Top Three Reasons to Sell Your Web Site Right Now

The ultimate goal for any web site or online business is to be acquired for millions of dollars. Unfortunately, this just isn’t likely for 99.9% of the site and blog owners out there. However, you do always have the option to sell your web site or blog independently through web sites like Flippa, which currently has over 1,000 active daily listings and higher than a 50% sell rate. Many web sites listed on the market place actually end up selling for over 10 to 20 times their monthly earnings.

In this post I’m going to give you three reasons why you should be looking to sell your web site or blog right now!

1.) It’s a Hot Topic and Time to Cash In!

Some web sites and blogs just weren’t made to test the sands of time. I’m talking about sites that go viral just like YouTube videos. Once they are hot they are hot… but then fizzle out to nothing over time. These types of sites can be anything from product reviews of a hot Christmas toys, or a fan site for Rebecca Black and her “Friday” video. The point is… sell when the topic is hot!

2.) Remove the Clutter. Increase Focus & Cash Flow!

There is nothing worse than having hundreds of web sites and ideas, then buying a ton of domains and putting a minimal effort into each. Doing this will not only result in a big annual fee for all of the domains you planned to develop, but you’ve also spread yourself too thin and probably are losing focus on the sites that are really making you money. Make a list of all of your sites that you are no longer working on, lost focus or just want to get rid of. List them individually, or in a bundle pack auction… just get rid of them, cash in on what you can, then gain full focus on what really matters.

3.) It’s Time to Move On!

Sometimes we just have to say good bye. Just like I mentioned above about having great ideas about a new web site idea, the same holds true for losing focus and interest in a site. If you are fortunate enough to have built a web site or blog that you were really interested in, and it has turned into a nice revenue stream, but still requires your attention and time… sell it! You could be looking at a potential 20 to 30 times your monthly earnings.

Don’t forget… most of us are trying to create web sites and businesses online to generate a revenue stream of our own. The goal is to keep ourselves away from a 9 to 5 job, and working on jobs we don’t enjoy. There’s nothing wrong with taking a successful business model and selling it for a big cash pay day. Take your profits and move on to a bigger and better project.

Using these same methods and ideas for creating and selling web sites, I’ve written a new book called “Flip This Web Site: How to Buy, Improve and Sell Web Sites on Flippa“, a complete book and video guide that will walk you through the process of buying and selling web sites, while also showing you how to make flipping under monetized web sites.

This guest post was written by Zac Johnson, an internet marketer with over 15 years of experience, and blogger at and Zac also just wrote a complete guide book on how to make money through web site flipping called, “Flip This Web Site: How to Buy, Improve and Sell Web Sites on Flippa“.

93 thoughts on “Top Three Reasons to Sell Your Web Site Right Now”

  1. d3so says:

    Who wants to take off my hands?

    1. Michael says:

      How much is your blog making a month? How much traffic is it getting?

    2. Kevin Kimes says:

      Funny. ๐Ÿ™‚ But you’re one of the smart guys who didn’t build a site on their own name. Unlike me – my site is pretty much unsellable, despite being on the road to high value. ๐Ÿ™‚

      I started before finding John Chow dot com, and thus before finding his advice to not use your own name.

      1. Zac Johnson says:

        You never know… another Kevin Kimes out in the world might want the dot com name enough and be willing to pay big bucks for it!

        1. Michael says:

          Haha – yeah you never know. The odds may be slim but it could always be possible!

        2. Kevin Kimes says:

          Hah. I guess that falls under the “anything is possible” category of events. ๐Ÿ™‚

        3. @Zac you’re surely right

      2. Sadia Komal says:

        my domain name is also with my name ๐Ÿ™‚

        1. John says:

          I can’t read the articles on your site Sadia, they all redirect to home page. Just a friendly heads up.

        2. Yes people wants to leave their marks on internet world …

          So how much your blog is making.

        3. Then how you feel Sadia?

        4. So right, why sell a blog that you may have built up over several years and created trust from the visitors and also have a good stable income from.

        5. It hardly matters Sadia..Even John Chow and many other successful bloggers have their blog with their names…From india i can name Amitbhawanai…i guess you might be well aware of him..

          1. Right.. It does not matter much if your blog is on your name.

          2. Kevin Kimes says:

            There’s no problem with your name for a domain name in business. The only real drawback is exactly on the topic of this article, selling the domain. It’s very unlikely that you can sell a domain name that is your name. ๐Ÿ™‚

        6. John Chow domain is also with his name…

    3. PPC Ian says:

      Don’t sell it! Keep your blog and keep writing! ๐Ÿ™‚

      1. Yes unless and until you are in flipping website business.

        1. That is another idea.
          It depends on the time you have and the interest you have.If you really love to write on that topic,you should keep writing and developing it instead of flipping it.

