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Viacom Slaps Google With $1 billion Lawsuit

written by John Chow on March 13, 2007

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Justin just sent me this CNN link with a Reuters story about Viacom slapping Google with a $1 billion lawsuit. That’s a lot of zeros!

NEW YORK (Reuters) — Media conglomerate Viacom Inc. said Tuesday it filed a $1 billion lawsuit against Google Inc.and its Internet video sharing site YouTube over unauthorized use of its copyrighted entertainment.

The suit accuses Web search leader Google and YouTube of “massive intentional copyright infringement” of Viacom’s entertainment assets and seeks an injunction against further violations.

Read the full story at CNN. I wonder how Google will respond?

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this does sound a lot like the same thing napster went through

But Google has much deeper pockets.

is this because of youtube? :!:

woop dee doo, this is pocket change for google

You had to see this coming - Google must get about 100 lawsuits a day.

What a crock. How can they justify 1B in losses??

I think this is more about public opinion and policy.

This is probably one of those "it was only a matter of time" things. Be interesting to see how the result pans out.

I'm guessing it was expected.

hey john, maybe the shares of google will go down and sally will b able to buy a few of them!

It looks like google has a challenge!! :twisted:

"Viacom" is still showing up as the first search listing on Google, be interesting to see if they lower it down to the Supplemental Result area.

If they knock it out of the rankings just because of the lawsuit it would be very bad for Google because of other lawsuits.

Interesting suit, and I'm not surprised. But Google won’t sue the uploaders; they’re obviously the meat and potatoes of the YouTube environment.

All in all, I'm not certain this lawsuit will amount to too much in and of itself. Most likely, Google will remove the videos in accordance with the DMCA Safe Harbor Provisions and won't be held legally liable.

However, Viacom could actually request that YouTube identify the email addresses and IP addresses of those who illegally uploaded the Viacom material, and sue them - like the Recording Industry Association of America does.

However, I, myself, see there to be much better and more profitable ways in which to go about this. Let's see if they can find those ways on their own.

Shine on,
Aaron

When there are company that have success, their must ready from outside the world problem ;)

WHAT?!? That's crap. Go after the people that are putting it up there.

That may be the outcome of this lawsuit more than anything else.

Google's response should be simple enough. I see your billion dollars and raise you and "anything" Viacom related being completely delisted from Google.

That would shut Viacom up fast if they had any brains about them. If you don't exist on Google, you don't exist. Shutter their asses back to the stone age and see how they like it. Google has a huge hammer it can wield if it so chooses.

I agree. Blacklisting them from Google searches. I have heard that this dealt a major impact for several companies online.

Sorry guys, but that would never happen. Just imagine the bad press Google would get if they did that!

That is actually a pretty funny idea, but it would hurt Google in the long run.

YES!

YES!

YES!

I love shorting google.

Why? What is so wrong with Google? :?:

Google scares me. People used to go on and on about Microsoft ruling the digital world. But these days I think Google is the one that's going to be in charge of things real soon.

Is the the beginning of end of web 2.0 bubble?

I would not count on it.

bankrupt google! :twisted:

take em down a billion at a time

lol, I still want my search engine! :D

Me too, I live on Google and rely on so many of their services - why to people hate them so much? Because they are successful? Because their products work? Because it's free?

Same here, google is my homepage, my search engine, my maps, almost my everything on the net...except my many frequented blogs...

I think Viacom is just out for a free payday. All they are doing is giving Youtube and Google more press time. Its funny how they feel exploited and they have problem made more money since Youtube has been in existence

Tyler and Kubiac, you guys hited the point! that's it, all of this it's just "show-off", and bring attention to viacom, google and youtube (free press advertising).

I'm not convinced that they expect to win. They are probably looking for a settlement of some type.

This is a huge bonehead move on Viacom's part. They are suing the very company that gives them all the free advertising for their product that they could ask for and then some.
It was posted upthread, and I agree, that the best thing for companies to do is to leverage Youtube for the networking phenom that it is...don't try to buck the trend, use it to your advantage.
Maybe I should work in the marketing dept. at Viacom?

I agree it's the best thing to do (leveraging the Youtube network) BUT you only have to look over to the music industry to see that they will sue, sue and sue until they have no choice but to join their supposed enemy.

Some of the smartest business minds teach us to embrace change or get left behind, yet you've got some major entities trying to live in the old days (like whenever music labels had their peak? whenever the only place to watch a movie was down the road at this 'cinema'?) and fight the natural progression they cannot stop.

Evil men like John Chow, smart Australians like Mitchell Harper and YOU who read this blog to learn and be like them, are perfect examples of changing to embrace the situation.

The problem is that there are entire episodes on The Tube!

It is a matter that will happen sooner or later, just that Viacom has taken a lead on a pretty big lawsuit. Who knows? Others are just waiting and banking on the outcome.

They need to take the same approach as NBC, CBS and the others: Upload the content yourself so you can guarantee quality and whatever else you want.

Yeah, and it makes them look like jerks. Just like back when Metallica pulled this same type of stunt. Pissed a lot of people off just like this is doing.

Google has plenty of $ and they will eventually work out some sort of deal where both parties are happy.

I urge y'all to read Larry Lessig's blog post about this. He provides some commentary on why Viacom is going after Google/YouTube instead of just lobbying Congress like they've done in the past.

I thought a post on my blog that linked to this post will automatically show up here. It turned out there is some delay. :lol: Could that because John needs to approve it first? :???:

or the askimet plugin has stoped your trackback has spam, unfortunally sometimes that happen. And then only john can de-spam the trackback.

Oh, okay. That means for a busy site like this, it would take time before being shown here. At least, if I were Joh, I would have a hard time to follow, ehm, all this "dedicated comments," particularly from you or me. :lol:

Viacom needs something right now. Might as well sue the most popular video site on the planet. :roll:

You think this is a way to make up for the whole Boston "Terror" plot?

Well, that's the only way to grab some real attention for them now.. :)

I am sure that Google wont have a problem with this one, but it's fun to see how the Google stock trembles. ;)

What happens now? Does that mean it has already started to tremble? :lol: