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The Social Millionaire Wants To Be Your Friend

written by Michael Kwan on March 14, 2008

The Ultimate Online Profit Model


The Million Dollar Webpage. The Million Dollar Wiki. The Million Dollar Pile of Mud. It seems like everyone on the Internet is trying to break into seven figures these days and they’re trying to get as creative as possible with ways to achieve that magical number. One of the latest efforts on this front is The Social Millionaire, a site that tries combine the appeal of social networks with the goal of raising one million dollars. They asked for a review, so here it is.

The Road to Riches

So, what is the idea behind the Social Millionaire? According to the about page, it is the website of a young entrepreneur named Pat Hankinson. He is just 19 years old, but he’s already working hard to achieve true dot com mogul status. The goal of the Social Millionaire is to accumulate one million dollars from social networks.

In a nutshell, advertisers are given the opportunity to buy keywords with a minimum bid of $1. Unlike other similar websites, multiple people can own the same keyword on the Social Millionaire. The person who paid the higher amount will show up higher in the list; in the event that they bid the same amount, the person who paid sooner gets listed higher.

The Connection to Social Networks

Based on this rather simple business model, it doesn’t seem like the Social Millionaire is doing anything, well, social. It’s just another paid directory of sorts where people pay to get their websites listed under a keyword of their choosing. Well, the key difference is that Pat Hankinson is actively involved in a number of social networks and he will be actively promoting his efforts on these social networks.

Here are some of the sites where Pat spends his time:


Pat is using all of his profiles on all of these social networks to promote the Social Millionaire and by doing so, he hopes to bring in new and repeat visitors. He plans on doing this for the life of the site, which he plans to keep live until March 2013 “at minimum.” The blog will also be continually updated during this time.

Buying Keywords

By clicking on the link near the top of the page, you are able to buy keywords. This is slightly deceiving, because you can also buy keyword phrases, seemingly of unlimited length. From a single transaction, you are able to buy up to ten keywords, setting your own price. The only other piece of information you’ll need to provide is an email address.


Upon submitting this form, you are redirected to PayPal where you will complete the purchase. When the payment is confirmed, you are then directed to another page where you specify the details for each keyword (or keyword phrase) that you purchased.


The entire process of buying keywords, from beginning to end, took less than five minutes. It was all very intuitive and easy to do.

What Keywords Did I Buy?

John told me to buy a couple of keywords (or keyword phrases) so that I would know first hand what it would be like to move the Social Millionaire a little closer to his goal. Although it is set up like a tag cloud, the relative size of the font is not indicative of the links within. This seems a little unfair, because bigger words will necessarily attract more attention. Anyways, can you guess which two keywords I bought?


I’ll give you a hint. One is more related to what John Chow does, whereas the other is a little more relevant to what I do.

Social Millionaire or Just Social?

Considering that most people are only going to buy keywords a dollar at a time, Pat Hankinson might take a long while before he can truly call himself the Social Millionaire. At the time this review was written, Pat has racked up just $213.61. Looking at the widget in the top-right of the website is just depressing, because it shows that he still has another $999,786.39 to go. Ouch!

Promoting The Social Millionaire on the various social networks seems like a solid idea, but I don’t think that it’ll be enough for Pat to rake in seven figures. I encourage him to prove me wrong though!


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Jason March 14, 2008 at 9:02 pm

What and interesting concept.

Affiliate Confession March 14, 2008 at 9:04 pm

It sounds a bit gimmicky to me. It’s kind of like the pixel millionaire and we’ve seen other words they sites like this in the past. It’s going to be a hard road to get this one to work.

Andrew Pavelski March 14, 2008 at 10:13 pm

I agree Alan, it’s definitely going to be a tough road to succeed w/ this one, especially since there have been so many sites with similar strategies in the past. I do wish Pat the best of luck though ;)

Syed Balkhi March 15, 2008 at 7:08 am

yeah i agree as well … it is going to be really hard to get this up and going.

