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What Are PLR Articles and Should You Use Them?

written by John Chow on April 25, 2009

Secure Affiliate Marketing

PLR stands for Private Label Rights. PLR articles are a relatively new twist on content building. Private label rights are a special type of right or license which you purchase where you are legally allowed to edit and publish the article as your own. You may even include your own name as the author and your own resource box at the end of each article. PLR articles are a relatively inexpensive way to produce content for a blog. Any blogger who has been at this for a while knows that keeping a steady flow of content is not an easy thing to do. PLR articles can help to keep that flow going when you run into a period of writer’s block.

The biggest advantage of PLR articles are their costs. They’re pretty cheap. While freelance writers like Michael Kwan charge an arm and a leg to write a single article, you can buy PLR articles for as low as 15 cents each. However, don’t expect PLR articles to put Kwan out of business. There is a huge quality difference between articles produced by a professional and one written for private label rights. Another thing to keep in mind is most PLR resellers will sell their articles to anyone and everyone. This brings up the issue of content duplication and worst, seeing the same articles “written” by many different people.

Deb Schwabe is the owner of Buy PLR Articles. I first met Deb in Orlando when I was a speaker for IZEA Fest 2008. Deb was part of the mommy blogger team that won the IZEA scavenger hunt. Deb claims her PLR article service is unique because she limits the number of licenses she sells to 50 so it’s somewhat exclusive. She also claims the quality of her articles are far superior to other PLR services. In addition to PLR articles, Deb also offer PLR eBooks with master resell rights. Here’s a sample of a PLR article on Link Building.

Link building an important step in search engine optimization. Many people build a website, and then don’t take the time to promote the website. When you build back links to your site, it becomes stronger, and the search engines will find it easier.

When a search engine sees a lot of incoming links to your site, it looks at that and sees it as a relevant website, since many people are pointing to it.

The question is how do you build back links? Where do you get back links from? There are a lot of different places where you can gain back links.

  • You can ask other similar websites if they’d like to exchange links.
  • You can write articles and submit them to directories, adding in your links.
  • You can submit your website to directories.
  • You can create special pages like Squidoo pages or Hub pages and add back links to your site
  • You can join “on-line carnivals” where similar topics come together and link to each other
  • You can add your link as your signature on forums and message boards
  • You can do a press release to gain back links
  • You can comment on other websites and blogs to get back links.

Regardless of where you get the back links, remember it’s also important to remember to use relevant anchor text link that leads back to your site. You’ll want to target your main key phrase or keyword.

Many people overlook the relevance of link building. When it comes to gaining visibility for your website, link building is an optimum step you don’t want to skip.

One last tip, while link exchanges will help build your links, one way links are even better! If you can get incoming links to your site, while not having to link back to the site linking into you, these are seen as stronger links.

Personally, I would never use any PLR articles on my blog, but I would consider using them for a new blog if my intention was just to make money with the least amount of effort possible. You can set up the blog with the PLR articles and timestamp them to go live at a rate of one per day and use a PLR eBook as a free incentive to get email subscribers. You would monetize everything with advertising and by putting related affiliate offers to the newsletter subscribers. Done correctly, the blog can turn a tidy profit every month. You can then repeat the same thing with PLR articles from another niche.

Another thing you can do with PLR articles is to put a link back to your blog in the resource box and send them to free article services like EzineArticles. Other blogs using the articles will have to include that resource box. This is a pretty easy way to build some links to your blog and get some traffic. Hopefully, the people coming from these links will sign up for your newsletter so they can get that free PLR eBook! :P

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{ 54 comments }

Sire April 25, 2009 at 12:18 am

I’ve read of PLR articles on Mitch’s blog and my feelings haven’t changed. I wouldn’t use them then and I won’t use them now. They may be fine for those who are strapped for time, but I much prefer to write my own posts.

Sire’s last blog post: The 10 Stages Of A Twitterer

Mega Champ April 25, 2009 at 12:20 am

Duplicate Content is the major problem using the PLR articles but yes they are the one’s which can be used to earn some bucks with least amount of effort.

Mega Champ’s last blog post: Funny Twitter Video

griswold April 25, 2009 at 12:52 am

@JohnChow happy birthday, I have a question, how to build the redirect link like http://www.johnchow.com/twitter in wordpress, do i need a plugins

Paulubiadas April 25, 2009 at 2:11 am

He is using the plugin ninja affiliate.

Paulubiadas’s last blog post: Challenge mybrute

griswold April 25, 2009 at 2:56 am

thanks so much!

griswold’s last blog post: 做网赚你会玩暧昧吗?

