Wasting Your Life Away, 12 Seconds at a Time

If you haven’t wasted enough time with Twitter, you now have something new to waste the last remaining 12 seconds of your day.

When I said that video was the future of the Internet, I didn’t have this in mind. 12Seconds.TV has entered private alpha and it’s either going to be the dumbest thing on the Net, or the next big thing. Right now, I’m leaning towards the dumbest but then again, I thought Twitter was dumb as well.

12 Seconds allows you to record and share short video updates about what you’re doing or where you’re at. The videos can be no longer than 12 seconds long because anything longer than 12 seconds is “boring” according to the owners. Think of this as Twitter for videos.

What can you put in a 12 second video? Not a hell of a lot. If this video is any indication of the kind of quality post we can expect from 12 seconds, then God help us all.

Look on the bright side. The video only wasted 12 seconds of your life. It could have been a lot worst! Anyway, I requested an invite to the private alpha. If only so I can own my own name. I’m sure if I don’t apply, someone will register John Chow.

What do you think of 12 Seconds? Next big hit or next big flop?

*Update – I got my 12 Seconds account, thanks to Shoemoney, and I’ve made my first 12 seconds video so you can waste another 12 seconds of your life.

No, BlueFur did not pay me to say that. However, they should! 😈

It looks like 12 Seconds gave me some invites to pass out. If you want to try out 12 seconds, give me a shout and I’ll hook you up. However, I only have 10 invites so hurry if you want it.

43 thoughts on “Wasting Your Life Away, 12 Seconds at a Time”

  1. I think the 12 seconds could do a lot of good for some people. Why not give it a try, right? It’s only 12 seconds…

    1. dcr says:

      I think it would be a good learning experience for those marketers that produce 30 minute videos that are mostly boring fluff wherein you have to sit there and be bored out of your freakin’ mind before they get to any useful gems they decide to share. Maybe it will teach them to hurry up and get to the point already.

      Ever seen those movies in 5 seconds on YouTube? Well, some of them are longer than 5 seconds (usually around 10 seconds as I remember), but some of them do a good job of condensing a two hour movie into just 10 seconds or so. I think that would be good for marketing videos. Just get to the point already!

    2. It looked like Brittney S was in that video.

    3. Michael says:

      I like the idea of very short and quick videos. Similar to Flickr’s 90 second rule but this time, even shorter. Should be good for on the go video shooting. May give it try.

      Follow me on Twitter – http://twitter.com/88michael

  2. Jerry says:

    I think it’s a waste of 12 seconds.

    Hey John, I don’t see ant PR on this blog for 2 days now. What’s up?

    1. Google PR update – it’s PR3 – Google is still grumpy with John I guess.

  3. Great idea but not practical enough imo.

    Oh, and John, Don’t waste too many seconds – Fresh Panda Forces are aligning against you in the news today. 😉

    1. dcr says:

      Just look at the number of YouTube videos that are really short. There are a lot of short clips. Get a good 10-second clip, add your logo at the end for 2-seconds and you’re golden.

      The more determining factor will be how well this site takes off. If it goes nowhere, obviously it will have been a waste, although you would still presumably be able to use your videos elsewhere. You’d just have to move them to YouTube or something if 12s doesn’t stick around. But, if it does take off, perhaps it’s a good idea to get on there from the beginning.

  4. lol That is nice idea, video twiter! 😉

  5. Lyndon says:

    Just another useless video site. Should be interesting to see if the idea really takes off. If it does, I’d be very surprised…

    1. dcr says:

      Ooh, but I have ideas…

  6. I wasted 12 seconds!

  7. fas says:

    12 seconds wasted, damn watching those 2 sing. On the bright side 12 second videos load quite fast.

  8. Yeah i’m not a fan of it either but hey as you said I also thought twitter was stupid

  9. Tyler Ingram says:

    I’m sure there is something useful in this service though at the moment I am not sure what it is. 12 seconds I guess can show something like a summary or such? Who knows, perhaps someone will come up with a 12sec series of video that will be used as a mini-tv show or something?

    1. dcr says:

      The typical length of a TV commercial these days is 15-seconds. So, a 12-second spot would certainly have some potential branding possibilities.

