Urgency: The Key To Making Money Online

Imagine making more money than you can spend?

You and I know that earning a living from the internet is important.

But how are you going to increase the conversion rate for your own products and affiliate offers. That’s when “urgency” comes in.

As a freelance copywriter, I’ve employed this tactics to persuade prospective customers to act right now – because tomorrow might be too late.

When your ideal customers feel that you’ve great and incredible surprises for them, they’d take action almost immediately.

No matter the needs you want to meet with your blog, always use urgency to increase conversion rate. Keep reading…

The clock is ticking…

Decades ago, internet marketing and one-time offers were the best way to sell more products and become a successful information marketer.

Because, at the time, not many people understood that OTO pages are persuasive strategies.

They’re not tricks to lure you into buying what you don’t want. They can be beneficial because the product will complement the primary one.

But as the years go by, one-time-offer pages became popular and eventually, prospects realized how much money they were missing and decided to become affiliates and info marketers, too.

Today, OTO offers still works, but the conversion rate is lower. The conversion rate is higher in non internet-related niches. E.g. Health and Family.

When I started marketing online, each time I wake up in the morning, I’d literally feel as if there was a clock in my life that’s ticking down. The earlier I rise up to the occasion and do what I’ve to do, the better for me and my financial life.

Use urgency wisely    time-is-money

Are you a blogger, an affiliate marketer, an information marketer or freelancer?

It doesn’t really matter as long as you’re able to solve problems and answer questions like a pro. But you must use urgency wisely.

Like I said earlier, you’re never going to ask people to buy your product because you’re taking it down tomorrow.

If you do say that, then by tomorrow, make sure it goes down. Or else, your reputation would be dented.

The best way to use urgency to make more money online is to increase your VALUE, and convey the “value” message to your ideal customers.

If you’re an affiliate marketer, you could create step by step videos that explain how to use a particular software tool.

If you’ve just written your own e-book, in order to increase conversion rate and get prospects to buy right now, offer a discount that can last for 24 – 48 hours.

Also, use bonus products to encourage people, but put a deadline to let them know that the BONUS products will not be forever. All these copywriting strategies can skyrocket sales almost overnight, when done correctly.

Picture some cheesy turning point

Have you ever heard the statement, “I wish I had more time?” Well, such a statement sounds regretful and your ideal customers don’t want to ever experience a scenario like that, in the future.

That’s why you’ve to act fast. Start answering your prospects’ questions now – while making them understand that if they don’t take advantage of your product & service now, they might live to regret it.

Of course, you’re not trying to scare them or cajole them with hype. On the contrary, you’re doing your best to point out the reality which they must come to terms with.

The thought of fast forwarding 5 years from now and realizing that I hadn’t done what I wanted to do can be disheartening and cause someone to give up in his or her life’s pursuit.

Guess what? Your ideal customers and blog readers don’t want to experience that – at least not when it applies to their blogging life.

Do it now – it’s worth it!

Don’t postpone your success. If you’ve to write 5 guest posts and get them published on A-list blogs, don’t put it off for next week, do it now.

There is no better time to create your own product or become an affiliate marketer than NOW. You may fail several times, but don’t give up.

When you recommend an affiliate offer to your email list and readers, give them a STRONG reason (benefit) why they should try it NOW, not because you need their money per se, but because the product can meet their need in a very special way.

Are you looking for a skilled freelance writer, get in touch with me to write, market, drive traffic and sales to you.

Have you ever used “urgency” to increase your sales in any way? Please share your comment below in the box. See you at the top!

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24 thoughts on “Urgency: The Key To Making Money Online”

  1. Jen says:

    Very informative post! Success is depend on what we do now!

    1. Ashish Patel says:

      good article. thanks for the share. “urgency” can definitely boost your conversion rate. Giving value is the way to do business.

      My latest blog post: Why you should not make money online!

  2. Sachin says:

    I always follow your tips and i like this article as well. I don’t have much experience in affiliate marketing but i really like the concept that we must show value of a product rather then just direct selling. If we can show the value of our products then readers will surely buy it… Thanks Sachin

  3. Very useful and informative. Thanks for sharing with us!

  4. I. C. Daniel says:

    Don’t have the product so I can’t use urgency.

