Visiting The Apple Store Fifth Ave. New York


The Apple store on 767 Fifth Avenue in New York is Apple’s flagship store. It’s the store you always see in the news whenever there is a huge product launch. Apple stores have the distinction of being the most profitable stores in the world, with the average store doing $4,500 of sales per square of store space. This blows away big names like Walmart and Home Depot, which can barely break $600 per square foot.

The Apple store on Fifth Ave. in New York is unique because the store is underground. The only thing you can see above ground is a giant glass club with glass staircase, glass elevator and a big Apple logo. The store is designed this way so it can accommodate the huge line ups you’ll see in the news when Apple lunches their tablet this fall.

Another unique feature of Apple Store Fifth Ave. is it’s open 24 hours a day, 365 days a year. In the city that never sleeps, Apple has given it a store that never sleeps. I visited the store at 10PM and it was still pretty packed. Well worth a visit the next time you’re in New York.

Apple Store New York

Apple Store New York

Apple Store New York



29 thoughts on “Visiting The Apple Store Fifth Ave. New York”

  1. Store is looking super cool John.

    Why no comments ??

    1. Welcome to the secret underground apple basement…hahahah

  2. Chetan says:

    Awesome place! One of the best stores ever.. for not only Apple but any other brand too.

    The 1st pic with glass building, is awesome.

    Nice clicks John!

  3. That store looks unreal!

    Hey, is that Loren Feldman there?

  4. Anna says:

    That’s where I went at 3am to get my iPhone replaced when it was stolen! I needed a new one badly to forget 😉

    1. at 3am to get new iPhone, passsst i guess you were in some emergency or something,

  5. Mikkel says:


    Amazing store, when I get to NY I will definitely visit the store. Damn it looks nice!

  6. Simon Lim says:

    John, did they allow video shooting inside Apple store? They didn’t stop you from doing that???

    1. John Chow says:

      A few employees saw me video taping but none of them tried to stop me. Maybe the “I’m Blogging This” on my T-shirt scared them!

      1. hospitalera says:

        The power of blogging 😉 SY

      2. In UK stores they never allow us to film anything. We aren’t even allowed to film like the front of the shop. Strange.

      3. Ha Ha May be because you are a web celebrity now.

  7. Very cool, I never realized that the store was underground

  8. Victor says:

    Apple is going to launch a tablet?!

  9. Hmmm, I think I saw Rihanna on 1:05 😀


  10. I am sure you have planned early where to visit in Newyork and Apple store was at top priority.

    I think while moving your camera was not still …

    You should add long video 🙂

  11. Greg Ellison says:

    That stores looks pretty cool. Thanks Greg Ellison

  12. Looks cool… have to make an excuse to get to New York very soon….

  13. Son says:

    Great post! Last time I was there, it was after they closed so I never got to go inside… Oh, well… it’s a reason to go to New York again!

    Thanks for a great post!

  14. EarningStep says:

    damn it . it is really great place to hang on and blogging..

  15. Erika Marie says:

    From down here, it looks like Heaven… I’m still mesmerized.

  16. That Apple Store looks really fancy, I’d love to visit it one day!

    I’m sure it’s not the first time that Apple Store has people walking around with a videocam 🙂

    … how about a pic of your “I’m blogging this”-shirt? hehe

  17. I knew there was an apple store in the city but didn’t know it was underground and open 24/7. I’m definitely going to be checking it out next time im in the city. I’m still a PC.

  18. fas says:

    Well they are getting free publicity so why should they stop you?

  19. Pheak Tol says:

    damn i was everywhere except the place to be when i was in NYC

  20. @EricJohnTan says:

    WoW! it looks more like a sculpture than a store from the outside… 24/7 was a good idea!

  21. Very nice store. They didn’t hold anything back when they put this location together.

  22. Faisal says:

    It looks like a super cool place. Definitely on my “places to see” list. Awesome!!!!!!!!!

  23. It is amazing that you are able to take picture of store without any trouble. Security agencies can catch you for terrorist threat. In todays’s world, no one is allowed to take pictures like that.

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