One of these days, you’re going to be the head of one of those newsworthy Internet startups that eventually goes IPO or gets bought up by Facebook, Apple or Google. One of these days, you’re going to be one of those big, successful online influencers who rakes in thousands of dollars for a single tweet or Instagram post. One of these days, you’ll be sipping on umbrella drinks on some tropical beach somewhere, as your autopilot online business generates consistent passive income to sustain your elaborate lifestyle.
One of these days. But you can’t today, because you’ve got to go and pick up the kids from band practice or you need to go to the grocery store to pick up some oranges or you need to catch up on the latest season of Black Mirror on Netflix. Seriously, Black Mirror is such a great show.
And then the next day rolls around and you discover another YouTube series you want to watch, another game you want to play, another cafe you want to relax at for hours at a time. Or maybe you have a goal of saving up to buy your first home or you want to launch that big blog or any number of other objectives. And yet, you never get around to getting started, because it seems like such a daunting task.
That’s the problem. And it’s a big problem, because it’s so easy to fall into the trap of putting off to tomorrow what you can do today. You put it off because it seems to scary and intimidating, so you decide that you’ll want for a better opportunity. You’ll wait until the circumstances are better. You wait until you have all your ducks in a row, so to speak.
But that will never happen. You will never encounter a situation wherein all the circumstances are perfectly aligned in your favor. There will never be a time when everything will be coming up Milhouse, as it were.
If you decide that you’ll get around to tackling these bold ambitions and these big dreams some day, then you will have to face the harsh reality that someday never comes. Put another way, there are seven days in the week and none of them are called someday. This is true regardless of the goal that you have in mind.
You might look upon people who have achieved great things, both online and off, and you might look upon them with a tremendous sense of envy. The thing is that this great success you see is only the tip of the iceberg. You see the big win, but you don’t see everything hidden beneath the surface. You don’t see the years of sacrifice and hard work that let to that “breakthrough moment.”
Amazon CEO Jeff Bezos was recently named as the richest man on the planet with an estimated net worth of $106 billion. The company has seen a lot of huge successes over the years, growing to become the biggest name in online commerce. But it also has not been without its share of failures and shortcomings.
Remember the Fire Phone? That was a pretty big flop. And while Amazon Prime Music and Amazon Prime Video have made positive strides, they’re still easily overshadowed by competitors like Spotify and Netflix. What we need to realize, on a more humble scale, is that the big wins are not things that will happen overnight.
It’s only when you chip away at these big goals over an extended period of time with a number of different tactics. It’s only when you endure a number of false starts, stumbly steps, innumerable setbacks, and tiny pick-me-ups that you move toward the grander vision. And at the end of the day, “lucky breaks” much more readily come to those who are prepared to meet such opportunities halfway.
Are you ready to win tomorrow?