ValueClick Offers Video Advertising

I just received an email from ValueClick about their new in-stream video product, launching tomorrow, that will serve video ads to your site/blog. Looks like this is ValueClicks’ answer to Google’s video ads.

Dear John,

As our valued publisher partner, you continue to play a key role in helping us build the Internet’s premier online advertising network. Thank you!

In our recent survey, many of you said you wanted to monetize your video inventory or that you would be adding video content to your site soon. On Tuesday we will officially announce the beta release of our in-stream video product and we wanted you to be the first to know that the publisher code is now live!

We also want to manage your expectations.

Since this is just the beginning of our beta launch, there are only a few campaigns available in the system at this time. Our national sales team has a strong pipeline of quality video advertisers and you can expect to see a steady increase in the number of available campaigns in the weeks and months ahead.

In the meantime, we appreciate your patience as we work to simultaneously ramp both supply and demand for this new ad format. Our vision is nothing short of creating the largest and most reliable video ad network anywhere and we look forward to partnering with you to take full advantage of this exciting new opportunity.

If you have any questions or comments about the product, please contact us and we will be happy to discuss in further detail.

Best regards,

Chad Peplinski
VP, Media Development
ValueClick Media

You can watch a video presentation of ValueClick’s new service here.


14 thoughts on “ValueClick Offers Video Advertising”

  1. Nomar says:

    good service, its good that google have some competition !!

  2. Ed Lau says:

    I’m more curious as to how this affects load times.

  3. How compatible with Google Adsense is this ValuClicks video stream?

  4. Gary says:

    The site seem to load a bit slower for me here.

  5. Bill says:

    Let us know how good the services is, including load times, revenue, etc. I’d be interested in using it.

  6. Nomar says:

    yes, let’s hope the load time wont bleed under this

  7. Brian says:

    My question with this service is whether you can add a video that you have created and posted on third party sites like YouTube and Google Video?

  8. John Chow says:

    Brian – These are video ads for webpages, not for videos.

  9. Ajay D'Souza says:

    How good is ValueClick? Can it be used with Adsense?

  10. Ari Kaufman says:

    ValueClick’s ad server for advertisers, Mediaplex is the third ad server to make this announcement behind Atlas and DoubleClick and the fourth of the primary ad servers to make this service available. TruEffect launched video ad serving at the end of the third quarter.

    Extending Flash video ad serving, full video ad serving enables advertisers to push real video ads on those sites that allow the media. The demongraphic that will respond best to these ads coupled with the cost to produce these ads will probably retard the adoption rate and growth of this new mechanism for advertising but it will grow. Ad servers have to all comply with the pressure to provide video ad serving so ValueClick is just joining the pack.

    See: http://arikaufman.com/2006/12/24/video-ad-serving-advantage-buyer.aspx for more.

    Reactionary with Insight. http://www.arikaufman.com

  11. Andy says:

    How many people are offering VideoAds? I read somwhere about three or four different online video ad startups

    Cant find the article though

  12. Ari Kaufman says:

    These are ad servers that are serving video ads on web pages. .fla, .mov, .rpa, .mpa Rich media like that can be created and served as advertisements across web pages like a banner ad. More and more publishers are promoting video ads across their sites in addition to other forms of rich media like Eyeblaster and Pointroll. Ad Servers like TruEffect, DoubleClick, ValueClick/Mediaplex and Atlas are all traditional ad serving companies that can also serve video ads, optimize creative based on click-through performance along with other recordable metrics and report on campaign performance. They are not, however video companies as cited above. If you are looking for pureplay video companies. Look at Booyah Network’s SpotXchange video ad server.

    Advertising Online, Reactionary with Insight.
    http://www.arikaufman.com

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