Top 5 Reasons Why Twitter Is Dead

It almost doesn’t matter what sort of business you want to run these days unless you really want to operate under a complete shroud of anonymity. If your business touches any part of the Internet, social media is going to play a very significant role. Part of the challenge is deciding where you should focus your efforts in order to gain the maximum benefit. Should you jump onto Snapchat because that’s what all the hip kids are doing these days?

If you were to ask any number of social media experts several years ago, many of them would have told you that Twitter was the happening place to be. You couldn’t throw a stone without seeing a hashtag appear on your television or have the Twitter handle of the news anchor flash in the bottom thirds. These days, though, Twitter might not be nearly as relevant as it has been.

Does this mean the poor birdie is dead in the water?

1. It Has Too Much Noise

In the earlier days of Twitter, you could really engage in some truly amazing conversations with really interesting people, 140 characters at a time. People really connected and developed some real networks. Indeed, it is through Twitter that I met many of current “online friends,” fellow bloggers and influencers. Without Twitter, I’m not sure I would have ever connected with them the way that I have.

A big part of the problem now is that Twitter has grown too big for its own good. What’s more, whereas it used to be about real-time conversation, it is now dominated much more by scheduled tweets and syndicated content. A lot of tweets simply indicate what someone is doing elsewhere on the web, like posting a picture on Instagram or liking a video on YouTube.

The reduced signal-to-noise ratio has become a major obstacle and, as a marketer, it means it has become even more difficult for you to cut through the noise and get noticed.

2. It’s Overrun with Bots

Intimately related to the first point, another big problem with Twitter is its steady decline in the level of authenticity. Connecting with real people on things that really matter still happens, but it’s far rarer than ever before. That’s because, as a proportion, there are fewer “people” on Twitter these days.

Of the approximately 319 million monthly active users on Twitter, between 9% and 15% are bots. That translates to somewhere between about 28 million and 48 million bot accounts. If the “person” you’re following on Twitter isn’t a person at all, can it really be called “social” networking anymore?

3. It Doesn’t Focus on What I Want

As content creators, we have a love/hate relationship with algorithms. On the one hand, the content that is most relevant and potentially the most interesting to us (as determined by the complex code) is what rises to the top and is what is shown to us. On the other hand, it means our organic reach has taken a significant hit and it’s harder to reach our audiences than ever before.

To this end, Twitter is both winning and losing… sort of. If you browse around the Twitter moments, you’ll see a curated list of tweets on various topics. However, if you log into your account and just go into your regular feed, it’s still in its standard reverse chronological order. Remember that problem with signal-to-noise? When you’re following hundreds or even thousands (or even hundreds of thousands) of accounts, do you really want to filter through all of that to find the little nuggets that interest you?

4. It’s Restrictive By Design

One of Twitter’s greatest features has inevitably becomes its greatest weakness. Twitter was born in an age when mobile Internet access was an accepted de facto reality, let alone the multimedia-rich, super high-resolution experiences we have today. It used to be that if you wanted to send a tweet, you’d literally send a text message to a shortcode. That’s why a tweet can only be 140 characters.

No one tweets via SMS anymore. At least, I don’t think anyone does. And while some restrictions have been lifted, like how pictures and videos don’t take up any of your characters anymore, the core limitation is still there. And it has become unnecessarily prohibitive.

5. Other Networks Have Better Engagement

The Internet continues to evolve and the fact of the matter is that you simply have to go to where your audience is. Several reports have indicated that the engagement rates on Instagram and Facebook are significantly higher than on Twitter. My own personal experience aligns with that conclusion.

Users might scroll through Twitter now and then, but they’ll LIVE on Facebook and Instagram for hours at a time, checking back again in a couple minutes to make sure they didn’t miss anything. If people aren’t engaging with your tweets (since they’re lost in the noise anyhow), then they’re not really doing their job anyhow.

What do you think? Is Twitter dead? How much effort do you put into your Twitter marketing?

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10 thoughts on “Top 5 Reasons Why Twitter Is Dead”

  1. Andrea Torti says:

    While I don’t deny Twitter’s many issues, I still think there’s some room for hope – as far as I can see, no other network has overtaken its role as go-to place for news and journalists, yet.

    Also, the shift from 140 to 280 character, while somewhat puzzling, might result in more people joining the platform

  2. I have had success on Twitter Michael because you get what you give, on any network. I don’t see noise; I see steady engagement because I engage other folks. People get Twitter all wrong; they expect the network to work for them, when it is the individual Tweeter, not the network, which does all the work and reaps the rewards. If you engage, and RT other folks, and share value, and build bonds, it is onward and upward with this rocking network.

    Ryan

  3. Chad says:

    I partially agree with your opinion.
    There are too many noises & bots on Twitter as you mentioned.
    But I think it still has unique value. So I think it’s dying not dead 🙂

  4. If your business touches any part of the Internet, social media is going to play a very significant role. This is very helpful Line for twitter business users Bundle of thanks publish this Article.

  5. Wow I did not think that Twitter was going out of style. True that twitter is limited by design maybe a new site that does something similar should come into place

  6. Chad Bring says:

    Twitter users are followers, and the presence of followers does not require the presence of a leader. The Twitterbox is disproportionately loud – that is, it makes a lot of noise, but it is just an echo chamber of unoriginal ideas and people desperate to adopt the popular position on an issue; independent thinking does not occur, and like all social media, Twitter ultimately cripples the communication skills of its users and diminishes their capacity to thrive, adapt, or even exist in the real world, where there’s no guarantee of getting from point A to B without encountering someone with a different perspective. Twitter and all social media represents a fickle, insecure, and fearful population desperate to wrap itself in a security blanket woven of its own preferences, comforts, and conveniences, and only a fool would pursue people so committed to self-delusion, let alone believe he’s made a meaningful connection with people so terrified of the unfiltered world around them.

  7. Hi Michael,

    First i thought you were wrong, but i think that it’ s a problem of generation and goal (fun or business). Twitter it s more for the older social “networker”. If you compare to snapchat and instagram.
    I m not sure you should even compare thoses social network.
    Chris Sacca and it s partner should be scared if you are right.

  8. Mybelajar says:

    Im also don’t like Twitter…

  9. BillieNorman says:

    You were wrong. One of the great social media platforms is Twitter. I regularly used this platform for my business and grew up my customers.

  10. Mybiasiswa says:

    Twitter is a great communication…I like it.

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