Nishadha April 25, 2009 at 2:51 am

If you are an affiliate marketer who’s setting up lots of sites in different niches PLR articles is one of the easiest ways to product content. At least Deb limits them to 50 licenses but prize must be a bit high because of the uniqueness.

Nishadha’s last blog post: Want to make money ? Get organized

TYCP Entertainment Magazine April 26, 2009 at 4:25 pm

It may be easy, but is it really the BEST way?

TYCP Entertainment Magazine’s last blog post: Courtney Van Dusen Interview

Marketing Business Review April 26, 2009 at 6:53 pm

I will not use PLR content for my main blogs but I am not so sure how it affects to niche blogs (MFA sites) that the sole purpose it is to get people to click away from your site by clicking in your PPC ads.

I do not feel comfortable to use PLR articles, maybe to read them and then write with my won ideas maybe, but not just copy and paste.

Marketing Business Review’s last blog post: DoFollow Blogs List of Lists

Laura April 25, 2009 at 3:41 am

That is a good idea to buy them, modify them and turn-around and submit for a link. That would make my life easier.

Melody April 25, 2009 at 5:51 am

What would you rather do–risk losing readers through the process of purchasing poorly written articles, or actually pay for quality articles written by well established writers?

Melody’s last blog post: Logo Design Process for Bulls Battle Bears

Paulubiadas April 25, 2009 at 4:35 pm

I believe that PLR articles are used for websites and not for blogs.

Paulubiadas’s last blog post: Challenge mybrute

TYCP Entertainment Magazine April 25, 2009 at 5:26 pm

Still, original content is king.

TYCP Entertainment Magazine’s last blog post: Courtney Van Dusen Interview

JacobYap.com April 25, 2009 at 7:29 pm

Ya, agree..

JacobYap.com’s last blog post: Apple’s App Store hits 1 Billion Downloads

Marketing Business Review April 26, 2009 at 6:57 pm

And as I said also to MFA sites, seems they are not too afected since they need a high bouncing traffic, they do not really care much about to have comments, they do not need people to stay there, they ned them to leave by clicking PPC ads.

Marketing Business Review’s last blog post: DoFollow Blogs List of Lists

Jake Stone April 27, 2009 at 11:52 am

So true and they need those people to leave fast – no time to think if that link will move you closer to your search goal or not. Just click the biggest link on the blog and that’s it.

Jake Stone’s last blog post: Sales stories carnival volume 8

Helena April 25, 2009 at 6:36 am

I would never use PLR articles on my personal blogs, but anywhere else is fair game. The best thing I’ve found is to treat a PLR article like the starting point and rework it until there are no identifiable similarities between the original article and your finished product.

Helena’s last blog post: Wordless Wednesday: Indulging My Inner Child

Sanjeev April 25, 2009 at 7:29 am

Nice posts budy, thanks for educating us. Will try to be on your blog regularly

Sanjeev’s last blog post: Create 3-D Desktop To Change The Look and Experience

Jake Stone April 27, 2009 at 11:57 am

Hey Sanjeev, don’t try – Just Do It! You’ll notice John Chow is the place to look at on your screen.

Jake Stone’s last blog post: Sales stories carnival volume 8

Exposing SEO Techniques April 25, 2009 at 8:42 am

Tgat’s interesting. Well if articles are quality ones I wouldn’t mind…

Exposing SEO Techniques’s last blog post: Listen to Howard Stern Exposing a Screeching Beyonce

fas April 25, 2009 at 10:05 am

Might as well use wiki and a bit of Googling and voila you can do it yourself.

fas’s last blog post: Important Factors In Web Design

Mr. I April 25, 2009 at 12:10 pm

Most of times, the quality is not good enough! You have to be lucky to find a cheap article that packs quality content!

Mr. I’s last blog post: Get Our Newsletter For Exclusive Access to Blogging With Success Community

TYCP Entertainment Magazine April 25, 2009 at 10:19 am

I wouldn’t use PLR articles regardless of what kind of blog I have/am starting. I still think that original content is the way to go. On top of that, not everyone is stupid. I can spot a PLR article a mile away.

TYCP Entertainment Magazine’s last blog post: Courtney Van Dusen Interview

Jake Stone April 27, 2009 at 12:03 pm

I can’t even see my computer a mile away. You really have great binoculars.

Jake Stone’s last blog post: Sales stories carnival volume 8

Rick Vaughn April 25, 2009 at 11:59 am

Interesting but I think I would only use them if I was having severe writer’s block. Thanks for the idea thought!

Rick Vaughn’s last blog post: How Much is Enough?

Mr. I April 25, 2009 at 12:08 pm

I do not use them and will never do in future!

