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Two Rules for Writing Content that Gets Traffic and Money

written by Guest Blogger on March 18, 2012

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In the course of building a blog, I have faced and surmounted several challenges. Among these challenges, I have been able to identify three critical problems that confronts every blogger; both great and small. Most of the challenges faced by many bloggers usually revolve around these three problems/components and unfortunately; your success or failure as a blogger is solely dependent these three components. Now what are these factors? They are:

  1. Quality Content
  2. Traffic
  3. Money

Without any of these three components, your blog is dead on arrival. So how do you bring these three components to work in synergy on your blog? What’s the missing link between blogs that generate tons of traffic and money; and blogs that struggle in penury? Well, I am going to answer these questions in detail.

I have been blogging for over three years now and have published over 1,000 articles on different platforms. Just recently, I did an analysis on all the articles I have written over the last three years and I observed that about 20% of my articles generated the most money, traffic and publicity. Narrowing my analysis on these 20% articles, I was able to pinpoint the exact reasons why these articles were more successful and generated more money than the rest. So based on this finding, I came up two ultimate rules for writing content that generates money and traffic effortlessly. In fact, these two rules are so simple that most people despise it. Do you want to know these rules? Then read on.

The Two Rules for Writing Great Content

Rule 1. Write what you know

Yes, the rule one for writing content that goes viral while generating money and traffic is to write what you know. I sometimes find it funny that most bloggers ignore this simple rule and yet, they wonder why they are not successful. The reason why I advocate the need to stick with what you know is that your readers can feel your passion from your write-up. They can read your mind just by reading your write-up and they can tell if you are just another worthless writer or someone worth listening to.

Now using myself as case study; I want you to know that i have read a lot of books, articles on business building and entrepreneurship. And because I am passionate about the subject of entrepreneurship, I can easily tell the difference between articles or books written by entrepreneurs and those written by professional writers. Professional writers tend to write on theories; or things they have no experience about. Therefore, I tend to stay away from write-ups written by professional writers because they lack the real-life experience and details of building a business.

The same applies to your readers. They can smell your intelligence, feel your passion and read your mind just by reading your content. So you are better off sticking with what you know. Now take a look at the big names in the information industry and you will observe that they became famous by writing on subjects they were passionate and knowledgeable about. For instance:

  • Darren Rowse – Blogging
  • Dan Sullivan – Search Engine
  • Arianna Huffington – Politics
  • Brian Clark – Content writing and marketing
  • Steve Pavlina – Personal Development
  • Glen Alsopp – Viral Marketing case studies

This list can go on and on but I think my point is made. If you want build a successful blog, then write content that you are knowledgeable about.

Rule 2. Write when you are emotional

If you want to write content that generates traffic and money, then write when you are emotional; write when you are downcast, heartbroken, in pain, happy, sad. Why? The reason is because readers tend to connect with your written words; they feel your soul by reading your written words.

Sincerely speaking, my most successful articles are the ones about my dreams, my goals, my successes and my failures. Sometimes, in my quiet time; I tend to reflect over my life as an entrepreneur. I sometimes recall my highs and my lows, my future plans, the disappointments, the backstabbing and losses I have taken in business and the lessons learned. While recalling all this in my memory, I often get emotional and sometimes shed tears. In such moments, I simply turn on my computer and write my soul out. In such emotional articles, I cry, curse, grumble, rejoice and then share the lessons learned from my experience. Believe me, such articles go viral almost instantaneously after I push the publish button.

The reason these emotional write-ups go viral is because readers tend to feel my soul. They know I am also in the same situation they are in. Through my write-ups, my readers know that I am human with a heart and a soul; not a machine hiding behind a computer. This is why you should write when you are emotional. One of the most viral articles on Problogger was written by Jon Morrow and it’s titled “How to Quit your Job, Move to Paradise and Get Paid to Change the World.

I have read and re-read that article countless times. Now if you’ve read that article, I bet you will feel inspired and deep down in you; you are going to say “Damn!!! If Jon can do it, why can’t I.” Well, that’s the power of an emotional article. That article went viral because Jon poured his heart and soul into it.

In conclusion, these are my two rules for creating viral content that generates money and traffic. Do you have any strategy that works for you? Or do you think the two rules above are out of place? Then feel free to share your thought though the comment box below.