SEO Optimization March 15, 2008 at 7:37 am

Well it will work to a certain point, but I doubt it will bring up to a million (actually lucky he if he reaches a 4 digit number).

Affiliate Confession March 15, 2008 at 1:49 pm

Hey, it’s gone up a little since this review. He only has $999,489.48 to go for the million dollars.

Not John Chow March 16, 2008 at 7:56 pm

It is a gimmick from what I see. Everyone has a dream and an idea but, unless your idea offers something of value you will not get much in return.

The Little League Coach March 14, 2008 at 9:53 pm

Very interesting approach.

Mayank Rocks March 14, 2008 at 10:51 pm

But direct link sales gets into Google’s notice immediately and we won’t be benefitted from such sites.

Think Like An SOB March 14, 2008 at 10:02 pm

So John bought “meal planner” and you bought “video dating” there I solved it.

Shanker Bakshi March 15, 2008 at 4:35 am

Meal Planner…….??? :-) :cry:

Syed Balkhi March 15, 2008 at 7:09 am

your posts are the hardest to understand … maybe a little clarification :p

Terry Tay March 14, 2008 at 10:13 pm

It’s a pretty good idea that would probably be successful with a big boost from media to get it going. Intially there may not be interest if there isn’t much traffic. That is how another similar idea did it, the successful where a young guy raised a million dollars selling pixel advertising space. He got a boost from media.

That brought other sites including which is attempting to get one million blog faces and he donates the money for his project. That is simialr to where the guy traded a paper clip up to a house. There is also the which he is attempting to keep doubling his money to a million. There are many others that have similar plans or ideas.

I hope he and everyone else can reach their goals!

Fiscal Musings March 14, 2008 at 10:19 pm

Crazier things have resulted in great success. I guess we’ll have to see with this one.

alexander batista March 14, 2008 at 10:21 pm

he’s 19 and he’s doing all this pretty dam cool

ViralKing March 14, 2008 at 11:26 pm

Yep, it seems like a model unlikely to work, but hey, at least he is giving it a shot and I hope he keeps going until he gets to his goal, and then surpasses it

Shanker Bakshi March 15, 2008 at 4:32 am

Yeah on this i can praise him

nis March 14, 2008 at 11:04 pm

so how many of you who frequents Johchow have become successful in blogging in terms of money?

natespost March 16, 2008 at 7:19 pm

Hey, I’ve made $10 so far! lol will grow though.

Asela de Saram March 15, 2008 at 1:45 am

Good concept but I have to agree with everyone else… without having a good marketing plan it would be a tough road ahead for Pat. But best of luck to him all the same… :smile:

Btw, as for the two keywords you purchase. You got “Data Entry Jobs” and John bought “Work At Home Mom”… hehe… just kidding! :grin:

Wade Shuler March 15, 2008 at 2:24 am

It seems like the new craze. I am 21, close to Pat’s age. For us in school, facebook, blogger, myspace, and all those social networks were the in thing. Using those services to help bring traffic in is a good idea. Some people are very active in those networks, and have established many “friends” and groups.
Using the social networks can bring in some money, and boost your traffic some. Not as much as some of the larger advertising/affiliate programs we use, but every little bit helps.
I feel that it couldn’t hurt, but not to rely on it. Don’t waste all of your time there, but even it out. As one said, “Don’t put all of your eggs in one basket”.

Andrew Pavelski March 15, 2008 at 12:20 pm

Well said Wade. The social networks can definitely bring in some extra traffic, but it is important not to ONLY rely on them as a traffic source. It’s important to diversify ;)

Mike Huang March 15, 2008 at 2:32 am

Not sure where this program will end up…


Shanker Bakshi March 15, 2008 at 4:26 am

“He plans on doing this for the life of the site, which he plans to keep live until March 2013 “at minimum.” The blog will also be continually updated during this time”

You remember Mike , this guy is also on the path of Graham, he also calimed once that he will run the milliondollorwiki upto 2020 and then started this Entrecard Drama and sell his company to some other guy. You wrote a entire post about it that how Graham cheated and stop spending money to advertise milliondollorwiki ( except buying few reviews on this blog and some other A-list blogs )

These guys sucks !!!

