PLR stands for Private Label Rights. PLR articles are a relatively new twist on content building. Private label rights are a special type of right or license which you purchase where you are legally allowed to edit and publish the article as your own. You may even include your own name as the author and your own resource box at the end of each article. PLR articles are a relatively inexpensive way to produce content for a blog. Any blogger who has been at this for a while knows that keeping a steady flow of content is not an easy thing to do. PLR articles can help to keep that flow going when you run into a period of writer’s block.
The biggest advantage of PLR articles are their costs. They’re pretty cheap. While freelance writers like Michael Kwan charge an arm and a leg to write a single article, you can buy PLR articles for as low as 15 cents each. However, don’t expect PLR articles to put Kwan out of business. There is a huge quality difference between articles produced by a professional and one written for private label rights. Another thing to keep in mind is most PLR resellers will sell their articles to anyone and everyone. This brings up the issue of content duplication and worst, seeing the same articles “written” by many different people.
Deb Schwabe is the owner of Buy PLR Articles. I first met Deb in Orlando when I was a speaker for IZEA Fest 2008. Deb was part of the mommy blogger team that won the IZEA scavenger hunt. Deb claims her PLR article service is unique because she limits the number of licenses she sells to 50 so it’s somewhat exclusive. She also claims the quality of her articles are far superior to other PLR services. In addition to PLR articles, Deb also offer PLR eBooks with master resell rights. Here’s a sample of a PLR article on Link Building.
Link building an important step in search engine optimization. Many people build a website, and then don’t take the time to promote the website. When you build back links to your site, it becomes stronger, and the search engines will find it easier.
When a search engine sees a lot of incoming links to your site, it looks at that and sees it as a relevant website, since many people are pointing to it.
The question is how do you build back links? Where do you get back links from? There are a lot of different places where you can gain back links.
- You can ask other similar websites if they’d like to exchange links.
- You can write articles and submit them to directories, adding in your links.
- You can submit your website to directories.
- You can create special pages like Squidoo pages or Hub pages and add back links to your site
- You can join “on-line carnivals” where similar topics come together and link to each other
- You can add your link as your signature on forums and message boards
- You can do a press release to gain back links
- You can comment on other websites and blogs to get back links.
Regardless of where you get the back links, remember it’s also important to remember to use relevant anchor text link that leads back to your site. You’ll want to target your main key phrase or keyword.
Many people overlook the relevance of link building. When it comes to gaining visibility for your website, link building is an optimum step you don’t want to skip.
One last tip, while link exchanges will help build your links, one way links are even better! If you can get incoming links to your site, while not having to link back to the site linking into you, these are seen as stronger links.
Personally, I would never use any PLR articles on my blog, but I would consider using them for a new blog if my intention was just to make money with the least amount of effort possible. You can set up the blog with the PLR articles and timestamp them to go live at a rate of one per day and use a PLR eBook as a free incentive to get email subscribers. You would monetize everything with advertising and by putting related affiliate offers to the newsletter subscribers. Done correctly, the blog can turn a tidy profit every month. You can then repeat the same thing with PLR articles from another niche.
Another thing you can do with PLR articles is to put a link back to your blog in the resource box and send them to free article services like EzineArticles. Other blogs using the articles will have to include that resource box. This is a pretty easy way to build some links to your blog and get some traffic. Hopefully, the people coming from these links will sign up for your newsletter so they can get that free PLR eBook!