Ajaero Tony Martins is a serial entrepreneur and investor with a passion for teaching people how to start a business. He also known for his common sense advice and tips on investing for beginners.

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{ 58 comments }

GwenGantt March 18, 2012 at 7:05 pm

No, your two rules are not out of place at all.  And the read was truly inspirational. And thanks again to John Chow for providing us with such a brilliant array of guest writers, as is this one, all giving us equally brilliant ideas and advice just at the right moments.

armindoferreira March 18, 2012 at 8:15 pm

Great two rules. I´ll apply on my blog http://www.comunicavale.com.br

KennyFabre March 18, 2012 at 8:52 pm

quality content is definitely key we must always give our readers and visitors value
 
Kenny Fabre
http://www.kfm24.com

Property Marbella March 18, 2012 at 11:56 pm

Good rules, also dare to write what you think and feel, sometimes you may find that there are many like-minded who will follow your blog.

Encyclopeblog March 19, 2012 at 12:42 am

Thanks a lot for good content.

Host Then Profit March 19, 2012 at 12:53 am

I never really found articles and article writing to be very benefitial…  Yeah, you could have a great article, but great articles doesn’t = traffic… traffic = money.. You still have to get traffic, to make money, period.

Peter Lee March 19, 2012 at 1:27 am

Rule #2 depends on what type of niche I suppose…

Dan Ang March 19, 2012 at 4:26 am

Regardless of what type of niche, there will still be emotions involved?

Abhik March 19, 2012 at 2:15 am

It was really a nice read. Thanks Ajaero.

Thad P March 19, 2012 at 3:49 am

“Write when you are emotional” — that is pretty powerful.  I don’t know that I have thought of it quite like that, but I know that when I “feel” something strongly, the words don’t struggle to come out.
 
Excellent advice.

Dan Ang March 19, 2012 at 4:22 am

Hey Ajaero, I love rule #2. After reading this, it occurs to me its true! I do write better when I’m emotional.
Thanks for these wonderful tips!
Dan

fas March 19, 2012 at 5:12 am

U need to be emotional more of the time to write good then.

buy speech March 19, 2012 at 5:56 am

Every person should say and argue about something he (she) knows. While bloger writes just to fill his page with content he will not become popular.

Michelle March 19, 2012 at 6:11 am

Wow. Lovely post. I love the part where you say: “Write when you are emotional” Great tips. Thanks!

zimbrul March 19, 2012 at 7:03 am

The problem I ve got is that I cannot write when Im emotional because Im a man and I won t show my “soft” side even for money…seriouslly

sanjusingh March 19, 2012 at 7:08 am

Excellent tips John! I have been running a blog myself, this article has now inspired to think differently before I decide to write any article! Thanks a ton!

Waynes Cellphone Diary March 19, 2012 at 7:22 am

Well it should be common sense to ONLY blog on what you know. I have a blog based on my work and in that category, I soley write on what I do and know in that field. And if i’m not sure, I might ask a question within the blog so anyone that reads it might respond if they want to.
 
But I don’t think I could actually write when I’m emotional so to speak … lol. Being calm and having a clear mind works best for me  :D

Spencer the Urban Monk March 19, 2012 at 7:30 am

I liked the article. You have written it from you heart.  I am a new blogger and I feel that I am on the right track with writing on what I know.  Thank you for reminding.    With loving-kindness,  the Urban Monk at http://buddhist-meditation-techniques.com

Justin Mazza March 19, 2012 at 7:40 am

I have to agree with writing when you are emotional because it does add some spice and connectivity to your posts.

Mary Jean March 19, 2012 at 7:48 am

Great Tips, John.  I always have great ideas and thoughts that go through my head throughout the course of the day while I am at work, and then when I sit down to write, my head is totally closed, nothing like what was going through my head.  So then when I start writing it does not come across as sincere.
 
So glad you put a link to Jon Morrow’s article.  I had never read that before and that story is true inspiration. 
 
