Visiting The Offices of Hootsuite

I had a chance to swing by the offices of Hootsiuite today and have coffee with its head owl, Ryan Holmes.

HootSuite helps organizations use the social web to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels. Using HootSuite’s unique social media dashboard, teams can collaboratively schedule updates to Twitter, Facebook, Linkedin, WordPress and other social networks via web, desktop or mobile platforms plus track campaign results and industry trends to rapidly adjust tactics.

Started in December 2008 as a side project of Invoke Media, Hootsuite soon took on a life of its own. Today, the service is one of the most used Twitter clients in the world and those Hootsuite Owls are nearly as recognized as the Angry Birds.


Hootsuite started 2011 with a bang when their application won the Best Social Media Management Tool at the Mashable Awards. Ryan has many new features planned for Hootsuite in 2011. One of them is the recently launched affiliate program, which is being rolled out to Pro and Enterprise Hootsuite users.

The Hootsuite office is about what you would expect from a Web 2.0 firm. It’s very laid back with no dress code. There are no cubicles. Employees work in two big open spaces. Stress release is provided by a couple of fools ball tables and some really old Nintendo NES consoles.

39 thoughts on “Visiting The Offices of Hootsuite”

  1. Harshad says:

    Nice big and open office. Not too happy about the animal skin though… I think such stuff should be banned everywhere.

    1. Hey John,

      Thanks for the post about Hootsuite. I like your expression of the head owl.

      I’ll have to look at Hootsuite again. I started using it but things came up and then I forgot about it.

      They do deserve a second look I think, especially after reading what you wrote about them.

    2. Abhik says:

      Yeah!! The office is really big and clean.
      Regarding the animal skin, I guess those are artificial.

      1. PPC Ian says:

        Yeah, I hope it’s artificial too! Nice office overall.

        1. The animal skin is probably there just for shock value.

          1. d3so says:

            Or simply decoration. lol. Unless you find taxidermy animals shocking.

          2. @ Ian

            They said that this is real one and more than 100 years old.

      2. Neon SRT4 says:

        Yes, really the office is big. Are you sure, the animal skin is artificial?

    3. Alex Dumitru says:

      I like their office, though HootSuite is not one of my favorite applications 🙂

      1. d3so says:

        I don’t use hootsuite either. I just don’t have a feel for it.

    4. Kirk Taylor says:

      Should the animals like this one that kill other animals be banned as well?

    5. You should see all the stuffed owls they have laying around. It’s a weekly sacrifice they do to the Social Media gods – it’s like Legend of the Guardians in that joint.

  2. Nice office, wonder if they are allowed to spend much time on the fools ball table though

    1. PPC Ian says:

      I wonder that too! It’s nice to have the amenities but who really has time for that when there’s work to be done?

      1. They probably use those during breaks. It’s always good to refresh the mind by doing something else, however briefly.

  3. Dan Lew says:

    Interesting, I don’t think vegetarians would work there though with dead animals lying around 🙂

    1. Yea, probably not too many vegans working there.

      1. If it’s a skin of a real animal they might want to remove it for their sake.

        But it’s most likely an artificial decoration.

        1. Or maybe it’s there because it represents something significant.

  4. Dan Lew says:

    I heard near the end of the video he was looking for his wallet, was that so he can pay you for your time? 🙂

  5. Melvin says:

    Its really nice when office spaces are like this and the environment is very laid back as opposed to the old school corporate type of tthing where you have to dress like your boss even though you don’t want to. lol

  6. fas says:

    Looks like they saved alot in making the office buts its awesome.

  7. Donny Gamble says:

    Now this is a work environment that I could get used to working in. My next office will be similar to theirs because there is a lot of open space.

  8. Kirk Taylor says:

    Reminds me of walking into the offices in Pasadena in 2000. I love places like this….

  9. bagus says:

    thanks my master,jhon where you get ideas?

  10. PPC Ian says:

    I have not tried Hootsuite but seems like something I should! Right now, I log into all my social accounts separately to post updates which is really inefficient.

    1. Hey Ian,

      I do it separately too. It’s likely inefficient but it perhaps allows you to not spend too much time there.

      It may be a good thing though to learn how to use it all inside Hootsuite. I wonder how long it takes to learn it.

  11. I haven’t used Hootsuite, I’ll have to give it a try now.

  12. GEOFF says:

    My opion twitter is like myspace now ok at the start but spammed big time now yes ive made money with sponsored tweets but nothing from lead generation to my main business, i promote cpa sign ups to me and my parteners game which they sign up for virtual currency via a cpa offer

  13. Mark says:

    Another gem I would never have found without checking your site. Thanks!

  14. At least they aren’t copying Hooter’s theme and focusing on pimping our their women. The “hoot” in their name actually refers to the bird.

  15. Nice tour. I like the open feel of the workspace these startups tend to have. Great for collaboration.

  16. Thanks for coming down John, a few annotations for your readers:

    * Alongside the Nintendo console was an even older Atari 2600

    * The animal skin is real and over 100 years old – we love animals including the several dogs who are roaming the office & some folks are vegan

    * We have a new affiliate program for Por customers – see details at: or a blog post

    * The Foosball tables are used for a complicated tournament system after the day’s work is done

    * The mural was by Carson Ting and crew – see a video of the making of at at Youtube

    * Yes, we think riding bikes and/or walking & transiting to work is a great idea

    1. Pardons, meant “Pro” users rather than “Por” users – see more about HootSuite plans

  17. iheater says:

    Hi John,

    I don’t use hootsuite. Nice vide though.

  18. Lee Cole says:

    Glad you’re writing about Hootsuite. I’ve been using it for some time. I also set it up for my clients. Great service! Saves a ton of time.

  19. I am a fan of hootsuite but just a free user because I joined them earlier than their new developments. What I like about their service is that I am able to organize the tweets by feed, mentions and retweets, which is really helpful.

  20. nintendo 3ds says:

    I’m a huge fan of I basically am a social media marketer and I manage some of the huge brands in India. These brands require me to update statuses on their fan pages every single day even on holidays. I discovered hootsuite and my problem was sorted. Except for one: It doesn’t allow you to make a update with a picture attachment if you want to schedule it for the next day. Only text update but hey I’m not complaining, it’s just a suggestion

  21. I hope the tiger skin is artificial and not natural. The office view is awesome though, so is the hootsuite service.

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