          1. When you are into flipping business do not add emotion to your any website …

    4. Bogati says:

      Your blog seems to be good enough…..why you want to sell? By the way I want to ask the same thing what michael has asked.

    5. Bogati says:

      Your blog seems to be good enough…why you want to sell your blog? By the way I would like to ask the same thing what Michael has asked.

      1. Kevin Kimes says:

        I am quite sure he was being a bit funny or silly in his offering. ๐Ÿ™‚

    6. Its appear that your site still needs hard work…

  2. It sounds like a good idea,but I definitely have faith in its catchy and I feel it’s sure to grow ..

    1. Yes if you have and if you are not in flipping business than keep adding value to your blogs.

      I am sure this will grow and will be beneficial in long run.

      1. Well work Zk,i agree.

    2. Keep it up man…Surely your blog will grow

  3. Real Man says:

    One of my sites is just not making enough cash and I’m tired of beating a dead horse.

    So what would the motivation be for a potential buyer? That’s where I’m a bit lost.

    1. Zac Johnson says:

      Rankings in the search engine, aged site, established content for readers etc… Especially if a buyer knows how to monetize sites and make it work better.

      1. Yes person who buy websites are expert in monetisation and they know various sources.

    2. If your site is not going well then sell it…Or optimize it..

  4. Anyone interested in ?

    1. Bogati says:

      No pats I am not interested now…

    2. Wow … John Chow is becoming live market place of selling websites.

    3. BTW,it has about 200 Pageviews Daily.Could anyone give any estimate of what it could sell for given no revenue details

      1. I think you are doing it in the wrong place..

        1. Kevin Kimes says:

          Hahaha, Kashif is right on here.

        2. I want to take comments on blog readers on for what value it can sell for as I am pretty new in flipping world.

    4. Site has been redirecting to another page…

  5. This post can really convince one to sell his site, but if their is really something binding you with your site, you’ll keep holding on.

    1. It depends on why you’re blogging, some people are just blogging so they can flip it afterwards

  6. PPC Ian says:

    This whole topic of Flippa is really hot right now. I do think it’s probably a good time to sell if you are looking to since there’s so much hype. Personally, I’m all about cash flow so in no rush to sell any of my sites.

    1. Bogati says:

      You’re right!

    2. Kevin Kimes says:

      Flippa is really best looked at as an additional manner of diversifying an online business. Instead of building sites to sell, I’d suggest flipping them. Like flipping houses, you’ve got to find the good buys where a little investment can turn into a good profit.

  7. In my observation this is a great idea.

  8. A lot of the ideas mentioned above are pretty much on point.
    Building online forms used to be the domain of a capable designer.

  9. fas says:


    1. One of the reason is of course Money.
      Other may be one is tired of writing on that topic and wants to create a new blog on new topic.

    2. Hmmm…Thats nice point..If your site is in running conditions then dont sell it…

  10. Matt Smith says:

    If you have spent the time to build up a website, then why would you sell it?

    1. It will just depend on whether you want to keep working on the website, or sell it and move on to another project. If you want to keep working on it, then absolutely, don’t sell it. Especially, as PPC Ian pointed out earlier, if you are enjoying the cash flow, then keep hanging on to it.

    2. Exactly if you have spent enough time and money then dont sell it…

  11. Does anyone knows of a site where we can evaluate price of our site?

    1. Zac Johnson says:

      Most are garbage. It mostly comes down to your earnings, traffic and what others are willing to pay for it.

  12. Whitney says:

    Some noteworthy advice you’ve given here…..I will consider this with my other site that I don’t use main blog, I love too much to sell though!

    1. So you should continue your main blog…

  13. Some websites indeed do not stand against time (or web 2.0’s changing landscape). I think a few years ago, a lot of webpreneurs bought domains(some in bulk), hoping to strike it rich, and either got carried away, or got overwhelmed by the amount of work it took to not only manage but to keep up with those domains. Certainly, the best thing to do is to take an inventory of what has worked, and what hasn’t and go from there. Sometimes, it’s best to have 2-3 high performing, high quality domains then to have 50-70 domains just sitting there with a registrar, collecting credit card auto payment dust.

    1. That’s right, it is better to have some good profitable domains that you are working with over 50 small domains with a lot of work and little income.

      1. Kevin Kimes says:

        Personally, I think the domain-name market itself shouldn’t be allowed, though I’m not sure of a proper way to define how to disallow the activity. It’s like being able to buy prime real estate for $10 just because you found it first or managed to “snatch” it up when it expired.

