Vancouver’s First Cupcake Challenge

What better way to celebrate Father’s Day than eating cupcakes? I’m sure that’s what Mijune Pak and Nicole Marie were thinking when they organized Vancouver’s first cupcake challenge. The object was simple. Invites the best cupcake makers in the city and pit them head to head against each other to see who’s the best.

The free event was held at the Roundhouse Community Centre in Yaletown. There were three awards up for grabs. The people’s choices award, the food bloggers’ choice award and the judges’ choice award. The people’s choice and judges’ choice award were won by Frosting Cupcakery. The bloggers’ choice award went to Big City Cupcakes.

Vancouver’s First Cupcake Challenge attracted over 1,000 people, which was pretty amazing when you consider the only promotion the event had came from blog posts, Twitter and Facebook. That just goes to show the power of social media.

30 thoughts on “Vancouver’s First Cupcake Challenge”

  1. d3so says:

    First cupcake fest I’ve heard of. I bet u must have a huge sweet tooth to sample a bunch of cupcakes.
    Don’t forget to wear your Johnny Cupcakes shirt!

    1. Salesfist says:

      there is a shirt for that?

      1. Cup cake and Burger John you and sally is having great time.

  2. I didn’t get a chance to go, but I did hear about the event from Miss 604’s blog. I didn’t get a chance to go, but my girlfriend bought some of the cupcakes and I enjoyed the cupcake that was from Frosting Cupcakery.

    On a side note I thought it was interesting they were selling lip gloss in small cupcake containers. Women seem to love cute stuff.

    1. Wow thats really nice … your girl friend bring.

      And now you can enjoy that video with the help of John Chow.

  3. frog says:

    I first time hear for this kind of challenge, but there must be sweet even for losers

  4. You are right about the power of social media. It has increased considerably in recent times.

    I guess I should use more of it to increase my marketing efforts.

    1. I can tell you my girlfriend’s mom heard about the event, and she can’t even read English. It’s crazy how fast an event or a good website will go when social media is used. The event was so packed they had to turn people away at the door in the early afternoon.

      1. Boss interesting to see that.

        This kind of events are common now in Vancouver.

  5. That would be a great idea for a Local Charity Event as well… Dori

  6. Soares says:

    Hello John,

    its really a pain in my stomach to not have been there…its very far away from Portugal (na the trip is a bit expensive).
    I would eat one or two of everything…ok i admit …im a candy/sweet addict.


  7. Addy Kho says:

    Wonder how many people actually take part in the competition. But the 1000 turn up is really impressive.

  8. Wow, a cupcake challenge. I guess I better sharpen my skills and get involved.

    1. d3so says:

      lol a nightmare for a diabetic

  9. The power of social media used to promote an offline event, no wonder that print media are dying left and right hand site, SY

  10. PPC Ian says:

    Looks like a very fun event! Great stuff.

  11. anxiety says:

    i love cupcake…. will consider sell it online… seriously.. 🙂

  12. I wish I could have been there just to look at the sweet things. The sugar overload one gets at such an event if carried away must be numbing.

    As for the power of social media I do agree, however, one should not underestimate the power of word of mouth. All the participants have likely done a lot of talking about the event to everyone they knew.

    Also, when it comes to food there’s never any lack of people who want to be around.


    1. Isn’t social media nothing else than “word of mouth”, just online? 😉 SY

  13. That’s awesome 😛

  14. Cooking competitions have become widely viewed shows on tv, I’d be interested in seeing this, or judging it.

  15. Lee Ka Hoong says:

    Looks like the event has a lot of fun! Between, 1000 people just from a blog post, twitter and facebook is definitely cool! It shows that everything is not only for online, but offline as well.

  16. This looked pretty awesome! I’m glad your little girl got to go.
    I’ve heard that cupcakes are on their way out on the “cool baked goods” front, but this shows that they are still going strong. I guess we’ll see in the next year or so. 🙂

  17. Chris says:

    Looks like it went well. Love cupcakes, they’ll never go out of fashion

  18. or…it shows the power of free cupcakes. Either one works.

  19. awesome post i love cupcake hmmmm

  20. fruit basket says:

    1,000 people?!? Wow, impressive! Then again……who doesn’t love cupcakes?

  21. What a great way to spend Father’s day with this kind of event. I love cupcake too. A friend of mine have a cupcake tattoo as well.

  22. This stuff is great… I love when you post things like this.

    It’s a shame they never have cupcake challenges in my area!

  23. Ary says:

    Hmmm… I like the idea, because it’s connecting people, there were quite a lot of people, and socializing is the best way to improve let’s say your business.

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