    Best regards from I. C. Daniel

  5. Ferb says:

    I also learnt that to publish like 20 to 30 guest posts within that month by request other bloggers to schedule your blog posts on the release date and then you will get a lot more readers.

    1. Norm says:

      Great idea.

      I have to do that.

  6. Erwin says:

    Hi everyone,

    it is true the time is now but we are lazy and procrastinate everytime.

    Thanks for the reminder Michael. Lets get to work and don’t put off the urgent things.

    If we are serious about our online income we must do the work or at least outsource it, but we must do it today.

    Al the best and see you on top.


  7. FERNANDO BIZ says:

    Great words and lessons for all the online marketers and entrepreneurs. the urgency triggers people to buy products and services by making quick decisions.

    Agree with you on “Picture some cheesy turning point” which is a great example if how our customers takes action.

    Thanks for the share Michael.

    1. Aha, I know you’ll like that phrase. Thanks for supporting me and making out time to read my post. You’re the best!

  8. I can tell you from first hand experience that you are correct. Urgency is the key to success. Get the sale before someone else does. In the last 4 years, my wife and I have generated over $500,000 from online marketing and blogging. We did this AFTER we got home from school. It is just like working two to three jobs everyday. You have to have the desire to be better, to make that sale, to drive the extra person to your site. It consumes you like nothing else ever has.

    1. Wow, $500K is a lot of money from your online business. I’m glad “urgency” worked for you and your lovely wife. Thanks for reading.

  9. Taking action is the most important thing. Success and failures both depend on urgency.

  10. faisal says:

    Every one wishes they had some more time.

  11. Wadud says:

    Hey everyone,

    I agree that urgency is a means to an end and if done correctly will boost conversions, but it’s up to you to give the product enough value so the need for it becomes urgent.

    If someone is searching for an information product, they want to make sure they are purchasing the right product to suit their needs. When you make them feel that you indeed are providing that needed item, then their desire becomes urgent.

    Nice post

  12. Basic Sailor says:

    Great lesson for all the online marketers. Thanks for sharing with us!

  13. Riza says:

    I’m not really sure if it is the key to succeed in your efforts to make money online, but I do believe it is one good strategy.

    Urgency is especially effective on occasions when your customer thinks that what you’re offering is limited and that if they are not going to act now, it’ll be too late the next second.


  14. Michael,

    you’ve put forward some great ideas here. Thanks for sharing!

  15. Sunday says:

    Hi Michael,
    I would agree with you more on this piece. It is definitely vital for marketers to create a sense of urgency when making sales to customers. Internet marketing is competitive and there is no better time for marketers to carve niche for themselves than now.
    That said, the Internet marketer needs to understand the value of timing in delivering value. Thanks for sharing this insightful piece. It is revealing!

  16. joshua says:

    I always thought patience was the key, but this is affiliate marketing. I’ve also heard that being or having urgency makes increases in mistakes. And being too pushy shrugs the buyer the wrong way. And ends up pushing the buyers away. So is there a medium to all this?

  17. I think think I could make more money than I could spend. Of course, I would want to do the mature thing and save like most of us would. However, I could end up putting a lot of the money back into the blog and on the members with contests and other neat stuff the make them happy. Member smilies are all the payment I need but some dollars are always nice, too. 😀

  18. Well said. Using urgency for marketing and selling is always the no. 1 factor people will pull cash. It’s out of impulsive. Many times, I myself buy something that I do not really need, but I’m worried the offer will end.

  19. James Macias says:

    It won’t do to obtain customer order only to find out you’re out of stock. Do regular stock availability checks, and indicate what’s out of stock. Also know that it’s not good to show, ‘Out of Stock’ against too many items. Customers will lose confidence in you. When you indicate that certain products are out of stock, be sure to mention when they’ll be back in stock, and email visitors when the product is available again.

  20. Louis says:

    You can also make a product that is so special (and charge a high price for it) and limited in number of release (to charge an even higher price) to support the urgency factor. Not many people can do it but it’ll be incredible to be able to do it continuously.

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