Want More Traffic and Leads? Follow These WordPress Tips

WordPress is an ultimate platform and they’ve incorporated every element into their system. It’s very easy for you to customize your website to your preference. I think it’s very important you have a solid platform if you want to succeed in blogging because I think it’s a waste to devote your time to factors that you shouldn’t be paying close attention to. For example, we worry about coding and customization when WordPress will take care of all of it with a simple click of a button. However, you still need to be pushed in the right direction and there are many resources that have dedicated themselves to providing you with the information you need to optimize your brand. I’ve done some research and gathered some interesting tips you can apply to your blogging when using WordPress. Keep in the mind the following:

Success online comes down to the following:

The ability to:

  • Generate Traffic
  • Generate Leads
  • Create Conversions

Let’s look at some cool tips to help you get started…

The Right Hosting

For you to setup your WordPress site without any problems, it’s a good idea to choose the right hosting provider. Keep in mind, your website is only as good as the uptime and if you have enormous downtime, this will hurt your traffic flow. Because you’ll be installing the WordPress application on a hosting provider, it’s important you choose one with a proven track record. For example, stick to a provider that has a reputation for providing the best service and one that is continually upgrading their servers. Many of these hosting providers will also provide you with a quick and easy way to install the application on your server. Here are the two I recommend, which are cost effective and reputable…

  • com
  • com

I’ve had a great experience with both and once you’re in the backend, you can easily install the WordPress application with a click of a mouse through the automatic install function.

Install the Right Plugins

Here’s where things will get a bit tricky because WordPress offers thousands of plug-ins so you have to do some research to make sure you install the best ones. They have hundreds of different SEO plugins, which can get confusing, but a simple search in Google will provide you with the best ones. Once you get them installed, you can start to configure them accordingly to your preferences. Many of them will work out of the box so you have no configurations to make afterwards, but it’s always a good idea to know the fundamentals. Installing the right plug-ins will make it easier for you to customize your website, but here’s a quick list to help you get started…

  • All-In-One SEO plugin
  • WP Cache
  • Google XML Sitemaps
  • Limited Logins
  • Link Juice Keeper
  • Contact Form 7
  • Simple Image Widget

Again, the additional ones you choose will depend on your requirement so do some research before getting started.

Know Your Audience

If you want to succeed online then you need to know your audience. By having a good idea of your audience, you can create content, pages, and forms to meet their preference. This will increase traffic and engagement, leading to higher conversions down the line. Many of you think it’s hard to find your audience, but I’m here to tell you there are ways to streamline the entire process. First, it’s important to know the following:

  • Geographical location
  • Preferred content
  • Timing and days
  • Niche
  • Category specific

Some information is much easier to find out than others, however, over time, through testing, you’ll be able to find out more. Obviously, you’re going to have competition in your niche so use it to your advantage. For example, some of your competitors have been around longer than you and their audience will be perfect for your new blog. If you skim through some of your competitors, you can find out a lot about your audience. Look for the following:

Social shares –

By looking through the content they share, you’ll be able to find out what type they prefer. Simply skim through the competitor’s blog looking for a high shared pattern on specific content.

Comment –

Skim through the content looking for the comments and feedback visitors are leaving. This is a great way to find questions people are asking, giving you a good idea of the content you should be writing. Once you find questions, write content that answers them and link back to it by leaving a comment.

Alexa.com –

This is a great FREE tool to find out about the competitors’ profile. When you search a URL, you will get a breakdown into their:

  • Geographic location
  • Age group
  • Keywords
  • Device
  • Traffic pattern
  • Gender

You can use this information to create a blog or content that caters to that audience profile.

Your main objective is to find out as much as you can about your audience before starting your blog. This will give you a head start and going forward, through testing, you’ll be able to find out much more. Then tweak your content and customize your blog to fit your audience.

In Part 2, we’ll be exploring other elements in building traffic and leads in WordPress once you know the right audience.

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12 thoughts on “Want More Traffic and Leads? Follow These WordPress Tips”

  1. Mukesh says:

    Before reading this article I don’t know about WP Cache. But I think it will be a good plugin for those sites which are getting high traffic.

  2. Hello Rizvan,

    WordPress is really one of the best tool to create a professional looking blog. Plethora of plugins and themes can help us to make most out of our blog. Thanks for sharing these great tips and insights with us all.

    Have a great day 🙂

  3. DNN says:

    I always love commenting on blogs like John Chow’s and others that are in my field of expertise. Reason being is because I can always learn from everyone and meaningfully engage in educational online marketing conversation.

  4. Thank you for sharing great Content which is very useful for me. you should publish content daily. i am regular reader of your blog.

  5. Vinoth says:

    Nice tips, Thank you John! I am Making $5000 per month

  6. julio says:

    Awesome Mr Chow! Perfect Content to add more skills to the arsenal…

  7. Daniel says:

    not judging the whole article but you recommend under “Install the right Plugins” a Plugin called “Link Juice Keeper” which has NOT BEEN UPDATED FOR 6 (SIX) YEARS!

    This is more than bad practice and you have to keep in mind that some of your readers are no WordPress experts. Installing such dead and no more maintained plugins is a huge security risk.

    If you need a plugin that does the same thing just install an alternative, there is always one!

  8. Daniel says:

    Deleting my comment about a security concern regarding your article…. very professional…

  9. Daniel says:

    Ok SORRY, ignore my last comment…. not enough sleep…. to realise it was showing just the preview comment on the page and after refresh it was gone…. my bad 😉

  10. Iamflora says:

    Before reading this article I don’t know about WP Cache. But I think it will be a good plugin for those sites which are getting high traffic. so thank you so much for sharing!

  11. Subho says:

    Hello Rizvan. Nice Article about More Traffic in WordPress. Your Tips is awesome. I think All-In-One SEO plugin is the best plugin for WordPress.
    Awaiting your next helpful post.

  12. Sumit says:

    I have all the plugins except Simple Image Widget. What does it do?

Comments are closed.