        There are literally millions of unused domains that people are sitting on either because they hope to make a profit or they want to “maybe” use it someday.

        If you buy a domain, it needs to be used!

      2. I agree with you @property marbella

  14. A friend of mine just sold his website that got about 125-175 visitors a day for $3k in the mma clothes niche. I personally thought that price was a little low considering the sites age traffic and organic rankings.

    It just seems like some sites go for many multiples of there gross income and some for very little.

    I guess the bottom line is that a website is worth what someone is willing to pay for it.

    1. Kevin Kimes says:

      Your friend could possibly have benefited from Zac’s book and sold the site for much more. ๐Ÿ™‚

    2. Zac Johnson says:

      I think I was talking with this guy as well. I agree, it was a nice site and setup, it probably could have went for more.

  15. According to me option no 2 is contain description most…

  16. Erwin Miradi says:

    I like the idea. But what if the domain name is the founder’s name? I bet John also wont sell this blog out no matter how much people are offering..

    1. Zac Johnson says:

      I believe was sold a few times. It all depends on the buyer and if they want to keep working off that brand name, or if they share the same name.

      1. @Zac it depends but did John chow really sell this domain name?

  17. we should get rid of the sites which are not performing well for us..

    1. Yeah…if a site is not going well as you want then try to sell it…

  18. fazal mayar says:

    nice post. if you got debts and you need a good amount of money instantly then selling your website would be a good idea.

  19. steve says:

    Hey, you guys want to buy my blog for 5 mil.. lol Anyway, I guess you need to know how to monetize before doing the flipping websites right?

  20. TopGigg says:

    I bought your book through John Chow actually, over the weekend. It was written for the true beginner, having been around for awhile I didn’t necessarily learn anything new, however it did motivate me to get up and actually do something.

    So I started building a site on Sunday with the intention of flipping it. I bought a script, customized it, made a whole bunch of videos, started SEO activities. I’m trying to build something that WILL stand the test of time though, and do some of the ground work that nobody else in the exploding niche has actually sat down and done. Build a strong brand identity. I think that is the key to the better valuations and final sale prices on Flippa.

    As for why sell if a site is doing well for you, well I have one reason – I like to build things but I don’t want to build myself another job. I like building up sites for fun. Never thought about flipping them / selling them seriously before though. So I’m going to try it. I have no idea how it will work out, but it will be a fun exercise. I think I have to wait until everything comes together before listing it on Flippa though. I guess thats part of the balancing act, knowing when its time to flip the site, when things are at a good enough state to pull a decent sale price. At first I was thinking I need to build a lot of traffic and revenues before a site can be sold. But looking at some of the “Just Sold” sites that doesn’t seem to be the case. There are sites with a good brand but little traffic or no revenue yet that still sold for a nice chunk of change because there are smart buyers out there who know where to find the value.

    1. Zac Johnson says:

      Thanks for grabbing a copy. Let me know how you end up doing with the site building/flipping.

      1. @Zac this book of your’s sounds great i’โ™ about to get mine

  21. Paolo Volpi says:

    What exactly is the benefit of having your website designed from scratch or obtaining an established/pre-designed website?

    1. Zac Johnson says:

      A big difference in time and money/costs. Depends which you want to sacrifice. If you have time, build a site. If you have money, buy one or outsource the work.

      1. Thanks Zac you’re right

  22. Thanks for the clear explanation.

  23. Golf Man says:

    if my website is already worth selling or not? I do not know and what would I sell? I did not know well, greetings

    1. if your site has good traffic means it will go for huge price

  24. claudia says:

    thanks john chow for your information

    1. Thats not a post from john …it has been written By Zac Johnson,,,

  25. Tim says:

    I have tried selling a site 3 times on flippa, users that go there are looking for the get rich quick, ZERO work sites. No body wants a real website/business on there anymore. I dont understand it. If your site isnt just making affiliate commissions or adsense earnings, they dont want it. This is my experience.

    1. A site is sold based on how much it makes monthly, that’s just how it is

  26. Forex News says:

    It hardly matters Sadia..Even John Chow and many other successful bloggers have their blog with their namesโ€ฆFrom india i can name Amitbhawanaiโ€ฆi guess you might be well aware of him..

  27. if we earning a lot means can sell the website for big price

    1. Off course if some one is ready to purchase that site…

  28. websites are to earn but if its goes for good price then really its worths a lot

    1. Hmmm…thats nice idea …if you are earning and then you get a beeter price,,,then sell it…

  29. Technary says:

    Selling a website for a good price will be a nice idea when you are in loss or not getting good returns from the website.

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