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Want Traffic? Add Booth Babes

written by John Chow on January 19th, 2008

Is your site traffic feeling down? Need a pick me up? Well, I was told that adding some beautiful women is a great way to do it. Over at The TechZone, our biggest articles of the year have always been our booth babe coverage at the major trade shows. I’ve always found this extremely funny but it’s true, women are traffic magnets.

The reason for this is pretty simple. Most tech geeks are guys and guys like looking at beautiful women. Another bonus is women like looking at beautiful women as well. If this was not true, then women’s magazines would not contain as many pictures of women as the men’s magazines do.

How Not To Take Pics of Booth Babes

I made the mistake of sending Greg Morgan into the North Hall of CES to take pics of the babes. I figure it would be a pretty easy assignment. How can he screw it up? This is how.

CES booth babe

Every single booth babe photos that Greg took had him in it. I guess Greg didn’t realized the number 1 rule for taking babe pics: they want see the babes, they do not want to see you! The only time this rule doesn’t apply is when you’re a babe yourself.

CES booth babes

Feel The Power of 12X Zoom

Needless to say, I had to go and retake all the photos that Greg messed up. Lucky for me I brought my Canon S3 booth babe camera along. The S3 offers 12X zoom on both photos and videos. If you don’t know what’s so great about that, this video will explain it.

Zuggu.com said on January 19th, 2008 at 12:15 pm

Have you heard.. sex sells?

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Fat Kid Unleashed said on January 19th, 2008 at 3:25 pm

Ah, but we’re not selling sex. Only the thought of sex :wink: .

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Chris Jacobson said on January 19th, 2008 at 8:45 pm

It definitely does. Just look at my Entrecard ad… my traffic has skyrocketed since I changed it. ;)

Nice zoom in, John. What does the wife think? :mrgreen:

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max said on January 19th, 2008 at 9:57 pm

The best John Chow post ever that ever from a 1.5 year old reader of JC:
Stumbled and SiteHopped!
http://sitehoppin.com/Www.johnchow.com/want-traffic-add-booth-babes/

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Make Money Online said on January 20th, 2008 at 4:02 am

For my next blog I’m going to be a hot chick. You can get away with writing any old rubbish and still get traffic :grin:

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Jacob said on January 19th, 2008 at 12:17 pm

John Chow is a pervert. Not only is he evil, but now he goes for quick shots down girl’s shirts. Very nice. :P Now I just need to get my hands on a camera like that. :cool:

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Taylor said on January 19th, 2008 at 12:25 pm

Sex does sell. The trick is to find the safe balance between nsfw and work-friendly boner material.

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Eastwood said on January 19th, 2008 at 12:27 pm

hahaa… nice, john

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Geoff - Can't Get Rich said on January 19th, 2008 at 12:28 pm
ImageGag said on January 19th, 2008 at 12:33 pm

Somehow I don’t think Greg would care that he ‘messed up’.

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goalcentre.com said on January 19th, 2008 at 12:37 pm

Sexy ladies will always help dull website. John always has all this Evil tricks on his sleeves. :twisted:

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Kanak Bhandari said on January 19th, 2008 at 1:01 pm

I hope the girl is not one amongst the 15k johnchow readers. else Mr. Chow could be in trouble. :D … Well dont john , I think the kind of negative publicity you are gonna get will surely boost your traffic. Get ready for abuses ;) .. here comes one from me .. pervert :D

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David Chew said on January 19th, 2008 at 8:03 pm

He just showing us the way of how to get more visitor. :mrgreen:

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Gazanya said on January 19th, 2008 at 12:47 pm

Girls are verry sexy and verry beatifull…

i will do in my blog too :)

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David Chew said on January 19th, 2008 at 7:59 pm

Just make sure is a pretty and sexy girl. :grin:

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Vikingblogger said on January 19th, 2008 at 1:02 pm

Hehe - nice post John!

Looks like it was a really good at CES this year. im thinking of taking the trip next year. Hmm..

