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There Really Is No Such Thing As Bad Press

written by John Chow on December 13, 2007

How one lazy bum made $176,697.50

Watching the AGLOCO melt down has confirmed that there really is no such thing as bad press. As a matter of fact, bad press translates to more traffic than good press most of the time. My AGLOCO post got over 170 comments and pingbacks, with many of them from the “I told you so” crowd. I particularly like this one.

And you were the IDIOT who was so confident in them and now they’ve flopped. And you look like a moron hahaha.

The post and resulting backlinks spiked traffic by nearly 25% and my RSS count is now coming up on 15,000. With these kinds of results, I’ll be happy to look like a moron any day of the week.

Bad Press is Good for Business

While I would like to have people write good things about me, I rather have them write bad things about me than nothing at all. Most movie and TV stars claim they hate the tabs and paparazzi that following them around. However, I bet they’ll get real worry if they stop following them. Whether the news is good or bad, having press about you keeps you in the public eye and that is good for business.

Look at how many times TechCrunch slammed PayPerPost. It almost seems like Michael Arrington has a personal vendetta against them. However, instead of putting them under with each negative post, Arrington helps them grow. In a recent blog post, Izea (parent company of PayPerPost) thank Michael Arrington and Jason Calacanis for helping them pass the 100,000 member mark.

Our good friends Michael Arrington and Jason Calacanis have also done a stellar job of driving traffic and making sure the entire blogosphere knows our name. We simply couldn’t afford that type of advertising if we had to buy it. I really need to find some time to write these guys a thank you card or send a fruit basket.

When my friends at the Inquirer call Truemors the worst website ever, they probably knew they were going to send it a lot of traffic. What did Truemor founder, Guy Kawasaki, thought of the article? He answered in the November issue of Entrepreneur magazine.

That diatribe generated our biggest day of traffic. I hope that it happens again. Great products piss people off–although everything that pisses people off isn’t necessarily great.

Bad press, like negative comments, is something you should look forward to because it’s an indication of growth. Remember, if you’re not pissing somebody off, you’re not doing it right.

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Indeed, John, it certainly is funny how those folks just "know" an A-lister made a "mistake", and want to crow about it.

AGLOCO and your use of it taught me a lot, you certainly were open enough at sharing the ways you were making money from AGLOCO long before they even released their toolbar.

I looked at it and didn't like several aspects and thus opted out, right around the time you went into it big ... now it's over, I invested nothing and made absolutely nothing, you're still getting traffic ... that's what you cna learn on John Chow when you bother to read what John says he's doing.

You know what's interesting? IIRC John Chow was never higher than #3 in the all-time signups list ... what did #2 and #1 do to make money from AGLOCO?
As I have said more thna once, it's smart to learn from the masters.

I must've done something right then with my Miss World 2007 post. Apparently somebody didn't like my comment on Miss Malaysia's evening gown and told me to compare it with my face. Probably the designer himself. :mrgreen:

*I deliberately misinterprete the comment :)

Hey John, if a review from you cost $400, how much does a slam from you cost? I don't have the money to buy a review from you to experience the John Chow effect, but a mini John Chow effect from a bad slam from you could be enough....

Yeah, well I'd still prefer some good press. :P
~ Dave

Haha thats funny XD

Soooo true. Any marketing is good marketing.

Is that why even a bad review from John Chow still gets featured sites tonnes o hits? :)

Yep, I've seen the same spike in Agloco-related traffic to my blog...and I welcome it, with arms wide open. :grin:

'Tis true. There's no such thing as bad publicity. The only bad press, is no press at all! :mrgreen:

Shine on,
Aaron

The business was fishy from the beginning. You could smell it - the surface at least, was rotten :). And in the end, it proved that the whole thing was rotten, not only the surface :D

Hey, nothing in life is certain. At leats they (Agloco) tried.

Keep an eye on your better half. They just might do a 180 o n you. No investment, whether be it emotional or financial - is safe.

RIP Agloco.

John did his best to promote a safe business opportunity. No one can predict success or failure.

I disagree somewhat. There is damaging press, its of the quiet kind. example:entrecard

#1- add entrecard to your blog
#2- start getting lots of traffic that has a 97%+ bounce rate
#3- watch google cut your adsense per click earnings accross all sites.

I don't have enough data timewise to confirm this but my test sites are showing it to be an alarming trend. Adsense seems infinitely tied to site bounce rate, with the highest amount paid per click coming when that rate is below 50%. Does entrecard have an achilles heel after all?

"True" as I can feel it on my own. Would you ever believe that the EntreCard developer (phirate) come to MyBlog and write a comment? (btw I gived him the 5 credits for the comment).
It happent just because I say: I don`t like Graham asking for "How to make money?" because it`s not for the bloggers benefit (maybe just a part if he gets a better dedicated server).
He erased one of my topic, closed another one and that made it kind of: There is something special here. I posted about a contest of mine on wich I give 1000 credits prise, but no reaction.
Talking good about something will bring them traffic, but talking Bad it could get you some attention too. Is this a Marketing thing? I hope so...

may be deliberately, may be not but Techcrunch has never been short of putting opinions. PPP is not the only company who has got this. Remember the post of $800 chaairs bought by PPP :grin:

PPP is the king of press... good or bad, they take it, then market it!

With the Arrington comment i think you are totally wrong John. How can you make the assumption that Arrington and Calacanis helped PayPerPost get over the 100,000 member mark? You cant! It could have been for any reason or even just time!!

Get a clue John!

There's a big difference between being negative and just disagreeing with people. Hatemail implies you or your audience is maybe a little childish, whereas you could have lots of back and forth traffic over a disagreement. "YOU SUCK!" is definitely negative, but informed discussion with differing viewpoints isn't necessarily negative. Lumping the two together will lead you to draw incorrect conclusions.