Mr. I’s last blog post: Get Our Newsletter For Exclusive Access to Blogging With Success Community

Aman@BullsBattleBears April 25, 2009 at 12:35 pm

I rather post nothing at all than purchase the rights to another persons work. Seems like one of those things that you do once and will be forever tempted to continue as an easy route for blog content.

Aman@BullsBattleBears’s last blog post: Late Thursday Rally – Friday Outlook

Lee Ka Hoong April 25, 2009 at 7:13 pm

I agree with you. After all, no more own fresh content in our blog, blog followers will be slowly quit because they’re enjoying what we write, but not what we buy and post in our blog. We have lost our originality in our blog.
I prefer write the content myself instead of buying PLR articles, because this is what our readers expect that we will do.

Regards,
Lee

Lee Ka Hoong’s last blog post: 5 Reasons Why You Fail In Blogging

Jake Stone April 27, 2009 at 12:08 pm

Aman, when you put it like that, I would say that there would be many sources I’d be willing to source, but I just don’t have the resources for that.

Jake Stone’s last blog post: Sales stories carnival volume 8

Paul M April 25, 2009 at 3:23 pm

PLR products can be used for giveaway events to. You can build lists in multiple niches very fast.

Paul M’s last blog post: Listbuilding (Giveaway Style =)

Aman@BullsBattleBears April 26, 2009 at 6:45 am

I never thought of it in that way…

Aman@BullsBattleBears’s last blog post: Simplified Sunday #15 – Quick Tips Busy Investors Need To Use!

TYCP Entertainment Magazine April 26, 2009 at 4:27 pm

Hmm. Have you already done this?

TYCP Entertainment Magazine’s last blog post: Courtney Van Dusen Interview

www.gp56.ws GDI-极限雪人 April 25, 2009 at 7:03 pm

我是中国人 我很长时间灌注你的博客 让人感觉很不错 随然我不太会英语 看是用翻译软件看的也不错

Melvin April 25, 2009 at 7:08 pm

well PLR is powerful especially when you’re just starting out.. I mean even if they are dirt cheap products, you could still utilize to its full use.. you can:

rewrite it and then sell
giveaway for your membership site
break down contents into blog posts
etc…

Melvin’s last blog post: Replying To Every Comments Is Silly!

Jake Stone April 27, 2009 at 12:15 pm

Hey Melvin, you got it completely wrong. The meaning of life is to answer every comment your blog gets.

Jake Stone’s last blog post: Sales stories carnival volume 8

Thomas Howell April 25, 2009 at 9:50 pm

PLR articles are great for starting out. Great for idea building when you are doing research on a certain niche, and even if you slightly rewrite/rebrand them, they could be used or sold!

PLR is the swiss army knife of content sourcing.

Thomas Howell’s last blog post: One big change thus far: Attending the Catholic Church

Best jokes and humor April 25, 2009 at 10:30 pm

为什么我的回复没有了?

Best jokes and humor’s last blog post: Joke about women

wisdom teeth removal April 25, 2009 at 11:42 pm

I learned something new and useful in this post about PLR articles. Thx John.

Bati April 26, 2009 at 1:23 am

i will have a try on this website and i think you recommend is good.

Peter April 26, 2009 at 4:06 am

I thought about using PLR for my blog, but after reading this post, I think NOT!

BUT, I might try the ezinearticle approach.

Peter’s last blog post: Final steps to install Wordpress

Mr. Free Traffic April 26, 2009 at 3:55 pm

I agree regarding NOT using the PLR articles on your personal blog. I initially did this a couple of years ago on a new blog and I’m still at PR0 with that one – lesson learned.

Apparently Google frowns on that…

Mr. Free Traffic’s last blog post: How Can I Get Guaranteed Web Traffic?

Michael@TheBloggerSource April 26, 2009 at 7:27 pm

If you need content for an affiliate site it’s a great service but if it’s your personal site I don’t see the need.

Michael@TheBloggerSource’s last blog post: Friend Or Follow – A Must Use Twitter Tool

Internetsalsa April 26, 2009 at 10:03 pm

I see some of you are saying that you will start trying…DO you really mean it? Do not jump into anything so fast. Yes this is an easy way to have articles on your blog, but you gotta have passion as well on the topics.
But if you are into building sites and sell them then you should be fine. Thats what you will find on sites like sitepoint.

Internetsalsa’s last blog post: Susan Boyle Lied

Best CSS Gallery April 27, 2009 at 1:20 am

Well, I have to say this sounds pretty tempting, but I still believe original content is way better

Jake Stone April 27, 2009 at 12:20 pm

I’ve been mulling auto-writing. It happens so that you buy 20 cans of beer, drink them and wake up in the morning, hoping that there is text in the word processor – text that you have no recollection of writing down.