      While most TV commercials are standalone, there have been those that were created kind of like mini-TV shows as you mentioned. Remember the coffee commercials with the pre-Buffy Anthony Stewart Head?

  10. dcr says:

    The video only wasted 12 seconds of your life. It could have been a lot worst!

    Yeah, you could have spent 10 minutes watching a video blog entry that would have taken you under a minute to read if it was a text post!

  11. You would think the purpose of invites was to prevent videos like the first one in the starting stage of the service.
    I also though Twitter was stupid-but I think this could be useful.

  12. Cog Ramsey says:

    Hey…I want to waste 12 seconds of my life. 🙄 Hook me up if you can John! 😀

  13. macewan says:


  14. Hi John, That’s very interesting. Can I get an invite?
    I noticed a lot of my Flip videos are kind short. Like this one –

  15. Karthik says:

    John, that link to Shoemoney is actually pointing to JC.com – I’m guessing that was an accident?

    And, I didn’t quite catch your comment about Bluefur paying you to post this – does Bluefur own 12seconds.tv?

  16. It’s quite funny how none of the commentators noticed that Shoemoney’s link actually points to John’s site.
    John I think you will need to waste another 12 seconds to fix that 😆

  17. John Chow says:

    Invite sent to those who requested one. Remember to follow me after you sign up! 😈

    1. Thanks for the invite. Looks like it caters more to the mobile or web cam experience rather than the uploading files from your computer experience.

  18. I’ll take an invite if you still got any!

  19. Infogle says:

    Wow! a new concept excellent update…!
    i think 12secs is a good idea to finally crave out the creative minds that what more can you do in 12secs…


  20. Hmad says:

    Well…. if your blog can become successful this site can also be 🙄

  21. RB! says:

    I say next big hit, people will catch on just like how people caught on to Twitter. I can see an easy entry of new competitors in the future with 10seconds.tv, 20seconds.tv, etc.

  22. I’ll take an invite if you have any left.

  23. Wow,
    This is an interesting and weird concept. I wonder if it will take off. Personally I will not jump on the band wagon unless it is full of people. But this is a great entrepreneurial idea on how to make money online.

  24. Walt says:

    Hi John, I’d love an invite if you still have any…

  25. Am I the only one who couldn’t care less about video on the web? 12 wasted seconds is still…wasted!

  26. Interesting. I wonder what made them decide to make it 12 seconds only.

    1. dcr says:

      Because it’s a nice even dozen? 😉

  27. Luis Torres says:

    I think it can be a good place to try like twitter, even if it sounds a lil too stupid, I also thinked myself that of twitter and now I cannot live without it.

    Hey John, did you still hacve those invites to 12seconds? If you do, can you give me one invite to get an account, I want to waste 12 seconds of my life, lol.

    By the way, I just finished to read your make money online ebook, its pretty cool, Did you have some plans to update the info? It could be good idea since its a very good source of info.
    Thanks John.

  28. John Chow says:

    All 12 Seconds TV invites are gone. However those I’ve invited now have 10 invites to give out. So go ask them! :mrgreen:

  29. Javi says:

    It can be a good idea! I thought Twitter was a bit dumb but now it’s so famous and many similar sites have started following that idea. I’ve seen 12 Seconds TV has already a lot of videos, so maybe it become that famous, we’ll see…

  30. Harry says:

    ffs, a service for people who are too stupid to upload 12 second vids to youtube. woot. this is a marketing campaign not a service.

  31. If I can send a video from my cell phone directly to an email address, I like the idea. If I don’t have to upload the video to the site from my computer, that is a huge convenience! I will probably give it a try.

    1. John Chow says:

      You can send it direct from cell phone to 12 seconds. They give you a personal address to send to.

  32. mbhayes says:

    I’m still NOT SOLD on all this SOCIAL put myself all out over the internet stuff. It’s like encountering litter on what would otherwise be a pretty highway or street.

    Echo the guy that said, “I just wasted 12 seconds!” Everybody being a comedian and having their own show does not make for good tv!!! If this had a specific marketing / business focus ok maybe …. but this idea (the equivalent of throwing trash out the window as you drive down the street) — MAYBE NOT!

    And NO … I don’t care if it makes it big… it’s still SOCIAL LITTER.

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