Staale aka Vikingblogger

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Click for Nick said on January 19th, 2008 at 1:07 pm

True,it sort of ruins the whole picture if we see some guy in the pic… if no guy then its all fair game right?
Click for Nick

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BlogEntrepreneur said on January 19th, 2008 at 1:11 pm

I like her personality. :razz:

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enovator said on January 19th, 2008 at 3:52 pm

Unfortunately personality can not be judged by merely looking at the picture. Can it be?

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Saint Havok - killstephenharper.com said on January 19th, 2008 at 7:24 pm

Yea, I like her personality too.

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Ed Lau said on January 21st, 2008 at 3:21 am

She has some big, round personalities that I’d like to make boat noises in.

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Will said on January 19th, 2008 at 1:40 pm

LOL! You can tell that the girl knew exactly what john was doing.

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Shawn Knight said on January 19th, 2008 at 1:45 pm

I agree 100%, both our Booth Babe article and our Adult Entertainment Expo articles did really well this year. My goal for next year is to get a camcorder too… although the 18-200mm zoom lens on my camera worked great :)

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youfoundjake said on January 19th, 2008 at 2:17 pm

I love zoom, oh and the pause button is pretty nifty also… :mrgreen:

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SatishSays.com said on January 19th, 2008 at 2:29 pm

Sex sells and everybody’s buying!!

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Jamie Harrop said on January 19th, 2008 at 3:21 pm

Is it me with a mushy brain after 12 hours of work, or does she look a little like Britney Spears in her younger days (ya know, when Britney Spears actually looked good)?

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Seopher said on January 19th, 2008 at 3:27 pm

I’m loving that zoom. Very much so. Hehe.

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enovator said on January 19th, 2008 at 3:49 pm

Yeah. One of the reasons why I often visit johnchow.com is that John often have the pictures of beautiful ladies………… :lol: :lol: :lol:

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ANother said on January 20th, 2008 at 5:12 am

Surely not. I only come here to see pictures of his visits to steak houses personally. Much more pleasing on the eye than a beautiful girl. :roll:

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FameWord said on January 19th, 2008 at 3:58 pm

Sex sells and so…. obviouslly, booth babes do take you an awful long way. I mean why else do we get an onslaught of booth babe posts everytime there’s a convention; especially E3.

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Carl - Thatblogsite.com said on January 19th, 2008 at 4:07 pm

Very beautiful girls will attract more traffic definitely.

Nice video :shock:

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Think Like An SOB said on January 19th, 2008 at 5:11 pm

I remember at CES, and other wireless shows, Audiovox had one of the hottest Booth babes.

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afham said on January 19th, 2008 at 5:17 pm

:lol:
marketing manager is very good..

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Pyjammez said on January 19th, 2008 at 5:27 pm

Hahahaha!!! That is funny. Good stuff, John. Wish I could goto these conferences!

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Contest Beat said on January 19th, 2008 at 5:27 pm

Makes sense :)

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Benny Ong said on January 19th, 2008 at 5:56 pm

Booth Babes will work for me but might be getting low conversions because of attracting unwanted traffic. If it is to create a hype and millions of blogger posting about it post the event. It will all be worth the moo-lah.

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SEO Optimization said on January 19th, 2008 at 6:30 pm

Okey lol now that was a heck of a zoom

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Irene Duma said on January 19th, 2008 at 6:37 pm

Sorry. Booth babes don’t do it for me. And I don’t think most women feel great about them being plastered on web sites or treade show floors either.

Bring on the booth boys. I vote equal sexploitation for everyone.

In the meantime, we bitter idealists will dream of the day that appealing to the adolescent boy will stop ruling the market place.

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SEO Optimization said on January 20th, 2008 at 7:14 am

Well, maybe it is a good sign that booth girls don’t work for you…no? :roll: just teasing…

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Jackie said on January 19th, 2008 at 6:42 pm

So I need some booth babes too? Maybe I will just get some booth midgets with laptops pointing to my Blog URL : P

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David Chew said on January 19th, 2008 at 7:58 pm

Pretty girl maybe can attract more visitor but it may distract visitor from knowing what your booth is. :mrgreen:

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Dustin said on January 19th, 2008 at 8:00 pm

Nice post John, although what would your wife say :razz:

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dcr said on January 19th, 2008 at 11:51 pm

Everyone appears to be overlooking the lesson offered here in how to best utilize booth babes for your company or product, if you choose to do so.