SiteHoppers March 16, 2008 at 9:26 am

Hey, One Buck Wiki still lives! With rise of, One Buck Wiki will live forever!

On a secret note, SiteHoppin will be selling “wiki pages” on the site soon.

j March 15, 2008 at 3:32 am

I don’t think buying keywords in directories will be of any help, since everyone who enters such a site will only be interested in placing their keywords. They won’t browse through the list of websites given in the directory. And Google I think is smarter than we think. It does not give much weightage to links placed in directories.

Pat Hankinson March 15, 2008 at 5:57 am

Pat here from The Social Millionaire.

Glad to see the review came out today!

Just a few things. I have an excellent marketing plan which will actually begin today (starts after this review) which involves the media which I have worked with before appearing in a couple of newspapers and one pretty big magazine. Hopefully you realize all the hype in newspapers, magazines and other print media surrounding MySpace and Facebook.

I would also like to point out that I have just launched and already have an extremely high Alexa Rating and have already been included in the Hot Communities tab in MyBlogLog with TechCrunch. You know that blog with 780,000 readers?

@Shanker: I have no intention of giving up on this idea like Graham did on the Million Dollar Wiki. He had something good and dropped the idea. I think that is why Entrecard will eventually fail!

Andrew Pavelski March 15, 2008 at 12:16 pm

I like your spirit Pat. Keep following through and working hard, good things will happen ;) I’ll check up on the Social Millionaire’s site every once in awhile to see how you are progressing!

Hannah March 15, 2008 at 5:59 am

This is just like the millions of other “million dollar” websites that never worked.

Syed Balkhi March 15, 2008 at 7:11 am

lol … funny comment of the post. ..

i think it would be a cool widget if we can rate the funny comment of the post / useful comment of the post / crappy comment of the post….

Pat Hankinson March 15, 2008 at 6:10 am

P.S. – Michael & John the $52 billion order did not go through, could you try again or should I just send the bill to you? :twisted:

Michael Kwan March 15, 2008 at 3:43 pm

Let me check if I have enough funds in my PayPal account….

Nope. Try me again next week. :lol:

Jcyreus March 15, 2008 at 6:12 am

What a piece of crap.

Hint to Pat Hankinson: If you want to become an online mogul, build something that is at least interesting if you can’t come up with a few ideas that have some semblance of originality. Oh, and stop trying to feed off of other people’s presumed stupidity. In the end, you are the only one that looks stupid.

To Michael Kwan: If you are going to write product reviews, grow some balls and learn to call a spade a spade.

Pat Hankinson March 15, 2008 at 6:50 am

@Jcyerus: This idea is completely different then the Million Dollar Homepage or Million Dollar Wiki. Everybody sees the “million dollar” goal and just assumes it’s an idea spun off the other. I am inspired by the Million Dollar Homepage but this is not why I started this website.

As far as copy-cat goes too looks like you are making a “get rich” blog. Create a blog fill it with some content and throw Google Ads on it. Not sure how you can tell me to be creative when you’re doing the same thing millions of other people do.

SiteHoppers March 16, 2008 at 9:29 am

Hey, as developer of One Buck Wiki, you are doing a great job, but you need a find a way to keep bringing in traffic after the John Chow train dies off. You could advertise but it could cost you more money than you make like it did for me. But we are selling Wiki pages on SiteHoppin soon so… I think it’s matter of how well you can market it with the money you have.

Pat Hankinson March 16, 2008 at 9:33 am

There are many different ways to get traffic for free. I will be focusing on those at the moment because they can generate more then any paid review can. I did these paid reviews to dip my toe into the water.

SiteHoppers March 16, 2008 at 10:02 am

Yeah, I highly recommend reading and commenting on other related blogs such as this one. That’s probably one of the best ways to promote w/o promoting.