Jake Stone’s last blog post: Sales stories carnival volume 8

Interested April 28, 2009 at 12:41 pm

PLR can be useful but, you cannot use PLR articles on Ezine Articles. They will not approve them.

game-girl April 29, 2009 at 12:12 am

The day you are lucky they will not notice it.

game-girl’s last blog post: Прохождение игры Chronicles of Riddick: Assault on Dark Athena (Хроники Риддика)

whatever April 29, 2009 at 5:24 am

Dear,

I am newbie on blog and original article, i am agree about PLR article but i like a original article.

Thanks, Mr JohnChow

Beamer April 29, 2009 at 6:46 pm

I haven’t been at this very long but I have been checking into PLR to see what it is and how it would help me in the future. I must say, that’s the first time I’ve really looked at one of Deb Schwabe’s articles and it’s one of the best examples I’ve seen. I’ve been hesitant about spending the money because most of them I’ve seen have been so poorly written, lots of bad grammer and bad spelling. Thanks for showing Deb’s work. I’ll have to check it out when my Blogging Empire gets too big for me to handle by myself! LOL

Beamer’s last blog post: Thrifty And Chic Mom – Living Life, Spending Less.

Malathy April 29, 2009 at 7:17 pm

This article did throw some new insight on the usability of PLR. What about becoming a reseller of PLR articles?

Malathy’s last blog post: Earn the amount you might have wished .

cara buat website May 7, 2009 at 2:16 am

Thank for your explanation about backlinks, i am looking that discusssion.

wisdom May 7, 2009 at 3:41 am

i’m good with writing my own post. this will improve my writing skill. long-term is better than short-term. however, it is subjective for everyone. ‘giant’ blog sure need more post, but better with more writer than PLR articles.

Peggy Baron May 7, 2009 at 11:34 am

I’m going to jump in here and defend PLR articles, and not just because I’m a PLR writer. :) Yes, not all PLR is well written. A lot of it is crap, especially those 10,000 free PLR articles you get in a giveaway.

But not everyone can write or has the time to write, and not everyone has the money for a ghostwriter. So what can they do? PLR is an excellent choice for adding content to their site.

They can easily do some light rewriting to make it their own. Definitely put the keywords in the title, 1st and last paragraphs, and elsewhere. The common interpretation of “keyword stuffing” is using your keyword more often than once per 100 words. Rewrite the first paragraph, and also the last so you can point it to an affiliate product you’re selling or whatever.

PLR is not just for your website or blog. You can also break it up into chunks for your autoresponder. A PLR article that has 7 tips can be broken into 7 parts to send to your list.

PLR can also be gathered together into a report. Many PLR writers already sell it to you in a bundle, like 10 puppy articles. Put them together and you have something to give away for an opt-in freebie.

I especially use PLR for the blogs I have that don’t interest me that much.

What are the chances someone will run into a PLR article that you’re using on another person’s blog? Not as likely if you put your own long tail keywords in the title and you change only the first paragraph. Also keep in mind that people buy stuff and never use it, including PLR, and other people will use the PLR for other things.

There are some good PLR writers and I have a list if you want it. I use PLR because writing original articles takes time and I have several blogs and websites. Time is money and if I can get an article for a dollar or less, it’s worth it to me to do a little rewriting and get it posted ASAP.

Did that sound defensive? ;) I just cringe when someone tosses out an idea that has possibilities and they’ve never even tried it.

Cheers,
Peggy

Peggy Baron’s last blog post: How To Write Popular Blog Posts

Errol Moo Young May 8, 2009 at 7:47 am

The inclusion of Deb Schwabe’s article on back links is a great resource with many useful suggestions. Not all PLR articles are without merit. Your other readers speak about rewriting some sections and making it unique. I plan to explore the use of PLR articles later. Now I’m doing my own research and writing original stuff on Abstract art. Not a great way to make money online…yet. I read John Chow’s blog regularly and I’m still amazed at the variety of topics in his blogs – from helpful hints on blogging to artfully dissecting lobsters and the Great Tour of China, his lifestyle, family, tulips and so much more. That’s the kind of range I want my blog to evolve into. Now the problem is time as John has multiple articles on his blog. I’m learning fast. Thanks John. Errol.

ZK @ Web Marketing Blog May 19, 2009 at 1:55 pm

She can sell to one but that one fellow will sell those articles to many or may be can upload those docs to some sites and distribute such links to evertone

ZK @ Web Marketing Blog’s last blog post: SEO Marketing by Digital Third Coast