W3-Markup Slices PSD to HTML and CSS

So, you’ve got a kick-ass idea for how your new website should look and you have it all designed in PhotoShop. Unfortunately, you don’t know the first thing about HTML and CSS, so you really have no clue how to convert your design into any sort of usable web code. This is precisely where a service like that offered by W3-Markup comes into the picture. As you’ll soon find out in this review, they may know their stuff, but W3-Markup also has its limitations.

Why Hire W3 to Code Your Site?

Even if you are reasonably familiar with CSS/HTML production and how to convert a PSD file into something that can work for the web, it can be a time-consuming and frustrating experience. At least, that’s what W3-Markup says on their page that answers the question of why you should choose them. They promise that they will deliver what you need with hand-coded production using any style that you want. They guarantee on-time delivery and they are able to offer a fast turn-around.

In addition to coding your website, W3-Markup is also able to offer “numerous core competencies to more quickly grow your site to profitability.” These include social media marketing, conversion rate optimization, copywriting, user experience web design, and Linux web hosting. They say that they are able to help you save time and earn more. “It’s money in your pocket.”

Where Have I Seen Their Work Before?

When looking at web designers and coders, it’s always important to check out some of their previous work. This gives you a good indication of what they are capable of doing and gives you better peace of mind that they will be able to handle your project. Looking at the examples page, we discover that W3-Markup has worked with a wide variety of companies and individuals, including our good friend Neil Patel.

I’m assuming that all the customers featured in the examples section volunteered to be featured as such, because when you click on one of the examples, like Neil Patel’s QuickSprout, you are greeted with the design of the site, as well as the raw HTML/CSS code for the design. Doesn’t this just make copying the design so much easier?

It should be noted that while W3-Markup is perfectly happy to convert your Adobe Illustrator, Fireworks, or Photoshop artwork into CSS/HTML code (and optionally coding it for various content management systems), they don’t design websites. They say that they want to focus on code production only.

What about Customer Support?

There are no fewer than three ways to get in touch with the W3-Markup team. They have a company blog that doesn’t appear to be updated very often. Presumably, this is where they are going to post any sort of company news and announcements that may be of interest to current and potential customers.

The second option is the live chat. This, of course, only works when there is actually someone on the other end. The third and final option is through the contact form, where you will also be able to find their 888 phone number. Having a toll-free number really adds to the professionalism. Strangely, there do not appear to be any names on the W3-Markup site at all. It’s such a faceless entity.

How Much Does It Cost?

Slicing PSD into HTML doesn’t come cheap. Considering that you’ll still need to do all the designing yourself, W3-Markup is not exactly one of the cheapest options out there. Going to the submit order page, you can customize your order and get a precise price quote. A single page with a 7-day turnaround costs $139. Bump that to a one-day turnaround and it’ll cost you $369. Additional pages come in at the same price, but they may be a multiple page discount applied as well.

That price provides you with the basic HTML and CSS files. Beyond this, you can add options like liquid layout width ($14), Safari compatiblity ($9), drop-down menu navigation ($9), and favicon creation ($19). As you can tell, these layout, coding, and advanced options really start to add up. Getting the code in a form other than XHMTL/CSS also costs extra. For example, translating the code into a WordPress theme comes in at a $279 premium. You can see how a single design with a few options and WordPress integration can easily run you as much as $1000. You get a 5% discount for full payment up front. Otherwise, you need to provide a 50% deposit.

While I appreciate the professionalism presented by W3-Markup, I find it unfortunate that they don’t have any in-house design services and the various “options” almost sound like they’re trying to nickel and dime you. That said, you probably get what you pay for. W3-Markup seems like they have some pretty happy customers, including Microsoft!