Thanks
 
Mary Jean

smallstepsperday March 19, 2012 at 7:49 am

can i ask u something?
as u wrote, – write when you are emotional -> that’s too ok
but – write what you know – means what i have experience about. then there is one problem that: i’m still a student and my experience is too small, my life is so so, then what can i write? i really want to find out a topic that i can blog but i feel it’s not too easy.
thanks for your attention and so sorry about my bad English, i’m a Vietnamese and just starting learning English
 

nachase March 19, 2012 at 11:39 am

 @smallstepsperday Write about your life up to the point where you entered school. Living in America, I knew very little about Vietnam. I’m sure there are many Americans who only heard about Vietnam because of the war. How about describing your childhood? If you did not live in Vietnam all of your life, write about what cultural and other differences you discovered where you were living. Describe a typical day when you were eight, nine, or ten years old and so on. Write about Art, Music and Movies that you like. Interact with other Vietnamese Bloggers and Facebook, Twitter and other Social Media friends. You will receive ideas from them and share them on your blog. Then you will be amazed just how much experience you truly have. Do not be hesitant to reach out to this web community. Especially John Chow who has so much to offer from his own story.
Respectfully, Nicholas Chase  - A friend of John Chow from BlogWorld Expo 2008 and ….here!

smallstepsperday March 20, 2012 at 6:06 am

nice to meet you, Nicholas Chase! my name is Quang
and thanks for your advise! they are great and very usefull to me :) i’m trying to start up my blog.
hope to make friend with you and hope you will visit my blog in a soon few day :D
my email address is: [email protected], plz contact me if you have free time :)

Mickey March 19, 2012 at 8:13 am

It’s true that emotion shines through when you write.  When I write articles for people, I try to place myself in the situation I am writing about, or picture how I would feel in that particular situation and what I would do to resolve the problem.  Sometimes people can be much to picky about the content they write, and this makes it impossible to get anything done.  Writing from your gut and using your emotions is always productive, and if you don’t want to publish something right away, you can always save it in draft and they tweak it later on.  http://iwritecontent.net

Cameron Highland Apartment Tips March 19, 2012 at 8:17 am

dead on arrival… its like a medical term that i learned :-) anyway, thanks for the head up

HarbortouchHarbor March 19, 2012 at 8:39 am

The most important task facing any writer, other than presenting information in a straightforward, easy-to-understand way, is to connect with the reader.  A connection may be fostered through humor, anecdotes that the reader can identify with, and of course as this blog entry outlines, through (sincere) passion. 
 
Yes, the reader must be enlightened, but his/her interest and passion should be stirred.  As a reader, I can’t even finish an article if its written in a dull, staid fashion.  I’m much more inclined to read at length when I can sense the writer has tremendous passion about the topic — even if I don’t agree with the writer’s perspective.
 
Moreover, I agree with the tip to write what one knows.  I remember writing social studies essays when I was in grade school although I had no idea what I was presenting. :)  The teacher saw through my obvious lack of knowledge on the topic, and similarly, readers will know when a writer’s level of expertise is limited or nonexistent.
 
Thanks, John, for posting this important blog entry, and as a writer, I’ll do my best to follow the advice.         

TheNewIpadWallpapers March 19, 2012 at 8:57 am

Writing about what we know, thats very very important. Not only to succeed but also not to get bored soon :)

kskarlatos March 19, 2012 at 9:26 am

It’s about passion and it’s visible from miles away. Passion for life, for what you do, for others, for a cause, for whatever. Be passionate, like you mean it!

SuneXtra March 19, 2012 at 9:38 am

Always be passionate about everything – be passionate about life, about work, about blogging – everything. People seem to sit up and pay attention when another person’s passion shows in everything they do – they will take notice and you will be successful. 

Izrada Stranica March 19, 2012 at 10:05 am

Quality content is definitely key and “Write when you are emotional”, that is powerful John

Izrada Stranica March 19, 2012 at 10:06 am

Quality content is definitely key and “Write when you are emotional”, that is powerful John

Izrada Stranica March 19, 2012 at 10:07 am

Quality content is definitely key and “Write when you are emotional”, that is powerful John

kashaziz March 19, 2012 at 10:23 am

“Write when you are emotional” works for me. Taking a look back at my posts, I see that the writing that left me satisfied was done when I was feeling emotional about that particular topic.