Hey, try too, we got some beer credits and beer widgets that give you free traffic. :)

natespost March 16, 2008 at 7:23 pm

I wish you the best. don’t let the criticizm deter you.

Start Blogging March 15, 2008 at 7:01 am

The idea isn’t original, but the add on ‘social’ part is, sorta. I don’t think he’ll make the million dollars.

Syed Balkhi March 15, 2008 at 7:07 am

hmm i wonder how reliable this is

Seo tricks March 15, 2008 at 7:52 am

Hmm, its like a blend of a directory and tag clouds ( web 2).

Make Money March 15, 2008 at 8:24 am

I think he would have benefited more by not naming it millionaire something, but just something that the service does. The millionaire part is pointless even if he wants to make a million.

HDR wallpapers March 15, 2008 at 9:46 am

I bought a link b/c he seems like a mature 19 year old who is making a run at this without throwing a hissy fit over the negative comments.

If facebook can sell thousands of “gifts” a day than perhaps over time this site will be able to sell the space.

He’s trying and that’s what matters, imo.

Pat Hankinson March 15, 2008 at 10:32 am

Thanks for the purchase! Despite the amount of negative comments there are still a lot of people buying from the website. I have almost hit $400 already.

Andrew Pavelski March 15, 2008 at 12:23 pm

The effort is what matters most. It really seems like he’s giving his site ALL HE’S got and doing a great job marketing.

Sneezy Melon March 15, 2008 at 10:29 am

I agree with Syed. Doesnt seem reliable!

Investing & Passive Income March 15, 2008 at 10:35 am

I’ll pick up a keyword too.

Investing & Passive Income March 15, 2008 at 10:49 am

Pat, good to know you’ve nearly made your money back from the review!

As someone famously said, “it costs money to make money”.

btw, I bought Investing, Passive Income, Buy Gold

Pat Hankinson March 15, 2008 at 11:11 am

Anyone figure out John Chow’s and Michael Kwan’s keywords yet? I’ll give you a hint for one: all of the characters are capitalized. It is a bug but I will let it slide :twisted:

Wisdom March 15, 2008 at 1:36 pm

Interesting concept that you can buy the same keywords as someone else. I dont think I have seen that done before.

02millions March 15, 2008 at 3:13 pm

I don’t think it’ll work, but who knows I was the dummy in college writing a paper about how blogging will never catch on and die like any fade in 2 years time. Sky the limits for this kid.

John March 15, 2008 at 5:14 pm

If you really want to make money, forget the pennies and trying 100 different things. Come to It’s All About Offers where you complete offers for real cash. Up to $10 an offer. No lie. Don’t waste your time trying things that just don’t add up. Make real money at Get it!

nice Blog dude! I think you are doing great and would you teach me a thing or two about blogging? [email protected]! Love your site! Always reading your content.

Pat Hankinson March 15, 2008 at 5:23 pm


Amazing! I have hit the $850 mark… This is amazing John Chow! I think I’ll hit the $1,000 mark by tonight for sure!

Terry Tay March 15, 2008 at 7:25 pm

It’s a good start. At least you got the drive and you don’t let the negative comments bother you too much. Let us know how it goes over the next few days and weeks.

Andrew Pavelski March 15, 2008 at 11:01 pm

I see you’ve already hit the $1,000 dollar mark. Keep up the good work w/ promoting Pat!

The Manager March 15, 2008 at 6:09 pm

hmmm. the concept is a little unreal , but having you review his site is definitely a plus. Many gimmicks on the web, its very hard to differentiate. How about a site that talks about real entrepreneurs, online, and “real life” .

MR. NICE GUY March 16, 2008 at 1:54 am

I guess the guy is only dreaming since his scheme is some sort of a gimmickry. :mrgreen:

Blogmastr March 16, 2008 at 6:58 am

I can’t remember where else i read this…might’ve been john cow but i’ve seen this guy before. Good on him, i say. Try anything you can…but I don’t think he’ll get all the way to $1,000,000 with this particular idea…

Robert March 16, 2008 at 7:58 am

Interesting. At some point, however, this kind of twist on the same idea (million dollar home page) dries itself out, no? Sort of like the law of diminishing returns. Oh well, we’ll see.

