wish you all Goodness. :smile:
    Regards

  14. 8. Never forget your roots. Change is good. But it’s important to remember why people started reading your blog in the first place.

    We all know what happens to those bands whose second CD takes a big turn in the wrong direction.

    Solid post John!

  15. Dear Chow,

    Great articles !Honest opinions ! Feels as a treasure !
    Wish you all Goodness.
    Regards

  16. Of all the above rules, passion is the most important. If you have passion, you will definitely achieve success.

  17. You forgot
    #8) stop writing comments in John Chow’s blog and write posts in your own

  18. Dotcom Doctor – you are correct. Psssion is the most important thing. Passion for blogging is what a new blogger needs to make his blog stand out from other blogs.

    Thanx
    Haroon

  19. Awesome post…another John Chow Classic…totally makes it worth reading your blog. Thanks John !!

  20. I launched my blog a week ago after sitting around for an eternity. I got a minor digg that resulted in me finishing the week with about 100 uniques. Obviously it’s nothing to brag about but it’s better than 10. :D

    Most importantly, though, is that I used your blogging tips to publish every day at all costs. Granted, I’ve only been at it a week, but thanks to the stuff I’ve read here, I didn’t have to do any writing all weekend because they were written during the week and timestamped to go live later. Thanks John!

  21. where’s my link love??

    oh wait here it is! :twisted:

  22. Number 7 is such a hit because hey, here we all are LOL. Seriously though, very well said Mr Chow — I agree on all six, I mean seven LOL.

  23. I agree with you on the blogspot bit here John. Except, that I’m not going to be another Guy Kawasaki…I’m going to be the first Kumiko Suzuki – someone who manages to make money on a free blog!

  24. hi John
    what a grrreat post!!!!!
    I have a free blog on blogspot and a website with domain (laketrees1.com)any advice re: changing over my blog to own domain would be very much appreciated (ie if you have time…)
    thank you and regards
    Kim (laketrees)

  25. yup se7en deadly tips for all bloggers to follow to be ’successful’!

    And yup I’ve followed them to the tee, John. Thanks! My blog became a PR4 recently thanks to you!

  26. 1. Consistent blogging – still couping up.
    2. Passion on the blogged topics – this is the subject that I am lecturing, should be ok.
    3. Interact with readers – occasionally
    4. Give out lots of link love – will do
    5. Branding – ermmmm, will think about it
    6. Good writers – still learning and practising
    7. Read your blog – of course

  27. Andy Coates Dot Com

    Being new to blogging these look like top tips! IVe been aiming to one post per day and waas thinking to crate a large batch at once and time stamp them!

    Andy

  28. Nice tips John..
    Please visit my blog (http://wallpics.blogspot.com/) and give me some tips..

  29. I’d like to offer #8, Don’t give up. I’ve had my site for more than five years and for the first four, I was averaging 20 unique hits a day. I’m glad now that I never quit.

  30. The highlight of your article for me was your comment:

    4 – They Give Out Lots Of Link Love

    I completely agree with your thought ‘Readers first, Google second’.

    Bloggers should always be putting their readers first, that is one of the reasons why I provide a full link back for everyone that leaves a comment on my blog (I have removed the ‘nofollow’ attribute).

    - Martin Reed

  31. That’s some great advice John and Angela that’s a keep point. Persistence is key.

  32. I agree. Good advice.

    Now, the branding part is tricky. But maybe the content will take care of itself. I recommend that people keep checking out their keyword status using
    ShoeMoney.com’s Serp tool.

  33. Good article John.

    I try to post at least one article a day. Some topics I cover more often than others.

    Right now I’m on a big kick covering the new Pokemon games. Some of my regular readers do not care for the Pokemon articles but I like them and they garner a ton of comments from NEW readers.

  34. #1 is generally my downfall. I have been blogging on and off since 1998 – imagine if I had kept one blog going since then! Instead I have hopped from one blog topic to another, but I’ve just set up a new blog and am determined to keep at it. Your advice helps. Thanks for the tips!

  35. Great article, you’re right too, I read your blog everyday, problogger and a few others…

  36. “4 – They Give Out Lots Of Link Love”

    Link love is good, but the best kind is really when you quote someone in the context of an article for relevancy’s sake rather than featuring a batch post with 10 links. :P

  37. You saved the best for LAST.

    Number 7 is the best habit of all. :lol:

  38. This is best post in weeks, and I do not mean the other were not good, but this one is really good, thanks!

  39. I swear this post has been navigating the blogosphere. It is becoming a meme. Allister Cameron posted about this a couple weeks ago.

  40. They turn on their email subscription options in Feedburner so that their stalkers won’t have to ask:

    “Did John put up a new post yet? I’d better check my feed reader again…”

  41. Wow, nice update, updates like this make me think about changing my attitude about you a little. I just hope you do practice what you preach on the people first rule. I dont see that you abide by rule 3 much, but maybe other readers have had different experiences with you.