Cheryll Messam March 19, 2012 at 10:27 am

Write what you know and write when you are emotional. Makes a lot of sense! Thanks for sharing this with us.

Andrea Hypno March 19, 2012 at 10:46 am

These two points are certainly right, showing we are real persons behind the screen is surely the way to go, plus a bit of seo for money. :)

Seo de blog y Youtube March 19, 2012 at 11:44 am

Interesting and different advice from what I’ve read so far on blogs

G2012 March 19, 2012 at 1:39 pm

Since I started following you (Mr. John Chow) I have actually learned quite a bit  but am still in the process for sure…I am an avid outdoors guy and have recently started my own site/blog and have a few others that are related and my problem was coming up with real emotional content…I really believe you are right on when you say people feel that in your words, if your writing lacks personality it will lack draw but if it shows heart and soul then it captures.
My newest site is all about survival but its still in the infancy stages and pretty much only operating as an e-store as of today, I want it to be an experience when a person comes to my site, not just make a purchase but to become active with the site…hope to add a forum later on.
I am doing all the work and building of my sites and I feel that has alot to the feel of them also.
 
Question:
I want to write a bunch of articles on the subject, of which I have already started, I guess my question is how would you post them ?  should I only post one per day, or one per week or one per month ? should I wait awhile after posting one to see what kind and type of feedback I get ?
 
Like I said, I’m still pretty new to this so any info I get here and any feedback from anyone is very hepful.
 
Thanks and great post.
G
http://survivalsupplygear.com

Online Marketing Expert March 19, 2012 at 5:34 pm

I totally agree with Mr. John Chow, as always “content is king”. Write with passion and honesty and you will attract  good readers willing to follow your advice.

DustinGrant March 19, 2012 at 9:01 pm

Yes content is King it is not cash like the old saying goes. Write from the heart and with compassion and you will get loyal followers. <a href=“http://Grant-D.net” target=“ Click Here”> Today!</a><a

Elmarie Bouwer March 19, 2012 at 10:38 pm

Wow! Can’t agree more with the rules you’ve written about.

GeraldineStafford March 19, 2012 at 11:48 pm

Thank you John, Your advice is helpful and encouraging. I almost always have an opinion but seldom have something to say. However I also know that when it comes to education I am very passionate and I really want to make a difference. I have already taken steps to move into the educational world and your Blog has given me some ideas for spreading my thoughts and hopefully touch others in a positive way with helpful information. I live in South Africa where equal education is a concept so far in the future that the time travel capsule has metal fatigue and will never arrive. The result is that  a huge sector of the population have grown blind to the vision of every day possibilities. Some can see tomorrow and a better life but their hearts drown in a sea of closed doors most of which are marked education. I feel the hypetention pounding in their chests, and I see their heads wobble drunkenly  in despiar.
 

nhonpt March 20, 2012 at 3:08 am

Perfectly! I totally agree with your points of view. Yesterday I wrote about my real experience in dropping out of university and my article got a lot of traffic. It’s really amazing to see the impacts that our real feeling makes to other.
 
However, I really wonder how we can write an inspiring article when we are sadly or negatively. Can you advise about this?

Kyle McGuigan March 20, 2012 at 12:01 pm

Great post John!  I always love getting new emails and posts from you =)  I think you’re spot on with this.  Sometimes it’s not about the 100 things you can do, you can really just boil it down to 2 key factors.  And in response to @nhonpt below, it is a little tougher to write an inspiring article when we are sad or negative.  But it CAN be done!  Instead of ONLY writing the negatives, you should just put in the negatives so that people know you are human.  Then, maybe end your article with some hope – write about what you are going to do to change things.  Write about how even though you are sad at this moment, that there is still hope, and you are taking steps to change something.  But yes, don’t “only” write negatively – just write emotionally so that people know you are human, or “just like them”. 

Brendan Carl March 20, 2012 at 4:33 pm

I love this post. These two rules are overlooked by MANY bloggers. The thing is, the effects of reading blog posts (and other written content) that do not follow these rules happen subconsciously. Now that I have read this, I have realized that I am always am attracted to posts and content that follow these rules (and I will actually read every single word, as opposed to skimming the article/post).
 