Money Blog March 16, 2008 at 9:22 am

The social millionaire is very interesting

Reztar March 16, 2008 at 3:28 pm

he reached $1,268.13 at the moment I put this comment. well, good luck

Robert March 17, 2008 at 10:04 am

Amazing what a $500 investment does….as long as it’s a smart investment, and the Chow Chow Train is the way to go.

Nothing New March 16, 2008 at 4:19 pm

It’s pixel system using word cloud. It’s nothing new. There’s free scripts anyone can do.

Nicholas James March 17, 2008 at 2:29 am

Sure are alot of users have sold sites like this on digitalpoint and many other forums

Albert March 16, 2008 at 5:06 pm

There is one thing I don’t understand, and I hope you guys wont’ mistaken me for being jealous that I had not had this idea. But why would people spend money on keywords here. Do they really think they’ll get decent hits from this page? Please reply to me I’m really confused

natespost March 17, 2008 at 7:41 am

They have to be hoping to get some kind of seo boost from it.

Nicholas James March 17, 2008 at 2:28 am

Interesting but word cloud sites selling links to words i’ve seen all before :wink:

Ship_of_Fools March 17, 2008 at 10:54 am

I don’t like to sound negative but evidently most of the people responding to this thread have no clue about SEO, promotion or making money and they fall hook, line and sinker for any scheme posted on this blog. Just look at all the ads here for the “Reverse Pyramid Funnel System”.

First off, is a PR0 site and thus virtually worthless as far as buying a link on. You’re better off using Digg, Reddit, Stumbleupon,,, or as they all are regarded as high quality and ARE FREE.

Second, is what Google would classify as a “Link Farm” and it will never float. There is no content and way too many OBL’s (out bound links). All you’ll be doing is giving your SEO work a black eye by buying a link.

Third, is linked to from John Chow which is technically considered a “bad neighborhood” by Google (notice, I won’t even post my url in my comment because I don’t want a backlink from I’m suprised this site is still hanging onto a PR3 when it should have been slapped to PR0 like all the other poor bloggers who got slapped for PayPerPost.

Sorry Pat. I’m just a little sick and tired of the whole “teenage entrepreneur” schtick. While I respect ambition, your projects are unoriginal, unplanned and slapped together. Ever hear the term “putting lipstick on a pig doesn’t make it kissable”, well, you can slap all the chartreuse John Chow lipstick on this pig but it’s still gonna wallow in the mud at the end of the day. I’d humbly suggest all you “young entrepreneurs” out their, stop daydreaming and take some business and marketing courses at college and learn the right way. Remember, Google was founded by Larry Page, a Ph.D. student at Stanford. Jerry Yang and David Filo, the founders of Yahoo were also Stanford graduate students. Bill Gates attended Harvard College. You want to be like them, study real subjects not John Chow “get rich quick” schemes. March 17, 2008 at 9:51 pm

It is old wine in new bottle, keyword link site with social networking outlook. More people can bid for same keyword makes it interesting. SEO purpose, No

Albert March 17, 2008 at 11:59 pm

To the guy 3 comments up who talked about posting without a link:
You want to give me an email so I can check out your blog? You can reach me at soul[dot]infusion[at]gmail[dot]com =)

David Chew March 18, 2008 at 11:38 am

Looks interesting.

Chip March 18, 2008 at 12:40 pm

Has anyone tried it? Is it worth anything?

Tony March 19, 2008 at 8:53 pm

Very good idea. And he’s already past $2000

Ray March 24, 2008 at 3:33 am

Leave the man alone. He is making money

Terry Tay March 16, 2008 at 3:49 pm

The Chow Chow Train…Nice! I think a lot of people have purchased reviews to jump on the Chow Chow Train and take it for a ride to see what it brings them to. I’m glad it had a positive effect on your site. I hope the Chow Chow train ride goes on for some time.