The blogosphere is growing every day, but I believe change is something we should all embrace at one point or the other.
One major change that needs to be embraced in the blogosphere right now is the need to start putting more effort into optimizing our blog for mobile users; the internet is experiencing a huge shift from traditional browsing to mobile browsing right now, and with all the new devices and tech gadgets being released every day it is only a matter of time before those who pay little attention to mobile are left behind.
Come to think of it, the mobile internet space has experienced a huge shift compared to the past few years, and I’ll be sharing some major advantages of making your blog mobile enabled below; I’ll also back them up with stats, so read on!
1 – 53% of American mobile phone users now have a Smartphone
America is a huge backbone of the internet, and as far as technology is concerned it always leads most of the significant changes the world has ever experienced.
The main purpose of a mobile phone is to communicate with friends and family; to be able to receive and make calls, receive and send SMS, and to be able to use some multimedia features.
The good news is that things are changing fast, and most of the mobile phones being released today are much more sophisticated than they used to be. This in turn has led to a very interesting change; more and more people are now depending on their Smartphone instead of their computers. There are now people who perform the majority of their activities from anywhere in the world from their mobile phones; they read their favorite blogs, the listen to informational multimedia content, and they even make payment for goods and services via their mobile phone.
A smart blogger should notice and catch on this trend. With 53% of the entire mobile phone users in the United States having a Smartphone, I think it is a good sign to show that the tides are turning to favor those who capitalize on mobile internet.
2 – There are 1.2B active mobile broadband subscriptions worldwide
As if the above stat is unconvincing enough, a more interesting stat is the one that states the fact that there are over 1 billion active mobile broadband users worldwide. When we take a look at the fact that there are only around 6 billion internet users worldwide, and that a large percentage of that number comes from Smartphone users, it is pretty evident that the mobile space shouldn’t be ignored.
Of course, you can’t get all the 1b people to visit your blog, but a fraction of those who focus on your niche will make a huge impact on your business.
This stat is huge, and optimizing your blog for mobile users isn’t something that should be ignored.
3 – 94% of Smartphone Users will be Mobile Internet Users in 2012
If you take a look at my first point above, you will notice that around 53% of mobile internet users in the US own a Smartphone; with over 300 million people in the US at the moment, 53% of them having a Smartphone, and 94% of those Smartphone owners using the mobile internet, there will be at least 150 million people accessing the internet from the US this year alone; and that’s only from the US.
Good news about mobile internet usage is that it has always experienced significant growth as the year goes by, and the current number of mobile internet users is expected to, at least, double by 2015.
This is such a good opportunity to every blogger, one that shouldn’t ever be ignored.
4 – It has relatively little to no competition at all
What more? With all the shiny stats I’ve shared with you above, mobile internet has little to no competition at all right now. A lot of people try to access their favorite websites online, and some people detect a site or two via the search engine on their mobile phones, only to end up being disappointed by the lack of support for their mobile browsers.
People feel mobile internet has no hold right now, and that optimizing their site for it will provide little to no benefit at all; this is a huge opportunity for you, one that shouldn’t pass you by.
Start optimizing your blog for mobile users, and make it a huge part of your USP; when people come to your site and discover you’re the only one that provides full support for their mobile devices, they will have more reasons to stay with you.
5 – Mobile Data Traffic for 2011 Was 8 Times the Size of the Entire Global Internet in 2000
That is such a huge growth of around 800% for mobile internet in just a decade, and I can see that affecting how we do business online soon.
In fact, some people have been speculating about mobile internet overtaking traditional internet very soon, but I believe we shouldn’t have to wait for this to happen to benefit.
Why You Should Take Action Right Now!
You don’t have to always wait for a particular tactic to be widespread to start using it, you can benefit from the very start and grow your business in leap and bounds.
The mobile internet has experienced such a phenomenal growth in the past decade, and it has no sign of slowing down, that I think it will be a smart idea to start benefiting from it right now.
Paul T is a mobile internet expert and writer that help people get the best SIM Only deals.