These two rules not only apply to blog posts and written articles, but to email marketing as well. It is too often that my inbox is filled with rehashed, boring content and advertising for products that the marketers have never used. If everyone followed these rules, writing will once again be on a personal level. Excellent post.

Brendan Carl March 20, 2012 at 4:35 pm

I love this post. These two rules are overlooked by MANY bloggers. The thing is, the effects of reading blog posts (and other written content) that do not follow these rules happen subconsciously. Now that I have read this, I have realized that I am always am attracted to posts and content that follow these rules (and I will actually read every single word, as opposed to skimming the article/post).
 
These two rules not only apply to blog posts and written articles, but to email marketing as well. It is too often that my inbox is filled with rehashed, boring content and advertising for products that the marketers have never used. If everyone followed these rules, writing will once again be on a personal level. Excellent post.
 
-Brendan
http://www.brendancarl.com

Arland March 20, 2012 at 4:36 pm

Agree with Ajaero that quality content is the key for driving traffic and making money through the website. I didn’t use to give importance to content earlier in my career, but these days I am paying too much importance to content and am reaping the dividents…

Eco electricity March 20, 2012 at 9:38 pm

I agree that we should write when we are emotional. At least it works for me. It makes the article have this natural flow to it and original. But of course we shouldn’t be too carried away or else we risk losing our readers.

YankoKaramanov March 21, 2012 at 12:13 am

I agree and I like the way you writing your articles. My problem is my poor english , but I think it’s better not to be perfect,but writing your oun stile,then copy from some professional writers. And to improve yourself every day.
 
Yanko
 
http://makemoneyconsulting.com

Des from WatchJournalist March 21, 2012 at 3:16 am

Great post John, will try to apply these two rules on my website. Thanks!

colintsui March 21, 2012 at 6:16 am

Thanks for the tip, rule #2 really inspiring!

Justicewordlaw March 22, 2012 at 1:50 am

Writing when your emotional is really a positive moment.

thebarbecuemaster March 24, 2012 at 9:31 am

excellent article im glad i found you

iPhone App Development March 25, 2012 at 11:05 pm

It’s really great tips. Rule 2 is really very powerful. When we are emotional we write best. Quality Content, Traffic & Money these 3 components are very important to become a successful blogger. If our content is “quality content” then we get “more traffic”, and if we have “more traffic” we get “more money”. And for these 3 components, these 2 rules are most effective. Thanks for sharing this. For more information about SEO/ SMO Services please visit us @ http://www.b24esolutions.com/services/business_promotions/seo/
 

B24 E Solutions March 25, 2012 at 11:10 pm

It’s really great tips. Rule 2 is really very powerful. When we are emotional we write best. Quality Content, Traffic & Money these 3 components are very important to become a successful blogger. If our content is “quality content” then we get “more traffic”, and if we have “more traffic” we get “more money”. And for these 3 components, these 2 rules are most effective. Thanks for sharing this. For more information about SEO/ SMO Services please visit us @ http://www.b24esolutions.com/services/business_promotions/seo/
 

Jeff March 26, 2012 at 7:53 am

well detailed article.

JoeyElmore March 26, 2012 at 4:10 pm

Good post Ajaero. I’m a newby to the blogging world, with only a few posts under my belt, but I can feel that writing when you are emotional allows you to really provide your readers with good content. As you said they can feel your passion. I’ve been reading many blogs the past few months and have decided to create my own blog. I wasn’t sure what I would write about, but taking your advice I will write what I know, and just share my life experiences with my readers in a way that will provide value. Thanks for the tips. 

Datadiary March 26, 2012 at 10:36 pm

Supereb John
 
Definately i will Try on my site

Knoji April 1, 2012 at 8:49 pm

Blogging is the most popular activities of young and old using the Internet it is because there are many things to do in blogging such as sharing contents in texts, images, and videos. Most contents on blogs written are facts and experiences of the blog writer or administrator of the site. It seems that it is just easy to blog online but I believe that there are many things that we have to consider in blogging such as keywords, useful contents, entertainment, etc. Of course, we should not disregard the importance of personal touch of our blog contents. Thank you for sharing this nice article, I really learned a lot.
 
Mark Cruz  <a href=”http://g33kgirl.hubpages.com/hub/Knoji-answers”>Knoji</a>