HootSuite helps organizations use the social web to launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple channels. Using HootSuite’s unique social media dashboard, teams can collaboratively schedule updates to Twitter, Facebook, Linkedin, WordPress and other social networks via web, desktop or mobile platforms plus track campaign results and industry trends to rapidly adjust tactics.
Started in December 2008 as a side project of Invoke Media, Hootsuite soon took on a life of its own. Today, the service is one of the most used Twitter clients in the world and those Hootsuite Owls are nearly as recognized as the Angry Birds.
Hootsuite started 2011 with a bang when their application won the Best Social Media Management Tool at the Mashable Awards. Ryan has many new features planned for Hootsuite in 2011. One of them is the recently launched affiliate program, which is being rolled out to Pro and Enterprise Hootsuite users.
The Hootsuite office is about what you would expect from a Web 2.0 firm. It’s very laid back with no dress code. There are no cubicles. Employees work in two big open spaces. Stress release is provided by a couple of fools ball tables and some really old Nintendo NES consoles.