Top 5 Analytics Tools To Track Your Blog

One of the most important aspects of managing a blog is keeping tabs on your analytics and tracking your visitors. This type of data is useful in planning your marketing strategy, SEO campaigns and most importantly for creating content. On our psd to html website we used to write many blog posts and relied only on comments to discover what were the most popular topics. But no more.

With the following analytics tools you’ll be able to see just what your visitors are looking for and are interested in reading. These reports are great for seeing which of your posts are getting the most hits. You can use that data to help you create quality content and focus on the topics that will help you generate more traffic.

The 5 analytics tools listed below will focus on showing you just what your visitors are reading when they visit your blog. You’ll also be able to see their location, which comes into play for PPC campaigns because it will help you determine which regions to focus on. Best of all, these 5 tools are sure to help you boost not only your traffic, but also revenue.

Google Analytics

Most bloggers have a Google Analytics account, which is used to give in-depth information and statistics regarding their blog traffic. While many opt to simply use the tracking code provided by Google, there is actually a better option and that’s using the Google Analytics WordPress plugin. This user-created plugin adds numerous additional features that are not available by simply using the basic Google tracking code. First of all, this plugin “uses the asynchronous Google Analytics tracking code, which makes it the fastest and most reliable tracking code.”

With it you get: automatic site speed tracking; outbound link and downloads tracking; the ability to use custom variables to track metadata; the ability to ignore any user level; Google AdSense integration (if desired); optional link tagging and hashtags for campaign tracking; debug mode; tracking and view sorting by author; and much more. So as you can see, it’s definitely worth using this plugin over the basic Google tracking code.

Visitor Maps and Who’s Online

This WordPress plugin focuses on how many people are viewing your blog and showing you where they’re located. You’ll get a visitors map with location pins, city and country details. There is an optional sidebar widget as well as a dashboard widget that will show you how many people are online at the moment. The sidebar widget is customizable and can show things like the number of guest and members that are currently viewing your blog and also their location. Additional options in the admin area include host lookup for IP addresses, online time, Who Is lookup and much more.


Automatically updated statistics are great, but real-time is even better and that’s what WassUp offers. You can see visitors as they’re viewing your blog and see what they’re doing while there. It’s a great way to see which of your posts are getting the most hits. Tracking is all done in real-time and there is also an optional customizable sidebar widget that you can use to display your visitors’ activities to the world.

This plugin is not for those who want to know things like how many visitors you’re getting per day or how many pageviews per month, etc. Its main focus is to let you keep track of your visitors and get details about what they’re actually viewing on your blog. There are 4 different types of views that you can use to see your visitors activities along with a “dashboard widget that shows a line chart of hits over time and count of current visitors online and their latest activities.”

WP SlimStat

This is another plugin that lets you track visitors in real-time on a world map, but it’s very lightweight and won’t slow down your blog at all. It’s simple yet powerful and is great for “spying on your visitors and tracking what they do on your website.” Features included are: spy view, screen resolution tracking, browser and OS (operating system) detection, location tracking, IP address restricting, along with numerous filtering options.

Zamango Analytics

This plugin can be used to add trackers for various analytics tools like Google and GoStats without slowing down your blog. This plugin is very simple and not for those who want to view in-depth charts and statistics right on their blog. This plugin simply adds the needed tracking codes for you; you’ll then have to go to that respective site in order to view your reports and data. This plugin is not for statistics maniacs, since it only contains the required functionality needed to add any type of custom counter or tracker.

When choosing the right tool it’s important to keep speed a top priority. While many tools offer tons of features, ask yourself if you really need all of those features. More than likely you don’t and the more features offered the more it will slow down your blog. So be sure to pick a tool that offers just what you need and nothing more.

You don’t want a plugin that will significantly slow down the load time of your pages; this is the easiest way to lose readers. Any one of the 5 tools listed above are more than capable of providing you with all the necessary data with top speeds to match.

This was a post by Lior Levin who works for a psd to html company and also advises to an applicant tracking software company from New York.

54 thoughts on “Top 5 Analytics Tools To Track Your Blog”

  1. fazal mayar says:

    Good post, I mainly use Google analytics for tracking

    1. Google Analytics are one of the best analytic services out there but, I’m surprised you only use one form of analytics too. I use two or three to ensure the logs are correct as well as, to notice different trends etc AND if Google Analytics crashes ever (I remember when it first launched and went down a couple of times) I can still access stats all the time

      1. Graham Lutz says:

        Yeah, I have back up stats (just in case), but mostly spend my analysis time on Google analytics. Every now and then, when I have a specific questions or am really digging deep into a unique data point, I’ll check wassup and CrazyEgg.

      2. I hate giving Google any more information about what I’m doing than necessary.

        1. PPC Ian says:

          I’m personally happy sharing my info with Google, but this opinion you share is a big reason other tools continue to thrive. There are many people who prefer other tools.

      3. Make Money says:

        Google Analytics is pretty much all I use now….

    2. Louie Sison says:

      I use Google analytics as well.