  42. Thank you, this was very useful to a new blogger like myself.

    GJ
    http://www.60in3.com

  43. content content content…you’ve said it from the beginning and its so true

  44. barooka

    hello john and everybody.

    while i was reading i felt most of this thigs you said like obvious, but every time i make my things on blogging or when a read on successful bloggers, i figure out that i forget those things oftenly.
    it´s good to recall all those things and have an order whith them.

    thanks for the article.

  45. I read John Chow dot Com and enjoy every second!

    Such good advice, thank you!

  46. I have become to realize a lot of the money I’ve earned some people say I’m successful and say wow but I’m still waiting where I have the option to quit my job!

  47. The first 6 tips are cool, but seventh one is excellent :grin:

  48. I am in the middle of reading 7 habits of highly successful people. I am developing my blogging skills and believe this site is a great resource. Thanks

  49. i agreee interacting with the community is very important..ya like becoming active at MyBlogLog…also helping people out is a big one….its spread the word slowly but surely

  50. Thats alot of comments..I think a good post speaks for itself ! :grin:

  51. Your 7 habits make me look a terrible blogger. I think I need to improve on habit #7 and #4. I never link to anybody. I guess i need to start doing it. Anybody want to receive links? hehe. ask me. Also, #7 i need to read other people blogs more often. I know I should but im too lazy.

  52. Ever thought of writing an e-book (or an actual book for that matter), John? You must have started on an autobiography of some kind. If you haven’t I suggest that you do; a lot of your “fans” (those who already are and those who haven’t realized it yet) are going to be thrilled when that comes out.

  53. Habit 8) Get a decent server that can handle your traffic :P

    very cool list!

  54. Thanks very much John! Excellent article. I’ve been having a hard time creating consistant content for my new blogs and these tips should help quite a bit. Thanks again. :idea:

  55. As a fairly new blogger (been at it just over two months now) I’m still finding I’m learning lots of new stuff everyday. Posts like this are really informative and make a lot of sense.

    I’m trying to do all those things and shall see how I do with them. Thanks for some interesting tips!

  56. I think branding and interacting with your readers are important. However, I think you need to go a step beyond and interact with the community. Other bloggers, forums, bookmarking sites are all places with people that have similar interests. Great way to bring traffic home.

  57. True on all counts! I especially like to encourage newbie bloggers to develop a style all of their own and not to try to be all things to all people.

    Uniqueness stands out — something that sets the average blogger apart from the 71 million or so bloggers out there.

  58. Like the seven habits of the most effective people – Stephen Covey even this is good….hopefully Stephen can read this.

  59. Posting frequency is a tough one. I usually keep some of the lower quality posts that a write in backup in case I can make a post one day. Still try to keep the crap to content ratio right though.

  60. 350 dollars of Adsense Revenue in the first month? You must have filled your blog with content before going live? Or do you also have some magic tricks to arrange traffic to your blog?

    Please fill me in, because this is MY first month, love to make a start like that ;)

  61. Great!! Now I know where to start with me review of your blog :)

  62. Vedis Teh

    :mrgreen: Great tips ! I will bear this in mind.

    Do you know that persistence is needed in order to be successful bloggers ? Do the same things every day… :eek: I am lazy once in a while.

    “People first, Google second” :eek: I like this. I understand why so many bloggers out there admire you so much.

  63. Love your 7 habits. It’s validation that I’m finally on the right track. Thanks John.
    You must get together with Stephen Covey and collaborate on a new book!

  64. I just wrote a piece on “How to Drive Traffic to Your Website or Blog – Part 2?”. I will include this article as a link love back to you.

    Thank you for the great advice. You can find my article here. :)

    http://www.edithyeung.com/2007/05/10/how-to-drive-traffic-to-your-website-or-blog-%e2%80%93-part-2/

  65. Quoted from Tip #4:

    Successful bloggers don’t hoard their links. They don’t have a problem with linking to a PR0 blog. They put the concerns of their readers ahead of a Google ranking. If another blog has a good story or idea on the topics I cover, I don’t care what their PageRank is, I’m going to link to them.

    Too many bloggers are caught up with SEO and link count. They only want high ranking blogs linking to them and won’t link to low ranking blogs. I’ve linked to hundred of brand new zero ranked blogs and who knows how many zero ranked blogs have linked to me. This blog is a PageRank 6. Some SEO guy told me if I would have been more careful about linking, I could have gotten a PageRank 7. My answer to that is, “People first, Google second.”

    So I wonder could you link to my blog? :) Of course I will link to your blog too…

  66. Nice tips
    I will surely add our blog to my favorites.
    thx

  67. great article you are truly helping me become abetter blogger I just started aand I feel so excited thanks

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