When it comes to making money online, driving traffic is paramount to your success. However, despite the amount of traffic you’re able to drive, that traffic doesn’t always turn into the cold hard cash that you’re after. So how can you turn your traffic into actual sales? The best answer is to have a killer landing page that draws visitors in and compels them to make a purchase right then and there.
While creating an awesome lander may sound easy, we know just how difficult it can be and that’s why we’re here to give you these five pro tips for turning your run of the mill landing page into a money making machine. Follow these tips and watch your traffic turn into dollar signs right before your eyes.
Establish Your Brand Identity
With the amount of digital fraud that plagues the Internet, people tend to do business only with the companies they know and trust. That’s why it’s important to build you name, your brand image, and your trustworthiness so that visitors and potential customers feel comfortable making purchases from you. Even if you have the greatest landing page design on the Internet you will still fail to convert visitors if they don’t know or trust your business. So ultimately, building a strong brand identity and trust amongst your followers is the first step to a great landing page.
Focus On Your Headline
In the content-driven world in which we live, headlines can make all the difference in the world in terms of clicks and conversions and that’s why most content creators spend more time on their headline than on any other part of their content. The headline is what will entice people to come to your page, investigate your offer or your brand, and hopefully turn into a customer. If you have a weak headline, people will take one quick look and bounce to a more exciting page. Keep in mind that your headline is not your call to action, but it’s equally as important to your landing page.
Give Them Something They Can’t Refuse
People love free stuff or to feel like they’re getting a bargain, so make them feel like that’s what they’re getting with your offer. Give first time customers a free trial, or offer returning customers a discount on their next purchase. Also, make sure that your offer is clear and reinforces the banner ad or headline that brought them there. If your offer is not clear, customers will become confused or annoyed and end up leaving your page. Make sure that your offer is irresistible and visitors won’t leave empty handed.
It’s All About Image
The design of your landing page may be the most important part of this entire equation. If there’s too much text, people will leave. If there’s irrelevant or outdated images, people will leave. If your call to action doesn’t reflect your offer, or your checkout process is confusing, people will leave. The best advice for designing a landing page is to keep it simple. Keep the text so that visitors can skim over it, keep the images fresh and exciting, and make sure that visitors know exactly what you want them to do with a big, clear call to action. If you need help or don’t have time to create a landing page design from scratch, there are plenty of really great companies that will do it for you. The Offer Machine, for example, has a great drag and drop, template-based landing page builder that comes with a load of other features and makes it really easy to make a great lading page.
Prove Your Worth
Like we said before, people buy things from businesses that they know and that they trust, so try to include some user testimonials and other trust marks on your page such as security badges and money back guarantees. If your landing page makes visitors feel like they are buying from a reputable, secure company, they will be more likely to complete a purchase.
Whether you already have a landing page and are looking to give it new life or you’re getting ready to build a new one, these tips should help you turn your average lander into a money making machine. Most landing pages aren’t as successful as they could be simply because of a few small mistakes, but if you use these tips in your design you can avoid losing out on those sales and really cash in.
If you have any questions, comments, or suggestions of your own, please leave them in the comments section below.