Some good points, just make sure it doesn't happen too often I guess!

I wrote an article comparing "white" vs. "black" sprinters, and boy, that was a huge spike in traffic!!! It wasn't even racist, I was merely stating the facts and the obvious.

Lesson learned: some topics are just too sensitive to touch with a 10 foot pole (or, should I say a 16 foot pole vault)

Been an idiot many times. I once dugg Guy Kawasaki's article and post an idiotic comment at Digg, the article 'went popular'.

Totally agree with John. In such ugly times, it's not even a bad press, it's the part of sensation. There really so such thing as bad press that bad.

Haha good points! :mrgreen:

ha ha john chow u such an idiot for promoting agloco, and kumiko told u so.
hey, has anybody heard from kumiko or know if she started a new site? any help would be grateful. we miss her!!! really, where the hell is kumiko!
john chow, please write a post, "where the hell is kumido?".

thxs

One more thing, I have visited your blog Neil often and read about your experiences in Japan. There's nothing wrong with that, I enjoy your blog but this isn't something I enjoy doing.

BTW, i didn't spam, if you look at my comments, 90% are constructive comments. You are the one spamming this post by commenting on "off-topic" attack on me.

One Buck Wiki must be trying this approach. The spamming nature of his comments pisses me off, 6 of the 43 in the post so far are his.

Hey, you must be pissed off since you do own 50% of MEW. No offense but you rejected all my ads on EntreCard. I can understand your competitive nature but to tell me I am a spammer?
Well, here is goes again, I rather fight your hidden agendas then stay quiet.

Write a case study on your traffic from being in the John Chow Top Commenters list! :lol:

I don`t ever recall seeing your ad on entre card, the only ones i have ever rejected were when people would put multiple ads on.

Great post John, I read that article too on Guy's new Treumors site. It seems like bad publicity can be more powerful than good publicity.

This is so true, take a look at our latest review on John Chow:
http://www.johnchow.com/the-cheapest-paid-wiki-on-...

We hit record sales for both QuarterWiki and the OneBuckWiki.

The lesson learned?
Build a big fire with negative and positive comments. A big fire cannot be put out. A small fire, on the other hand, will be put out very easily.

Think of every comment as your driest kinder for your fire. Use the power of nay-sayers to promote your sites.

There's even a Chinese Martial Art devoted to using opponent's power to fight back. Will have a report about this on http://Zedomax.Biz soon.

Here's the report after John Chow's review and some nice fire:
http://zedomax.biz/blog/make-money-online/how-to-u...

this is so true. i got banned from cows site for him being too soft and it sent me traffic and conversions. I also made the first page of digg and got tons of traffic and negative comments, but it was great.

I am trying to figure out how to start pick a fight. Anybody have any idea?

Write a nasty blog post or leave a really nasty comment that someone would have to respond to like, "I did th*s to your mother" :smile:

The second I heard about this I thought here comes some more traffic for John Chow!

Silly people thinking they are hurting John. :twisted:

Oh and John, you can take the 1000 Agloco member post down in the 'top posts section". For real. I know its really good. But still.

i just wrote an article attempting to pick a fight with Alan Liew. i despise that guy. Here's the article - http://blog.redzero.co.za/?p=33

I'm attempting to start a petition to kick him off the top spot.

Controversial articles and bad reviews are one of the guarantees of a "buzz-generator". Stand against the crowd, against the flood, and everyone will get to know you :)

As for the Linux thing mentioned by steven above: indeed, there are people who support linux just because they think it's cool to do so. But there are ppl who really believe in free software philosophy - and that's admirable, really.

I read this on John Cow earlier. I forgot my login details for Agloco so I don't really care (now). At first I thought Agloco was in it for email addresses. They might be, according to the milkman. Who knows?

I've tried to piss off Linux people (i actually do like it) because I know they feel so strongly about Linux. its good to piss people off about something they're passionate about.
PS: Pissing off linux Haxxors didn't work.

Hey, I am a linux fan, I will have to kill you now. :evil: :evil: :evil:

I agree. All you have to do is rile people up a bit and you get lots of traffic. I need to quit being so nice.

Try picking fights with sites 10x bigger than yours. The result is incredible. I did a study once where I fought with a more popular blog in one of my niches and they blogged about it. Record day in terms of traffic and earnings and once the people got there, the majority stayed. It was a beautiful thing.

Oh yeah?! Well I think that idea is stupid! Put 'em up!

:mrgreen:

Lol it's one of the best ideas I've heard in weeks actually.
:mrgreen:

Wow, great idea. You know I think you might even be able "plan" it and make it look like a big fight kinda like John and Jeremy does on regular basis here. :evil: :evil: :evil:

Oh yeah?!?! Up yours wiki-man!
I actually wrote an article about you a few days ago. It's called "*Number* *Currency* Wiki" and it's in my most-commented section.

Lol... thanks for the post, I will do a counter-attack post on One Buck Wiki right now. Just so you know, don't get offended, we will keep this planned fight between you and me.

Here's my counter attack post:
http://onebuckwiki.com/blog/2007/12/14/one-buck-wi...

Maybe you can leave some nasty horrible comments for me on our blog. Plus, maybe you can do another post saying how horrible we are and make it as nasty as you want.

Boy, this is getting more fun... Later, we can trade blogrolls if you'd like and we can tell the readers the truth.

Nice post Can't Get Rich,
I left a nasty comment, well at least I tried. Let's see where this goes and see if some people get pissed off. :twisted:

Ahahaha, this is great. Let's see if our readers flame each other's sites to death.