Rule #1: Put your company name on their t-shirt. Whatever type of t-shirt it is, just be sure to put your name on it.

That way, when bloggers post their photos on their blogs and websites, you get some advertising.

In the photos and video John posted, D-Link is the only company getting any added benefit from their booth babes. In the second photo, we know only that Sony has some Pirates of the Burning Sea movie or something, and that only because of the backdrop. In the video, no idea at all what she’s selling. If they had made her wear a necklace that said the company name instead of “Babe”, they’d have something here.

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MacBook Air Sucks said on January 20th, 2008 at 12:14 am

Those are the best boobs - great shot John. S3 on my wish list now :wink:

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Integrated i-journal said on January 20th, 2008 at 12:23 am

Not bad movie :)

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Mike Huang said on January 20th, 2008 at 1:41 am

All I can say is…does your wife know about this? :)

-Mike

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m1k30rz @ Webmaster Discussion said on January 20th, 2008 at 6:00 am

Ahhh yes his photos may be rubbish, but you can brag much more when you’re in the photos :lol:

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AndrewPavelski said on January 20th, 2008 at 8:15 am

Time to babe-ify the website… :wink:

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Christoff said on January 20th, 2008 at 8:17 am

Yep, (the idea of) sex sells. Ask Hollywood or any magazine publisher! So why can’t we leverage this age-old marketing ploy as well?!?!?

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Wes Mahler said on January 20th, 2008 at 8:24 am

all I can say is LOL john

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Jason said on January 20th, 2008 at 8:54 am

I just love me some booth babes. Maybe I should get some for my site.

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Kabatology said on January 20th, 2008 at 9:32 am

What else to say, I’ll try out those booth babes, Really sex sells.

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David Dunn said on January 20th, 2008 at 9:56 am

Haha - yeah booth babes always gets a visit to you from my RSS reader! I especially liked this part of the article:

“The only time this rule doesn’t apply is when you’re a babe yourself.”

I guess it’s a tough on the girls when the blogger they’re having their photo with is better looking than them!

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Kevin said on January 20th, 2008 at 10:46 am

Nice idea…. or say “Out of *** Thinking” ; )

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Simple Mindz said on January 20th, 2008 at 3:20 pm

LOL. “babe” That is soooo 80’s….. :razz:

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Rosli said on January 20th, 2008 at 6:21 pm

Walla…surely the traffic will come….

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Mark said on January 20th, 2008 at 7:26 pm

Thats an attention grabber. Nice set of…I mean nice lens system.

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deejay said on January 20th, 2008 at 11:10 pm

how much the babes :lol:

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The Monetizer said on January 20th, 2008 at 11:34 pm

Wow Chow that zoom is money well spent :)

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The Monetizer said on January 20th, 2008 at 11:39 pm

I didn’t catch that girl’s name on the Zoom though.

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Nicole Price said on January 21st, 2008 at 1:22 am

Naughty, naughty, naughty.
But right all the same.

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Saint Havok - killstephenharper.com said on January 21st, 2008 at 5:16 am

Too bad boothbabe didnt come in a nice shrink wrap package with an easy install cd rom.

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bestinternetblogs.com said on January 21st, 2008 at 6:23 am

Nice post John!!! traffic will come…

Steve

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Christopher said on January 21st, 2008 at 2:05 pm

Tacky… Really tacky… Women are always nice to look at, but that is not the reason why to go to a booth. I go to booth in order to see how they can make me (hopefully) more money.

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cyberst0rm said on January 23rd, 2008 at 5:51 am

Absolutely brilliant! I need to get myself a camera like that! :-)

http://cyberst0rm.blogspot.com

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Hafiz Dhanani said on January 24th, 2008 at 5:59 pm

Haha. This brings up a very good point. I’m not sure about how ethical it is, but what can I say; it’s marketing. A woman did a video for Shoemoney and he got a HUGE spike in traffic.

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