      1. I’ve started to use Statcounter on a few of my blogs because I don’t want to give Google any info on them.

      2. Agree it can be very helpful and useful for all us bloggers out there.

  2. David Ng says:

    Google Analytics is great for statistics in the long run but the problem I have with it is that it doesn’t have live statistics. You have wait until the end of the day to see your traffic during that day which is a downer.

    1. You don;t have to wait till the end of the day, it usually only lags about 3 hour behind.

      1. I bet you use BING as well don’t you!

    2. Kevin Kimes says:

      Yeah, you would think Google has the processing power to give live stats for Analytics, Adwords, etc. Or at least a consistent “x-minutes behind realtime” type view.

    3. Yes it does… Change it to today’s date 😉

  3. exsuit says:

    Surprised that Piwik didn’t make the list.

    Live tracking, free and self hosted.

    1. PPC Ian says:

      Thanks for sharing! I will check this one out too.

    2. Kevin Kimes says:

      Piwik definitely should have been in the list.

  4. Jayweblog says:

    Thanks for sharing, since before I already started using Google Analytics to track everything on my blog.

  5. I’m surprised WP Stats didn’t make the list too!

    1. exsuit says:

      yeah – I don’t know how much thought was put into this post.

    2. Make Money says:

      Very True, WP Stats is awesome.

  6. doroki says:

    Johns post is always great full of tons of information. Google analytic is very useful to track your readers but so many other analytical tools are also available with lot of features. we can exploit these features to improves our blogs.

    1. This is guest post my dear friend.

      1. PPC Ian says:

        The guest posts here are great! I guess they have to be to be worthy of John Chow dot Com! 🙂

    2. Jayweblog says:

      That’s one of the reason why I love John’s blog at all. Everything on his posts is very useful enough.

  7. Google analytic is one of the most important tool … Flippa also recommend it instead of other …

    1. Flippa is recommended instead of what?

      1. Kevin Kimes says:

        I think he’s trying to say Flippa recommends it over other options.

        1. They only “recommend” it as they can verify it plus, its off Google so they “trust” it

  8. Elizbath says:

    Google analytics is the best way to track your visitors. But they provide stats after one day…

    1. Make Money says:

      You can view the current day as well it is just usually an hour or so behind.

      1. Swamykant says:

        You are right you can find the updates every 10-15 minutes.

  9. Yeah i agree with you about these are really great tools specially i would like to prefer Google Analytics is a great Analytics tool,thanks for sharing.

  10. Thanks for this post for tracking.
    I heartedly appreciate to you…

  11. Thanks I like all of them

  12. fas says:

    I think Google again wins.

    1. Google has a great analytics product. Thats why its winning plus, it was free at a time when others were paid and the free ones sucked – their analytics software changed the game!

  13. I personally think Google Adsense covers all tracking needs.

    1. Make Money says:

      I agree. It seems to be the most on point. Just curious as to what information google is gathering based on the usage ;-P

  14. I agree google adsense is by far the best tool to track yours website traffic!

  15. PPC Ian says:

    Great post! I’m most familiar with Google Analytics and have not heard of some of these analytics options. Always good to learns something new!

    1. me too heard only about Google Analytic.. And google analytic is the best for me.

  16. jidianer says:

    Great! It’s awesome!

  17. stats says:

    I prefer sitemeter, the free version. Why? Because it uses LESS resources than any other code (simple image pixel) which in turn improves page load times and speed. Would you take the worlds fastest man and attach wires to him to monitor if he’s moving optimaly while he’s in a race? No, you’d slow him down so the monitoring actually does damage.

    Besides – just how much free info about your site do you want big NetCo’s to have?

    1. You should try stat counter.

    2. Kevin Kimes says:

      I peaked at the source of this page and saw that John appears to be using at least three tracking scripts. Sitemeter, Aweber and Google Analytics are the ones I noticed.

      So, apparently there isn’t much problem with load time using Sitemeter and GA at the same time, as this site loads reasonably fast.

      In some cases, loading objects from other domains can add to load time if the end user is attached to a slow DNS server. Beyond that, it’s all about the scripts being efficient, and their hosts being quick.

      1. Kevin Kimes says:

        Wish I could edit my posts, heheh. Policing my own grammar and spelling: I meant PEEKED, rather than peaked.

        Anybody tried a plugin which lets users edit their own comments? I guess they’d all require a login which would stymie comments.

  18. Thanks for the tips man!

  19. Google Analytics is implemented by including what is known as a “page tag”. This is referred to as the Google Analytics Tracking Code (GATC) and is a hidden snippet of JavaScript code that the user adds onto every page of his or her website. This code acts as a beacon, collecting private visitor data and sending it back to Google data collection servers for processing.

  20. Kevin Kimes says:

    I installed GA yesterday, finally. I hope the data I’m seeing now isn’t complete!

  21. Hmm Nice list. from this list I’m currently using Google Analytic basic version. because I’m still Blogspot blogger. I need some money to buy domains and hosting, After acquiring that money I definitely move to WordPress

  22. This is a very interesting post. It could really help me a lot. Thanks for sharing some of your insights.

  23. Thanks but i always prefer google analytics for my blog

  24. Forex News says:

    Thanks for sharing, since before I already started using Google Analytics to track everything on my blog.

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