Tips to Build Serious Domain Authority – Part 1

Domain authority is a metric introduced by MOZ to add value to an entire website. This metric works hand in hand with Page Authority to give others a good idea of the value an external link will provide when on that page. However, there are several factors influencing both these metrics and over time, we have learned a lot about the direct factors. Before I continue, MOZ has indicted the “Domain Authority” is an intelligent guess taking into consideration “known” elements. What exactly is domain authority and how can we influence it? Let’s look at the definition provided by MOZ…

“Domain Authority is Moz’s calculated metric for how well a given domain is likely to rank in Google’s search results. It is based off data from the Mozscape web index and includes link counts, MozRank and MozTrust scores, and dozens of other factors. It uses a machine learning model to predictively find an algorithm that best correlates with rankings across thousands of search results that we predict against.”

Several months back, I had written a 5,000 word post on the Google Panda update and how it will effect rankings. I talked about “domain authority” and how the number represents age, popularity, and size. For example, the older the blog, the more credible and larger with thousands of pages and all these factors together can give you a better understanding into the factors we should focus on to boost rankings. What does this mean?

If you can influence those factors, then you’ll have a better chance of building authority in the SERP results. Technically, all you have to do is build links from high “DA” websites and you should start seeing improvement. However, it’s NOT that easy and we’ll be looking at these factors in more detail. I’ve decided to do a “2” part series so I can explain things in depth.

There are several ways to increase domain authority, some factors on your blog and others by leveraging external factors. Let’s get started…

On-Page SEO

These are elements controlled by you and basic factors contributing to your DA. The exact values they add to your authority are unknown, but for SEO purposes, they are very important. For example, without a solid on-page SEO campaign, it’ll be hard for Google to determine your site structure, content, description, etc. Adding a sitemap.xml will help with indexing and building links will be much easier because anchor text will be aligned with “target keywords”. Next,

On-page elements can be split into the following…

  • Site structure – internal links, navigation, average links on page should be limited to 3-4. Google indexing website by following links so it’s important to link every page so it’s easy to crawl.
  • Content – Very important to have a keyword density of 2%-4% so Google knows your focus keywords. Content should flow smooth and must be in-depth, providing a complete solution. Don’t forget to utilize H1, H2, bold, italics, etc.
  • URL structure, title, and description all should include your keywords. If you’re using WordPress, don’t forget to change permalinks to “post name”.

I’ve just touched on these and you have several more descriptive sources available to you. Perform a quick search in JohnChow.com and you’ll find in-depth resources. I actually performed the search for you. Here are the results.

Content Quality

Google has tweaked their search algorithm several times over the last two years. Many of you will remember these changes as the Panda and Penguin update. These changes were made to improve the user search experience by understanding how people engage with content. The higher the engagement, the better value it provides, which is why it’s important to focus on writing the best content. Here are a few factors contributing to user content experience…

  • Social shares
  • Comments
  • Time on page
  • Keyword density
  • Long-tail and LSI usage, etc.

Next,

The more content you provide, the higher you’ll be ranked because of the “freshness” update implemented by Google. This update uses a system where it rewards websites depending on how often they post or refresh content. You’re building your domain authority by increasing the size and popular by creating content so it’s important to keep a frequent posting schedule stable enough where quality will not be jeopardized.

Here are a few tips to help you produce the best content in your niche…

  • Find a common problem within your niche and provide a solution better than your competitors.
  • Write something unique, adding images, video, and infographics.
  • Evergreen content is great because it has no expiry date.
  • Outreach to authority bloggers to share.
  • Get people to share – Utilize your email subscribers, social media followers, etc.

Social Media

Many people underestimate the power of social media, but it’s one of the best outlets you have to build momentum and find authority links. Social media is a great way to get your content in front of authority people, with some of them owning powerful blogs. If they like your content, then this can lead to a link back to your page, which is awesome for a valuable external link but you have to know how to leverage social media.

For example, social media can be time consuming so it’s recommended to focus on the top 4-5 networks like Twitter, Facebook, Google+, LinkedIn, etc. Then you can move to the next step…

  • Link to your social profile when guest posting to get higher brand awareness.
  • Always follow so people will follow back. Make sure they are relevant to your niche.

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2 thoughts on “Tips to Build Serious Domain Authority – Part 1”

  1. Nayab Khan says:

    Hello Rizwan,
    There is no chance to see a hike in domain authority overnight if you are a new blogger.
    It takes years to build the domain authority in a niche but there are chances to grow it faster, and this article includes everything one needs to do it faster.

  2. Excellent tips Rizvan. I do not focus heavily on DA but by default pay attention to most of these factors.

    I need to get clearer and clearer on SEO, to send a loud, clear message to search engines. Between using more H2 tags and getting my keyword density down pat, a few simple changes allow you to make an SEO impact, so the DA jumps and so you can get more search traffic. Passive, targeted traffic flows to the SEO-focused blogger.

    Good note on social shares and comments too. Getting lots of tweets and FB shares and G Plus 1’s gives you greater juice. I goad my readers to share, to spread the word.

    As for comments I sum up each blog post with a clear call to action to buy one of my eBooks or one of my courses, then I ask my readers a series of questions. This gets the engagement train going. For 100 plus posts, I have received well over 6,000 comments. I even closed out comments for 2-3 months too. Not too shabby and I know it has influenced my growing DA, as well as my site’s reputation in Google’s eyes.

    Keep engaging, keep sharing, follow back, help folks and in time, by following the the fundamentals and the simple, easy to follow SEO details, your DA will rise steadily and open more opportunities for you to help your ideal reader.

    Thanks for the share dude.

    Ryan

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