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What Happens When a Blog Shuts Down for 24 Hours?

written by John Chow on August 6th, 2007

Over the weekend, readers hoping to catch some cow slinging from our hay eating friend were rudely redirected to to this blog. The redirect lasted a whole day and created a lot of buzz and speculation. The most logical explanation was I acquired the blog so the person suing the cow would think twice about suing someone who has the means to defend himself.

At the end of the day, this turned out to be a piece of linkbait. There was no lawsuit and the forwarding of the domain was to help add to the drama. Another reason for the domain forwarding was we wanted to see the effect on a blog after it’s been gone for 24 hours. What happens to the traffic when the site comes back? What about the RSS readership?

The Cow Comes Home With a Bang

When the cow came back on Sunday, its RSS was down by 25% and some people were questioning whether the linkbait was worth it. However, the blog has recovered nicely and has fully regained all its traffic and RSS subscribers. So it appears that shutting down for 24 hours didn’t have much of an effect on traffic. If anything the extra buzz will help the blog to a new traffic record.

The linkbait did generate one problem however. Text Link Ads rejected the cow because the product manager though the blog was a copyright infringement on my blog. I’m sure that’ll be cleared up real soon.

If your blog goes down, don’t start pulling your hair out and worrying about all your readers going away. If your content is good, they will be back. Unless your blog is mirrored across multiple servers, down time is something that cannot be avoided. However, it’s good to know that a bit of downtime won’t kill you.

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  1. Very evil. Very evil indeed. Evil 2x. :)

    But at least, the cows are back!

  2. Now that is truely Evil Chow and Cow. Just goes to strengthen our belief that you are one in the same.

    Moogel on with your bad selves :twisted:

  3. Noticed that you used the word “WE”.

    Another reason for the domain forwarding was we wanted to see the effect on a blog after it’s been gone for 24 hours.

    Does it mean John Cow and John Chow are essentially one and the same?

    If so, that’s certainly :evil: !

  4. This is crazy! Wow, I think the Cow was pretty smart to do this. Now a lot of people know about that blog who hadn’ known about it before. Good Job Mr. Cow.

  5. Note To Self: next time anything happen to johncow, its LINKBAIT.

  6. Ehh this to be honest is one post I am not impressed with. Just goes to show how one can be very decieving. And just to gain readers. Kinda dishonest don’t you think?

  7. Good Job Senor Cow or should I say Chow :wink:

  8. They are NOT the same person :) but seem to work well as a team, I was shocked that they did this, but gotta say, it does seem to have worked

    So I guess, Good job :)

  9. I always had this feeling and I as I wrote in my earlier writings also that John Chow and John Cow were the same person. But off late I feel that I was wrong in thinking this and in fact this parody is the work of a group operating under John Chow. Although this drama is dishonest, but still it helped John Chow and John Cow to build a strong position. It definitely created ripples amongst the regular visitors of both the sites. The tension was worth seeing. Comments coming from people speculating different things as if there was some emergency. Some people like me were able to get the benefit of this drama, although a very small percentage, but I should admit that I was able to get some extra redirection of traffic to my site because people were eager to find more and more information about this story and visited almost every page which even had ‘John Chow’ or ‘John Cow’ although in a different context. However, the question of being honest with your readers is quite sensitive as it would need to address the underlying issues like blog ethics. So I would prefer we let Mr.Chow take a call on this.

    • I think the whole structure of John Cow is that it is a mimick of John Chow. Since that’s the case, and the readers expect this type of thing from the site, I don’t see a breach of ethics at all. Although it is still very devious!

  10. LOL. Really njoyed this article. Thank you.

  11. Good to know that down-time does not mean extinction. Just having started my own blog, I have already faced a number of hurdles but I have found people to be really supportive.

  12. Evil Cows… that’s the stuff of a bad horror movie ;)

  13. xd1

    I kind of figured it out last week when it was in your Bloglog.

  14. hmm i never understood why anyone would want to sue that cow site anyways. now it all makes sense.

  15. Does nobody else feel a bit let down? Maybe it’s just me.

  16. Ok…I understand the April fools joke about selling TTZ Media and the Blog, but this is just silly. :sad:

  17. Long live the evil :evil: cows!

  18. is it Cow rejected by TLA and Adsense. Right?

  19. Who’s promoting who here? Is Chow promoting Cow or Cow promoting Chow – or is it an evil double team the likes of which we’ve never seen before!

    In which case we’re all doomed! :evil:

  20. Interesting that the Cows RSS subscription was down by 25% in one day. I wonder if that’s a standard sort of drop off?

    With the number of RSS readers on this blog a 25% reduction is big numbers and a lot of people to replace!

  21. Evil cows and evil chows! Now, that’s a team!

  22. I’ve got to admit, it was probably one of the stupidest things I’ve ever seen in my 5+ years as a blogger.

    I just don’t see the point of generating such a buzz like that just to gain readers. There’s millions upon millions of ways to generate a buzz.

    Fair enough April Fool’s Day, but to go out and deliberately deceive your readers like that is just horrible.

    If I was advertising on that blog too, I’d say it was a breach of contract, and ask for a full refund.

  23. We apologize to everyone without a sense of humor.

  24. It’s not about having a sense of humor, but the whole prank just wasn’t that funny. I’ll still read the blog, but I don’t get all these people sucking up to the Cow and telling him it was such a great joke. Maybe it’s ‘cos I’m British.

  25. Damn, you cheated all your readers thinking them as guinea pigs, huh?

  26. great article i enjoyd it.

  27. Sometimes my blog is down for several minutes, I don’t know why. But when it happens, I hate it.

  28. JohnCow posted that the redirect to this site was an accident, you say it was done by design…which is it?

  29. Nice experiment. I also worry when my website doesnt work.

  30. Are there any hosts that you would recommend against using? Bad experiences / Too much downtime / etc. for both large and small accounts?

  31. So the big question was, did the link bait for for getting more readers to johnchow.com?

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  1. Get your Site indexed in less than 24 hours - NSpeaks - My Experiments with my blog - August 8, 2007 at 12:38 pm